Whiskey Rose Co

What Whiskey Rose Co does

Whiskey Rose Co. is a privately held, size-inclusive women's fashion boutique operating primarily as a direct-to-consumer e-commerce retailer through a Shopify storefront at whiskeyroseco.com, supplemented by a single physical retail location in Fernley, Nevada. The company offers an extensive catalog of 1,378+ SKUs spanning women's apparel (tops, bottoms, dresses, layers, loungewear, outerwear), footwear, handbags, jewelry, beauty products, home decor, and lifestyle items, with sizing that runs from Small (0-4) through 3XL (22-24) plus extended denim sizing up to 24W and Miss Me jeans up to size 38. The assortment is anchored by core brand partnerships with Ampersand Avenue, Judy Blue Jeans, Miss Me Denim, Kendra Scott, and Bearpaw, and includes proprietary offerings such as a Custom Graphic Tees program with a 3-4 week turnaround, a monthly themed curation model, and a weekly-refreshed Closet Staples Collection.

The business model is straightforward one-time retail sales of curated fashion and lifestyle goods at price points ranging from approximately $9.99 for small accessories to $198 for premium Kendra Scott jewelry, with most apparel items priced between $18 and $70 and frequent sales offering 20-80% off markdowns. The company is a 6-employee micro-business with no disclosed outside funding, parent company, or investor base, and revenue is not publicly disclosed. Go-to-market relies on organic social media marketing across Instagram, Facebook, Pinterest, and TikTok, supported by an email newsletter, a text club for exclusive discount codes and restock notifications, a Facebook Insiders community group, and recurring live shopping events on Thursday evenings with new product drops on Friday afternoons. Customer experience is differentiated by owner-led personal service, detailed fit guidance including fit videos on new products, size-inclusive navigation, and Sezzle buy-now-pay-later integration to reduce purchase friction. Same-or-next-day shipping and free local pickup at the Nevada store support fulfillment.

Name

Whiskey Rose Co

Legal name

Whiskey Rose Co.

Website

https://whiskeyroseco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Whiskey Rose Co. is a privately held, size-inclusive women's fashion boutique operating a Shopify e-commerce storefront and a single retail location in Fernley, Nevada, serving individual DTC consumers with apparel, footwear, jewelry, and home goods.

Ownership category

akta.pro rank

Headquarters

HQ city

Nevada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Retail Sales: Whiskey Rose Co. generates revenue through direct sales of fashion apparel, accessories, and home goods via their e-commerce website and physical retail location. Products include women's clothing (tops, bottoms, dresses, layers, loungewear), shoes, handbags, jewelry, beauty products, and home decor items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Whiskey Rose Co. is a women's fashion boutique that sells apparel (tops, bottoms, dresses, layers, loungewear, outerwear), footwear, handbags, jewelry, beauty and bath products, home decor, and squishy toys through its Shopify-powered website and a physical retail storefront in Fernley, Nevada. The assortment spans size S-3XL with extended plus and women's denim sizing, and includes sub-brands such as Ampersand Avenue, Judy Blue, Miss Me Denim, Bearpaw, and Kendra Scott. The company supports sales with custom graphic tees, electronic gift cards, and Sezzle buy-now-pay-later financing.

Product overview

Whiskey Rose Co is a women's fashion boutique retailer operating primarily through Shopify's e-commerce platform, offering an extensive range of clothing and accessories across multiple categories. The product portfolio centers on apparel including tops, bottoms, dresses, layers, loungewear, and outerwear in sizes S-3XL plus extended sizes; footwear spanning sandals to boots; bags and handbags; jewelry including Kendra Scott branded pieces; accessories like sunglasses and hats; beauty and fragrance products; and home decor items. The store features curated sub-brands such as Ampersand Avenue (cozy hoodies and sweatshirts), Judy Blue Jeans, and Miss Me Denim. Key offerings include their signature butter soft leggings with pockets, squishy toys, custom graphic tees with 3-4 week turnaround, and monthly themed curations. The Closet Staples Collection provides everyday basics with new items added weekly, complementing seasonal fashion drops. The company also offers Sezzle buy-now-pay-later payment options and local pickup for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Clothing & Apparel Full-line women's fashion including tops, bottoms, dresses, layers, loungewear, and outerwear in sizes S-3XL and extended sizes (plus sizes 1XL-3XL and women's denim 0-24W, 24-38). Sold to individual female consumers through the Shopify storefront and physical boutique.
• Shoes & Footwear Women's footwear including sandals, flip flops, wedges, heels, sneakers, slip-ons, boots, booties, and slippers in sizes 6-12, including Bearpaw sheepskin-lined boots.
• Bags & Handbags Purses, crossbody bags, wallets, backpacks, weekenders, duffels, beach bags, and totes including genuine leather options.
• Jewelry (including Kendra Scott) Earrings, necklaces, bracelets, anklets, including premium Kendra Scott brand pieces (birthstone pendants, huggie earrings, chain necklaces) and the Kendra Scott X Dolly Parton collaboration.
• Accessories Sunglasses, hats, scarves, keychains, belts, socks, hair clips, and scrunchies to complement outfits.
• Beauty, Bath & Fragrance Lip balms, lip tints, car diffusers, zodiac perfumes, self-tanner products, fragrance items, and other bath and beauty goods.
• Home, Office, Drinkware & Decor Candles, office supplies, stickers, stationery, drinkware, and home decor items.
• Squishies Squishy sensory toys including dumplings, drumsticks, grapes, mystery squishies, glitter cubes, and N33doh/needoh texture toys.
• Custom Graphic Tees Customizable graphic tees where customers choose v-neck, hoodie, or crew neck style and preferred color, with a 3-4 week production turnaround.
• Gift Cards Electronic gift cards available in variable amounts with immediate electronic delivery for gifting purposes.
• Monthly Curations Monthly themed collections offering coordinated staple basics, graphic tees, denim, shoes, tops, layers, and accessories planned around seasonal weather and trends.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ampersand Ave.coreChannel Partner/ Reseller/ DistributorAmpersand Ave. is a key brand partner featured prominently throughout the store. The brand is described as one of their favorites year-round with unmatched quality, fit, and color/print combinations. New styles arrive weekly. The brand uses premium fabrics with various weights and stretches including triple stretch options.
• Judy Blue JeanscoreChannel Partner/ Reseller/ DistributorJudy Blue is a major denim brand partner carried extensively across multiple size categories. The brand offers various fits including boyfriend, straight leg, and more.
• Miss Me DenimcoreChannel Partner/ Reseller/ DistributorMiss Me Denim is a premium denim brand featured in the shop with extensive size options from sizes 24-38, including specialty embroidered pocket styles.
• Kendra ScottcoreChannel Partner/ Reseller/ DistributorKendra Scott is a prominent jewelry brand partner with a dedicated collection section. Features include the Dolly Parton collaboration line, birthstone collections, and seasonal releases from Spring and Summer 2026.
• BearpawminorChannel Partner/ Reseller/ DistributorBearpaw is a footwear brand partner specializing in sheepskin-lined boots and slippers. Products include the Retro Super Shorty suede booties.
• ShopifycoreTechnology or IntegrationShopify powers the e-commerce platform for the online storefront, providing the technical infrastructure for the 1,378+ product catalog.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Altar'd State: National women's fashion boutique chain with a faith-based/feel-good brand positioning; much larger scale but overlapping customer and product mix.
• Francesca's: Established women's boutique retailer (dresses, tops, accessories, gifts) with a national footprint and curated assortment comparable in breadth to Whiskey Rose Co's catalog.
• Lulus: Large online women's fashion retailer with broad assortment of dresses, tops, and accessories; competes for the same DTC customer with significantly larger scale and marketing budget.
• J.Jill: National women's apparel brand emphasizing casual, relaxed styles and inclusive sizing - adjacent competitor for the same customer's casual/loungewear share of wallet.

Direct peers

• Evereve: Mall-based and online women's boutique specializing in everyday, on-trend fashion for moms - comparable mix of casual apparel, denim and accessories with an in-store experience model.
• Vici Collection: Online-first women's boutique offering dresses, tops and accessories with curated drops and social-media-driven marketing; targets a similar size-inclusive, trend-focused customer.
• Pink Lily: Large online women's fashion boutique built around size-inclusive, trend-driven assortments with strong TikTok/Instagram community - the closest comparable to Whiskey Rose Co's positioning.

Emerging players

• Cider: Fast-growing online-only women's fashion brand selling trend-driven drops at low price points via social channels - a newer DTC model competing for the same Gen Z/millennial customer.
• Jane Win: Direct-to-consumer women's jewelry brand offering everyday pieces; overlaps with the Kendra Scott/Jewelry category carried by Whiskey Rose Co.

Regional players

• Boutique Rags: Regional and online women's boutique carrying Judy Blue, Kendra Scott and similar brands to Whiskey Rose Co; comparable mid-market, size-inclusive curation with regional roots.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/whiskeyroseco
• Instagraminstagram.com/whiskeyrosecompany
• Pinterestpinterest.com/whiskeyroseco/_shop
• TikToktiktok.com/@whiskeyrosecompanynv
• LinkedInlinkedin.com/company/whiskey-rose-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whiskey Rose Co