What Wheatfields Restaurants does

Wheatfields Restaurants is a privately held, multi-location Italian-American restaurant group operating under parent company WOW Restaurants Inc. Founded in 1988 in Saratoga Springs, NY by the Loiancono family and acquired in 2004 by Tim and Colleen Holmes, the company today operates two full-service dine-in locations — Wheatfields Restaurant & Bar in Saratoga Springs (440 Broadway) and Wheatfields Bistro & Wine Bar in Clifton Park (54 Crossing Blvd, opened 2009) — supported by sister concepts BWP (Beer Wine Pizza, 2014) and 2 West Bar & Grille / 2 West Express (2016).

The core offering centers on fresh, handmade pasta produced daily in-house in nearly twenty shapes and flavors, complemented by farm-to-table produce, hand-cut steaks, seafood, and a sommelier-curated wine program that has earned Wine Spectator's Award of Excellence for five consecutive years. Beyond dine-in, the company monetizes off-premise occasions through Mealeo-powered online ordering (delivery and pickup via web and mobile apps), a dedicated catering operation (wheatfieldscaters.com) for events and corporate gatherings, retail fresh pasta sales to-go, and gift cards via ToastTab. Pricing is publicly disclosed and unit-based: appetizers $7-$15, fresh pasta entrees $23-$38, pizzas $14-$19, family meals starting at $39, and holiday/event prix fixe menus (e.g., Easter brunch $49.99, Thanksgiving feast $199).

Wheatfields serves a broad base of local Capital Region residents and Saratoga Springs visitors across three segments: dine-in consumers, catering/private event clients, and takeout/delivery customers. Revenue is generated almost entirely through direct-to-consumer transactions — both on-premise dining and digital channels — with no disclosed enterprise or anchor accounts. Headcount stands at approximately 43 employees and the business is owner-operated, with no external institutional investment identified. The technology stack is conventional for the segment: Mealeo OrderEngine, ToastTab, PayPal/Braintree, Postmark for email, and standard WCAG-compliant web properties.

Name

Wheatfields Restaurants

Legal name

Wheatfields

Website

https://wheatfields.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Wheatfields Restaurants is a privately held Italian-American restaurant group operating two full-service dine-in locations in New York's Capital Region (Saratoga Springs since 1988 and Clifton Park since 2009), specializing in fresh handmade pasta, farm-to-table produce, and an award-winning wine program, with additional catering, online ordering, and retail pasta revenue streams.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industry

Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)

Keywords

• Italian restaurant dining
• Fresh handmade pasta
• Farm-to-table cuisine
• Full-service bistro
• Wine bar service

Headquarters

HQ city

Saratoga Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-In Restaurant Service: Full-service dine-in at two locations (Saratoga Springs and Clifton Park) offering lunch, dinner, brunch, and special holiday menus. Includes full bar, sommelier-curated wine program, and craft cocktails.
2. Online Ordering (Delivery & Pickup): Online ordering for delivery and pickup powered by Mealeo platform. Covers food and beverage items including full menu, family meals, and fresh pasta to-go.
3. Catering & Off-Premise Events: Full-service catering for private events, holiday parties, and corporate gatherings. Catering coordination through wheatfieldscaters.com.
4. Fresh Pasta Retail (To-Go): Fresh pasta sold for take-home preparation, allowing customers to purchase freshly made pasta shapes to cook at home.
5. Gift Cards: Gift cards sold through ToastTab platform and redeemable at both restaurant locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Wheatfields Restaurants operates two full-service Italian-American restaurant locations in New York's Capital Region (Saratoga Springs and Clifton Park), preparing close to twenty shapes and flavors of fresh handmade pasta daily from scratch in-house. The restaurants serve lunch, dinner, and brunch featuring farm-to-table produce, hand-cut steaks, seafood, a sommelier-curated wine program, and craft cocktails, complemented by catering services, fresh pasta retail to-go, and online delivery/pickup ordering.

Product overview

Wheatfields Restaurants operates as a multi-location restaurant group featuring two primary full-service dining concepts: Wheatfields Restaurant & Bar in Saratoga Springs (open since 1988) and Wheatfields Bistro & Wine Bar in Clifton Park (opened 2009). The company is renowned for its fresh, handmade pasta produced daily in nearly twenty shapes and flavors, complemented by farm-to-table produce, hand-cut steaks, and award-winning wine. The product portfolio includes the core restaurant dining experience, an Mealeo-powered online ordering and delivery system available via web and mobile apps, catering services for events, retail fresh pasta sales, and family meal packages. The group has expanded to include sister concepts BWP (Beer Wine Pizza) and 2 West Bar & Grille, both located in Saratoga Springs, collectively operating under the WOW Restaurants Inc. parent company.

Differentiator

Problem solved

Functional benefit

Products and services

• Wheatfields Restaurant & Bar (Saratoga Springs) The original dine-in restaurant location in Saratoga Springs serving fresh handmade pasta daily since 1988, with farm-to-table produce, hand-cut steaks, an award-winning wine list recognized by Wine Spectator for five consecutive years, and a full bar.
• Wheatfields Bistro & Wine Bar (Clifton Park) Second dine-in restaurant location in Clifton Park offering nearly twenty shapes and flavors of fresh handmade pasta daily, a vegetarian, beef, seafood, chicken, and signature Italian-American menu, with a 50%-off happy hour on bar beverages Monday through Friday 3-7pm and all day Sunday.
• Catering Services Full-service catering for private events, corporate gatherings, holiday parties, and celebrations, with customizable menus and party platters coordinated through wheatfieldscaters.com.
• Online Ordering (Delivery & Pickup) Web and mobile ordering platform for delivery and pickup from both locations, powered by Mealeo's OrderEngine technology, available through iOS and Android apps, covering the full menu, family meals, and fresh pasta to-go.
• Fresh Homemade Pasta (Retail To-Go) Freshly made pasta sold for take-home preparation at both restaurant locations, available in nearly twenty shapes and flavors produced daily in-house with local ingredients.
• Family Meals To-Go Prepared family-style meals available for takeout and pickup, including pasta dishes, chicken entrées, and complete holiday packages such as the Thanksgiving Family Feast (feeds 6-8, priced at $199), with family meals for 4 starting at $39 and for 6 starting at $55.
• Gift Cards Digital and physical gift cards redeemable at both Wheatfields restaurant locations, sold online through the ToastTab platform.
• BWP (Beer Wine Pizza) Sister restaurant concept under WOW Restaurants Inc. offering beer, wine, and pizza in a casual pub atmosphere in Saratoga Springs.
• 2 West Bar & Grille Sister gastro pub concept at 2 West Ave in Saratoga Springs featuring NY craft beers, local farm-to-table ingredients sourced within a 250-mile radius, and a large-screen sports viewing experience.

Quantifiable outcome

• Wine Spectator Award of Excellence for five consecutive years (wine program quality)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Arcadian PasturesminorStrategic or Co-development Partner · 3 November 2016Local farm partner supplying ingredients for the Field 2 Fork dinner event at 2 West. The 2 West menu is focused on organic, hormone-free ingredients sourced within a 250-mile radius of Saratoga Springs, with Arcadian Pastures providing produce and proteins for special farm-to-table events.
• Mealeo, Inc.coreTechnology or IntegrationMealeo provides the white-labeled online ordering and delivery platform (OrderEngine) for Wheatfields, enabling customers to order delivery and pickup through order.wheatfields.com. Mealeo also powers the delivery infrastructure with independent contractor delivery partners.
• WOW Restaurants Inc. (Parent Company)coreStrategic or Co-development PartnerWOW Restaurants Inc. is the parent company operating Wheatfields Restaurants (Saratoga Springs and Clifton Park), BWP (Beer Wine Pizza) at Saratoga Springs, and 2 West Bar & Grille and 2 West Express. The Holmes co-found all concepts under the WOW Restaurants umbrella.
• Saratoga BreweryminorGTM or Marketing PartnerRegular beer tasting events at Wheatfields featuring Saratoga Brewery products. Proceeds from Saratoga beer sales donated to Saratoga War Horse ($1 per Saratoga beer sold during tasting events). Saratoga Brewery also sponsors the annual Patio Party.
• Bell's BreweryminorGTM or Marketing PartnerBell's Brewery conducts regular beer tasting events at Wheatfields Saratoga and 2 West, featuring beers such as Two Hearted Ale and Roundhouse India Red Ale, with giveaways and prizes.
• Redemption Bourbon & RyeminorGTM or Marketing PartnerSponsorship of the 2026 Kentucky Derby Party at Wheatfields Clifton Park alongside White Claw.
• White ClawminorGTM or Marketing PartnerSponsorship of the 2026 Kentucky Derby Party at Wheatfields Clifton Park alongside Redemption Bourbon & Rye.
• Lettuce Entertain You EnterprisesminorOthersFormer employer of Tim and Colleen Holmes — both worked in senior roles at Lettuce Entertain You Enterprises in Chicago and Boston before acquiring and transforming Wheatfields in 2004. The Holmes brought operational expertise and a proprietary training program from this background.

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Buca di Beppo: Operates a national chain of full-service Italian-American restaurants with family-style dining, pasta-centric menus, and catering services. Comparable to Wheatfields as an Italian full-service operator with a multi-channel model (dine-in, catering, to-go), though at much larger scale and without Wheatfields' farm-to-table or daily scratch-pasta emphasis.
• California Pizza Kitchen: Full-service casual dining concept known for creative pizza and pasta menu, full bar, and catering offerings. Comparable in the casual full-service Italian-leaning category and multi-channel model, with similar revenue mix of dine-in, takeout, and catering.
• Carrabba's Italian Grill: Bloomin' Brands' casual full-service Italian-American concept featuring scratch-made dishes, wood-burning grill, and a curated wine program. Comparable to Wheatfields in Italian-American cuisine, scratch preparation, and emphasis on a wine list, though at national-chain scale and without a daily fresh-pasta-to-go retail component.
• Olive Garden (Darden Restaurants): Darden's flagship casual Italian dining chain, dominant in the Italian full-service category. Relevant as a mass-market Italian peer whose competitive presence shapes consumer expectations and pricing in every regional market including Saratoga, even though Olive Garden operates at vastly different scale and price point than Wheatfields.
• Bonefish Grill: Bloomin' Brands' full-service concept featuring scratch cooking, hand-crafted cocktails, and a polished wine/beer program. Comparable to Wheatfields in the polished-casual full-service segment with scratch kitchen emphasis and bar-program-driven differentiation.
• The Cheesecake Factory: Iconic full-service chain with an expansive menu, scratch preparation, full bar program, and large-check average. Comparable to Wheatfields as a multi-channel full-service operator (dine-in, takeout, catering, gift cards) with broad menu execution, though menu breadth rather than pasta specialization is its core identity.
• Maggiano's Little Italy: Brinker International's full-service Italian-American chain known for family-style pasta portions, hand-made offerings, and event/catering capabilities. Closely mirrors Wheatfields' full-service Italian pasta specialization plus catering and family meal revenue streams, operating at broader national scale.

Emerging players

• Bravo Italian Kitchen: Mid-sized Italian-American full-service concept (under FoodFirst Global Restaurants) with pasta, pizza, and a curated wine program. Comparable in scale and category positioning to Wheatfields as a smaller-chain Italian full-service operator, though without a daily fresh-pasta retail line.
• Sfoglia: Independent handmade pasta restaurant and retail pasta shop with locations in NYC and Nantucket, focusing on fresh extruded pasta, Italian small plates, and a pasta-to-go retail counter. A direct conceptual peer to Wheatfields in daily scratch pasta preparation combined with retail pasta sales, though operating in denser metro markets.

Direct peers

• Blue Hill at Stone Barns: Farm-to-table destination restaurant in New York's Hudson Valley emphasizing local sourcing, seasonality, and tasting-menu format. A direct comparable to Wheatfields' farm-to-table sourcing and Hudson Valley/Upstate NY geographic orientation, though at a much higher price point and chef's-table format.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wheatfields-restaurants

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheatfields Restaurants