Westwynd Golf Course

What Westwynd Golf Course does

Westwynd Golf Course is a semi-private 18-hole golf facility located in Oakland Township, Michigan, adjacent to Wyndgate Country Club, of which it operates as a sister course. Built in 2002 and designed by Craig Schreiner, the par 71 course measures 6,753 yards from championship tees with a slope of 144 and rating of 74.2, featuring bent grass fairways and greens, brick paver cart paths, elevation changes, and natural marsh and wetland areas. The course is open to the general public for daily-fee play while also functioning as a second 18-hole option for Wyndgate members; 36-hole play is available on Mondays through the sister property.

The business generates revenue across six streams: daily green fees ($55–$100 per round), annual golf passes ($2,750–$5,500 for unlimited play through October 31), food and beverage through the year-round WestWynd Grille, corporate and group golf outings, banquet and private events at the on-site facility, and golf shop merchandise. Tee time reservations are handled through TeeWire third-party booking software, phone, and walk-in play; the website is hosted by CourseLogix. Customer segments include public golfers, organized golf leagues, corporate outing groups, and banquet/private event guests.

Westwynd employs 11–50 people across golf operations, food and beverage, banquet services, and course maintenance, led by Manager Jimmy Mehlberg, Banquet & Restaurant lead Melissa Callahan, and Golf Course Maintenance head Ron Betz. No funding rounds, parent company, or ownership structure is publicly disclosed. Operational posture is stable and regional, with no disclosed expansion plans, acquisitions, or material strategic shifts beyond operational pricing adjustments such as the 2023 implementation of a 4% credit card convenience fee.

Name

Westwynd Golf Course

Legal name

WestWynd Golf Course

Website

https://westwyndgolf.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Westwynd Golf Course is a semi-private 18-hole golf facility in Oakland Township, Michigan, serving public daily-fee golfers, annual pass holders, league groups, and corporate outing and banquet clients, with on-site year-round dining at the WestWynd Grille.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Golf course memberships
• Golf event hosting
• Banquet and event venue
• Casual dining restaurant

Headquarters

HQ city

Rochester, Michigan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Green Fee Play: Revenue from daily public play with cart, ranging from $55-$100 depending on day and time. Weekend rates higher than weekday rates. All rates include 18 holes with a cart.
2. Annual Golf Passes: Membership-style annual passes providing unlimited golf with cart: Single ($3,750), Husband & Wife ($5,500), Senior Weekday ($2,750), Senior H&W Weekday ($4,250). Passes valid until October 31st with $15 per round after that date.
3. Food & Beverage: WestWynd Grille operates year-round as a bar and grille serving lunch and dinner. Offers flat bread pizza, burgers, sandwiches, soup and salad. Full carry out menu available. Special events include Thursday Night Pasta Night and Friday Night Fish Fry.
4. Banquets & Events: Banquet facility hosting showers, birthday parties, anniversary parties, and business meetings. Catering menu available with custom menu building options. Event inquiry forms capture customer details.
5. Golf Outings: Corporate and group golf event hosting with professional staff coordination. Separate pricing from regular play. 36-hole play available Mondays at sister property Wyndgate.
6. Golf Shop Merchandise: Golf shop merchandise sales. Annual pass holders receive 10% discount on merchandise purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Westwynd Golf Course operates a semi-private 18-hole par-71 golf course (designed by Craig Schreiner, opened 2002) in Oakland Township, Michigan, offering public daily-fee play, annual golf passes, golf leagues, corporate and group golf outings, and on-site dining and banquet events at the WestWynd Grille. The course serves as a sister facility to Wyndgate Country Club while remaining open to public play, and uses TeeWire for online tee time reservations.

Product overview

Westwynd Golf Course operates as a semi-private golf facility offering a single integrated experience centered on its 18-hole golf course. The core product is the WestWynd Golf Course, supplemented by on-site dining at the WestWynd Grille, and supported by ancillary services including golf outings, golf leagues, annual pass memberships, and banquet/meeting event hosting. All services are coordinated through a centralized booking system with the golf course as the primary revenue driver.

Differentiator

Problem solved

Functional benefit

Brands

• WestWynd Grille: A bar and grille with casual atmosphere offering flat bread pizza, burgers, sandwiches, soup and salad. Open year round with full carry out menu. Located at the WestWynd Golf Course facility.

Products and services

• WestWynd Golf Course Premium public 18-hole semi-private golf course in Oakland Township, MI. Par 71 layout with 6,753 yards from championship tees, four tee options, bent grass fairways and greens, brick paver cart paths, and scenic elevation changes around marsh and wetland areas. Open to public play.
• WestWynd Grille Bar and grille restaurant open year-round with a casual, non-smoking atmosphere. Offers flat bread pizza, burgers, sandwiches, soup and salad, and a full carry out menu. Features include Thursday Night Pasta Night and Friday Night Fish Fry.
• Golf Outings Corporate and special event golf outing hosting with professional staff coordination. 36-hole play is available on Mondays at the sister property, Wyndgate.
• Golf Leagues Hosted golf league play organized for league secretaries, with bent grass fairways and greens, full bar and grille, and an outside patio for league participants.
• Annual Golf Passes Seasonal golf pass memberships offering unlimited golf with cart through October 31st. Tiers: Single ($3,750), Husband & Wife ($5,500), Senior Weekday ($2,750), and Senior Husband & Wife Weekday ($4,250). Pass holders receive 10% off Golf Shop merchandise.
• Banquets & Meetings Banquet and meeting event hosting for showers, birthday parties, anniversary parties, and business or organization meetings. Includes a customizable banquet menu or the ability to build a custom menu.
• Online Tee Time Booking 24/7 online tee time reservation system integrated with TeeWire tee time booking software. Credit card transactions are subject to a 4% convenience fee.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Wyndgate Country ClubcoreStrategic or Co-development PartnerWestwynd is positioned as an extension/sister course of Wyndgate Country Club. The course is naturally a second 18-hole option for members of The Wyndgate. The two courses are adjacent properties. Golf outing information notes that 36-hole play may be available on Mondays at The Wyndgate, indicating coordinated operations between the two facilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Drive Shack: Operator of alternative golf entertainment venues (Puttery, Drive Shack venues). Adjacent rather than directly competitive; relevant as a comparable for evaluating how consumer golf dollars are being redirected away from traditional facilities.
• Topgolf: Tech-enabled golf entertainment operator with a fundamentally different (off-course, target-bay) model. Not a direct competitor for traditional golfers but competes for the same leisure-hour and corporate-event dollars in the broader Detroit metro and represents the secular shift in golf consumption.

Broad incumbents

• KemperSports: Privately held golf and hospitality management company operating public, private, and resort courses across the U.S. Comparable in business model to Westwynd's operations — green-fee revenue, F&B, events, memberships — but at portfolio scale.
• Troon: Largest third-party golf course management company in the world. Operates hundreds of courses across daily-fee, private, and resort categories; serves as the structural benchmark for management contracts, agronomy standards, and tee-time technology that independent operators like Westwynd also leverage.

Direct peers

• Wyndgate Country Club: Adjacent sister course in Oakland Township, MI. Shares operating model (18-hole championship course, Michigan market, comparable customer base) and explicitly cross-shares demand — Wyndgate members use Westwynd as a second 18, and Westwynd outings route 36-hole play to Wyndgate on Mondays.
• Indianwood Golf & Country Club: Semi-private golf and country club in Lake Orion, MI, within ~10 miles of Westwynd. Competes for the same Oakland County public/semi-private golfer segment with comparable green-fee structure and banquet offerings.
• Oakland Hills Country Club: Historic championship golf club in Bloomfield Hills, MI, just a few miles from Westwynd. Comparable in course quality tier and Oakland County affluent customer base; provides a benchmark for premium positioning and rate structure in the same micro-market.
• Pine Knob Golf Club: Public golf facility in Clarkston, MI, in the greater Oakland County market. Comparable in being a premium public-access course with on-site F&B and outing/event capabilities, serving overlapping regional customer demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/westwynd-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westwynd Golf Course