Urban Daisy

What Urban Daisy does

Urban Daisy is a privately held, women-owned and family-operated event venue operating from a single location at 1621 E Hennepin Ave in Northeast Minneapolis. Founded in 2019 by a mother and her four daughters (Kalley, Madeline, Amy, and Kendall Knight), the business rents a modern, light-filled venue space across named rooms — The White Room, The Daisy Room, The Mezzanine, The Pink Room, and The MN Suite — to couples, families, and corporate clients for weddings and celebrations. The company reports 1-10 employees, is led day-to-day alongside Director of Sales & Operations Kathryn Smith (joined 2022), and is registered under the trade name "Urban Daisy Events."

The company's core product is a venue rental service with differentiated package formats: full-scale exclusive weddings (twelve-hour experiences with on-site security), all-inclusive elopement ceremony packages (stated at over $35,000 per event in 90-minute, 3-hour, and 4-hour formats), brunch wedding experiences, dinner party wedding packages, social soirées (showers, birthdays, anniversaries, graduations), and corporate event rentals. The venue is differentiated by built-in physical design features — a greenery ceiling, live plant and moss walls, a disco ball wall, a quartz bar, white brick interiors, customizable ceiling installations, and custom garage doors opening to outdoor space — combined with an on-site furniture and décor catalogue included with rental. There is no proprietary digital technology stack; operations rely on standard marketing tools (Squarespace website, HubSpot tour scheduling, Instagram, Pinterest) and a curated vendor ecosystem of Minneapolis-area planners, photographers, florists, caterers, and rental companies.

The revenue model is direct-to-consumer, quote-based, and entirely transactional: customers initiate contact through the website or tour-scheduling portal, pricing is not publicly disclosed, and each booking is a one-time venue rental with no recurring or subscription component. Acquisition is driven by organic content (blog, social), vendor-community referrals, and in-person tours. The company is independently owned with no disclosed venture, private equity, or debt funding, no subsidiaries, no M&A history, and no international operations — its footprint is single-market within Minneapolis, Minnesota.

Name

Urban Daisy

Legal name

Urban Daisy

Website

https://urbandaisyevents.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Venue Services

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

akta.pro secondary industry

Destination Wedding Planning (HSACABAD)

Keywords

• Event venue rental
• Wedding venue
• Elopement packages
• Corporate event hosting
• Social celebrations

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Large Scale Wedding Rentals: Full-day exclusive-use venue rental for large weddings, including twelve-hour experience, on-site security, and expert vendor recommendations. Investment details are quote-based.
2. All-Inclusive Elopement Packages: All-inclusive luxury elopement packages valued at over $35,000 per event, covering venue, design, planning, day-of coordination, photography, floral, DJ, décor, officiant, welcome champagne, couple's cake, and signage. Available in 90-minute, 3-hour, and 4-hour extended dinner formats with different guest capacities.
3. Brunch Wedding Package: Sunday brunch wedding package with exclusive use of The Daisy Cocktail Space, access to private suites, and seven-hour experience including ceremony, brunch reception, toasts, and dancing.
4. Dinner Party Wedding Package: Dinner party wedding package with exclusive use of The Daisy Cocktail Space, private suites, ceremony, shared dinner, toasts, dessert, and dancing.
5. Social Soirées: Rental of venue spaces for non-wedding celebrations including bridal showers, baby showers, birthday parties, anniversaries, graduation parties, and family gatherings.
6. Corporate Event Rentals: Venue rental for corporate gatherings including team retreats, workshops, networking events, holiday parties, and company celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Urban Daisy operates a modern, light-filled event venue in Northeast Minneapolis offering exclusive-use venue rentals for weddings, elopements, corporate events, and social celebrations. The venue provides all-inclusive packages including venue access, furniture and décor catalogue, day-of coordination, and vendor recommendations, with packages ranging from 90-minute elopements to twelve-hour full-scale weddings.

Product overview

Urban Daisy is a women-owned, family-operated event venue in Northeast Minneapolis offering a single unified venue rental service with multiple event packages. The core offering consists of large-scale weddings (exclusive use, twelve-hour experience), elopement ceremony packages (all-inclusive 90-minute to 4-hour formats), brunch wedding experience (seven-hour daytime celebration), dinner party wedding package, social soirees, and corporate gatherings. The venue features distinct named spaces (The White Room, The Daisy Room, The Mezzanine, The Pink Room, The MN Suite) and includes an on-site event collection of furniture and decor with rental. The different packages share common venue infrastructure and spaces but vary in duration, included services, and guest capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• Large Scale Weddings Full-service wedding package offering exclusive use of all venue spaces with a twelve-hour wedding experience, on-site security, and expert vendor recommendations. Designed to host ceremonies, cocktail hours, receptions, and everything in between for couples planning comprehensive wedding celebrations.
• Elopement Ceremony Packages All-inclusive luxury elopement package including venue, design, planning, day-of coordination, photography, floral, DJ, all decor, officiant, welcome champagne, couples cake and signage. Packages available in 90-minute (up to 40 guests), 3-hour (up to 65 guests), and 4-hour extended dinner formats (up to 65 guests).
• Brunch Wedding Experience Relaxed alternative to traditional evening reception featuring exclusive use of The Daisy Cocktail Space for ceremony, brunch reception, and dancing, with access to The White Room for first looks and portraits. Seven-hour experience with wedding day coordination.
• Dinner Party Wedding Package Intimate celebration package with exclusive use of The Daisy Cocktail Space for ceremony, dinner, and dancing. Includes access to private suites and The White Room for first looks, portraits, and family photos.
• Social Soirees Event hosting for celebrations including bridal showers, baby showers, birthday parties, anniversary celebrations, graduation parties, and family gatherings.
• Corporate Gatherings Professional event hosting for team retreats, workshops, networking events, holiday parties, and company celebrations in an inspiring, non-traditional space.

Quantifiable outcome

• Elopement package valued at over $35,000
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

41 partnerships are on record, tiered core and minor.

• Laine Palm EventscoreImplementation/ SI/ Consulting PartnerWedding planning and design firm that has worked on multiple events at Urban Daisy (Jade+John and Maren+Nick weddings). Referenced as a trusted creative partner within the venue's vendor ecosystem.
• Ever Weddings and EventscoreImplementation/ SI/ Consulting PartnerDesign and coordination partner that has executed multiple weddings at Urban Daisy (Madeline+Wyatt and Kathryn+Nick weddings). Works alongside the venue team to deliver event design and logistics.
• Events by JessminorImplementation/ SI/ Consulting PartnerWedding planner and coordinator who planned the Brittany+Joe wedding at Urban Daisy.
• ArchifeteminorImplementation/ SI/ Consulting PartnerWedding-day management and design firm that handled the Emily+Eric wedding at Urban Daisy.
• Alexandra Robyn PhotographycoreOthersPreferred wedding photographer who has shot multiple weddings at Urban Daisy. Featured prominently in the venue's inspiration gallery.
• Loui PhotographycoreOthersWedding photographer specializing in film-style photography who has documented multiple events at Urban Daisy.
• Madison Delaney PhotographycoreOthersWedding photographer who captured the Maren+Nick celebration featured on the venue's inspiration page.
• Coral Mia PhotographyminorOthersWedding photographer who documented the Madeline+Wyatt wedding at Urban Daisy.
• Stephanie Wolf PhotosminorOthersWedding photographer for the Emily+Eric wedding at Urban Daisy.
• Russell Heeter PhotographyminorOthersWedding photographer who documented the Jade+John wedding at Urban Daisy.
• Food Gallery CateringminorOthersCaterer referenced for the Maren+Nick and Emily+Eric weddings at Urban Daisy.
• Chowgirls CateringminorOthersCatering partner for the Jade+John wedding at Urban Daisy.
• Fork and FlairminorOthersCaterer who provided food services for the Brittany+Joe and Emily+Eric weddings at Urban Daisy.
• DonatellisminorOthersCatering partner for the Kathryn+Nick wedding at Urban Daisy.
• JNY StudiosminorOthersFloral studio that provided flowers for the Kathryn+Nick wedding at Urban Daisy.
• V. FloralsminorOthersFloral designer for the Madeline+Wyatt wedding at Urban Daisy.
• Rose ImaginativeminorOthersFloral studio for the Emily+Eric wedding at Urban Daisy.
• Apricot FloralminorOthersFloral partner for the Jade+John wedding at Urban Daisy.
• Ergo FloralminorOthersFloral studio for the Maren+Nick wedding at Urban Daisy.
• Malana SophiaminorOthersFlorist for the Brittany+Joe wedding at Urban Daisy.
• Instant RequestminorOthersDJ and entertainment service provider for the Jade+John and Madeline+Wyatt weddings at Urban Daisy.
• Day One DJ + Isabel the ViolinistminorOthersEntertainment duo providing DJ services and live violin for the Kathryn+Nick wedding at Urban Daisy.
• Justin WilsonminorOthersDJ for the Brittany+Joe wedding at Urban Daisy.
• Omaur BlissminorOthersDJ for the Emily+Eric wedding at Urban Daisy.
• Benny NordminorOthersEntertainment provider for the Maren+Nick wedding at Urban Daisy.
• Apres Event and Tent RentalscoreOthersPrimary rental partner referenced across multiple weddings at Urban Daisy (Jade+John, Kathryn+Nick, Emily+Eric, Maren+Nick, Madeline+Wyatt). Provides event furniture, tent rentals, and décor elements.
• Collected and CominorOthersRental company providing décor and furniture for the Jade+John and Emily+Eric weddings at Urban Daisy.
• Something VintageminorOthersVintage rental partner for the Maren+Nick wedding at Urban Daisy.
• The Festive CollectionminorOthersRental partner for the Kathryn+Nick wedding at Urban Daisy.
• BBJ Latavola and Linen EffectsminorOthersLinen and tabletop rental partners for the Emily+Eric wedding at Urban Daisy.
• Phos EventsminorOthersLighting design and services provider for the Maren+Nick and Madeline+Wyatt weddings at Urban Daisy.
• Hey There CupcakeminorOthersDessert baker providing wedding cakes and cupcakes for the Emily+Eric, Kathryn+Nick, and Brittany+Joe weddings at Urban Daisy.
• Lady Vamp ArtistryminorOthersHair and makeup artist team that has worked on multiple weddings at Urban Daisy (Maren+Nick and Brittany+Joe).
• Glam by IrineminorOthersBeauty and hair/makeup artist for the Kathryn+Nick wedding at Urban Daisy.
• Beauty by BetsyminorOthersHair/makeup artist for the Brittany+Joe wedding at Urban Daisy.
• Bre My GuestminorOthersDay-of wedding coordination service for the Kathryn+Nick wedding at Urban Daisy.
• Hailey Jean FilmsminorOthersVideography partner for the Maren+Nick wedding at Urban Daisy.
• The Traveling Photo BoothminorOthersPhoto booth rental for the Emily+Eric wedding at Urban Daisy.
• Mori & CominorOthersStationery and signage provider for the Maren+Nick wedding at Urban Daisy.
• Jill Elaine DesignsminorOthersStationery and invitation designer for the Jade+John wedding at Urban Daisy.
• Olive and Twig Design CominorOthersSignage and design rental partner for the Emily+Eric wedding at Urban Daisy. Also a décor partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PeerSpace: Online marketplace for booking hourly event spaces and unique venues for weddings, corporate events, and parties. Directly comparable to Urban Daisy in serving couples and event planners seeking distinctive venues for celebrations and gatherings.
• Splacer: Event venue marketplace focused on unique and atypical spaces for private and corporate events. Comparable to Urban Daisy in curating distinctive, design-forward venues for weddings and social gatherings.
• Tagvenue: Global online marketplace for booking event spaces, including wedding, corporate, and party venues. Comparable as a peer in the venue rental marketplace serving the same end customer.
• The Hutton House: Minnesota-based event venue hosting weddings, corporate events, and private celebrations. Direct geographic and offering peer to Urban Daisy within the Twin Cities wedding and event market.
• Here Comes The Guide: Wedding venue directory and booking platform that connects couples with event venues. Comparable to Urban Daisy as it operates in the same wedding venue marketplace and competes for the same couple-side attention, though it is a marketplace rather than a venue operator.

Broad incumbents

• The Knot Worldwide: Large wedding planning platform with venue listings, vendor marketplace, planning tools, and content. Comparable as a broad incumbent in the wedding space that funnels couples toward partner venues, overlapping with Urban Daisy's customer acquisition channels.

Regional players

• The Marquette Hotel: Upscale Minneapolis hotel with dedicated wedding and event space, part of the Curio Collection by Hilton. Regional peer operating in the same Minneapolis event venue market, with broader lodging offerings.
• W Minneapolis – The Foshay: Historic Minneapolis hotel with event and wedding venues, part of Marriott's W Hotels brand. Regional peer in the Minneapolis event venue market with full-service hospitality capabilities.
• The Depot Minneapolis: Historic Minneapolis hotel and event venue offering wedding, corporate, and social event space. Comparable as a regional event venue competitor operating within the Minneapolis market with broader lodging infrastructure.
• Minneapolis Club: Private city club in downtown Minneapolis offering event and wedding hosting. Comparable as a Minneapolis-based venue competing for the same wedding and corporate event bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/urbandaisyevents/?hl=en
• Pinterestpinterest.com/urbandaisyevents
• LinkedInlinkedin.com/company/urban-daisy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Daisy