What WHAKATANE does

Whakatane.info Ltd operates whakatane.info, a local online business directory and community information portal serving the Whakatāne District in the Eastern Bay of Plenty region of New Zealand. The platform aggregates business listings across categories including accommodation, activities, food and drink, shops, services, and essential community information such as health services, duty pharmacy schedules, and tide times. It is targeted at three primary audiences: visitors and tourists to Whakatāne, local businesses and service providers seeking online visibility, and relocators or new residents researching the area. The directory supports featured business listings, news and events coverage, classifieds, notices, and promotional competitions.

The underlying platform is a Drupal-based content management system, built and maintained by Klixo (noted as the website's build partner in the site footer). It is a single web-based product rather than a multi-tenant SaaS offering, with category-based navigation, image-led featured listings, and embedded social channels (Facebook, Instagram, YouTube). The site does not have a dedicated mobile app and exposes no documented APIs, SDKs, or third-party integrations in the available source material.

The business model is built around local business directory listings and featured placements serving the Whakatāne region, though specific pricing is not publicly disclosed. Revenue mechanics appear to be a mix of standard listings, premium/featured business placements, and promotional competitions. The company is privately held, incorporated in New Zealand, with no disclosed institutional investors, parent entities, subsidiaries, funding rounds, or partnership agreements identified in the input data. Distribution is single-geography (Eastern Bay of Plenty, New Zealand), with no global footprint claim.

Name

WHAKATANE

Legal name

Whakatane.info Ltd

Website

https://whakatane.info

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Whakatane.info Ltd operates whakatane.info, a Drupal-based local online business directory and community information portal serving visitors, residents, and local businesses in the Whakatāne District of New Zealand's Bay of Plenty.

Ownership category

akta.pro rank

Product category

Local Business Directory & Community Information Portal

NAICS

Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

akta.pro secondary industry

Tours/Activities/Attractions Content Aggregators & APIs (THALAJAH)

Keywords

• Local business directory
• Community information portal
• Regional tourism listings
• Accommodation booking directory
• Essential community resources

Headquarters

HQ city

Whakatane

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Distribution channels1 record

Marketing channels4 records

Core offering

Whakatane.info operates an online local business and community information directory for the Whakatane and Eastern Bay of Plenty region. It aggregates categorized listings of accommodation, activities, food and drink, shops, services, and essential community information (such as health services, duty doctor and pharmacy schedules, and tide times), supported by news, events, classifieds, and featured business promotions accessible 24/7 via the web.

Product overview

Whakatane.info is a local online business directory and information portal for the Whakatane region in the Bay of Plenty, New Zealand. The platform aggregates and presents local business listings across categories including Accommodation, Activities, Food & Drink, Shops, Services, and Essential Information such as health services, support groups, duty doctor/pharmacy schedules, and tide times. It operates as a single web-based directory product (not a SaaS platform with modular components), providing featured business listings, news and events coverage, a blog, and promotional competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation Directory Online directory of accommodation providers in the Whakatane region, organized into sub-categories (apartments, backpackers, bed & breakfast, country accommodation, holiday parks, motels, Ohope Beach, rental homes and self-contained), with a Book Online entry point and contact, amenities and booking information presented for each listing. Intended for visitors and tourists planning stays in Whakatane.
• Activities Directory Online directory of activities and attractions in the Whakatane region, organized into sub-categories including adventure, art, cinema, cycling, diving, dolphin and whale watching, family activities, fishing charters, flying and golf. Intended for visitors, tourists and residents seeking things to do in the region.
• Food & Drink Directory Online directory of food and drink venues in Whakatane, organized into sub-categories including bars, beer/wine/spirits retailers, cafes, caterers, delivery, restaurants, retail and takeaways. Intended for visitors, residents and relocators searching for dining and beverage options.
• Shops Directory Online directory of retail shops in Whakatane, organized into sub-categories including arts and crafts, audio/visual, automotive parts, baby products, beds and bedding, benchtops, boats, books, bridal supplies and additional retail categories. Intended for residents and visitors searching for local retail options.
• Services Directory Online directory of professional and trade services in Whakatane, organized into sub-categories including accountants, advertising, air conditioning, aluminium work, appliance repairs, architects, audiology, auditors, automotive repairs and additional services. Intended for residents and businesses seeking local service providers.
• Essential Information Directory Online directory of essential community information for Whakatane, including health services, support groups, duty doctor and pharmacy schedules, and tide times. Intended for residents, visitors and relocators needing trusted day-to-day regional information.
• News, Events, Notices & Classifieds Local content sections publishing Whakatane news, upcoming events, community notices and classifieds. Intended for residents and visitors seeking timely information about local happenings and community listings.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Regional players

• Neighbourly: Neighbourly is a New Zealand community platform operated by Stuff that combines local business listings, notices, classifieds, and community news — closely mirroring Whakatane.info's mix of business directory plus news/events/notices content. It competes for both SMB advertisers and resident/relocator traffic within NZ.
• Bay of Plenty Tourism: Bay of Plenty Tourism is the regional tourism organization (RTO) for the same Bay of Plenty region that Whakatane.info serves. Both publish destination content, activity listings, and accommodation information aimed at the same visitor persona, and both compete for tourism marketing budgets in the region.

Emerging players

• Localist: Localist provides community calendar and local business/event directory software used by municipalities and regional organizations. It overlaps Whakatane.info's news/events/classifieds content engine and represents a software-platform alternative for any expansion or white-label play.

Direct peers

• Yellow Pages New Zealand: Yellow.co.nz is the NZ digital directory successor to the printed Yellow Pages, offering categorized business listings for services, trades, retail, and accommodation. It directly overlaps Whakatane.info's 'Services' and 'Shops' categories and competes for the same SMB listing fees.
• Finda: Finda is New Zealand's largest online local business directory, covering accommodation, attractions, restaurants, and services nationwide. It is the closest direct competitor to Whakatane.info in product, audience, and listing-based business model, but operates at national scale rather than a single region.

Broad incumbents

• Booking.com: Booking.com is the largest global accommodation marketplace and captures the booking transaction layer that Whakatane.info only refers to. It serves the same visitor persona for the 'Accommodation' category and exerts downward pressure on Whakatane.info's accommodation listing value.
• Tripadvisor: TripAdvisor aggregates accommodation, restaurants, and activities listings globally with reviews and booking. It is a broad incumbent serving the same visitor/tourist persona that Whakatane.info targets in its 'Accommodation', 'Activities', and 'Food & Drink' categories, but at global rather than regional scale.
• Yelp: Yelp is a global business directory and review platform focused on local restaurants, shops, and services — a near-perfect product analogue to Whakatane.info's shops/services/food & drink categories. It is a broad incumbent rather than a direct regional competitor but defines the listing-directory category globally.
• Google Maps / Google Business Profile: Google Maps and Google Business Profile offer free POI listings, reviews, hours, and directions for the same local businesses Whakatane.info lists across Accommodation, Shops, Services, and Food & Drink. It is the dominant free alternative for SMB visibility and the primary substitute for the core directory use case.
• newzealand.com (Tourism New Zealand): newzealand.com is the official Tourism New Zealand national destination site, covering regions including Bay of Plenty. It aggregates the same activities, accommodation, and food & drink content Whakatane.info curates locally and competes for international visitor attention upstream of regional directories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/whakataneinfo
• Facebookfacebook.com/103817999698
• Instagraminstagram.com/whakatane.info
• LinkedInlinkedin.com/company/whakatane

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHAKATANE