White Horse Coffee & Creamery

What White Horse Coffee & Creamery does

White Horse Coffee & Creamery, operating under the DBA White Horse Coffee Roasters, is a privately held specialty coffee roaster and single-unit café operator founded in 2017 by Jean Brillman and her husband Brian in Jenkintown, Pennsylvania. The company began as a mobile coffee and ice cream truck serving equestrian events, opened its flagship 30-seat café in 2018, and added its in-house organic roasting operation in 2021. White Horse sells USDA Organic and Fair Trade certified coffee, micro-roasted in small batches on all-electric zero-emissions equipment that it claims reduces carbon footprint by 90% versus gas roasting. Coffee is decaffeinated using the chemical-free Swiss Water Process and packaged in 100% recyclable materials.

The company operates five revenue streams: (1) in-café retail of espresso drinks, cold brew, ice cream, and food sourced from local vendors (Le Bus, A Friendly Bread, Bredenbeck's); (2) direct-to-consumer e-commerce through Shopify selling 12oz bags at $15.99-$16.99 plus branded merchandise and brewing equipment; (3) recurring monthly coffee subscriptions at $38 (2lb) and $65 (4lb) with free shipping; (4) wholesale B2B supply of 5lb bulk bags at $10.50-$11.00 to cafés and retailers such as Bolton Farm Market, Rise and Grind, Captain Andy's Market, and Dry Goods Refillery; and (5) corporate catering. Customers are individual coffee enthusiasts, wholesale partners, corporate event buyers, and gift purchasers, with go-to-market executed primarily through content marketing, regional PR, community partnerships (Starfish Equine Rescue, Philadelphia Urban Riding Academy), and founder-led industry speaking (Coffee Fest NYC).

The business is bootstrapped, founder-led, and operationally lean at six employees with no disclosed institutional capital, subsidiaries, or M&A activity. Strategic intent is signaled by plans to expand from one to four locations across the Philadelphia suburbs (Doylestown, Ambler, Bala Cynwyd) and continued product line extensions including limited-edition roasts and cause-marketing SKUs.

Name

White Horse Coffee & Creamery

Legal name

White Horse Coffee Roasters

Website

https://whitehorsecoffeeroasters.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

White Horse Coffee & Creamery is a privately held, Jenkintown, PA-based specialty coffee roaster and café operator selling USDA Organic, Fair Trade, zero-emissions electric-roasted coffee through a flagship café, Shopify e-commerce with subscriptions, wholesale, and catering to individual consumers, B2B partners, and corporate event buyers in the Philadelphia region.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery & Café

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Espresso Bars & Coffee Bars (THAFADAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roastery
• Organic coffee subscriptions
• Sustainable coffee roasting
• Wholesale coffee distribution
• Coffee catering services

Headquarters

HQ city

Jenkintown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations

Revenue model

1. Retail Café Sales: In-person café sales of beverages (espresso drinks, cold brew, specialty lattes), ice cream, pastries, and food items. Jenkintown location operates 7 days a week with indoor/outdoor seating.
2. E-commerce Coffee & Products: Online sales of roasted coffee beans, brewing equipment, drinkware, and merchandise shipped directly to consumers. Free shipping on subscriptions and orders $50+.
3. Coffee Subscriptions: Monthly auto-renewing subscriptions delivering 2lb or 4lb of coffee with free shipping. Multiple roast options including limited edition seasonal roasts.
4. Wholesale B2B: Bulk coffee sales to other cafés, restaurants, and retail stores at wholesale pricing (5lb bags). Provides margin opportunity for partners.
5. Catering Services: Catering for corporate events with coffee service (boxes and carafes), pastries, and desserts. Cold brew requires 1-week lead time.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

White Horse Coffee & Creamery is a specialty coffee roaster and café operator that sells USDA Organic, Fair Trade specialty-grade coffee roasted on all-electric, zero-emissions roasters with 100% recyclable packaging. Its core offering includes signature blends and single-origin whole bean coffee (12oz bags and monthly 2lb/4lb subscriptions), a flagship café in Jenkintown, PA serving espresso drinks, cold brew, ice cream, pastries and food, plus brewing equipment, branded drinkware, and merchandise sold direct-to-consumer via its Shopify e-commerce store.

Product overview

White Horse Coffee & Creamery is a specialty coffee roaster and cafe operator offering USDA Organic, Fair Trade coffee roasted with zero carbon emissions. The product portfolio centers on their core coffee products: signature blends (Blue Ribbon Blend, Blue Ribbon Decaf, Giddy Up Espresso Blend), single-origin offerings (Grand Prix Roast from Mexico, Starfish Equine Rescue Roast from Guatemala, Limited Edition Ethiopia Sidamo), and monthly coffee subscriptions (2lb and 4lb options). Complementary products include brewing equipment (Chemex, Ovalware Cold Brew Maker, Kaffe French Press, Electric Pour Over Kettle), branded drinkware (tumblers, mugs), merchandise (tote bags, t-shirts, reusable cup sleeves), and cafe services including catering and wholesale programs. All coffee is micro-roasted in small batches on all-electric roasters with 100% recyclable packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Ribbon Blend

Quantifiable outcome

• 90% carbon footprint reduction in roasting operations
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Bolton Farm MarketcoreChannel Partner/ Reseller/ DistributorRetail location where customers can purchase White Horse Coffee products.
• Rise and GrindcoreChannel Partner/ Reseller/ DistributorCafé partner serving White Horse Coffee to their customers.
• Captain Andy's MarketcoreChannel Partner/ Reseller/ DistributorRetail market offering White Horse Coffee products.
• Dry Goods RefillerycoreChannel Partner/ Reseller/ DistributorRefillery partner stocking White Horse Coffee.
• Starfish Equine RescueflagshipStrategic or Co-development Partner$1 from every 12oz bag of Starfish Equine Rescue Roast is donated to support this Cape May County NJ 501(c)(3) nonprofit horse rescue organization. Previously Concrete Cowgirl Roast, now supporting this new great cause.
• Philadelphia Urban Riding AcademycoreStrategic or Co-development PartnerCommunity partnership discussed at Coffee Fest NYC panel. PURA is a Philadelphia-based equestrian organization.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Regional players

• ReAnimator Coffee: Philadelphia-based specialty coffee roaster serving wholesale accounts and its own cafés. Directly comparable regional craft roaster competing for the same wholesale and DTC customer base in the Philadelphia metro.
• Rival Bros Coffee: Philadelphia craft coffee roaster with wholesale and café operations. Comparable regional specialty peer with a similar Philadelphia metro footprint and emphasis on direct-trade sourcing.
• Green Street Coffee: Local Philadelphia café and roaster. Comparable as a regional café competitor in the same metro, though operating without the same level of subscription/wholesale infrastructure.

Direct peers

• Intelligentsia Coffee: Specialty coffee roaster with cafés and direct-trade sourcing. Closely comparable on café+roastery operating model, premium positioning, and educational content marketing.
• Counter Culture Coffee: Sustainability-focused specialty coffee roaster with a strong wholesale program and education-driven marketing. Comparable on sustainability messaging, specialty-grade positioning, and wholesale-led distribution.
• La Colombe Coffee Roasters: Philadelphia-based specialty coffee roaster and café operator that combines in-house roasting with a multi-location café and wholesale program. Closest geographic and model comparable to White Horse, though at substantially larger scale.
• Blue Bottle Coffee: Specialty roaster with cafés and a strong DTC subscription business (now under Nestlé ownership). Comparable in café+roastery model, subscription commerce, and minimalist premium branding.
• Stumptown Coffee Roasters: Specialty coffee roaster with cafés, wholesale, and DTC subscriptions. Highly comparable in operating model (roastery + cafés + subscriptions + wholesale) and in sustainability/direct-trade positioning, but at much larger scale and owned by Peet's.

Broad incumbents

• Peet's Coffee: Major specialty-adjacent coffee roaster and café operator (parent of Stumptown). Comparable as a broad incumbent in specialty-adjacent coffee with deeper capital and distribution that competes in wholesale and DTC channels.
• Starbucks (Starbucks Reserve): Largest incumbent coffee retailer, whose Reserve line competes for premium/specialty coffee occasions. Comparable as the dominant broad competitor whose scale and brand budget set customer expectations and acquisition costs in every market White Horse operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/white-horse-coffee-&-creamery

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Horse Coffee & Creamery