Whisky Shop Neumarkt

What Whisky Shop Neumarkt does

Whisky Shop Neumarkt is a boutique specialty spirits retailer operating from Neumarkt 27 in Zurich's historic Altstadt, in the building described as Gottfried Keller's birthplace. It is owned and operated by Selection Trade GmbH, a private limited company registered in Lucerne, Switzerland (UID CHE-163.739.169), with Reto Stöckli as sole owner and authorized representative. The business runs on a 6-person team across a single physical storefront and an e-commerce website (whiskyneumarkt.ch), with no external investors, parent company, or subsidiaries disclosed.

The core product is exclusive single-cask and limited-edition Scotch whisky, sourced from over 100 distilleries and independent bottlers including Hunter Laing, Douglas Laing, Hidden Spirits, and Gordon & MacPhail, with Switzerland-only allocations such as the Ardnahoe and Bunnahabhain editions. The assortment is extended into Kill Devil single-cask rums, craft gins (Raasay Hebridean Gin, the Makar Glasgow range), and accessories such as Glencairn tasting glasses. All bottles carry Swiss VAT-inclusive pricing in CHF and ship within Switzerland from 10 CHF (free over 150 CHF), with international shipping to Germany, Austria, and France available on request.

Revenue is generated through four streams: retail bottle sales (one-time purchase), tasting services priced between 10 and 70 CHF per person, gift vouchers in nine denominations up to 400 CHF, and wholesale distribution of selected brands — notably the Swiss general-distributor role for The Golden Cask series from The House of MacDuff (announced September 2022). Demand is generated through regular in-store open tastings, private tastings, a newsletter, organic Facebook/Instagram presence, and an active calendar of Swiss whisky festivals. The technology layer is a standard e-commerce storefront with newsletter and customer-account functionality; no AI/ML, app, API, or proprietary platform features are disclosed.

Name

Whisky Shop Neumarkt

Legal name

Selection Trade GmbH

Website

https://whiskyneumarkt.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Whisky Shop Neumarkt is a Zurich-based boutique specialty retailer of exclusive Scottish single-cask whiskies, rums, and craft gins, operated by Selection Trade GmbH and serving whisky enthusiasts through a single Altstadt store, e-commerce, tastings, and Swiss wholesale distribution.

Ownership category

akta.pro rank

Product category

Specialty Whisky Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Specialty whisky retail
• Single cask bottlings
• Scotch whisky sales
• Whisky tasting events
• Premium spirits shop

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail Whisky and Spirit Sales: The primary revenue stream is the sale of single malt Scotch whiskies, rums, gins, and accessories through their physical retail location at Neumarkt 27 in Zurich and their e-commerce website. The shop specializes in exclusive and rare Single Cask Bottlings from Scotland, with prices ranging from approximately 50 CHF to 850+ CHF per bottle.
2. Tasting Events and Private Tastings: Revenue generated from organizing and hosting whisky tasting events. They offer Open Tastings (10 CHF per person for 5 drams), The Scottish Whisky Experience (45 CHF per person), The Single Cask Experience (70 CHF per person), and custom private tastings. They also participate in and exhibit at whisky festivals and trade shows.
3. Gift Vouchers: Sale of gift vouchers in denominations of 50, 55, 75, 100, 150, 200, 250, 300, and 400 CHF. These are redeemable in-store or for private tastings.
4. Accessories: Sale of whisky accessories including Glencairn tasting glasses (8.50 CHF standard, 7.50 CHF with Ardnahoe logo).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Whisky Shop Neumarkt is a boutique specialty retailer selling exclusive single cask and limited-edition Scotch whiskies, single cask rums, craft gins, and whisky accessories through a physical shop in Zurich's Altstadt and an e-commerce website. The shop also hosts public open tastings and private tasting experiences, and serves as a Swiss distributor for select independent bottling brands such as The Golden Cask.

Product overview

Whisky Shop Neumarkt is a specialized retail boutique in Zürich operating from Gottfried Keller's birthplace at Neumarkt 27. The core offering consists of exclusive Single Cask Bottlings of Single Malts and Single Grains from Scotland, supplemented by an exclusive selection of Kill Devil Single Cask Rums and premium gins including Raasay Hebridean Gin and the Makar Glasgow Gin Collection. The shop provides whisky tasting services including private tastings and open tasting events, while also offering accessories such as Glencairn whisky glasses and gift vouchers. The portfolio features products from independent bottlers (Hunter Laing, Douglas Laing, Hidden Spirits) and distillery direct bottlings across all major Scottish whisky regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Malt Scotch Whisky

Quantifiable outcome

• Glasgow 1770 The Original awarded Gold (95/100) at IWSC Awards 2023 and Best Lowland Single Malt at International Whisky Competition 2023
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The House of MacDuff (Cumbrae Supply Company)coreChannel Partner/ Reseller/ Distributor · 1 September 2022Selection Trade GmbH (operator of Whisky Shop Neumarkt) serves as the Swiss general distributor for The Golden Cask series from The House of MacDuff. The independent bottler from Renfrew, Glasgow is known for The Golden Cask single cask editions in natural cask strength, unfined and unfiltered. The partnership brought seven initial expressions to the Swiss market including Ardmore 11yo, Auchentoshan 14yo, Caol Ila 14yo, Glen Garioch 10yo, Glen Moray 14yo, Ledaig 12yo, and Tullibardine 11yo.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• The Whisky Exchange: UK-based online and physical specialist whisky retailer offering a curated catalog of single malts, rare bottlings, and exclusive releases. Closely comparable in product focus and target customer to Whisky Shop Neumarkt, though significantly larger in scale and global reach.
• Master of Malt: Large UK-based online spirits retailer specializing in whisky, gin, and rum with extensive tasting notes and editorial content. Direct competitor in the rare and single cask segment, with a stronger digital and content footprint.
• The Whisky Shop (Speciality Drinks): UK chain of physical specialist whisky shops combined with online sales. Closely comparable brick-and-mortar plus e-commerce model serving enthusiasts and collectors.
• La Maison du Whisky: French specialist retailer of premium and rare whiskies with both retail and online channels and tasting events. Comparable boutique-style model, focused on independent bottlings and collector-oriented curation.
• Amathus Drinks: UK specialist drinks retailer with physical stores and online offering, focused on premium and rare whiskies, gins, and other spirits. Comparable in product mix and customer profile to Whisky Shop Neumarkt.

Broad incumbents

• Binny's Beverage Depot: Major US multi-store liquor retailer with significant rare whisky allocation and broad spirits assortment. Comparable in selling allocated and rare spirits to enthusiasts, but operates as a generalist with much wider category scope.
• K&L Wine Merchants: Large US-based premium wine and spirits retailer with strong rare whisky allocation program. Comparable in selling allocated rare spirits to enthusiasts, but operates at much greater scale and broader portfolio breadth.

Regional players

• Dramshop Switzerland: Swiss online specialist whisky retailer with a curated portfolio of single malts and rare bottlings. Comparable geography and direct-to-consumer focus, though primarily digital without a flagship boutique.
• Whiskyschiff Luzern: Swiss whisky festival and affiliated tasting/retail operations in Lucerne, the same country as Whisky Shop Neumarkt. Comparable Swiss-German market focus and enthusiast audience, though primarily event-driven rather than store-based.

Emerging players

• Single Cask Nation: US-based specialist retailer and bottler focused on single cask whisky and rum, with curated offerings and enthusiast community events. Comparable niche positioning around single cask exclusives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/whiskyneumarkt
• Instagraminstagram.com/whiskyneumarktzurich
• LinkedInlinkedin.com/company/whisky-shop-neumarkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whisky Shop Neumarkt