We've Got It Covered

What We've Got It Covered does

We've Got It Covered is a privately held wedding decoration rental and installation company founded in 2006 and based in Woodbury, Minnesota, serving couples and venues across the Twin Cities metro, greater Minnesota, and adjacent western Wisconsin. The company rents and professionally installs fabric draping (ceiling, arch, aisle, barn, tent, entrance, and colored options), event lighting (chandeliers, cafe lights, disco balls), backdrops, linens, chair covers and sashes, centerpieces, and decorative elements. Weddings are the primary vertical; the company reports serving thousands of weddings over more than a decade with a stated reliability record of only two rain-out days. Demand is concentrated in the September-October peak, with reservations accepted up to 18 months in advance.

The business model is a hybrid of transaction-based rental and professional services. Customers receive per-unit pricing on rental items (e.g., sashes from $1.10, linens from $32.95) with a 50% deposit at booking and final payment due 15 days before the event, or they purchase full-service installation and teardown at the venue. The company has extended its footprint into adjacent offerings: it owns and operates The North Collective, a 40-acre micro wedding venue in Hastings, MN offering all-inclusive packages for up to 50 guests, and The Hayloft, a sister venue at the same ranch providing bachelorette parties, bridal showers, goat yoga, llama treks, and proposal packages. Owner Erin Olsen runs the business with a small team of 13 employees, distributing through a website quote system, appointment-based showroom visits, warehouse pickup, and on-site delivery and installation. The company is bootstrapped, with no disclosed funding, no parent company, and no institutional ownership.

Name

We've Got It Covered

Legal name

We've Got It Covered

Website

https://wevegotitcovered.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

We've Got It Covered is a Minnesota-based wedding decoration rental and full-service installation company, providing draping, lighting, linens, and venue transformations to couples and venues across the Twin Cities and greater Minnesota.

Ownership category

akta.pro rank

Product category

Wedding Event Decoration Rentals

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI)

Keywords

• Wedding decor rentals
• Event draping services
• Wedding lighting rental
• Micro wedding venue
• Bridal event styling

Headquarters

HQ city

Woodbury

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wedding Decor Rentals: Rental of draping, lighting, linens, chair covers, sashes, centerpieces, backdrops, arches, and other wedding decor items. Customers rent items for their wedding events with pickup or delivery options.
2. Setup and Teardown Services: Professional installation and removal of rental decor items at wedding venues. Includes ceiling draping installation, ceremony backdrop setup, and full venue transformation services.
3. Micro Wedding Venue Rental: Owns and operates The North Collective / The Hayloft micro wedding venue in Hastings, MN offering all-inclusive micro wedding packages for up to 50 guests.
4. Gift Cards: Digital gift cards sold in denominations from $25 to $1,000 for wedding decor purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

We've Got It Covered rents wedding and event decoration items — fabric draping (ceiling, arch, aisle, barn, tent, entrance, garland), event lighting (chandeliers, cafe lights, disco balls), backdrops, linens, chair covers and sashes, centerpieces, columns, arches, and bows — to couples and venues in Minnesota. The company also provides professional setup and teardown services and operates two venue brands: The North Collective micro wedding ranch and The Hayloft bridal/bachelorette venue.

Product overview

We've Got It Covered is a wedding decoration rental company offering a comprehensive portfolio of decor rental products and venue services across the Twin Cities area of Minnesota. The core offering consists of professional fabric draping installation (ceiling, arch, aisle, barn, tent, and colored options), event lighting (chandeliers, cafe lights, disco balls), backdrops, linens, chair covers and sashes, centerpieces, and decorative elements. The company also operates two sister venue brands—The North Collective for micro weddings hosting up to 50 guests on a 40-acre ranch, and The Hayloft for bachelorette parties and bridal showers featuring unique animal experiences. All products are rental-based with professional setup and takedown services available. The business operates from a warehouse in Woodbury, MN and serves venues throughout Minnesota and western Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• The North Collective: Micro wedding venue operated by We've Got It Covered, offering intimate wedding celebrations for up to 50 guests on a 40-acre ranch in Hastings, MN with unique experiences including llama and horse interactions.
• The Hayloft

Products and services

• Wedding Draping Services Professional fabric installation services for weddings including ceiling draping, arch draping, aisle draping, barn and pavilion draping, colored ceiling draping, entrance draping, garland draping, and tent draping. Transforms blank canvas venues into styled wedding environments. Target customers: engaged couples and wedding venues in Minnesota.

Quantifiable outcome

• In over a decade of serving couples, only 2 days were rained out (out of thousands of weddings)

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• The HayloftcoreStrategic or Co-development PartnerSister venue site for bachelorette parties and bridal showers. Located at the same ranch property as The North Collective. Offers unique experiences including goat yoga, llama treks, yoga with horses, and event venue rental.
• The North CollectivecoreStrategic or Co-development PartnerCompany-owned micro wedding venue in Hastings, MN. 40-acre ranch with breathtaking views and unique animal experiences. Offers all-inclusive micro wedding packages for up to 50 guests.
• Pinewood Wedding + EventsminorGTM or Marketing PartnerCambridge, MN wedding venue featured in styled shoots and real weddings. Regular collaboration on venue decoration projects.
• Landmark CenterminorGTM or Marketing PartnerSt. Paul event venue featured in glamorous wedding showcases with dramatic ceiling draping installations.
• Essence Event CenterminorGTM or Marketing PartnerMinnesota event venue featured in winter wonderland wedding styling with cafe lights and ceiling decor.
• Rolling Ridge Event CenterminorGTM or Marketing PartnerSaint Joseph, MN venue featured in multiple real weddings showcasing barn draping and reception transformations.
• Urban Daisy EventsminorGTM or Marketing PartnerMinneapolis event venue featured in old money styled shoot with chandelier installations and ceiling draping.
• The Aisling at Troy BurneminorGTM or Marketing PartnerHudson, WI wedding venue that opened in 2023. Company provided decor, linens, napkins, and ceremony rattan backdrop for grand opening.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AFR Event Furniture: National event and trade show furniture rental company with broad catalog. Overlaps with the subject in event furniture rental serving weddings and galas, though broader in scope.
• Classic Party Rentals: Established national party and event rental company offering tents, tables, chairs, linens, and decor for weddings. Comparable as a broad-line event rental incumbent serving the same customer base.
• Cort (Event Furnishings): Major national rental company with an event furnishings division. Overlaps on furniture and decor rental for events, though much broader portfolio and not specialized in wedding draping.

Direct peers

• Bright Event Rentals: Large event rental company serving weddings and corporate events with furniture, lighting, draping, and tabletop rentals. Directly comparable as a one-stop wedding decor rental provider with installation services.
• BBJ Linen: National specialty linen rental company serving weddings, events, and hospitality with extensive fabric and color inventories. Comparable as a wedding linen rental specialist serving similar event clientele.
• La Tavola Linen: Premium linen rental company focused on weddings and high-end events. Directly comparable as a specialty linen provider serving upscale wedding couples with curated inventory.

Others

• The Knot (Xoxo): Leading wedding marketplace and vendor directory. Adjacent ecosystem player that connects couples with vendors including decor rental companies; not a direct competitor but a customer-acquisition channel for the subject.

Regional players

• Apres Party & Tent Rental: Minnesota-based party and event rental company serving the Twin Cities area with tents, tables, chairs, and decor. Comparable as a regional event rental competitor operating in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wevegotcovered
• LinkedInlinkedin.com/company/we-ve-got-it-covered

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We've Got It Covered