Luiz Felipe Mangini Fernandes

What Luiz Felipe Mangini Fernandes does

Wet Dreams is a small Brazilian direct-to-consumer e-commerce retailer specializing in surf equipment and accessories, operated under the legal entity Luiz Felipe Mangini Fernandes and headquartered in Santana de Parnaíba, São Paulo. The company sells surfboards, wetsuits, and related water sports gear to individual surf enthusiasts and water sports practitioners across Brazil through its own online storefront at wetdreams.com.br. The site functions as a single-product e-commerce platform with product browsing, customer account management, order tracking, and shopping cart functionality, and supports standard payment methods with discounts for PIX and boleto transactions and free shipping on selected items.

The underlying technology is a standard third-party e-commerce template hosted on the wslojas.com.br platform, with API endpoints to apilojaws.wslojas.com.br, apilojaws.plataformawebstore.com.br, and apilojaws.lojaswebstore.com.br — indicating minimal proprietary technology infrastructure. The company employs approximately 5 people and conducts marketing primarily through its Instagram presence (@WETDREAMSBRAZIL), an email newsletter, and the website itself, all functioning as top-of-funnel channels for brand awareness and community building.

The business model is straightforward one-time e-commerce product sales (unit pricing with payment-method discounts) to a horizontal segment of individual consumers in Brazil. There are no B2B contracts, no wholesale accounts, no physical retail locations, no third-party marketplace presence, and no disclosed funding, partnerships, or M&A activity. The company is privately held and operational, with no indication of expansion plans, leadership changes, or strategic initiatives beyond maintaining the storefront and brand presence.

Name

Luiz Felipe Mangini Fernandes

Legal name

Wet Dreams - Loja de Surf - Equipamentos e Acessórios

Website

https://wetdreams.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wet Dreams is a Brazilian direct-to-consumer e-commerce retailer of surf equipment and accessories, operated by Luiz Felipe Mangini Fernandes from Santana de Parnaíba, São Paulo, serving individual surf and water sports enthusiasts across Brazil.

Ownership category

akta.pro rank

Product category

Surf Equipment Retail

akta.pro primary industry

Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

akta.pro secondary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Surf equipment retail
• Water sports gear
• Surf accessories online
• Brazilian surf shop
• Sporting goods e-commerce

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce product sales: Direct online sales of surf equipment and accessories to consumers. Products are sold at listed prices with discounts available for PIX/boleto payment methods. Free shipping promotions are offered on selected items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Luiz Felipe Mangini Fernandes operates Wet Dreams (Wet Dreams - Loja de Surf - Equipamentos e Acessórios), a Brazilian direct-to-consumer e-commerce retailer that sells surf equipment and accessories — including surfboards, wetsuits, and related water sports gear — through its own online storefront at wetdreams.com.br. The platform provides product browsing, customer account registration and login, shopping cart checkout, order tracking, and home delivery of physical surf gear to Brazilian consumers.

Product overview

Wet Dreams is a single-product e-commerce surf shop operated by Luiz Felipe Mangini Fernandes, offering surf equipment and accessories through an online retail platform. The offering consists of a unified e-commerce website with product catalog browsing, customer account features (login, registration, order tracking), and shopping cart functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Surf Equipment and Accessories Online catalog of surf equipment and accessories sold directly to individual Brazilian consumers, encompassing surfboards, wetsuits, and other water sports gear. Items are purchased through the wetdreams.com.br storefront with home delivery, payment-method discounts (PIX/boleto), and free shipping on selected items.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Decathlon: Large sporting goods retailer with dedicated surf/board-sports assortment in Brazil. Competes on price and breadth of water sports gear including surfboards and accessories.
• Quiksilver: Major global surf brand selling boards, wetsuits, and surf accessories. Direct overlap with Wet Dreams' core surf equipment assortment for Brazilian consumers.
• Billabong: Iconic surf and beach lifestyle brand competing in the same surf equipment and apparel category across Brazil. Comparable customer base and product mix.
• Rip Curl: Global surf brand with strong presence in Brazil selling surfboards, wetsuits, and apparel both DTC and through retailers. Overlaps with Wet Dreams on product category and target customer (Brazilian surfers).
• Boardriders: Parent company of Quiksilver, Billabong, Roxy, and DC Shoes with global surf retail and brand operations. Indirectly competes through multi-brand surf equipment distribution in Brazil.

Others

• Mercado Livre: Dominant Brazilian e-commerce marketplace where surf equipment is widely sold by multiple sellers at competitive prices. Represents a major indirect competitive channel for Wet Dreams.

Direct peers

• SurfStitch: Online-first surf retailer offering boards, wetsuits, and accessories globally. Closely comparable D2C e-commerce surf-specialist business model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/wetdreamsbrazil
• LinkedInlinkedin.com/company/luiz-felipe-mangini-fernandes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luiz Felipe Mangini Fernandes