white label coffee
White Label Coffee is an Amsterdam-based specialty coffee roaster founded in 2014 that sells single-origin coffee via an EU-wide webshop, a subscription service, wholesale to cafes and offices, and three Amsterdam retail locations.
- Company typePrivate
- Founded-
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What white label coffee does
White Label Coffee is a specialty coffee roaster headquartered in Amsterdam, Netherlands, founded in 2014 with a six-employee operating team. The company operates three physical locations in Amsterdam (cafe White Label West on Jan Evertsenstraat, cafe White Label Zon on Zonneplein, and the White Label Roastery on Jan van Breemenstraat) plus a partner-branded location in Haarlem (Native Haarlem on Breestraat).
Its core product is single-origin specialty coffee roasted in-house in Amsterdam using a unified 'omni-roast' profile that intentionally does not differentiate between filter and espresso applications. Sourcing spans cooperatives and farmers in Ethiopia, Colombia, Rwanda, Guatemala, Brazil, and Costa Rica, supported by a content platform of origin stories and brewing education. Beyond green coffee, the company sells third-party brewing equipment (Kinto, Hario V60, Baratza, Chemex, Aeropress, Rhinowares) and branded merchandise through the same shop.
White Label Coffee monetizes via three go-to-market motions: a direct-to-consumer e-commerce webshop (whitelabelcoffee.nl) with daily EU shipping, a recurring surprise-coffee subscription priced approximately 20% below webshop retail (with an additional 10% off 1kg bags), and a wholesale B2B program targeting cafes, restaurants, and offices worldwide with tiered volume discounts of 20-40% and free EU shipping over 20kg. Pricing for retail 250g bags ranges from €10.75 (Brazil Tarsila) to €24.00 (Costa Rica M&M). Customer segments include individual specialty coffee enthusiasts, coffee shops and cafes, and corporate offices, served through a horizontal segmentation approach.
white label coffee firmographics
Firmographics- Name
- white label coffee
- Legal name
- White Label Coffee
- Website
- https://whitelabelcoffee.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- White Label Coffee is an Amsterdam-based specialty coffee roaster founded in 2014 that sells single-origin coffee via an EU-wide webshop, a subscription service, wholesale to cafes and offices, and three Amsterdam retail locations.
- Ownership category
- akta.pro rank
white label coffee industry classification
Industry- Product category
- Specialty Coffee Roastery
- NAICS
- Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
Keywords
Where white label coffee is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
white label coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Coffee Sales (E-commerce): The company sells specialty coffee directly to consumers through its online webshop. Products include single origin coffees from various origins (Ethiopia, Colombia, Rwanda, Guatemala, Brazil, Costa Rica) in 250g and 1kg sizes. The shop also offers merchandise (t-shirts, cups) and brewing equipment.
- Coffee Subscription: A recurring subscription service where customers receive regular shipments of specialty coffee. Subscribers save approximately 20% compared to regular webshop pricing, with additional 10% discount for 1kg bags. Shipping costs decrease with larger subscription orders.
- Wholesale B2B: B2B sales of roasted coffee to coffee bars, cafes, restaurants and offices globally. Offers tiered discounts based on order volume (20-40% discount), with free shipping for orders over 20kg to most EU destinations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for 250g bags |
| Transaction based/ take rate | Pay-as-you-go | Wholesale volume-based discounts |
| Subscription | Monthly | Subscription service pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
white label coffee product offering
Product offeringCore offering
White Label Coffee roasts and sells single-origin specialty coffee using a unified omni-roast profile, serving consumers through an EU e-commerce webshop, two Amsterdam cafés, a Haarlem partner location, and a subscription delivery service. The company also operates a wholesale program supplying roasted coffee to coffee bars, cafés, restaurants, and offices worldwide, complemented by equipment advisory, staff training, branded merchandise, and curated third-party brewing gear.
Product overview
White Label Coffee is a specialty coffee roastery based in Amsterdam operating three physical café locations (White Label West, White Label Zon) and a roastery. Their core offering is single-origin specialty coffee roasted using a универсал (omni-roast) approach suitable for both espresso and filter brewing. The company serves retail customers through an e-commerce webshop and physical locations, offers a subscription service delivering surprise coffee bags monthly (with approximately 20% discount), and supplies wholesale to coffee bars, cafes, restaurants, and offices globally. They also sell complementary brewing equipment (Kinto, Hario V60, Baratza, Chemex, Aeropress, Rhinowares) and branded merchandise (t-shirts, cups, mugs) through their shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Single-Origin Specialty Coffee Single-origin specialty coffees roasted in Amsterdam using the company's omni-roast profile, sourced from Ethiopia, Colombia, Rwanda, Guatemala, Brazil, and Costa Rica; suitable for both espresso and filter brewing. Sold in 250g and 1kg bags via the webshop.
- Coffee Subscription Service Recurring delivery of surprise specialty coffee bags with frequencies ranging from weekly to every five weeks, bag sizes from 250g to 1.5kg, and options for whole bean or pre-ground coffee. Subscribers pay approximately 20% less than webshop prices, with an additional 10% discount for 1kg bag subscriptions.
- Wholesale Coffee Program B2B supply of roasted coffee to coffee bars, cafés, restaurants, and offices worldwide. Includes roasting services, advisory on coffee selection, assistance with equipment acquisition, and staff/barista training, supported by a wholesale client login portal.
- Brewing Equipment Curated third-party specialty coffee brewing equipment including Kinto coffee servers and tumblers, Hario V60 drippers and kettles, Baratza grinders, Chemex makers, Aeropress, and Rhinowares milk pitchers, sold to home brewers through the webshop.
- Branded Merchandise White Label branded apparel and drinkware including t-shirts, 70ml espresso cups, 150ml cappuccino cups, 260ml latte cups, and 250ml Kinto mugs sold via the webshop.
Companies that use white label coffee
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
white label coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
white label coffee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Native HaarlemminorNative Haarlem is a partner retail location in Haarlem, Netherlands, operating under White Label Coffee's brand. Located at Breiestraat 23, Haarlem, with contact email [email protected].
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
white label coffee competitors and assessment
Company assessmentDirect peers
- Square Mile Coffee Roasters: London-based specialty coffee roaster with a similar multi-channel model combining wholesale to cafes, DTC e-commerce, and education-focused content. Square Mile's emphasis on transparent sourcing and barista training closely mirrors White Label's value proposition.
- Heart Coffee Roasters: Portland-based specialty roaster with cafes, wholesale, and DTC, focused on direct trade and quality. Similar boutique scale, multi-channel model, and quality-first positioning to White Label.
- The Coffee Collective: Copenhagen-based specialty coffee roaster operating cafes in addition to wholesale and direct trade farmer relationships. Their direct relationships with producing farmers and commitment to transparency parallel White Label's origin-story-driven brand.
- Counter Culture Coffee: US specialty coffee roaster focused on sustainability, transparency, and education, with wholesale, DTC, and training programs. Comparable mission-driven brand and similar multi-channel GTM.
- Lot Sixty One Coffee Roasters: Amsterdam-based specialty coffee roaster with cafes, wholesale, and DTC operations in the same city as White Label. Competes head-to-head for the same Amsterdam specialty consumer and cafe wholesale accounts.
- Intelligentsia Coffee: Established US specialty coffee roaster offering single-origin coffees, direct trade sourcing, wholesale supply to cafes and offices, and DTC e-commerce. Long-running emphasis on education and origin transparency aligns with White Label's content strategy.
- Stumptown Coffee Roasters: Established specialty coffee roaster offering single-origin and blend coffees through wholesale, cafes, and DTC. Comparable product mix and channel structure, though at significantly larger scale.
- Friedhats Coffee: Amsterdam specialty coffee roaster with a strong focus on single-origin sourcing, in-house roasting, and a multi-channel business model including cafe and wholesale. Highly comparable in geography, scale, and quality positioning.
Broad incumbents
- La Colombe Coffee Roasters: Larger specialty coffee player combining cafes, wholesale, DTC, and ready-to-drink beverages. A scaled incumbent operating in overlapping channels with broader product breadth than White Label.
- Blue Bottle Coffee: Larger specialty coffee company operating cafes, DTC subscription, and wholesale globally. Represents a scaled version of the same omnichannel specialty coffee playbook White Label is executing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
white label coffee social profiles
Digital presencewhite label coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
white label coffee leadership team
Management profileNumber of profiles
white label coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
white label coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about white label coffee
What does white label coffee do?
White Label Coffee roasts and sells single-origin specialty coffee using a unified omni-roast profile, serving consumers through an EU e-commerce webshop, two Amsterdam cafés, a Haarlem partner location, and a subscription delivery service. The company also operates a wholesale program supplying roasted coffee to coffee bars, cafés, restaurants, and offices worldwide, complemented by equipment advisory, staff training, branded merchandise, and curated third-party brewing gear.
Is white label coffee a public or private company?
white label coffee is a private company. It is classified as unknown and is currently operating.
When was white label coffee founded?
white label coffee was founded in -1. It employs 1 to 10 people.
Where is white label coffee based?
white label coffee is headquartered in Amsterdam, Netherlands, in the Europe region.
How does white label coffee make money?
Three revenue lines are on record. Direct Coffee Sales (E-commerce) is the primary driver. The others are coffee Subscription and wholesale B2B.
Who are white label coffee's main competitors?
Direct peers on record are Square Mile Coffee Roasters, Heart Coffee Roasters, The Coffee Collective, Counter Culture Coffee, Lot Sixty One Coffee Roasters, Intelligentsia Coffee, Stumptown Coffee Roasters and Friedhats Coffee. Broad incumbents are La Colombe Coffee Roasters and Blue Bottle Coffee.
Does white label coffee have an API?
No public API is recorded for white label coffee.
What industry is white label coffee in?
white label coffee's product category is Specialty Coffee Roastery. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 311920 and its SIC code is 2080.