Westlund Guidance Clinic: Counseling and Therapy Services
Westlund Guidance Clinic is a Saginaw, Michigan non-profit founded in 1942 that provides in-person mental health counseling to children, adults, families, couples, and groups across Saginaw County through 7 master's-level clinicians, operating as a subsidiary of SVRC Industries Inc.
- Company typePrivate
- Founded-
- HeadquartersSaginaw, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Westlund Guidance Clinic: Counseling and Therapy Services does
Westlund Guidance Clinic is a non-profit mental health counseling organization founded in 1942 and based in Saginaw, Michigan, operating as a subsidiary of SVRC Industries Inc. The clinic delivers in-person counseling and therapy services to children (ages 3 and above), adolescents, adults, families, couples, and groups throughout Saginaw County from a single site at 203 S. Washington Ave. It employs 7 master's-level clinicians led by President/CEO Denise M. Berry (who also leads parent SVRC Industries) and Clinical Supervisor Raquel Braun, a TF-CBT-certified practitioner. The organization has operated continuously for over 80 years, building long-tenured community recognition and a 2022 Visionary Voice Award for its CEO from the National Sexual Violence Resource Center.
The clinic's core service portfolio comprises individual counseling, family counseling, couples counseling, group therapy, a dedicated children's case management program, and a school-based mental health program that embeds clinicians within Saginaw-area schools. Conditions treated include depression, anxiety, trauma, ADHD, substance use, bipolar disorder, eating disorders, personality disorders, family conflicts, and adjustment to divorce. The clinical approach centers on master's-level clinicians, with TF-CBT certification providing specialized child/adolescent and family trauma expertise. No technology platform, mobile app, telehealth channel, or proprietary software product is disclosed; the practice is delivered entirely through in-person appointments, with evening and Saturday availability for access.
Revenue is generated primarily through fee-for-service counseling (likely insurance-billed and self-pay) and supplemented by donations routed through SVRC Industries' Kindful fundraising platform and a small branded merchandise line (apparel and outerwear priced $22.00-$74.50). The clinic markets through organic social media (Facebook, Instagram, LinkedIn), a newsletter, and community events such as the annual Stomp Out Stigma walk. Geographic scope is explicitly limited to Saginaw County, and no funding rounds, acquisitions, or expansion beyond the single site are evident in the data.
Westlund Guidance Clinic: Counseling and Therapy Services firmographics
Firmographics- Name
- Westlund Guidance Clinic: Counseling and Therapy Services
- Legal name
- Westlund Guidance Clinic
- Website
- https://westlundguidanceclinic.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Westlund Guidance Clinic is a Saginaw, Michigan non-profit founded in 1942 that provides in-person mental health counseling to children, adults, families, couples, and groups across Saginaw County through 7 master's-level clinicians, operating as a subsidiary of SVRC Industries Inc.
- Ownership category
- akta.pro rank
Westlund Guidance Clinic: Counseling and Therapy Services industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industries
- Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), School-Based Mental Health Therapy (Licensed Clinicians) (EDAKAMAD), Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)
Keywords
Where Westlund Guidance Clinic: Counseling and Therapy Services is headquartered
LocationHeadquarters
- HQ city
- Saginaw
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Westlund Guidance Clinic: Counseling and Therapy Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Mental Health Counseling Services: The clinic generates revenue through providing counseling and therapy services to individuals, families, couples, and groups. Services are tailored to individuals aged three and above. The clinic accepts various forms of payment and offers donation options for those who wish to support counseling services for those in need.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Merchandise products available for purchase |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Westlund Guidance Clinic: Counseling and Therapy Services product offering
Product offeringCore offering
Westlund Guidance Clinic provides mental health counseling and therapy services to children (ages 3+), adolescents, adults, families, couples, and groups in Saginaw County, Michigan. Master's level clinicians deliver individual, family, couples, and group therapy addressing depression, anxiety, trauma, ADHD, substance use, bipolar disorder, eating disorders, personality disorders, and family conflicts. The clinic additionally operates children's case management and school-based mental health programs, and sells branded merchandise through an online store.
Product overview
Westlund Guidance Clinic offers a suite of mental health counseling and therapy services targeting children (ages 3+), adults, and families. The core service portfolio consists of Counseling Services (individual, family, couples, and group therapy), Children's Case Management, and School-Based Mental Health programs. All services are delivered by master's level clinicians addressing conditions including depression, anxiety, trauma, ADHD, substance use, bipolar disorder, eating disorders, personality disorders, family conflicts, and adjustment to divorce. In addition to clinical services, the organization sells branded merchandise including apparel (long sleeve tees, sweatshirts, polos, quarter-zip pullovers) and outerwear (fleece jackets and vests) through its online store.
Differentiator
Problem solved
Functional benefit
Products and services
- Counseling Services
- Children's Case Management
- School-Based Mental Health
- Westlund Guidance Clinic Unisex Long Sleeve Tee
- Navy Westlund Guidance Clinic Quarter Zip Pullover
- Navy Westlund Guidance Clinic Unisex Sweatshirt
- Westlund Guidance Clinic Women's Columbia Fleece Vest
- Heathered Gray Westlund Guidance Clinic Fleece Jacket
- Navy Westlund Guidance Clinic Polo
Companies that use Westlund Guidance Clinic: Counseling and Therapy Services
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Westlund Guidance Clinic: Counseling and Therapy Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Westlund Guidance Clinic: Counseling and Therapy Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SVRC Industries Inc.coreSVRC Industries Inc. is the parent organization of Westlund Guidance Clinic. The clinic operates as a division within SVRC Industries, which is headquartered in Saginaw, MI. The clinic's address is listed at the SVRC building in Downtown Riverfront Saginaw.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Westlund Guidance Clinic: Counseling and Therapy Services competitors and assessment
Company assessmentBroad incumbents
- LifeStance Health: National outpatient mental health platform with a significant Michigan presence offering in-person and telehealth therapy and psychiatry. Comparable core offering (outpatient mental health) but operates at vastly greater scale with telehealth-enabled delivery.
- Pine Rest Christian Mental Health Services: Large Michigan-based nonprofit behavioral health system offering outpatient counseling, residential, and inpatient services statewide. Comparable in nonprofit outpatient counseling model, though significantly larger and operating across a much wider geography.
- New Oakland Family Centers: Michigan-based behavioral health provider offering outpatient counseling, PHP/IOP, and crisis services across multiple locations. Comparable outpatient mental health model with broader service intensity and geographic reach than Westlund.
Direct peers
- Family & Children's Services of Mid-Michigan: Mid-Michigan nonprofit providing counseling and family services, where Westlund's current CEO previously served as CEO. Comparable in mission (children, families, counseling) and regional footprint, though broader in program scope.
- Hegira Health: Michigan-based nonprofit providing outpatient mental health, substance use, and prevention services, including school-based programs. Comparable mission, service mix, and nonprofit/community structure, though broader in geography.
- Saginaw County Community Mental Health Authority: The publicly-funded Community Mental Health Authority serving Saginaw County, Michigan. Directly comparable to Westlund as a behavioral health provider in the same geography, though larger in scale and public-sector funded.
- Shelterhouse of Midland & Gladwin Counties: Regional nonprofit serving Midland and Gladwin counties with behavioral health and domestic violence services, where Westlund's CEO previously served as Executive Director. Directly comparable in size, mission, and mid-Michigan geography.
Regional players
- Community Mental Health for Central Michigan: Regional CMH serving multiple mid-Michigan counties with outpatient mental health and substance use services. Comparable as a neighboring nonprofit community mental health provider serving similar populations and payer mixes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Westlund Guidance Clinic: Counseling and Therapy Services social profiles
Digital presenceWestlund Guidance Clinic: Counseling and Therapy Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Westlund Guidance Clinic: Counseling and Therapy Services leadership team
Management profileNumber of profiles
Profiles2 records
Westlund Guidance Clinic: Counseling and Therapy Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Westlund Guidance Clinic: Counseling and Therapy Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Westlund Guidance Clinic: Counseling and Therapy Services
What does Westlund Guidance Clinic: Counseling and Therapy Services do?
Westlund Guidance Clinic provides mental health counseling and therapy services to children (ages 3+), adolescents, adults, families, couples, and groups in Saginaw County, Michigan. Master's level clinicians deliver individual, family, couples, and group therapy addressing depression, anxiety, trauma, ADHD, substance use, bipolar disorder, eating disorders, personality disorders, and family conflicts. The clinic additionally operates children's case management and school-based mental health programs, and sells branded merchandise through an online store.
Is Westlund Guidance Clinic: Counseling and Therapy Services a public or private company?
Westlund Guidance Clinic: Counseling and Therapy Services is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Westlund Guidance Clinic: Counseling and Therapy Services founded?
Westlund Guidance Clinic: Counseling and Therapy Services was founded in -1. It employs 1 to 10 people.
Where is Westlund Guidance Clinic: Counseling and Therapy Services based?
Westlund Guidance Clinic: Counseling and Therapy Services is headquartered in Saginaw, United States, in the North America region.
How does Westlund Guidance Clinic: Counseling and Therapy Services make money?
One revenue line is on record: mental Health Counseling Services.
Who are Westlund Guidance Clinic: Counseling and Therapy Services's main competitors?
Broad incumbents on record are LifeStance Health, Pine Rest Christian Mental Health Services and New Oakland Family Centers. Direct peers are Family & Children's Services of Mid-Michigan, Hegira Health, Saginaw County Community Mental Health Authority and Shelterhouse of Midland & Gladwin Counties. Community Mental Health for Central Michigan is listed as a regional player.
Does Westlund Guidance Clinic: Counseling and Therapy Services have an API?
No public API is recorded for Westlund Guidance Clinic: Counseling and Therapy Services.
What industry is Westlund Guidance Clinic: Counseling and Therapy Services in?
Westlund Guidance Clinic: Counseling and Therapy Services's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLAFACAL, Behavioral Health for Children & Adolescents (Youth Services). Its NAICS code is 621330 and its SIC code is 8000.