What Works Consultants, Inc.
What Works Consultants, Inc. (People Risk Consulting) is a remote advisory firm founded by Dr. Diane Dye that helps founders, CEOs, and executive teams make high-stakes decisions through proprietary frameworks like BRAVER, delivered via consulting, the BRAVER Decision App, the DIVERGE workgroup, and keynote speaking.
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What What Works Consultants, Inc. does
What Works Consultants, Inc. is a privately held, founder-owned advisory firm incorporated in the United States and operating under the brand People Risk Consulting (PRC). Founded by Dr. Diane Dye in 2011, the firm functions as a 100% remote and mobile advisory practice with operational hubs in Austin TX, Los Angeles CA, and Carson City NV, serving founders, CEOs, executive teams, and neurodivergent-aligned business leaders across the U.S. and via global digital channels.
PRC monetizes a portfolio of proprietary decision-making and innovation frameworks through a hybrid model combining professional services, digital products, and community-based offerings. Core revenue streams include project-based and retainer advisory engagements, fee-based keynote speaking and workshops, an invitation-only DIVERGE advisory workgroup with recurring membership economics, and a self-serve digital product — the BRAVER Decision App — sold for a one-time $279 lifetime license via Stripe checkout. Supplementary revenue comes from the Creating Critical Opportunity workbook sold on Amazon ($9.99 Kindle / $18.58 print) and a content ecosystem anchored by the Brave Business podcast, email newsletter, and interactive Brave Choice Compass experience map. The underlying technology stack is lightweight: the BRAVER App and experience map are built on the Lovable platform rather than a proprietary AI engine, and the firm's competitive differentiation rests on codified human-authored frameworks (BRAVER, Critical Opportunity Method, DIVERGE Seven Stages, Evidence-Based Decision Model) combined with Dr. Dye's personal brand and USC credentials.
The firm has no disclosed institutional funding, no parent company, no acquisitions, and no enterprise customer logos. It operates with 5 employees and carries meaningful key-person concentration on its founder. Distribution relies on content marketing, podcast, organic social media, Amazon marketplace, and direct outreach rather than paid acquisition. Customer segments span individuals (app and workbook buyers), SMB advisory clients, mid-market DIVERGE members, and enterprise speaking engagements, with healthcare and technology verticals identified as ideal audiences.
What Works Consultants, Inc. firmographics
Firmographics- Name
- What Works Consultants, Inc.
- Legal name
- What Works Consultants, Inc.
- Website
- https://whatworksconsultants.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- What Works Consultants, Inc. (People Risk Consulting) is a remote advisory firm founded by Dr. Diane Dye that helps founders, CEOs, and executive teams make high-stakes decisions through proprietary frameworks like BRAVER, delivered via consulting, the BRAVER Decision App, the DIVERGE workgroup, and keynote speaking.
- Ownership category
- akta.pro rank
What Works Consultants, Inc. industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Operating Model Consulting (BPAHAGAB)
- akta.pro secondary industries
- Performance Management & Productivity Consulting (BPAHAGAL), Risk, Compliance & Internal Controls Consulting (BPAHACAJ)
Keywords
Where What Works Consultants, Inc. is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
What Works Consultants, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- BRAVER Decision App Sales: One-time purchase of the BRAVER Decision App at $279 provides lifetime access. No subscription or recurring fee. Revenue from direct digital product sales.
- Workbook Sales: Sale of the Creating Critical Opportunity workbook through Amazon (print and Kindle). Paperback priced at $18.58, Kindle at $9.99.
- Advisory and Consulting Services: Direct advisory engagements with founders, CEOs, and executive teams including leadership advisory, strategic facilitation, and executive experiences. Revenue is likely project-based or retainer-driven.
- Speaking and Keynote Engagements: Fee-based keynote presentations, leadership workshops, conference sessions, panel discussions, private executive strategy sessions, and facilitated decision labs at events.
- DIVERGE Workgroup Membership: Invitation-only advisory workgroup membership for neurodivergent-aligned business owners, founders, and executives. Members pay for access to rotating weekly sessions structured around the seven-stage framework.
- Newsletter and Workshop Invitations: Email newsletter subscription that delivers exclusive articles, leadership insights, and practical tools. Subscribers receive invitations to free and tuitioned workshops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BRAVER Decision App — Lifetime Access |
| Unit Pricing | Pay-as-you-go | Creating Critical Opportunity Workbook — Print |
| Unit Pricing | Pay-as-you-go | Creating Critical Opportunity Workbook — Digital |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels11 records
What Works Consultants, Inc. product offering
Product offeringCore offering
What Works Consultants, Inc. (dba People Risk Consulting) is a remote advisory firm providing executive consulting, keynote speaking, leadership workshops, and decision-making tools. Its core offerings include direct advisory engagements with founders, CEOs, and executive teams; the BRAVER Decision App (a guided web tool operationalizing the proprietary BRAVER framework); the invitation-only DIVERGE advisory workgroup; and the Creating Critical Opportunity workbook. The firm combines consulting services with scalable digital products to help leaders navigate uncertainty, innovation challenges, and organizational change.
Product overview
People Risk Consulting (PRC) operates as an advisory firm and holding company for intellectual property, frameworks, and decision-making tools developed by Dr. Diane Dye. The product portfolio centers on the BRAVER Decision App ($279 one-time, lifetime access) as the primary digital product—a guided tool for high-stakes decision-making using a six-stage framework. This is complemented by the Creating Critical Opportunity Workbook (self-published, April 2020) and the DIVERGE invitation-only advisory workgroup. Supporting offerings include the Brave Business podcast and BRAVER-themed keynote speaking services. The advisory services combine evidence-based research, strategic facilitation, and practical experimentation to help executives navigate uncertainty with confidence.
Differentiator
Problem solved
Functional benefit
Brands
- BRAVER Decision App: A guided tool that walks users through the BRAVER framework for making high-stakes decisions with more clarity and less risk.
- DIVERGE
- Brave Business Podcast
- Critical Opportunity Workbook
Products and services
- BRAVER Decision App
Companies that use What Works Consultants, Inc.
Customer profileSegments6 records
Ideal customer profiles5 records
What Works Consultants, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
What Works Consultants, Inc. partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights6 records
What Works Consultants, Inc. competitors and assessment
Company assessmentDirect peers
- Seth Godin: Individual author and advisor running akimbo workshops, altMBA, and a daily practice of thought leadership content. Comparable to PRC as a solo/founder-led educator monetizing frameworks through courses, workshops, speaking, and a book.
- McChrystal Group: Leadership advisory firm founded by a retired general that helps executives and teams make better decisions under pressure and lead organizational change. Highly comparable to PRC's BRAVER-style decision-making and leadership advisory to CEOs and executive teams.
- Brené Brown / Dare to Lead: Research-based individual thought leader offering executive advisory, keynotes, workshops, and digital programs around courageous leadership. Closely comparable to PRC's founder-driven research-anchored advisory, speaking, and digital product model.
Emerging players
- BetterUp: Tech-enabled executive coaching and leadership development platform combining 1:1 coaching with digital content. Comparable to PRC's interest in scaling decision-making/leadership development through a hybrid of advisory and digital product (BRAVER app).
- GiANT Worldwide: Leadership development firm offering framework-based tools (e.g., 5 Voices) and consulting for executive teams. Comparable to PRC in packaging proprietary decision/leadership frameworks into both advisory and digital product formats.
Broad incumbents
- Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and organizational design services. Comparable in serving executive teams on decision-making and organizational change, but with vastly broader scale and a wider service portfolio.
- FranklinCovey: Large incumbent leadership and execution consulting firm offering frameworks (e.g., 7 Habits), training, and advisory. Comparable to PRC as a broad provider of organizational-change and leadership-development services, but operating at much larger scale and across many frameworks.
- DDI (Development Dimensions International): Global leadership development firm providing leadership training, assessment, and consulting for executive teams. Comparable to PRC's focus on structured decision-making and leadership development for executives, though at significantly larger scale.
- Center for Creative Leadership: Research-anchored leadership development institution offering executive programs, assessments, and organizational-change advisory. Comparable to PRC's evidence-based decision-making approach grounded in Dr. Dye's USC research.
- Gallup: Research-based consulting firm offering strengths-based leadership and employee engagement advisory. Comparable as an evidence-based leadership and people-performance consultancy, though operating at much larger scale across enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
What Works Consultants, Inc. social profiles
Digital presenceWhat Works Consultants, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
What Works Consultants, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
What Works Consultants, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
What Works Consultants, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about What Works Consultants, Inc.
What does What Works Consultants, Inc. do?
What Works Consultants, Inc. (dba People Risk Consulting) is a remote advisory firm providing executive consulting, keynote speaking, leadership workshops, and decision-making tools. Its core offerings include direct advisory engagements with founders, CEOs, and executive teams; the BRAVER Decision App (a guided web tool operationalizing the proprietary BRAVER framework); the invitation-only DIVERGE advisory workgroup; and the Creating Critical Opportunity workbook. The firm combines consulting services with scalable digital products to help leaders navigate uncertainty, innovation challenges, and organizational change.
Is What Works Consultants, Inc. a public or private company?
What Works Consultants, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was What Works Consultants, Inc. founded?
What Works Consultants, Inc. was founded in 2011. It employs 1 to 10 people.
Where is What Works Consultants, Inc. based?
What Works Consultants, Inc. is headquartered in Austin, United States, in the North America region.
How does What Works Consultants, Inc. make money?
Six revenue lines are on record. BRAVER Decision App Sales are the primary driver. The others are workbook Sales, advisory and Consulting Services, speaking and Keynote Engagements, DIVERGE Workgroup Membership and newsletter and Workshop Invitations.
Who are What Works Consultants, Inc.'s main competitors?
Direct peers on record are Seth Godin, McChrystal Group and Brené Brown / Dare to Lead. Emerging players are BetterUp and GiANT Worldwide. Broad incumbents are Korn Ferry, FranklinCovey, DDI (Development Dimensions International), Center for Creative Leadership and Gallup.
Does What Works Consultants, Inc. have an API?
No public API is recorded for What Works Consultants, Inc..
What industry is What Works Consultants, Inc. in?
What Works Consultants, Inc.'s product category is Management Consulting. Its primary akta.pro industry code is BPAHAGAB, Organization Design & Operating Model Consulting, with a secondary code of BPAHAGAL, Performance Management & Productivity Consulting. Its NAICS code is 54161 and its SIC code is 8742.