Wheeltek Motor Sales Corporation

What Wheeltek Motor Sales Corporation does

Wheeltek Motor Sales Corporation is a Philippine multi-brand motorcycle and automobile retail dealership founded in 1974 in Cabanatuan City, Nueva Ecija by Dr. Reynaldo B. Odulio Sr. and Mrs. Rosario Teresita Odulio under the original name Peer Marketing. The company, still family-owned and operated by the Odulio family, has grown into the Philippines' largest multi-brand mobility dealer, operating nearly 500 company-owned branch showrooms nationwide with approximately 4,000 employees. Its distribution model is direct-to-consumer retail, with showrooms stocking 15+ motorcycle brands (including Honda, Kawasaki, Suzuki, Yamaha, TVS, Harley-Davidson, Ducati, Vespa, Triumph, CFmoto, Nwow, KTM, Husqvarna, Aprilia, and exclusively Bimota) and 6 automobile brands (Suzuki, MG, Geely, GAC, Kia, BYD), plus exclusive Kawasaki JetSki personal watercraft.

Wheeltek's business model generates revenue across four streams: new vehicle sales (motorcycles, automobiles, and personal watercraft) at unit pricing ranging from affordable commuters to exotic superbikes such as the Bimota TESI H2 at Php 4.95M; aftermarket parts, accessories, and riding gear; after-sales service, maintenance, and repairs across the branch network; and financing income from installment loans originated through its wholly-owned captive finance arm, RBO Financing Corporation. Pricing is transaction-based with monthly billing for financed purchases. Complementary offerings include the Motomura pre-owned motorcycle program and an online sales platform at wheeltek.com.ph that supports browsing, comparison, and online financing applications.

The company serves primarily Filipino retail consumers, segmented into mass-market commuters, motorcycle enthusiasts, luxury/VIP buyers, and automobile purchasers, with secondary exposure to small fleet and delivery operators. Marketing is executed through Facebook, YouTube, Instagram, TikTok, community events such as the Inside Racing Bike Fest and California Superbike School, and celebrity partnerships including Paolo Avelino and Gab Valenciano. The firm remains privately held with no institutional investor backing, no public listing, and operates exclusively within the Philippines.

Name

Wheeltek Motor Sales Corporation

Legal name

Wheeltek Motor Sales Corporation

Website

https://wheeltek.com.ph

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wheeltek Motor Sales Corporation is a Philippines-based, family-owned multi-brand motorcycle and automobile dealership operating nearly 500 branches nationwide. It retails 15+ motorcycle brands and 6 automobile brands, including exclusive Philippines rights for Bimota and Kawasaki JetSki, and offers captive financing via RBO Financing Corporation.

Ownership category

akta.pro rank

Product category

Motorcycle and Automobile Retail Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motorcycles, Bicycles & Parts (3751), Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industries

Motorcycle & Powersports Finance (FSAKADAG), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Multi-brand motorcycle dealership
• Automobile retail
• Vehicle financing services
• After-sales vehicle service
• Pre-owned motorcycle sales

Headquarters

HQ city

Cabanatuan City

HQ country

Philippines

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales: Retail sales of motorcycles, automobiles, and personal watercraft (Jet Ski) through company-owned branches nationwide. Offers both cash and installment purchase options through financing partnerships.
2. Aftermarket Parts and Accessories: Sales of motorcycle and automobile parts, accessories, and riding gear through branch network.
3. Service and Maintenance: After-sales service, maintenance, and repairs for vehicles sold through the dealership network.
4. Financing Services: Installment financing for vehicle purchases through RBO Financing Corporation, the financing arm of Wheeltek Group.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Wheeltek Motor Sales Corporation is the Philippines' largest multi-brand motorcycle and automobile retail dealership, operating nearly 500 company-owned branch showrooms nationwide. It retails new motorcycles from 15+ brands (Honda, Kawasaki, Suzuki, Yamaha, TVS, Harley-Davidson, Ducati, Vespa, Triumph, CFmoto, KTM, Husqvarna, Aprilia, Nwow, and exclusive Bimota), 6+ automobile brands (Suzuki, MG, Geely, GAC, Kia, BYD), and exclusive Kawasaki JetSki personal watercraft. The company also provides in-house vehicle financing through its RBO Financing Corporation arm, pre-owned motorcycle sales via Motomura, parts and accessories, and after-sales service and maintenance.

Product overview

Wheeltek Motor Sales Corporation is a multi-brand motorcycle and automobile dealership operating as a unified platform with multiple product lines. The core offering consists of 15+ motorcycle brands (Honda, Kawasaki, Suzuki, Yamaha, TVS, Harley-Davidson, Ducati, Vespa, Triumph, CFmoto, Nwow, KTM, Husqvarna, Aprilia, and exclusive Bimota) and 6 automobile brands (Suzuki, MG, Geely, GAC, Kia, BYD), plus exclusive Kawasaki JetSki personal watercraft. The company also operates RBO Financing Corporation as a financing arm for installment purchases and Motomura for pre-owned motorcycle sales. With nearly 500 branches nationwide, Wheeltek functions as a comprehensive mobility solutions provider offering both new and used vehicles across all segments from commuter bikes to exotic superbikes.

Differentiator

Problem solved

Functional benefit

Products and services

• New Motorcycle Retail Sales
• New Automobile Retail Sales
• Kawasaki JetSki Personal Watercraft
• Motomura Pre-owned Motorcycles
• RBO Financing Corporation Vehicle Financing
• After-sales Vehicle Service and Maintenance
• Parts and Accessories Retail
• Bimota KB998 Rimini Superbike Launch
• Bimota TESI H2 Launch
• Suzuki Katana Relaunch

Quantifiable outcome

• 50+ years in business (since 1974)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Kawasaki Motors Philippines CorporationcoreStrategic or Co-development Partner · 17 February 2025Long-standing partnership with Kawasaki for motorcycle distribution. Wheeltek is the exclusive dealer for Bimota (owned by Kawasaki). Co-sponsors California Superbike School events. Key partner in product launches and customer events.
• California Superbike School (CSS)coreStrategic or Co-development Partner · 17 February 2025Wheeltek sponsors California Superbike School for the 6th consecutive year (2025). Event held at Clark International Speedway, Pampanga. Wheeltek provides CSS slots to Kawasaki ZX-10R and Bimota buying customers.
• Tuason Racing SchoolcoreStrategic or Co-development Partner · 17 February 2025Partner in organizing California Superbike School events in the Philippines. JP Tuason represents the school locally.
• RBO Financing CorporationcoreStrategic or Co-development PartnerFinancing arm of Wheeltek Group of Companies providing installment payment options for vehicle purchases. Enables customers to buy on monthly installment plans.
• Paolo AvelinoflagshipGTM or Marketing PartnerBrand ambassador for Wheeltek, representing the company in marketing campaigns and events.
• Gab ValencianoflagshipGTM or Marketing PartnerEntertainment personality who launched Wheeltek's new jingle 'Tara na sa Wheeltek'. Part of Team Wheeltek influencer group.
• Suzuki PhilippinescoreChannel Partner/ Reseller/ DistributorKey brand partner with dedicated showrooms. Suzuki Libis showroom grand opening in May 2023 featured presence of Suzuki Philippines President Mr. Koichiro Hirao.
• Yamaha Motor PhilippinescoreChannel Partner/ Reseller/ DistributorKey motorcycle brand partner. Participated in Inside Racing Bike Fest 2025 with product displays and entertainment.
• TVS MotorcyclescoreChannel Partner/ Reseller/ DistributorIndian motorcycle brand distributed through Wheeltek. Partnership focuses on affordable, quality motorcycles for Filipino market.
• Sam YG (Sam Jorge)flagshipGTM or Marketing PartnerCelebrity brand ambassador for TVS Wheeltek, creating entertaining and insightful videos about TVS brand and motorcycles.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• AutoCanada: Canadian multi-brand automotive dealership group with both new and used vehicle retail plus financing arms. Comparable to Wheeltek as a multi-brand dealer with integrated F&I and used-vehicle operations.
• Inchcape plc: Global automotive distributor and retailer operating across multiple markets with multi-brand distribution mandates. Comparable to Wheeltek as a multi-brand vehicle retail/distribution player, though at vastly larger scale and geographic diversity.
• Pendragon plc: UK-based multi-brand automotive retailer (now under Lithia ownership) operating franchised dealerships and used-vehicle platforms. Comparable to Wheeltek's multi-brand retail strategy and integrated sales/service/parts model.
• Sonic Automotive: US-based multi-brand automotive retailer operating franchised dealerships and the EchoPark used-vehicle chain. Comparable to Wheeltek's multi-brand retail and pre-owned vehicle strategy and integrated F&I model.
• Asbury Automotive Group: US-based multi-brand automotive retailer with significant franchise and used-vehicle operations as well as F&I. Comparable to Wheeltek as a multi-brand group with heavy reliance on franchise brand relationships and aftermarket service.
• Berkshire Hathaway Automotive: US multi-brand automotive retailer owned by Berkshire Hathaway, operating franchise dealerships under multiple brand banners. Comparable to Wheeltek as a long-tenured, multi-brand retailer with strong brand portfolio and integrated service operations.
• Group 1 Automotive: US-based, publicly-listed multi-brand automotive retailer with hundreds of franchise dealerships and a parts/service backbone. Comparable to Wheeltek as a multi-brand automobile dealership group with integrated financing and service operations.
• Lithia Motors: Largest US multi-brand automotive retailer with aggressive acquisition-led growth and a built-in digital retail platform. Comparable to Wheeltek as a fast-growing multi-brand dealer group but with materially more capital and digital infrastructure.

Direct peers

• Autohub Group: Philippines-based multi-brand automotive dealership group operating multiple showroom brands across the country. Directly comparable to Wheeltek as a multi-brand retail dealer in the same Philippine market with overlapping mass-market and premium positioning.
• Desmark Motors: Philippines-based multi-brand motorcycle dealer with multiple branches nationwide. Comparable to Wheeltek as a direct competitor in the multi-brand motorcycle dealership segment, particularly for Honda, Yamaha, and Suzuki brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wheelteknationwide9187
• Facebookfacebook.com/Wheeltek
• Instagraminstagram.com/wheeltek_official
• TikToktiktok.com/@wheeltek_official
• LinkedInlinkedin.com/company/wheeltek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheeltek Motor Sales Corporation