What works

What What works does

What works is a privately held, bootstrapped digital marketing agency founded in 2021 and headquartered at Khairatabad, Hyderabad, Telangana, India. The firm operates with a 12-person team led by co-founders Deekshith (Founder & CFO) and Krishna Chaitanya (Co-founder & CEO), delivering integrated services organized under three pillars: Design (UI Design, UI Development, UX Design, User Research, Animations, Illustrations), Technology (Web Design, Web Development, CRM, ERP implementations), and Marketing (SEO, Social Media Marketing, Email Marketing, Video Marketing, Content Marketing, PPC Campaigns, Mobile Marketing, Event Marketing, Branding, Influencer Marketing, Political Marketing, and multiple campaign types including Product Launch and Brand Awareness).

The agency's underlying technology is a service-delivery stack based on standard web technologies (HTML/CSS, JavaScript, CMS platforms) supplemented by human-centered design processes and third-party testing tools such as VWO for multivariate experimentation. There is no proprietary platform, no API surface, no AI/ML components, and no patents or trademarks disclosed. Distribution of services occurs entirely through a sales-led direct engagement model, primarily via a 'Design A Quote' inquiry form on the company website, with no disclosed pricing tiers.

Revenue mechanics are professional services-based, spanning project work, retainer arrangements, and hourly engagements, with contract cadence described as multi-year where applicable. Customer mix spans enterprise accounts (John Deere, Medicover, Pullman India, Finolex Pipes, Retina Paints, Falcon Pumps, Bedford, M Bajranglal Jewellers) alongside SMBs and startups (Bantia Furnitures, Cocoon Terragarden, Urban Silayi, Laureay, ALKR Events, Tech Aaadhira, CEAS, Good Eggs). The company claims 82+ projects delivered across industries including retail, ecommerce, healthcare, real estate, IT, education, and FMCG, operating primarily in India with stated global ambitions on its marketing collateral. No external funding, mergers, acquisitions, or leadership changes beyond the original 2021 founding have been disclosed.

Name

What works

Legal name

What works

Website

https://whatworks.co.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

What works is a Hyderabad-based, full-service digital marketing agency founded in 2021 that delivers integrated design, technology, and marketing services to enterprise, SMB, and startup clients across healthcare, real estate, manufacturing, IT, and consumer sectors in India.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Digital marketing services
• Web design development
• SEO services
• Branding agency
• Social media marketing

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Project-based and retainer-based digital marketing services including design, technology, and marketing solutions for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

What works is a full-service digital marketing agency that designs, develops, and markets digital experiences for businesses. The agency delivers integrated solutions across three service lines — Design (UI/UX, user research, animation, illustration), Technology (web design, web development, CRM, ERP), and Marketing (SEO, social media marketing, email, video, content, PPC, branding, campaigns) — to clients in retail, healthcare, real estate, IT, education, FMCG, and other sectors across India.

Product overview

What works is a digital marketing agency offering a comprehensive suite of services organized into three main categories: Design, Technology, and Marketing. The Design service line includes UI Design, UI Development, UX Design, User Research, Animations, and Illustrations. The Technology service line covers Web Design, Web Development, CRM, and ERP systems. The Marketing service line encompasses digital marketing activities including SEO, Social Media Marketing, Email Marketing, Video Marketing, Content Marketing, PPC Campaigns, Mobile Marketing, Event Marketing, Branding, Brand Story, Story Telling, Influencer Marketing, Political Marketing, Content Creation & Photoshoot, Print Media, and various campaign types (Traditional Media, Seasonal Push, Product Launch, Brand Awareness, Brand Launch, and Contest Marketing campaigns). The company positions itself as a full-service digital marketing provider delivering integrated solutions to help businesses achieve their marketing goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Design services focused on fostering brand loyalty, recognition, and trust through user interfaces and experiences. Includes UI Design (creating user interfaces with text boxes, links, forms, and other components that combine into finished digital products), UI Development (translating creative software design concepts into reality using front-end technology while preserving back-end functionalities), UX Design (improving a user's experience with a company's product or service through a paradigm shift from designer to user perspective), User Research (combining quantitative and qualitative research techniques, prototyping, and user testing to build solutions that solve user needs), Animations (motion design that engages users and illustrates how websites work), and Illustrations (visual representation of ideas or concepts for informational, advertising, or educational purposes). Designed for businesses seeking integrated creative and user-experience design capabilities.
• Technology Services Technology services covering web design, web development, CRM, and ERP implementations. Web Design delivers modern marketing websites that establish a strong web presence, organize content effectively, and tell brand stories. Web Development covers website and application development for the World Wide Web and intranet use across multiple stages including web content development and web server management. CRM (Customer Relationship Management) combines information technology and techniques from sales support, customer service, and marketing fields to maximize customer interactions. ERP (Enterprise Resource Planning) integrates all business functions including product/service planning, production, manufacturing, distribution, financial, accounting, human resources, marketing, and sales. Targeted at businesses needing digital platforms and enterprise system implementations.
• Marketing Services Comprehensive marketing services covering SEO (boosting backlinks, algorithm optimization, and SEO-based content writing for search engine visibility), Social Media Marketing (viral campaigns, competition analysis, and brand recognition across all social platforms), Email Marketing (direct marketing using email to promote products/services with focus on customer relations, brand value, and market segmentation), Video Marketing (video content creation to expand reach and differentiate through visual storytelling), Content Marketing (engaging and educational content that builds brand awareness, thought leadership, and conversions through data-driven insights), PPC Campaigns (pay-per-click advertising with conversion rate optimization), Mobile Marketing (SMS, MMS, and push notifications through downloaded apps), Event Marketing (event promotion campaigns to connect with customers), Branding (unique name and image creation for products with strong brand strategy), Brand Story and Storytelling (narrative creation to emotionally connect with customers and build trust and loyalty), Influencer Marketing (partnerships with social media influencers to promote products/services to engaged audiences), Political Marketing (social media to influence public opinion), Content Creation & Photoshoot (multimedia content and professional photography), Print Media (newspapers, magazines, brochures, flyers, newsletters), Traditional Media Campaigns, Seasonal Push Campaigns, Product Launch Campaigns, Brand Awareness Campaigns, Brand Launch Campaigns, and Contest Marketing Campaigns. Targeted at businesses seeking end-to-end digital and traditional marketing execution.

Quantifiable outcome

• 82+ projects delivered

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Mirum India: India arm of WPP's Mirum global digital agency network, providing digital strategy, design, technology, and marketing services. Comparable integrated service model serving enterprise Indian clients.
• Schbang: Mumbai-based integrated creative, technology, and media agency providing design, web development, social, and digital marketing services. Closely mirrors What Works' design-technology-marketing trinity positioning while serving larger national accounts.
• Webchutney: India-based digital creative agency (now part of Dentsu) offering digital strategy, creative campaigns, social media, and web development. Comparable in offering creative + digital integration to enterprise clients.
• WATConsult: Mumbai-headquartered full-service digital marketing agency offering integrated creative, social media, performance, and content services to enterprise brands across India. Directly comparable to What Works in service breadth and Indian mid-market focus, though at significantly larger scale.
• FoxyMoron (Monk-E): Mumbai-based creative digital marketing agency offering social media, influencer marketing, and integrated campaign services. Comparable in creative-led approach and Indian mid-market client focus.
• Social Beat: Chennai-headquartered digital marketing agency offering SEO, social media, performance marketing, and content services to mid-market and enterprise clients in India. Comparable full-stack digital offering with stronger performance marketing specialization.
• Resultrix: Mumbai-based digital marketing agency specializing in performance marketing, SEO, paid media, and analytics. Comparable mid-sized Indian digital agency serving enterprise and mid-market clients across multiple verticals.
• DViO Digital: Pune-based digital marketing agency providing performance marketing, social media, content, and web development services. Directly comparable Indian mid-market agency with similar integrated service model.

Broad incumbents

• iProspect India: Dentsu's global digital performance marketing agency with India operations, providing SEO, paid media, content, and CRO services at significantly larger scale. Broad incumbent offering overlapping capabilities as part of larger portfolio.
• Performics India: Publicis Groupe's performance marketing agency with India presence, offering digital media, SEO, analytics, and CRM-driven marketing at enterprise scale. Overlaps with What Works' digital marketing services as part of a much larger network offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/whatworks06
• YouTubeyoutube.com/channel/UCq4-lCjzhCQxzFmd5TEoNWA
• Facebookfacebook.com/whatwork06
• LinkedInlinkedin.com/company/whatworkss
• Instagraminstagram.com/whatworks.co.in/?igshid=YmMyMTA2M2Y%3D

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about What works