Family & Children’s Services of Mid-Michigan

What Family & Children’s Services of Mid-Michigan does

Family & Children's Services of Mid-Michigan is a private nonprofit community mental health organization founded in 1925 by the King's Daughters and Sons and headquartered at 1714 Eastman Ave, Midland, MI. It provides outpatient counseling, school-based youth services, senior mental health support, support groups (including Navigating Now for anxiety/depression and COMPASS for LGBTQ+ clients), crisis intervention linked to the 988 Suicide & Crisis Lifeline, and Employee Assistance Program contracts with local employers across the Great Lakes Bay Region. CARF accreditation and a sliding fee scale plus scholarship program, funded by community donations, ensure access regardless of insurance coverage or ability to pay. Operations are organized around a four-day work week (Monday-Thursday, 8am-8pm) with extended evening hours.

The organization monetizes through three revenue streams: client fees billed across nearly 30 insurance carriers and self-pay, subscription-style EAP contracts with regional employers, and donations plus foundation grants. Its grant base is anchored by Midland County United Way, the Midland Area Community Foundation, and the Dow-family foundation ecosystem (Alden & Vada Dow, Herbert H. & Grace A. Dow, Rollin M. Gerstacker), plus Strosacker, Towsley, Currie, Huntington Bank, and Tri Star Trust. It accepts no external equity and operates as a self-sustaining community 501(c)-style entity under a volunteer Board of Directors that includes representatives from Dow, Huntington Bank, and MyMichigan Health.

Leadership during the data window comprised Interim CEO Jodi Scorsone, Clinical Services Director Kenneth Mize, and Business Manager Tara Wieland, supported by a clinical roster of licensed therapists (MD/PhD, LPC, CAADC, LMSW, LLPC, LLMSW) and front-office, billing, and compliance staff. There is no proprietary technology product; service delivery is human-delivered in person at the Midland headquarters, at a satellite Senior Services location on Saginaw Rd, and on-site in all Midland County Schools. A secure patient portal (fcsmidland.clientsecure.me) supports appointment scheduling and billing for existing clients. The organization has no app product, no API, no disclosed AI capabilities, and no headcount or revenue disclosures in public materials.

Name

Family & Children’s Services of Mid-Michigan

Legal name

Family & Children's Services of Mid-Michigan

Website

https://fcs-midland.org

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Family & Children's Services of Mid-Michigan is a CARF-accredited nonprofit outpatient mental health provider founded in 1925, serving individuals, families, youth, seniors, and EAP-contracted employers across the Great Lakes Bay Region from its Midland, MI headquarters.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Social Services (8300)

akta.pro industry

PRIMARYHLAFACAA

Outpatient Mental Health Clinics & Counseling Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFACAL

Behavioral Health for Children & Adolescents (Youth Services)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYEDAJAIAB

School-Based Mental & Behavioral Health Services

Education/K–12 / Primary & Secondary Education/K–12 Student Health, Safety & Wellbeing Services (Counseling, Mental Health, SEL, Safeguarding)

SECONDARYHLAFABAC

Outpatient Mental Health & Counseling Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYBPAGAEAH

Mental Health & Crisis Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Mental health counseling
• Family support services
• School-based counseling
• Employee assistance programs
• Crisis intervention services

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Client Fees (Insurance and Self-Pay): Revenue from client counseling sessions billed through insurance (nearly 30 carriers accepted) or self-pay. The organization serves clients regardless of ability to pay through sliding fee scale.
2. Employee Assistance Program (EAP) Contracts: Confidential mental health services contracted directly with local employers through a fee structure, supporting their workforce at no cost to employees.
3. Donations and Grants: Community support through donations and foundation grants enables the sliding fee scale and scholarship program, ensuring no one is turned away from mental health care.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Family & Children's Services of Mid-Michigan delivers outpatient mental health counseling, school-based youth services, senior services, support groups, Employee Assistance Program contracts, and crisis intervention to individuals, families, and employers across the Great Lakes Bay Region. A sliding fee scale and scholarship program funded by community donations ensure no one is turned away from care regardless of insurance coverage or ability to pay.

Product overview

Family & Children's Services of Mid-Michigan operates as a mental health and social services organization offering a unified portfolio of counseling and support services. The core offerings include individual and family counseling, support groups (Navigating Now, COMPASS for LGBTQ+), senior services, youth school-based programs, and an Employee Assistance Program (EAP) for local employers. The organization also provides crisis intervention services and a patient portal for appointment management. A sliding fee scale and scholarship program ensures financial accessibility. Services are delivered across the Great Lakes Bay Region with a four-day work week model (Monday-Thursday, 8am-8pm) at their Midland, MI location.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual & Family Counseling

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Midland County United WaycoreStrategic or Co-development PartnerCommunity partner supporting mental health services in Midland County through funding and collaborative community initiatives.
• WarnerminorGTM or Marketing PartnerGala sponsor supporting annual fundraising event.
• Tri-Star TrustminorGTM or Marketing PartnerGala sponsor supporting annual fundraising event.
• TRCminorGTM or Marketing PartnerGala sponsor supporting annual fundraising event.
• SYM Financial AdvisorminorGTM or Marketing PartnerGala sponsor supporting annual fundraising event.
• PDKST Attorney at LawminorGTM or Marketing PartnerGala sponsor supporting annual fundraising event.
• My Michigan HealthminorStrategic or Co-development PartnerHealthcare system partner with representation on Board of Directors.
• GlastenderminorGTM or Marketing PartnerGala sponsor supporting annual fundraising event.
• Garber ChevroletminorGTM or Marketing PartnerGala sponsor supporting annual fundraising event.
• Dow Credit UnionminorGTM or Marketing PartnerGala sponsor and community partner with representation on Board of Directors.
• Huntington BankminorGTM or Marketing PartnerGala sponsor and community partner with representation on Board of Directors (Past Chair).
• Covenant HealthcareminorStrategic or Co-development PartnerHealthcare partner gala sponsor.
• CortevaminorGTM or Marketing PartnerGala sponsor supporting annual fundraising event.
• 988 Suicide & Crisis LifelinecoreStrategic or Co-development PartnerCrisis referral partnership for mental health emergencies, available 24/7 for those experiencing suicidal thoughts or mental health crises.
• 211 Community ResourcesminorChannel Partner/ Reseller/ DistributorReferral partnership for connecting clients to local services including food, housing, and healthcare.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lyra Health: National mental health platform providing EAP, outpatient therapy, and coaching via in-person and virtual delivery — competing for the same employer EAP contracts that anchor FCS revenue, but at vastly greater scale.
• Catholic Charities of Michigan: Large statewide nonprofit operating behavioral health, family, and social service programs across multiple Michigan counties — overlapping mission but much broader scope including adoption, refugee, and senior services.

Direct peers

• Samaritas: Michigan-based nonprofit providing behavioral health, family services, and community support programs statewide — comparable community mental health delivery and sliding-fee accessibility model.
• Pine Rest Christian Mental Health Services: Largest nonprofit behavioral health provider in Michigan offering outpatient mental health counseling, school-based programs, EAP, and crisis services across multiple sites — directly comparable in service mix and community nonprofit model, but at significantly larger scale.
• Child & Family Services of Michigan (Child & Family Services of Northwestern Michigan): Northwestern Michigan nonprofit offering outpatient counseling, EAP, youth programs, and sliding-fee services with a nearly identical service portfolio and community-based delivery model.
• Wedgwood Christian Services: Grand Rapids-based nonprofit providing outpatient counseling, youth residential, and family services across Michigan — closely aligned mission and youth/family service orientation.
• Arbor Circle: Michigan nonprofit delivering family counseling, youth services, and community mental health programs — comparable service mix with similar sliding-fee/scholarship accessibility commitments.

Emerging players

• Modern Health: Global mental health platform combining EAP, therapy, coaching, and self-guided content for employers — emerging direct competitor for the EAP contracts that constitute a key FCS revenue stream.

Regional players

• Network180: Kent County's community mental health authority providing outpatient mental health, substance use treatment, and 24/7 crisis services in West Michigan — comparable in mission and service scope but serving a different region.
• Community Mental Health of Ottawa County: Regional community mental health provider serving Ottawa County with outpatient counseling, crisis intervention, and case management — directly comparable service portfolio in an adjacent Michigan region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FCSMidland
• Instagraminstagram.com/fcsmidland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family & Children’s Services of Mid-Michigan