whangarei itm

What whangarei itm does

Whangarei ITM is a single retail store within the Independent Timber Merchants Co-operative Limited (ITM) network, operating from 4 Kioreroa Road, Port Whangarei. As part of a nationwide co-operative of 90+ independently owned building supply stores and 26 Frame & Truss facilities, it serves the Northland region of New Zealand with building materials, hardware, and trade supplies. The store employs approximately 7 staff and operates Monday–Friday 7:00am–5:00pm and Saturday 8:00am–12:00pm.

The store offers a comprehensive building materials platform spanning timber products (Sutherland Timber, Permapine, Pukepine, Red Stag), power tools (DEWALT, Makita, Milwaukee, HiKOKI), hand tools, fixings and fasteners, insulation, paint, UNO Kitchens & Wardrobes, and rural/farm shed solutions. Whangarei ITM specifically delivers Frame & Truss, Joinery, Pole Sheds, and Kitchen Display services. ITM holds FSC Chain of Custody certification (FSC-C196134) for responsibly sourced timber, and the wider network operates a mobile app, Trade Club rewards programme, ITM Priority Card, and the Building Business Magazine. The store itself does not run proprietary technology platforms; ITM's technology footprint is limited to a mobile app and customer-facing trade portals.

The business model is hardware retail revenue generated through physical store sales to trade customers (builders and contractors — the primary segment), DIY consumers, and rural/farm customers. Pricing is not publicly disclosed but is mediated through Trade Club trade accounts and the ITM Priority Card loyalty programme. Whangarei ITM, like all ITM stores, is independently owned but is backed nationally through the ITM Support Office in Auckland (38 Tarndale Grove, Rosedale) which coordinates procurement, marketing (including national sponsorships of SailGP and Supercars), training, and shared services. The co-operative structure provides collective buying power and national brand reach while preserving local ownership and operating autonomy.

Name

whangarei itm

Legal name

Independent Timber Merchants Co-operative Limited

Website

https://whangareiitm.co.nz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Whangarei ITM is an independently owned retail store within the ITM (Independent Timber Merchants) co-operative network, selling building materials, timber, hardware, power tools, and trade supplies to professional builders, DIY consumers, and rural customers in New Zealand's Northland region.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Home Centers (444110)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro industry

PRIMARYCRAIAEAI

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding)

Consumer Products & Retail/Home & Furniture Retail/Building Materials & Lumber Retail

Keywords

• Building materials retail
• Timber supply
• Hardware store
• Trade supplies
• Construction materials

Headquarters

HQ city

Whangarei

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials Retail: Sale of building materials including timber, hardware, tools, building products, plumbing, fencing, and related construction supplies through physical retail store locations. Products are sold directly to trade customers (builders, contractors) and DIY consumers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Whangarei ITM is a retail building supply store selling timber, hardware, power and hand tools, building products, insulation, paint, kitchen and wardrobe solutions, and rural/farm shed materials to trade builders, contractors, DIY consumers, and rural customers in the Northland region. The store also provides value-added services including Frame & Truss prefabrication, Joinery, Pole Sheds, and Kitchen Display, operating as part of the ITM cooperative network with national buying power and shared marketing programmes.

Product overview

ITM (Independent Timber Merchants) is New Zealand's largest independent building supply network with over 90 stores nationwide. The offering is a platform of building supply products organized around core trade categories: Timber (Sutherland Timber, Permapine, Pukepine, Red Stag), Power Tools (DEWALT, HiKOKI, Makita, Milwaukee, Nilfisk, Paslode), Hand Tools (Estwing, Stabila, Stanley), Adhesives & Sealants (Bostik, Soudal, Sika), Concrete & Mortar (Firth Dricon, Golden Bay), Fixings & Fasteners (Bremick, SPAX, Delfast, ECKO, Fortress, MiTek, NZ Nails, Paslode, Pryda), Building Products (GIB, James Hardie, Laminex, Kopine, PSP), Insulation (EXPOL, Greenstuf, Pink Batts, Kingspan), Paint & Stain (Dulux, ITM Trade Series, Wattyl), UNO Kitchens & Wardrobes, and Rural & Farm Sheds. Whangarei ITM specifically offers Frame & Truss, Joinery, Pole Sheds, and Kitchen Display services. The ecosystem includes Trade Club Rewards loyalty programme, ITM Priority Card, ITM App mobile application, and Building Business Magazine. ITM stores are independently owned but nationally backed as part of the cooperative network.

Differentiator

Problem solved

Functional benefit

Brands

• ITM Trade Club: Rewards programme for Trade customers offering flexible reward points.
• ITM Priority Card
• Building Business Magazine

Products and services

• Timber Products Comprehensive range of timber products including Sutherland Timber, Permapine, Pukepine, and Red Stag Timber, covering structural, appearance, outdoor, plywood, timber cladding, and other timber categories for residential and commercial construction.
• Power Tools Power tool range featuring DEWALT, HiKOKI, Makita, Milwaukee, Nilfisk, and Paslode Nailers & Bradders for trade professionals and serious DIY users.
• Hand Tools Hand tool range featuring Estwing, Stabila Tools, and Stanley Tools for trade and construction use.
• Adhesives and Sealants Adhesives, sealants, and fillers including Bostik, Soudal, and Sika brands for construction applications.
• Concrete and Mortar Products Concrete and mortar products from Firth Dricon and Golden Bay for construction and building projects.
• Fixings and Fasteners Extensive range of fixings and fasteners including Bremick Fasteners, SPAX, Delfast, ECKO Fastening, Fortress, MiTek, NZ Nails, Paslode, and Pryda products.
• Building Products Building products including boards and panels (CHH Futurebuild, GIB, Goldenedge MDF, James Hardie Linea, Kopine, Laminex, PSP), doors, masonry, concrete and aggregates, plumbing systems, Prolam, reinforcing, roll products, roofing, stair systems, and windows and skylights.
• Insulation Products Insulation products including EXPOL, Greenstuf, Pink Batts, and Kingspan Thermakraft for residential and commercial buildings.
• Paint and Stain Products Paint and stain products from Dulux, ITM Trade Series, and Wattyl for trade and DIY customers.
• UNO Kitchens and Wardrobes Kitchen and wardrobe solutions including UNO Kitchens and UNO Wardrobes for residential fit-outs.
• Rural and Farm Sheds Rural and farm shed solutions including fencing, gates, and fixings for agricultural applications and rural infrastructure.
• Frame and Truss Manufacturing Service Prefabricated frame and truss manufacturing service available at ITM stores including Whangarei ITM, part of 26 Frame and Truss facilities across the network.
• Joinery Services Custom joinery services offered at ITM stores including Whangarei ITM, providing bespoke timber and woodwork solutions for building projects.
• Pole Sheds Rural pole shed solutions for farm infrastructure and rural buildings, offered under the Rural product category.
• Estimating Services Quantity estimating services for building projects to help trade customers plan material requirements.
• Delivery Services Delivery services for building materials and supplies from ITM stores to customer sites.
• Trade Club Rewards Loyalty rewards programme for Trade customers offering flexible reward points and dedicated trade support services.
• ITM Priority Card Card loyalty programme offering value and rewards to DIY and Rural customers at ITM stores.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• SailGP (New Zealand Sail Grand Prix)flagshipGTM or Marketing Partner · 1 January 2026ITM is Title Partner for the ITM New Zealand Sail Grand Prix, a world-class sailing event on the SailGP circuit. ITM CEO Sara Johnson serves on the ITM LinkedIn page. Partnership reflects ITM's commitment to supporting events that matter to New Zealanders and environmental sustainability.
• Live Well, Build WellcoreStrategic or Co-development Partner · 1 January 2025ITM is a Foundation Partner with Live Well, Build Well, an organisation improving mental wellbeing and resilience across New Zealand's building industry. Founded in 2022 and backed by the Mental Health Foundation and ACC, the programme empowers builders and tradies to support each other on site and in life. ITM features Live Well, Build Well in events, training days, and Building Business magazine.
• Supercars Australia (NZ Events)flagshipGTM or Marketing Partner · 1 January 2010ITM has been a longstanding supporter of Supercars since 2010, serving as naming rights sponsor for NZ events including Taupō SuperSprint and the inaugural Christchurch event. ITM holds naming rights for both Taupō and Christchurch events (double header), marking the first-ever NZ double header in Supercars history. Partnership extended to at least 2027.
• Licensed Building Practitioners (LBPs)coreOthersITM supports Licensed Building Practitioners through LBP Training Days, Building Business magazine articles providing LBP points, and resources for skills maintenance. ITM is committed to supporting the professional development of builders in New Zealand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bunnings Warehouse New Zealand: Bunnings Warehouse (owned by Wesfarmers) is the dominant corporate building supply and home improvement chain in New Zealand, offering broader ranges and lower pricing that make it the most significant competitor ITM faces for trade and DIY spend.

Direct peers

• Carters: Carters is a New Zealand building supplies retailer focused on trade and DIY customers, offering a comparable range of timber, hardware, and building products across multiple store locations in direct competition with ITM stores.
• PlaceMakers: PlaceMakers is a major NZ trade-focused building supplies chain owned by Fletcher Building, operating nationwide stores serving builders and contractors with overlapping timber, hardware, and Frame & Truss offerings comparable to ITM.
• Hammer Hardware: Hammer Hardware is a New Zealand hardware retailer chain serving trade and DIY customers with building supplies, tools, and home improvement products, operating as a smaller regional competitor with overlapping categories to ITM.
• Mitre 10 New Zealand: Mitre 10 is New Zealand's largest member-owned building and hardware co-operative, with a near-identical cooperative model serving trade and DIY customers through a nationwide store network, making it the closest structural and product comparable to ITM.
• TimberTown: TimberTown is a New Zealand timber and building materials retailer serving trade and DIY customers, with a closely comparable focus on timber, hardware, and construction supplies across multiple locations.

Others

• Steel & Tube: Steel & Tube is a New Zealand building products supplier and distributor providing roofing, fasteners, and steel-based materials that overlap with several ITM product categories as an adjacent wholesale supplier.

Regional players

• Home Timber & Hardware: Home Timber & Hardware is an Australian-based hardware and building supply network with trans-Tasman presence, offering comparable trade and DIY assortments to ITM and sharing independent-store cooperative origins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/whangarei-itm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about whangarei itm