West Yachting

What West Yachting does

West Yachting is a German yacht dealership headquartered in Langenfeld, North Rhine-Westphalia, operating as an official dealer for the Hanse, Dehler, Moody, and RYCK yacht brands, and as an agent for Mylius Yachts and Pointer Yachts. The company serves the German, Austrian, Dutch, and Luxembourgish markets, offering a portfolio spanning 22-foot trailerable daysailers (Pointer) up to 80-foot luxury performance cruisers (Mylius 80), including the full Hanse lineup (315 through 590), Dehler Performance Cruisers (34, 38 SQ, 46 SQ), and Moody deck-saloon yachts (DS41, DS48, DS54).

The business operates a consultation-driven, full-service model: configuration advice, yacht purchase, delivery, skipper training, and ongoing on-site maintenance are all delivered in-house by a 6-person team. Marketing is conducted through a multilingual website, social media channels (YouTube, Facebook, Instagram), and active presence at four major European boat shows annually — Palma International Boat Show, Hiswa te Water, Cannes Yachting Festival, and boot Düsseldorf. The technical product itself is not proprietary to West Yachting; rather, the firm distributes and services third-party-manufactured sailing yachts, several of which feature brand-owned technologies such as Hanse's Easy-Sailing self-tacking jib, Dehler's Carbon Cage and MyDehler Safety Cloud telematics, and electric drive options across multiple Hanse models.

West Yachting generates revenue through one-time yacht sales (new and pre-owned), with promotional campaigns such as the 'Elevate Your Season' 2026 program offering up to 75% discounts on equipment packages. Customer segments span beginner and intermediate sailors, weekend/holiday cruisers, performance/regatta sailors, and bluewater cruisers. The Hanse 461 will receive its world premiere at Cannes 2026, and the firm carries several award-winning models including the EYOTY 2025 Hanse 360, the EYOTY 2026 nominee Hanse 590, and the Best of Boats 2022 winner RYCK 280.

Name

West Yachting

Legal name

West Yachting

Website

https://westyachting.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

West Yachting is a German yacht dealership and agent for Hanse, Dehler, Moody, RYCK, Mylius, and Pointer sailing yacht brands, serving individual buyers across Germany, Austria, the Netherlands, and Luxembourg with sales, delivery, training, and maintenance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Germany

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. New Yacht Sales: Sales of new sailing yachts from Hanse, Dehler, Moody, RYCK, Mylius, and Pointer brands. Includes configuration consultation and full purchase support.
2. Used Boat Sales: Resale of pre-owned sailing yachts through the Gebrauchtboote section
3. Yacht Services: Comprehensive service including yacht delivery, skipper training, maintenance, and on-site service for sailing yachts

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

West Yachting is a full-service yacht dealership that sells new sailing yachts and powerboats from Hanse, Dehler, Moody, RYCK, Mylius, and Pointer brands, along with pre-owned yachts. The company supports buyers through configuration consultation, yacht delivery, skipper training, and ongoing on-site maintenance and service for sailing yachts across the DACH region, Netherlands, and Luxembourg.

Product overview

West Yachting is an official yacht dealer for Hanse, Dehler, and Moody brands, as well as agent for Mylius and Pointer yachts, serving Germany, Austria, the Netherlands, and Luxembourg. The company offers a comprehensive portfolio of sailing yachts and power boats: Hanse Yachts (315, 348, 360, 410, 461, 510, 590) featuring Easy-Sailing concept with self-tacking jib for easy handling; Dehler Yachts (34, 38 SQ, 46 SQ) positioned as Performance Cruisers under the Speed & Quality designation; Moody Yachts (DS41, DS48, DS54) offering luxury deck saloon designs with the signature one-level living concept; RYCK power boats including the award-winning RYCK 280; Pointer daysailers and weekenders (22-30 feet) that are trailerable; and Mylius high-performance cruising yachts (M47P through 80 FD/DS). West Yachting provides full service from yacht purchase through delivery, skipper training, and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Hanse Sailing Yachts Premium sailing yachts from HanseYachts AG ranging from 31 to 59 feet, featuring the Easy-Sailing concept with self-tacking jib for simple handling. Sold to private yacht buyers in the DACH and Benelux region through West Yachting's dealership.
• Dehler Performance Cruiser Yachts Performance Cruiser sailing yachts under the SQ (Speed & Quality) designation combining speed and quality with configurable options for rig, sails, keel, and interior layouts. Sold to performance-oriented sailors and club racers.
• Moody Deck Saloon Yachts Luxury deck saloon sailing yachts with nearly 100 years of tradition, featuring the signature one-level living concept, 360-degree panoramic views, and walkaround decks for bluewater cruising. Sold to private owners seeking extended-voyage yachts.
• RYCK Power Boats Power boats from Greifswald, Germany, including the award-winning RYCK 280 targeted at sport-oriented skippers and crews in the weekender segment. Sold to private boat buyers.
• Pointer Trailerable Daysailers and Weekenders Modern trailerable daysailers and weekenders from 22 to 30 feet, sold to private buyers in Austria as an agent for Pointer Yachts. Designed for weekend and vacation sailing with easy transport.
• Mylius High-Performance Cruising Yachts High-performance cruising yachts represented as exclusive agent for Germany, Austria, the Netherlands, and Luxembourg. Models include Mylius M47P, 60GL, 66RS, M72, and 80 FD/80 DS. Sold to affluent private buyers.
• Used Boat Sales (Gebrauchtboote) Resale of pre-owned sailing yachts through the Gebrauchtboote section of the West Yachting website. Targets price-conscious buyers looking for previously owned sailing yachts.
• Yacht Delivery, Skipper Training, and Maintenance Services Comprehensive post-purchase yacht services including yacht delivery (Überführung), skipper training, and on-site maintenance for sailing yachts purchased through West Yachting.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and major.

• HanseYachts AGcoreChannel Partner/ Reseller/ DistributorOfficial yacht dealer for Hanse brand, offering the complete Hanse lineup including Hanse 315, 348, 360, 410, 461, 510, and 590 models. West Yachting provides sales, consultation, and full after-sales service for Hanse sailing yachts.
• Dehler YachtscoreChannel Partner/ Reseller/ DistributorOfficial dealer for Dehler yachts, representing the Dehler 34, Dehler 38 SQ, and Dehler 46 SQ performance cruiser models. Dehler specializes in combining speed and quality for sailing enthusiasts.
• Moody YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Moody deck saloon sailing yachts including Moody DS41, DS48, and DS54. Moody represents nearly 100 years of tradition in luxury bluewater cruising yachts.
• RYCK YachtscoreChannel Partner/ Reseller/ DistributorOfficial dealer for RYCK power boats and yachts including the RYCK 280. Specializes in the Balearic Islands market with test sailing opportunities.
• Mylius YachtsmajorChannel Partner/ Reseller/ DistributorExclusive agent for Mylius Yachts in Germany, Austria, Netherlands, and Luxembourg. Represents high-performance cruising yachts including Mylius 47P, 60GL, 66RS, 72, and 80 models.
• Pointer YachtsmajorChannel Partner/ Reseller/ DistributorAgent for Pointer Yachts covering Austria. Offers modern daysailers and weekenders from 22 to 30 feet including Pointer 22, 25, and 30 models. All models are trailerable.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Boats Group: Operator of YachtWorld, Boat Trader, and boats.com, the dominant online marketplaces for new and used boat listings globally. Comparable to West Yachting as an ecosystem participant in yacht sales and brokerage, but operating as a digital listing platform rather than a brick-and-mortar dealer.
• HanseYachts AG: German parent manufacturer of the Hanse, Dehler, Moody, and RYCK brands that constitute the core of West Yachting's product range. Comparable as West Yachting's principal OEM partner and the single relationship whose continuity most directly determines the dealer's revenue.

Direct peers

• Berthon International: Long-established UK-based yacht broker and dealer with a multi-brand sailing yacht portfolio. Comparable to West Yachting as a multi-brand European yacht dealer with a similar combination of new-yacht sales, brokerage, and after-sales service.
• Ancasta: One of Europe's largest multi-brand yacht brokerages, selling sailing yachts and motor boats from multiple premium manufacturers across the UK and southern Europe. Comparable to West Yachting in its multi-brand authorized-dealer structure, broad product range, and full-service sales model.
• Sunbird Yachts: UK-based multi-brand sailing yacht broker and dealer offering new and pre-owned sailing yachts from several premium European builders. Directly comparable to West Yachting as a multi-brand authorized-dealer model serving European sailing customers with both sales and ancillary services.

Emerging players

• Multihull Solutions: European sailing yacht brokerage focused on cruising catamarans and performance sailing brands. Comparable to West Yachting as a multi-brand European sailing yacht broker with a specialization angle, though more narrowly focused on multihulls versus West Yachting's monohull-heavy range.

Broad incumbents

• Sunseeker: Established UK luxury motor yacht manufacturer with a global dealer network. Comparable to West Yachting as a major European luxury yacht industry participant, but operating upstream as a manufacturer rather than as a multi-brand dealer.
• Princess Yachts: Major UK luxury motor yacht manufacturer producing a broad range of vessels from 40 ft to 95 ft+. Comparable to West Yachting as a significant participant in the European premium yacht market, though operating as a manufacturer rather than a multi-brand retail dealer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/westyachting
• Facebookfacebook.com/westyachting.de
• Instagraminstagram.com/westyachting
• LinkedInlinkedin.com/company/west-yachting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Yachting