What Localist does

Localist operates a cloud-based SaaS event calendar and event management platform that centralizes an organization's events into a single, fully-branded calendar with multi-user publishing, registration, ticketing, digital promotion, and an EventReach engagement metric. The platform is built on an API-first architecture with a publicly accessible developer API returning standard JSON across events, places, groups, photos, and filters, supported by cloud infrastructure distributed across three availability zones with immutable, code-reviewed deployment processes and integrations into Zoom, GoToWebinar, and Eventbrite. Concept3D add-on modules (Interactive Maps, 360° Tours) extend the platform into visual campus engagement, particularly in higher education.

The company sells primarily to higher education institutions (its flagship vertical, with deployments at MIT, NC State, Colgate, and others) and additionally targets healthcare, tourism/destination marketing organizations, and government entities. Pricing is quote-based under annual enterprise subscriptions with no public tiers; the go-to-market is sales-led enterprise field sales using a "Request a Demo" conversion mechanism, supported by dedicated onboarding specialists and a US-based help desk.

Localist was founded as a self-funded, founder-owned, and profitable business and was acquired by Concept3D in September 2022, operating today as part of the Concept3D family while retaining its product identity and customer relationships. The combined entity serves 600+ customers with nearly 1,000 implementations, and its solutions (combined with Concept3D) power 70% of the top 100 U.S. universities.

Name

Localist

Legal name

Localist Corporation

Website

https://localist.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Broadcasting and Content Providers (516), Convention and Trade Show Organizers (561920)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Local & City Guide Content Aggregators (MPACAKAJ)

Keywords

• Event calendar software
• Community engagement platform
• Campus event management
• Destination event marketing
• Event registration software

Headquarters

HQ city

Silver Spring

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing: SaaS subscription model with enterprise license tiers. Enterprise customers receive dedicated SLA, onboarding support, and advanced features. Pricing is quote-based and varies by organization size and requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Localist centralizes an organization's events into a single fully-branded online calendar, aggregating internal and external event streams, supporting ticketing and registration, and providing digital promotion and performance tracking. The platform serves higher education institutions, tourism and destination organizations, healthcare systems, and government bodies that need an enterprise-grade event hub. A developer API extends platform data to external applications and websites.

Product overview

Localist, now a Concept3D company, offers a comprehensive event calendar and marketing platform with the core product being Localist Events — an online website event calendar that centralizes organizational events into one fully-branded calendar. The platform operates on a modular architecture combining the core calendar engine with specialized vertical solutions (Higher Education Campus Calendar, Tourism Event Calendar) and integrated Concept3D products (Interactive Maps, 360° Tours). Feature modules include Event Landing Pages, Registration and Ticketing, Digital Promotion (email and social automation), Event Performance tracking via EventReach metric, and Branding and Design tools. A public API enables developers to build custom integrations and applications. The platform is designed for higher education, healthcare, government, and destination/tourism organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Localist Events Platform An event calendar SaaS platform for organizations that aggregates internal and external events into a single branded hub, with support for ticketing, registration, digital promotion, and event performance tracking. Built for higher education institutions, tourism and destination organizations, healthcare systems, and government bodies.
• Higher Education (Campus Calendar) A vertical solution of the Localist platform tailored for colleges and universities, providing a branded campus calendar that showcases student life programming to current and prospective students and consolidates events across campus departments and organizations.
• Tourism Event Calendar A vertical solution of the Localist platform tailored for destination marketing organizations, convention and visitor bureaus, and tourism operators to publish branded regional event calendars that attract visitors.
• Managed Updates A service offering in which the Localist team handles updates and ongoing platform changes on behalf of customers, providing hands-off platform maintenance to organizations that prefer a managed experience.
• Localist Developer API A developer-facing API that exposes Localist calendar and event data in JSON format so that external applications, partners, and customer websites can integrate with the platform.

Quantifiable outcome

• 70% of top 100 universities in the nation use combined Localist and Concept3D solutions
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Concept3DcoreOthers · 19 September 2022Localist was acquired by Concept3D on September 19, 2022. Localist and Concept3D had been longtime partners prior to the acquisition, sharing fundamental values and a commitment to helping customers grow communities. The combination integrates campus events, virtual touring, and interactive mapping solutions into a single platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cvent: Enterprise event management platform offering event registration, ticketing, and marketing solutions. Competes with Localist across higher ed, corporate, and association event use cases, though at a larger enterprise scale.
• Eventbrite: Self-service event ticketing and discovery platform widely used by organizations and venues. Localist explicitly integrates with Eventbrite for ticketing, indicating direct overlap in event promotion and discovery.
• Bizzabo: Event experience platform for in-person, virtual, and hybrid events with registration, marketing, and analytics. Targets similar mid-market and enterprise event organizers across verticals.
• Whova: Event app and community engagement platform serving conferences, associations, and higher-ed events. Competes with Localist on attendee engagement, scheduling, and event calendars.
• Splash: Event marketing platform focused on branded event experiences, registration, and promotion. Overlaps with Localist's event landing pages, ticketing, and digital promotion modules.
• Sched: Event scheduling and agenda platform widely used by conferences and academic events. Directly comparable to Localist's calendar aggregation and event listing capabilities.
• Presence (formerly OmniUpdate): Higher-education CMS and engagement platform with built-in calendar and event functionality. Directly competes with Localist's campus calendar offering in the higher-ed vertical.

Broad incumbents

• Modern Campus: Higher-education engagement platform encompassing student life, events, and communication. Overlaps with Localist in campus calendars and student engagement within a broader campus CMS portfolio.

Regional players

• Simpleview: Destination marketing organization (DMO) CRM and CMS platform serving tourism boards in North America. Competes with Localist's tourism event calendar offering in the destination marketing vertical.

Emerging players

• Goldcast: B2B event platform focused on virtual and hybrid events with strong marketing analytics. Overlaps with Localist's virtual event support and digital promotion features in the marketing-led event space.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/localist
• Facebookfacebook.com/lclst
• LinkedInlinkedin.com/company/aboutlocalist
• Instagraminstagram.com/localist

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Localist