Whaddon Medical Centre

What Whaddon Medical Centre does

Whaddon Healthcare, operating as Whaddon Medical Centre, is an NHS general practice serving registered patients in the Milton Keynes area of England. The practice delivers core primary care services — GP appointments, repeat prescriptions, test results, travel vaccinations, chronic disease management, and specialist referrals — from two physical sites: the Whaddon Medical Centre headquarters and a secondary location at Water Eaton Health Centre. Patient access is delivered both in person and through digital channels including SystmOnline (TPP-hosted patient portal), SystmConnect (online consultations and administrative requests), and the NHS App.

The practice has invested in modern clinical tooling, most notably Surgery Intellect, an AI-powered ambient note-taking tool that records consultation conversations to free clinicians from manual documentation. It is also research-active, contributing de-identified data to the NIHR Clinical Research Network (Thames Valley and South Midlands), the Clinical Practice Research Datalink, and the RCGP Research Surveillance Centre for influenza surveillance. The practice holds an Outstanding rating from the Care Quality Commission, and is accredited as a Veteran Friendly Practice and a Safe Surgery (formalised in August 2025), explicitly welcoming patients who lack ID, proof of address, or settled immigration status. Staffing comprises 14 total employees, including 10 GPs (four full-time, four part-time, two locum).

Whaddon is funded through NHS England's general medical services framework — public capitation and enhanced service payments rather than commercial billing — and there is no disclosed private revenue stream. No funding rounds, acquisitions, parent entity, or external equity investment exist; the entity is a public sector NHS provider operating under standard UK commissioning arrangements. Customer concentration is structurally total with respect to the funder (NHS England / BLMK Integrated Care Board) but diffuse at the patient level, with no commercial churn exposure.

Name

Whaddon Medical Centre

Legal name

Whaddon Healthcare

Website

https://whaddonhousesurgery.co.uk

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Whaddon Healthcare is an NHS GP surgery in Milton Keynes operating from two sites (Whaddon Medical Centre and Water Eaton Health Centre), delivering publicly funded primary care to registered patients via in-person appointments and TPP SystmOnline/SystmConnect digital portals, with an Outstanding CQC rating.

Ownership category

akta.pro rank

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. NHS Primary Care Services: Publicly funded GP practice providing NHS healthcare services free at point of care, funded through NHS England and clinical commissioning groups

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Whaddon Medical Centre (Whaddon Healthcare) is an NHS-funded general practitioner surgery providing primary care services to registered patients in Milton Keynes across two physical locations and via online portals. Core services include GP appointments, repeat prescriptions, test results, sick notes and general enquiries, travel vaccinations, and signposting to community services. The practice also participates in NIHR-aligned clinical research and uses an AI-powered note-taking tool to support consultation documentation.

Differentiator

Problem solved

Functional benefit

Products and services

• GP Appointments and Consultations Face-to-face and online GP appointments delivered at Whaddon Medical Centre and Water Eaton Health Centre in Milton Keynes for registered NHS patients, covering general medical consultations.
• Repeat Prescriptions NHS repeat prescription service for registered patients, orderable via SystmOnline, with turnaround within three working days.
• Test Results Access to medical test results for registered NHS patients, available via the practice and online through SystmOnline and the NHS App.
• Sick Notes and General Enquiries Administrative handling of sick (fit) notes and general enquiries for registered NHS patients, primarily via the SystmConnect online submission system.
• Travel Vaccinations and Related Services Travel vaccinations and related travel health advice provided to registered NHS patients at the practice.
• Community Services Signposting Signposting of registered patients to local community health, social care, mental health, and voluntary sector services via the BLMK Integrated Care Board MiDoS Directory.
• Patient Registration (Safe Surgery) NHS patient registration service operating under the Safe Surgery initiative, ensuring lack of ID, proof of address, immigration status, or language are not barriers to registration.

Quantifiable outcome

• Outstanding CQC Rating
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• National Institute for Health and Care Research (NIHR) Clinical Research Network: Thames Valley and South MidlandscoreStrategic or Co-development PartnerPractice participates in clinical research under NIHR CRN TVSM, hosted by Oxford University Hospitals NHS Foundation Trust, covering Berkshire, Buckinghamshire, Milton Keynes and Oxfordshire. Supports studies on health promotion, disease diagnosis, and long-term illness management.
• Clinical Practice Research Datalink (CPRD)coreStrategic or Co-development PartnerContributes de-identified patient data to CPRD for public health research. CPRD is jointly sponsored by MHRA and NIHR, supporting retrospective and prospective clinical studies.
• Royal College of General Practitioners (RCGP) Research Surveillance Centre (RSC)coreStrategic or Co-development PartnerContributes de-identified data to RSC for public health surveillance, particularly influenza monitoring across England.
• Bedfordshire, Luton and Milton Keynes (BLMK) Integrated Care Board - MiDoS DirectoryminorStrategic or Co-development PartnerPractice utilises MiDoS online service directory developed by BLMK ICB to signpost patients to local health, social care, mental health, and voluntary sector services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Operose Health: One of the largest NHS GP practice operators in England, running dozens of surgeries under NHS contracts. Comparable as a multi-site NHS primary care provider serving registered patient lists in a similar salaried/partnered model, though at much larger scale.
• Modality Partnership: Large NHS GP federation operating multi-site primary care practices across England. Directly comparable as an at-scale NHS GP provider offering standard primary medical services under NHS contracts, but operating at substantially greater scale with shared back-office functions.

Emerging players

• Babylon Health (eMed): Digital-first primary care provider historically offering NHS GP at Hand and global telehealth services. Comparable as a competing NHS GP and digital consultation provider targeting the same patient base, but with a digital-native delivery model rather than a physical surgery.
• Doctor Care Anywhere: Digital primary care provider offering video GP appointments through insurers, employers, and NHS pathways. Comparable as an alternative primary care access point for UK patients, though it competes more on convenience and digital UX than on registered-list continuity.
• Livi: Digital GP provider offering NHS and private video consultations with partner practices across the UK. Comparable as an alternative NHS-aligned primary care access channel, though delivery is app-based rather than in-person surgery visits.
• Push Doctor: UK digital GP service offering video consultations via NHS partnerships and direct private access. Comparable as an NHS-contracted digital primary care competitor, but with a technology-led delivery model rather than physical practice locations.

Broad incumbents

• HCRG Care Group: UK-wide health and social care provider (formerly Virgin Care) delivering NHS-commissioned services including primary care, community health, and urgent care. Comparable as a contracted NHS primary care operator, though with a much broader portfolio beyond GP services.
• Bupa Health Clinics: Private UK healthcare provider operating health clinics that offer private GP appointments alongside diagnostics and specialist services. Comparable as a primary care provider competing for the same patient demand, but on a private-pay basis and without NHS contract reliance.

Others

• My Surgery Website: UK provider of websites and patient communication tools purpose-built for NHS GP practices, currently hosting Whaddon's site. Comparable as an enabling technology vendor serving the same customer base of small UK GP surgeries.
• TPP (The Phoenix Partnership): UK health-IT vendor providing SystmOne, SystmOnline, and SystmConnect — the core EHR and patient-facing systems used by Whaddon and a majority of NHS GP practices. Comparable as the underlying technology infrastructure provider enabling the practice's digital services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/whaddon-medical-centre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whaddon Medical Centre