White Box Roastery Co.

What White Box Roastery Co. does

White Box Roastery Co. is a privately held specialty coffee roastery and single-location cafe operating from 610 Elm St Ste. 1340 in the Cotton Mill building in McKinney, Texas. Founded circa 2018 by a group of baristas who developed their passion for specialty coffee through international travel, the company operates as a direct-to-consumer retail concept with 8 employees. The core offering centers on single-origin coffee (no blends) sourced from Ethiopia, Colombia, Guatemala, and Kenya, complemented by ceremonial-grade Kinetic Matcha from Kagoshima, Japan, seasonal specialty beverages, and a small menu of gluten-free and vegan pastries. The business monetizes through in-store beverage and food sales, online ordering via the Toasttab platform, e-commerce merchandise (t-shirts, tote bags, mugs, stickers) sold through a Square storefront, and community engagement events including Whisk & Wheel (a pottery class with Glaze Ceramic Studios) and a Cookie Decorating Competition with Mary's Mountain Cookies.

The company's underlying technology is conventional: precision coffee roasting and brewing equipment, a Toasttab-powered POS/ordering/loyalty system, Square for e-commerce, and a WordPress-based marketing website. There is no proprietary software, no API, no mobile app, and no AI/ML components. Customer segments are primarily local McKinney, TX community members and specialty coffee enthusiasts, with a secondary wholesale partner channel mentioned but not disclosed at scale. Pricing is unit-based, with merchandise ranging from $15.50 to $31.00 and beverages available through in-store and online ordering. The company is founder-led, bootstrapped, and has no disclosed institutional investors, funding rounds, or M&A activity.

Name

White Box Roastery Co.

Legal name

White Box Roastery Co.

Website

https://whiteboxroastery.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

White Box Roastery Co. is a privately held specialty coffee and matcha cafe in McKinney, Texas serving single-origin coffee, ceremonial-grade matcha, and pastries to local consumers and coffee enthusiasts through a single retail location, online ordering, and merchandise sales.

Ownership category

akta.pro rank

Product category

Specialty Coffee & Cafe Services

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFADAE

Coffee Roasters with Cafe (Roastery Cafes)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYAFAFADAB

Coffee Roasting & Grinding

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

SECONDARYAFAFADAJ

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

SECONDARYTHAFADAG

Cafe-Bakeries (Coffee + Pastry Focus)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYCRAHAGAI

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Specialty coffee retail
• Single-origin coffee
• Ceremonial matcha beverages
• Coffee roasting cafe
• Branded coffee merchandise

Headquarters

HQ city

McKinney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cafe beverage sales: In-store sales of single-origin coffee, ceremonial-grade matcha drinks, and specialty beverages at their McKinney, TX location.
2. Online ordering: Digital ordering through Toasttab platform for pickup and dine-in orders at the cafe location.
3. Merchandise sales: Sale of branded merchandise including t-shirts ($15.50-$31.00), tote bags ($22.45), mugs, and stickers through the online shop.
4. Loyalty program: Points-based loyalty program where customers earn points for every purchase, managed through Toasttab rewards system.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

White Box Roastery is a specialty coffee roastery and cafe in McKinney, TX that roasts and serves single-origin coffee sourced from Ethiopia, Colombia, Guatemala, and Kenya, alongside ceremonial-grade Kinetic Matcha from Kagoshima, Japan. The company also sells branded merchandise (t-shirts, tote bags) and hosts ticketed community events such as Cookie Decorating Competition and Whisk & Wheel pottery classes.

Product overview

White Box Roastery Co. is a specialty coffee roastery and cafe operating as a single-location retail business in McKinney, TX. The company offers single-origin coffee beverages and beans, ceremonial-grade Kinetic Matcha drinks, specialty seasonal drinks, and gluten-free/vegan food items. The core offering centers on their specialty coffee experience, complemented by merchandise (t-shirts, tote bags) and community events (Cookie Decorating Competition, Whisk & Wheel pottery classes). A loyalty/rewards program is available through the ToastTab platform. The company does not offer a software platform or API product.

Differentiator

Problem solved

Functional benefit

Brands

• Kinetic Matcha: Ceremonial-grade matcha served at White Box Roastery, sourced from the mountains of Kagoshima, Japan.

Products and services

• Single-Origin Coffee

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Mary's Mountain CookiesminorGTM or Marketing PartnerJoint Cookie Decorating Competition event partnership. Mary's Mountain Cookies provides sugar cookies for a friendly decorating competition at the Cotton Mill location, with winners receiving White Box Roastery gift cards. Event includes hot cocoa with unlimited toppings.
• Glaze Ceramic StudiosminorStrategic or Co-development PartnerJoint Whisk & Wheel event featuring a ceramic class where participants create their own matcha bowl and chasen holder. Glaze Ceramic Studios provides the wheel, clay, sculpting tools, and instruction while White Box Roastery provides matcha. Limited to 10 seats per day.
• Kinetic MatchacoreTechnology or IntegrationSupplier of ceremonial-grade matcha used in White Box Roastery's matcha beverages. Kinetic Matcha is sourced from the mountains of Kagoshima, Japan, representing the most vibrant organic green matcha.
• Coffee roasters and farmers (international)coreStrategic or Co-development PartnerPartnerships with knowledgeable coffee roasters and farmers to source the finest single-origin beans from prestigious locations around the world including Ethiopia, Colombia, Guatemala, and Kenya.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Counter Culture Coffee: Specialty coffee roaster known for direct-trade single-origin sourcing and training-focused operations. Comparable on sourcing transparency and B2B/wholesale emphasis, though primarily wholesale rather than cafe-led.
• Onyx Coffee Lab: Specialty roaster with a flagship cafe and competition-grade single-origin coffee program. Directly comparable on single-origin positioning, roasting expertise, and cafe-retail hybrid model, though at much larger scale.
• Quill Coffee: Small-batch specialty roaster with a community-focused cafe in the Dallas-Fort Worth area. Closely comparable on geographic market, single-origin focus, and small-team cafe operations.
• Verve Coffee Roasters: Specialty coffee roaster operating multiple cafe locations with a strong single-origin and direct-trade sourcing narrative. Highly comparable product, sourcing, and cafe model.
• Cultivar Coffee Roasting: Specialty single-origin roaster with a tasting bar in Austin. Very comparable on single-origin philosophy, small-scale cafe-retail model, and Texas market exposure.

Broad incumbents

• Stumptown Coffee Roasters: Established specialty roaster with cafe and wholesale channels, owned by Peet's. Operates the same roastery-plus-cafe hybrid model with direct-trade sourcing.
• La Colombe Coffee Roasters: Specialty roaster operating cafes and wholesale distribution with emphasis on premium sourcing and ready-to-drink products. Comparable on cafe-plus-roastery model and premium brand positioning.
• Blue Bottle Coffee: Large-scale specialty roaster and cafe operator (Nestlé-owned) with a curated single-origin focus. Comparable on product philosophy and cafe experience, but operates at significantly greater scale and capital intensity.

Regional players

• Greater Goods Coffee Co. Texas-based specialty coffee roaster with a flagship Austin cafe. Comparable on single-origin positioning, Texas footprint, and cafe-retail model — a credible regional benchmark for White Box's expansion trajectory.

Emerging players

• Hale Coffee Co. Emerging specialty coffee roaster with cafe and e-commerce presence focused on transparency and direct-trade sourcing. Comparable on small-scale operations and DTC-oriented merchandising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/whiteboxroastery
• LinkedInlinkedin.com/company/white-box-roastery-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Box Roastery Co.