White Horse Training

What White Horse Training does

White Horse Training is a privately held, Bath-based accountancy training provider founded in 1978 by accountants. It serves accountancy practices, in-house finance teams, sole traders, and individuals seeking accountancy careers, with services delivered nationwide through a Bath training centre, regional seminar venues, and online formats. Its portfolio includes CPD courses covering accounting, audit, tax, ethics, AML, and GDPR; quarterly tax seminars; practical courses in Excel, payroll, VAT, and related workplace skills; and government-approved AAT apprenticeships at Levels 3 and 4.

The company generates revenue through individual course and seminar fees, recurring Full and Online memberships, and funded apprenticeship programmes. Listed course prices range from £145 to £500 plus VAT, while membership starts at £48.67 per person per month or £22.08 per person per month paid annually. Government apprenticeship funding covers 95% of costs for non-levy employers. White Horse Training acquires and serves customers through direct phone and email contact, website enquiries, Calendly scheduling, online checkout, a blog, and downloadable apprenticeship guidance.

Public materials do not identify a proprietary learning platform, application programming interface, mobile app, AI capability, or differentiated technical architecture. Course content and instruction are supplied by practising accountants, course tutors, and industry specialists, while the company manages course selection, booking, programme administration, and apprentice support.

Name

White Horse Training

Legal name

White Horse Training Limited

Website

https://whitehorsetraining.co.uk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

White Horse Training is a Bath-based provider of accountancy CPD, tax seminars, practical courses, memberships, and government-approved AAT apprenticeships for practices, finance teams, sole traders, and aspiring accountants across the United Kingdom.

Ownership category

akta.pro rank

Headquarters

HQ city

Bath, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CPD Training Courses: Continuing Professional Development courses for accountants covering tax, accounting, auditing, and compliance topics
2. Apprenticeship Programmes: Government-approved accountancy apprenticeships at Level 3 and Level 4, partially funded by government apprenticeship funding
3. Membership Subscriptions: Full Membership from £48.67 +VAT per person per month (reducing as staff count increases) and Online Membership from £22.08 +VAT per person per month (paid annually)
4. Tax Seminars: Quarterly tax update seminars available in-person and online, with pricing tiers for members and non-members
5. Practical Training Courses: Basic accounting, Excel, payroll, VAT, incomplete records, and company accounts courses

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

White Horse Training provides continuing professional development, tax updates, practical workplace courses, accountancy apprenticeships, and membership-based access to training for accounting professionals and their employers. Its programmes are delivered face-to-face and online and include government-approved AAT Level 3 and Level 4 apprenticeships alongside CPD and practical training.

Product overview

White Horse Training is a UK-based accountancy training provider offering a one-stop shop for CPD, tax seminars, practical training courses, and AAT apprenticeship programmes. The core portfolio consists of CPD Training Courses covering accounting, audit, tax, ethics, and compliance topics; Quarterly Tax Seminars providing quarterly tax updates; Practical Training Courses for foundational workplace skills; and two AAT Apprenticeship programmes at Level 3 (Assistant Accountant) and Level 4 (Professional Accounting Technician). Membership packages bundle access to the full training programme including tax seminars and practical courses, with additional support for ACA/ACCA professional qualification training through a partner provider. All training is delivered face-to-face at the Bath office or live online, and is designed for accountants by accountants.

Differentiator

Problem solved

Functional benefit

Products and services

• CPD Training Courses Continuing Professional Development courses for accountants covering accounting, audit, tax, ethics, AML, GDPR, and finance topics, delivered face-to-face and online by practising-accountant subject experts.
• Tax Seminars Quarterly interactive tax-update seminars held in March, June, September, and December and covering recent tax cases, HMRC press releases, and tax-planning points, with in-person and live-online participation.
• Practical Training Courses Practical workplace-skills courses covering Introduction to Excel, Basic Accounting, Introduction to Payroll, Introduction to VAT, Incomplete Records, and Company Accounts for junior staff and apprentices.
• AAT Level 3 Assistant Accountant Apprenticeship Government-approved Level 3 apprenticeship covering bookkeeping, spreadsheets, and preparation of final accounts, delivered alongside the AAT Level 3 Advanced Diploma in Accounting over 12-15 months.
• AAT Level 4 Professional Accounting Technician Apprenticeship Government-approved Level 4 apprenticeship covering applied management accounting, financial statements, internal accounting systems, and optional units in business tax, personal tax, audit, and cash management, delivered alongside the AAT Level 4 Diploma over 15-18 months.
• White Horse Training Membership Full Membership and Online Membership packages providing access to courses, tax seminars, practical training, and discounted ACA/ACCA professional training, with a management fee for ACA/ACCA bookings through a Bristol-based training-provider partner.

Quantifiable outcome

• 100% of employers say the AAT apprenticeship programme meets their business needs

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ICAEW (Institute of Chartered Accountants in England and Wales)coreStrategic or Co-development PartnerWhite Horse Training is a partner in learning with ICAEW - a status awarded to higher education providers demonstrating commitment to core principles, ensuring consistency in quality of tuition provision for ICAEW qualifications around the world.
• Swatpro (South West Association of Training Providers)coreStrategic or Co-development PartnerApprenticeships are delivered in partnership with Swatpro - a not-for-profit organisation with a strong track record of providing high-quality learning and skills, lauded by Ofsted, with a network of highly experienced professionals who have trained thousands and delivered consistently high results.
• AAT (Association of Accounting Technicians)coreStrategic or Co-development PartnerWhite Horse Training is an approved training centre for AAT - the awarding organisation for AAT qualifications and the end point assessment organisation (EPAO) for Level 3 and Level 4 apprenticeships.
• WTPN (West of England Training Provider Network)minorStrategic or Co-development PartnerWhite Horse Training is a member of the West of England Training Provider Network, enabling support for clients to get maximum value from training programmes.
• AELP (Association of Education and Learning Providers)minorStrategic or Co-development PartnerWhite Horse Training is a member of AELP, enabling support for clients to get maximum value from training programmes.
• PTP (Professional Training Partnership)coreTechnology or IntegrationWhite Horse Training partners with PTP for tax seminar delivery. Giles Mooney, Managing Director of PTP Limited, co-hosts TAXtv and AccountingTV and delivers quarterly tax update seminars.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Mindful Education:
• Open Study College:
• ICS Learn:

Broad incumbents

• Kaplan UK (Kaplan Financial):
• BPP Professional Education Group:

Others

• Taxation Awards / PTP (Professional Training Partnership):
• ICAEW (Institute of Chartered Accountants in England and Wales):
• AAT (Association of Accounting Technicians):

Regional players

• Eagle Training Ltd (Eagle Accountancy):

Direct peers

• First Intuition:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/whitehtraining

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Horse Training