Whaley Realty, Inc.

What Whaley Realty, Inc. does

Whaley Realty, Inc. is a founder-owned residential real estate brokerage founded in 2019 by Jimmy Whaley and headquartered at 400 W. Lamar St. in Americus, Georgia. The firm employs approximately 5 agents (including the founder) and serves home buyers and sellers in Americus and surrounding communities in Sumter County, including Ellaville, Lake Blackshear, Plains, and Montezuma. The company has cumulatively served 649 clients/customers over roughly four years of operation.

The company's core services are traditional residential brokerage offerings: buyer representation, seller representation, property listing and marketing (including professional photography of 50-100 photos narrowed to 10-15 for public-facing listings), negotiation, and closing coordination. The product surface includes an online home search platform on the company website, agent profile pages, educational and community-oriented blog content, and active Instagram/Facebook social channels. The technology stack is standard for a small independent brokerage — a Wix-hosted website and social media — with no proprietary platform, no disclosed API, no third-party integrations, and no AI/ML capabilities. The founder holds multiple industry designations including NAR Committed to Excellence, At Home With Diversity, GRI (Graduate REALTOR Institute), and SFR (Short Sales & Foreclosure Resource).

The business model is conventional commission-based brokerage: revenue is generated per closed residential transaction with commission rates negotiated individually rather than publicly disclosed. Distribution is direct-to-consumer through the downtown Americus office, direct phone/text contact with the founder (229-938-4837), property showings, and digital channels (website, blog, Instagram, Facebook). The company is bootstrapped with no institutional investment, no funding rounds, no parent company, and operates in a market described as having fewer than 40 active residential listings at any given time — a structurally small addressable market that constrains both revenue ceiling and growth pace.

Name

Whaley Realty, Inc.

Legal name

Whaley Realty, Inc.

Website

https://whaleyrealtyamericus.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Whaley Realty, Inc. is a founder-owned residential real estate brokerage in Americus, Georgia, employing 5 agents to serve home buyers and sellers in Sumter County and surrounding communities via traditional commission-based transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate
• Home buying services
• Home selling services
• Real estate brokerage
• Property marketing

Headquarters

HQ city

Americus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue from residential property transactions. Agents facilitate home buying and selling for clients in the Americus, GA market area.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Whaley Realty, Inc. is a residential real estate brokerage that represents individual home buyers and sellers in the Americus, Georgia market and surrounding Sumter County communities (Ellaville, Plains, Montezuma, Lake Blackshear). The company provides buyer representation, listing and marketing services for sellers, professional property photography, online home search, negotiation, and transaction coordination through closing, delivered through a small team of licensed agents.

Product overview

Whaley Realty, Inc. is a residential real estate brokerage providing a unified set of buying and selling services through a team of agents. The company operates as a single offering platform rather than modular products, combining property search, agent representation, professional photography, and marketing services. Core services include home buying assistance, home selling support with agent representation across the Americus, GA market including Ellaville, Plains, Montezuma, and Lake Blackshear areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services Buyer representation service guiding clients through the home purchasing process, including market education, property search assistance, offer preparation, negotiation, and closing coordination. Intended for individual residential home buyers in the Americus, GA and surrounding Sumter County market.
• Real Estate Selling Services Listing and seller representation service that assists property owners in marketing and selling their homes, including market analysis, professional photography, listing placement, and negotiation through closing. Intended for residential property owners in the Americus, GA market.
• Home Search Platform Online property search functionality accessible via the Whaley Realty website that allows prospective buyers to browse available residential listings in the Americus, GA market area.
• Property Marketing Services Professional photography and listing-marketing support in which an administrative assistant captures 50-100 photos of a listed home and curates 10-15 photos for public listing display, supporting smoother property marketing for Whaley Realty's agents and sellers.

Quantifiable outcome

• 649 clients served over 4 years

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Compass: National tech-forward residential brokerage competing for agent recruitment and listings. While primarily urban-focused, its model and brand reputation affect agent mobility and consumer expectations in regional markets.
• Better Homes and Gardens Real Estate: Franchised residential brokerage with a lifestyle-brand positioning similar to Whaley Realty's "Southern hospitality" identity. Targets similar suburban and small-metro home buyer/seller segments.
• Coldwell Banker Realty: Largest U.S. residential brokerage franchise by agent count. Operates across Georgia including the Americus/Sumter County market; comparable as the dominant full-service residential brokerage model Whaley Realty competes against.
• Keller Williams Realty: Largest U.S. residential brokerage by agent count with heavy focus on agent-centric, training-driven models. Comparable to Whaley Realty's weekly training and agent-support philosophy but at massive national scale.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with a premium brand identity. Comparable traditional full-service brokerage model competing for higher-end listings and buyer representation in similar markets.
• Century 21 Realty: Established residential brokerage franchise with strong penetration in secondary U.S. markets. Overlaps with Whaley Realty in serving traditional home buyers/sellers via commission-based agent representation.
• RE/MAX of Georgia: Global franchised residential brokerage with established Georgia presence in small and mid-sized markets. Directly comparable business model (commission-based agent network) competing for the same buyers and sellers in regional Georgia.

Emerging players

• Redfin: Tech-enabled residential brokerage offering lower-commission buyer representation. Comparable residential brokerage model but with a digital-first, discount-fee positioning that pressures traditional brokerages like Whaley Realty.

Others

• Zillow (Premier Agent / Zillow Homes): Dominant online real estate marketplace and lead-generation platform. Not a brokerage in the same sense, but reshapes how consumers in markets like Americus find agents, directly affecting Whaley Realty's customer acquisition.

Direct peers

• Southern Crescent Realty (independent Georgia brokerage): Independent Georgia-based residential brokerage operating in secondary/rural markets with a local-reputation model. Closest structural peer to Whaley Realty as a small, founder-led, community-rooted brokerage in Georgia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/whaleyrealtyamericus
• Instagraminstagram.com/whaleyrealtyamericus
• LinkedInlinkedin.com/company/whaley-realty-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whaley Realty, Inc.