WHF

What WHF does

WHF (formerly Wildlife Habitat Federation) is a Texas-based 501(c)(3) nonprofit organization founded in 2004 and headquartered in Cat Spring, Texas. Its mission is the conservation of soil, water, air, and wildlife through on-the-ground restoration, management, and generational sustainability of prairie habitat. The organization delivers boots-on-the-ground conservation planning, education and outreach, and implementation services including planned grazing management, prescribed burning, rangeland plantings, and regenerative agriculture techniques to private landowners — primarily ranchers, farmers, and rural property owners — across 136 Texas counties, with 586 landowners assisted and 259,648 acres of conservation plans completed to date.

The organization operates through a distributed field-consultation model: WHF conservationists meet landowners on-site, conduct land assessments, develop conservation plans, and provide post-practice monitoring, supplemented by field days, workshops, symposia, and demonstration tools such as a rainfall simulator. Service delivery is enabled by collaborative alliances with 24+ partner organizations, including Coastal Prairie Conservancy, Native Prairies Association of Texas, Texas Parks and Wildlife Department, Audubon Society, Pheasants Forever/Quail Forever, The Nature Conservancy, NRCS, and NFWF.

WHF is funded through a mix of individual donations (including the "A Prairie Birthday" campaign), corporate sponsorships (including the annual Sporting Clays for Conservation fundraiser), and government and foundation grants — notably NRCS Regional Conservation Partnership Program awards and an NFWF America the Beautiful Challenge grant secured in December 2024. Conservation technical guidance is provided free of charge to landowners. The organization is governed by a Board of Trustees led by Chairman Loy Sneary (appointed June 2025) and President & CEO Garry L. Stephens. WHF rebranded from "Wildlife Habitat Federation" to "WHF" in April 2024 as part of a strategic growth plan.

Name

WHF

Legal name

Wildlife Habitat Federation

Website

https://whf-texas.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

WHF is a Texas-based 501(c)(3) nonprofit that delivers free on-the-ground conservation planning, regenerative grazing, and prairie habitat restoration services to private landowners across 136 Texas counties, funded through donations, sponsorships, and government grants.

Ownership category

akta.pro rank

Headquarters

HQ city

Cat Spring

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: WHF operates as a 501(c)(3) nonprofit organization relying on donations from individuals and supporters. The A Prairie Birthday campaign is a seasonal fundraising initiative.
2. Corporate Sponsorships: Corporate support through the Corporate Support program and event sponsorships, including the annual Sporting Clays for Conservation fundraising event.
3. Government and Foundation Grants: Funding from government programs and foundations including the National Fish and Wildlife Foundation's America the Beautiful Challenge, NRCS Regional Conservation Partnership Program grants, and other conservation funding initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

WHF is a 501(c)(3) nonprofit that provides free, direct technical guidance, conservation planning, and on-the-ground implementation services (planned grazing, prescribed burning, rangeland plantings) to Texas landowners to restore and manage prairie wildlife habitat. The organization reaches landowners through field days, workshops, on-site consultations, and co-hosted events with 24+ allied conservation organizations, supporting soil health, water stewardship, native plants, and wildlife outcomes across 136 Texas counties.

Product overview

WHF (Wildlife Habitat Federation) is a Texas-based 501(c)(3) nonprofit conservation organization focused on wildlife habitat conservation rather than a technology product company. The organization provides conservation services including education and outreach programs, conservation planning, habitat implementation (planned grazing, prescribed burning, rangeland plantings), and collaborative alliances with partner organizations. WHF's core offerings are service programs designed to assist landowners with conservation practices rather than software or technology products.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Three times as many species of birds on restored native grassland and wetland restoration sites compared to similar unrestored parcels
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Coastal Prairie Conservancy (CPC)coreStrategic or Co-development PartnerWHF works with CPC on the Texas Coastal Prairie Initiative (TCPI), a Regional Conservation Partnership Program (RCPP) funded initiative covering 13 counties along the Texas Gulf Coast. WHF provides conservation planning and technical assistance to landowners in this initiative.
• Native Prairies Association of Texas (NPAT)coreStrategic or Co-development PartnerCo-hosting education and outreach events including the annual Prairie Restoration Symposium and various workshops. WHF conservationists participate in NPAT chapter events and educational programs.
• Texas Parks and Wildlife DepartmentcoreStrategic or Co-development PartnerCo-hosting the Coastal Prairies Restoration Practitioners Forum and collaborating on various conservation initiatives. TPWD is a key partner in multiple WHF programs.
• Audubon SocietycoreStrategic or Co-development PartnerWHF partners with Audubon's Conservation Ranching Program and Bird Friendly Beef program, supporting bird-friendly habitat on working lands.
• Pheasants Forever/Quail ForevercoreStrategic or Co-development PartnerWHF works closely with Pheasants Forever/Quail Forever biologists to plan and implement on-the-ground conservation practices addressing landowner needs.
• Texas Water Action Collaborative (TxWAC)minorStrategic or Co-development PartnerFacilitated by Texan by Nature, TxWAC matches funders to conservation projects. WHF participates in panel discussions and landowner engagement initiatives.
• University of Houston Coastal CenterminorStrategic or Co-development PartnerCo-hosting the annual Coastal Prairies Restoration Practitioners Forum with the University of Houston Coastal Center.
• Monarch Joint VentureminorStrategic or Co-development PartnerWHF participates in the Monarchs and More Network Meeting, jointly hosted with Monarch Joint Venture, Rights-of-Way as Habitat Working Group, and Farmers for Monarchs.
• Small Producers Initiative (SPI)minorStrategic or Co-development PartnerWHF partners with SPI for regenerative grazing education and programs including Grazing School Building Resilience, featuring collaboration with Holistic Management International and Understanding Ag.
• Coastal Prairie Conservation Initiative (CPCI)coreStrategic or Co-development PartnerCPCI was formed in 1998 to restore habitat in the Refugio-Goliad Prairie. WHF's President & CEO participates in CPCI forums and partnership meetings.
• Texas Wildlife AssociationcoreStrategic or Co-development PartnerWHF collaborates with Texas Wildlife Association on landowner workshops, the Statewide Quail Symposium, and conservation events. TWA celebrates effective habitat conservation and responsible hunting.
• The Nature ConservancycoreStrategic or Co-development PartnerPrivate-public partnership member in the Coastal Prairie Conservation Initiative for grassland conservation and agricultural land viability.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• National Wildlife Federation: Major national conservation nonprofit with broad wildlife and habitat programs. NWF operates at much larger scale than WHF but addresses overlapping themes of private lands conservation, landowner engagement, and policy advocacy around habitat stewardship.
• The Nature Conservancy: One of the largest global conservation organizations operating across all major ecosystems. TNC is a WHF partner in the Coastal Prairie Conservation Initiative but operates at vastly greater scale, with overlapping focus on private lands conservation and habitat restoration.
• Ducks Unlimited: One of the world's largest waterfowl and wetlands conservation nonprofits with extensive private lands programs. While much larger and more focused on waterfowl, DU shares WHF's model of working with landowners on grassland/wetland conservation and competes for similar conservation funding.

Direct peers

• Pheasants Forever: National nonprofit focused on wildlife habitat conservation on private lands through biologist-driven landowner assistance. WHF works closely with Pheasants Forever biologists on quail and grassland habitat, making them highly comparable in service-delivery model and target customers.
• Texas Wildlife Association: Texas-based conservation organization advancing wildlife habitat and hunting heritage through landowner workshops and policy advocacy. Directly comparable to WHF as both organizations engage Texas landowners through workshops, symposia, and habitat-focused programs.
• Katy Prairie Conservancy: Texas-focused land trust preserving the Katy Prairie ecosystem near Houston. WHF has supported Katy Prairie through conservation planning services, and both organizations share the same conservation mission and Texas landowner engagement model.
• Native Prairies Association of Texas (NPAT): Texas-based nonprofit focused on prairie conservation, restoration, and education. Directly comparable to WHF as both organizations serve Texas prairie ecosystems through landowner engagement, co-host educational events, and advocate for native grassland preservation.
• Coastal Prairie Conservancy: Texas nonprofit dedicated to preserving coastal prairies through land acquisition and stewardship. WHF actively partners with CPC on the Texas Coastal Prairie Initiative, making them highly comparable in mission, geography, and landowner-service delivery model.
• Quail Forever: National nonprofit focused on quail habitat and private lands conservation. WHF partners with Quail Forever biologists on the ground, sharing the same habitat-focused, landowner-services delivery model centered on grassland ecosystems.

Emerging players

• Native Plant Society of Texas: Texas nonprofit promoting native plant conservation through education, research, and habitat restoration. WHF and NPSOT share focus on native ecosystems in Texas, though NPSOT is more focused on native plant advocacy and identification than large-scale landowner services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WildlifeHabitatFederation
• Facebookfacebook.com/whftexas
• LinkedInlinkedin.com/company/whftexas
• Instagraminstagram.com/whf_texas

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHF