Wirtschaftsförderungs- und Stadtmarketing Gesellschaft Emmerich am Rhein mbH

What Wirtschaftsförderungs- und Stadtmarketing Gesellschaft Emmerich am Rhein mbH does

Wirtschaftsförderungs- und Stadtmarketing Gesellschaft Emmerich am Rhein mbH (WFG Emmerich) is a municipal limited liability company (GmbH) wholly owned by the city of Emmerich am Rhein in North Rhine-Westphalia, Germany. It operates as the official economic development, city marketing, and tourism promotion entity for the municipality, executing a three-pillar mandate covering Wirtschaftsförderung (business support), Stadtmarketing (city marketing), and Tourismus (tourism). The organization is led by Managing Director Sara Kreipe with a team of five employees structured into functional departments (Tourism, City Marketing, Marketing & Events, Economic Development), and operates from a headquarters at Nonnenplatz 5 plus two tourist information centers at the Rheinpromenade in Emmerich and in the Elten district. All services are provided free of charge to businesses, citizens, and visitors, funded entirely through municipal budget allocations rather than commercial revenue.

The organization delivers its mandate through a hybrid of physical engagement and digital touchpoints. Core programs include direct business support (location advisory, company visits, the 'Wirtschaft vor Ort' and 'Unternehmerfrühstück' networking events, the Azubibörse apprenticeship exchange at Willibrord Gymnasium and Gesamtschule Emmerich), tourism services (guided tours, cycling routes, event calendar, RV/camping support), and city marketing campaigns including the 2025 'Unsere Wirtschaft' image campaign and the monthly 'Echt & Emmerich' podcast launched November 2025. Digital infrastructure consists of the wfg-emmerich.de website, the emmerich-erleben.de campaign platform, and the 'Emmerich am Rhein. Meine Stadt' mobile city app co-developed with Stadtwerke Emmerich, which includes an 'Angebotewelt' module enabling local retailers to publish in-app offers.

WFG Emmerich's strategic asset is the promotion of Emmerich's trimodal logistics infrastructure — road, rail, and the Contargo-operated container terminal (4,000 TEU capacity) positioned as the closest German inland port to Rotterdam and Antwerp — alongside 150,000 m² of available commercial land (over 100,000 m² with GI zoning). It markets this location through the Standortexposé location exposè, joint cross-municipal initiatives with WTM Kleve (including a 59.5 km cycling route crossing Germany's longest suspension bridge), and recurring direct engagement with a local business base of approximately 1,500 companies. Customer segments served include local businesses, tourists and visitors, residents, school-leavers, and external investors considering relocation.

Name

Wirtschaftsförderungs- und Stadtmarketing Gesellschaft Emmerich am Rhein mbH

Legal name

Wirtschaftsförderungs- und Stadtmarketing Gesellschaft Emmerich am Rhein mbH

Website

https://wfg-emmerich.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WFG Emmerich is the municipal economic development, city marketing, and tourism organization for the city of Emmerich am Rhein, Germany. Funded by the city, it serves local businesses, tourists, and residents through location advisory, networking events, tourism information, and city-branding campaigns.

Ownership category

akta.pro rank

Product category

Municipal Economic Development and City Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Municipal economic development
• City marketing services
• Business location advisory
• Tourism promotion services
• Commercial site marketing

Headquarters

HQ city

Emmerich am Rhein

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Municipal funding and public service compensation: As a municipal economic development and city marketing company (Wirtschaftsförderungs- und Stadtmarketing Gesellschaft), WFG Emmerich is primarily funded through municipal contributions and public service compensation from the city of Emmerich am Rhein. Revenue is derived from public budget allocations rather than commercial product/service sales.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

WFG Emmerich is a municipally owned company that delivers economic development, city marketing, and tourism services for the city of Emmerich am Rhein. It serves as the central point of contact for local businesses on settlement, expansion, and operational issues, markets available commercial land (150,000 m² including over 100,000 m² with GI zoning) to investors, and promotes Emmerich as a tourism destination through tourist information offices, events, cycling routes, and a city app. All services are provided free of charge and funded through municipal budget allocations.

Product overview

WFG Emmerich operates as a municipal economic development and city marketing organization offering a portfolio of services including tourism promotion (Tourist Information offices, cycling routes, events), business development support (site presentations, business visits, networking events), and city marketing initiatives. The primary digital products include the Emmerich-App mobile application with an "Angebotewelt" feature for local retail offers, the "Echt & Emmerich" podcast series, and the Azubibörse apprenticeship exchange platform. Physical offerings include tourism experiences (59.5 km cycling route), marketing materials (Standortexposé, corporate brochure), and retention programs like the Schulabgänger-Paket for graduates.

Differentiator

Problem solved

Functional benefit

Products and services

• Emmerich-App ('Emmerich am Rhein. Meine Stadt') Official city mobile application for Emmerich am Rhein providing local information, event listings, and an Angebotewelt (offers world) feature that enables users to access exclusive offers and discounts from local retailers. Developed and operated in partnership with Stadtwerke Emmerich.
• Echt & Emmerich Podcast Monthly podcast series featuring interviews with local personalities from volunteering, business, culture, trade, and gastronomy in Emmerich am Rhein, hosted by WFG Managing Director Sara Kreipe. Distributed via Spotify and all major streaming platforms and available at emmerich-erleben.de.
• 59.5 km Radabenteuer Cycling Route 59.5 km cycling tourism route from Kleve to Emmerich am Rhein developed jointly by WFG Emmerich and Wirtschaft, Tourismus & Marketing Stadt Kleve GmbH (WTM). The route features highlights including the St.-Vitus-Kirche in Hochelten and crosses Germany's longest suspension bridge.
• Azubibörse (Apprenticeship Exchange) Apprenticeship exchange platform that connects local companies offering vocational training positions with students and young people in Emmerich am Rhein. The platform also participates in events at local schools (Willibrord Gymnasium and Gesamtschule Emmerich) for career orientation.
• Standortexposé Emmerich am Rhein Business location exposé document presenting available commercial areas in Emmerich am Rhein, highlighting 150,000 m² of total commercial space, over 100,000 m² with GI zoning designation, and Emmerich's trimodal transport connections (road, rail, waterway). Available for download in PowerPoint format.
• Heimat-Paket (Schulabgänger-Paket) Retention package for school graduates in Emmerich am Rhein containing a message from the mayor and WFG director, a pop-socket, magnet, motivation cards, and a notebook. Aimed at strengthening school-leavers' connection to the city.
• Unternehmensbroschüre der WFG Emmerich (Corporate Brochure) Corporate brochure of WFG Emmerich downloadable as a PDF, providing an overview of WFG services and positioning Emmerich am Rhein as a business location.

Quantifiable outcome

• 150,000 m² of commercial land available, with over 100,000 m² having GI zoning designation (including 70,000 m² and 41,500 m² plots)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wirtschaft, Tourismus & Marketing Stadt Kleve GmbH (WTM)coreStrategic or Co-development PartnerWFG Emmerich and WTM Kleve collaborate on joint tourism and regional development projects. Notable joint initiative: the 59.5 km cycling route from Kleve to Emmerich am Rhein, crossing the longest suspension bridge in Germany. The partnership also includes joint networking events for tourism volunteers from both cities, such as the August 2025 volunteer network meeting in Kleve.
• Contargo Rhein-Waal-Lippe GmbHcoreStrategic or Co-development PartnerContargo, operator of the container terminal at Emmerich port, partnered with WFG for the 'Wirtschaft vor Ort' event series, opening the terminal to the public for the first time. The terminal features a new crane bridge (inaugurated 2026) and has 4,000 TEU storage capacity, making it the closest German inland port to Rotterdam and Antwerp.
• Port Emmerich – Infrastruktur- und Immobiliengesellschaft mbHcoreStrategic or Co-development PartnerPort infrastructure and real estate company co-organized the 'Wirtschaft vor Ort' event at Contargo with WFG. Collaborates with WFG on promoting Emmerich's port infrastructure for business attraction.
• Gaston Schul Customs GmbHminorStrategic or Co-development PartnerInternational customs service provider partnered with WFG for a 'Unternehmerfrühstück' (business breakfast) event on September 30, 2025, focusing on customs and international trade topics relevant to Emmerich businesses. WFG facilitates knowledge-sharing for local companies on customs regulations.
• Peakz Padel Club KleveminorGTM or Marketing PartnerJoint entrepreneur evening hosted by WFG and Peakz Padel Club Kleve on November 26, 2025, combining sports networking (padel) with business networking for Emmerich entrepreneurs. WFG uses the event to strengthen connections between local businesses and promote workplace health initiatives.
• Contargo Rhein-Waal-Lippe GmbH and BioteccoreStrategic or Co-development PartnerFeatured companies in the 'Unsere Wirtschaft' image campaign (launched July 2025). Contargo provides logistics infrastructure content; Biotec provides sustainable manufacturing content (bio-polymers from potato and pea starch). Campaign showcases Emmerich's trimodal infrastructure and innovative companies to attract investors and skilled workers.
• Stadtwerke EmmerichcoreTechnology or IntegrationStadtwerke Emmerich provides the technical infrastructure and operation of the 'Emmerich am Rhein. Meine Stadt' city app. The app's 'Angebotewelt' module supports local retailers by enabling them to publish exclusive offers and discounts for app users. Partnership brings digital services to citizens and visitors.
• AOK KleveminorOthersProvided venue for the joint volunteer networking event organized by WFG Emmerich and WTM Kleve on August 4, 2025. AOK Kleve made its facilities available free of charge for the event focused on tourism volunteer development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Berlin Partner für Wirtschaft und Technologie: Public economic development agency for Berlin combining business attraction, location marketing, and tourism promotion. Larger scale but functionally analogous as a one-stop Wirtschaftsförderung + Stadtmarketing + Tourismus GmbH.
• Hamburg Invest: Hamburg's municipal investment promotion and economic development agency. Performs the same business settlement, location marketing, and cluster promotion functions for a major German city, with focus on logistics and port-related industries that mirror Emmerich's positioning.
• Wirtschaftsagentur Wien (Vienna Business Agency): Austrian municipal peer providing business location advisory, settlement support, and city-level economic promotion. Comparable institutional mandate and GmbH-like governance structure to WFG Emmerich.
• Wirtschaftsförderung Düsseldorf: Direct municipal peer — performs the same Wirtschaftsförderung plus Standortmarketing functions for the city of Düsseldorf, including business settlement advisory, location marketing, and investor targeting. Strongly comparable mandate and delivery model, though at much larger scale.
• Cologne Business (Wirtschaftsförderung Köln): Municipal economic development and city marketing entity for Cologne. Comparable mix of business settlement support, location marketing, and event-driven city promotion. Closest mid-sized German analogue in operating model.

Broad incumbents

• Tourismus NRW e.V. State-level tourism marketing organization for North Rhine-Westphalia. Operates one tier above WFG's tourism mandate, promoting the entire NRW region including Lower Rhine destinations. Comparable in destination marketing approach but at broader geographic scale.
• NRW.Global Business: State-level investment promotion agency for North Rhine-Westphalia. Performs inward investment attraction at a portfolio level that overlaps with WFG's Wirtschaftsförderung role, though covering the entire state rather than Emmerich alone.
• Metropolregion Rheinland: Cross-state metropolitan region organization promoting economic, tourism, and location development across the Rhineland. Functions as a broader umbrella for city-level economic development entities including ones comparable to WFG Emmerich.

Regional players

• IHK Niederrhein (Industrie- und Handelskammer): Chamber of Commerce for the Lower Rhine region covering companies in and around Emmerich am Rhein. Provides adjacent business advisory and economic development services to the same regional business community WFG serves.
• Wirtschaft, Tourismus & Marketing Stadt Kleve GmbH (WTM Kleve): Identical-function municipal entity in neighboring Kleve. Already a confirmed strategic partner (joint 59.5 km cycling route, volunteer network meetings). Comparable organizational scope and offerings; serves the directly adjacent city rather than Emmerich itself.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wirtschaftsfoerderungemmerich
• Instagraminstagram.com/emmericherleben
• LinkedInlinkedin.com/company/wirtschaftsf%C3%B6rderungs-und-stadtmarketing-gesellschaft-emmerich-am-rhein-mbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wirtschaftsförderungs- und Stadtmarketing Gesellschaft Emmerich am Rhein mbH