White Lion Hotel

What White Lion Hotel does

White Lion Hotel is an independent, privately owned hotel and 16th-century coaching inn located on the High Street in Upton upon Severn, Worcester, United Kingdom, tracing its origins to 1510 with original beams still intact throughout the property. The business operates a single-site hospitality offering spanning bedroom accommodation (singles, doubles, family rooms, and courtyard cottages), the on-site Pepperpot Brasserie restaurant (AA Rosette awarded for culinary excellence continuously since 1998), a traditional bar and lounge serving real ales, and small-scale conference and private event facilities accommodating up to roughly 25 delegates. Distribution is entirely direct: customers book via telephone, walk-in, or the hotel's own online booking system with instant confirmation and pay-on-arrival, and the property is open to non-residents for food and beverage service. The business is owned and operated by co-owners Jon and Chris Lear, supported by a staff of approximately 14. Pricing is straightforward nightly B&B (from £40 single / £60 double) plus an inclusive Dinner, Bed and Breakfast package at £145 per night. The technology stack is standard for a small independent property: web-based booking, in-room flat-screen TVs, WIFI, tea and coffee facilities, and direct-dial telephones, with no proprietary platforms, apps, APIs, or AI capabilities disclosed. Marketing is conducted primarily through the company website, TripAdvisor reviews, press features including 'Hidden Places of England', and the hotel's heritage brand associations rather than paid digital channels.

Name

White Lion Hotel

Legal name

The White Lion Hotel

Website

https://whitelionhotel.biz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

White Lion Hotel is a privately owned independent 16th-century coaching inn in Upton upon Severn, Worcester, UK, offering heritage bedroom accommodation, an AA Rosette-awarded restaurant, a traditional bar, and small-scale conference and event facilities to leisure and business guests.

Ownership category

akta.pro rank

Product category

Heritage Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Full-Service Restaurants (722511), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI), City/Urban Convention Hotels (THAGALAA)

Keywords

• Hotel accommodation
• Restaurant dining
• Wedding venue
• Conference facilities
• Hospitality services

Headquarters

HQ city

Upton upon Severn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Accommodation: Hotel rooms including single, double, family rooms, and courtyard cottages. Revenue generated through nightly room rates with bed and breakfast packages available.
2. Pepperpot Brasserie Restaurant: On-site restaurant offering à la carte menu, daily specials, Sunday lunch, and private dining for events. Uses locally sourced ingredients and has received AA Rosette Awards since 1998.
3. Bar and Lounge: Bar serving real ales from local and national breweries, wines, liqueurs, brandies, and coffee. Snacks and bar meals available daily.
4. Events and Private Hire: Special events including Ladies that Lunch on 1st Tuesdays, wedding receptions, conferences, and business meetings. Conference facilities accommodate up to 24 theatre style or 12 boardroom.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The White Lion Hotel is a historic 16th-century coaching inn operating hotel bedrooms (single, double, family, and courtyard cottages) alongside the AA Rosette-awarded Pepperpot Brasserie restaurant, a traditional bar and lounge, and small conference and event facilities. It offers Bed and Breakfast and Dinner, Bed and Breakfast packages, hosts wedding receptions, private parties, and conferences, and serves both resident guests and walk-in local patrons.

Product overview

White Lion Hotel is a traditional 16th-century coaching inn offering a unified hospitality experience. The property features individually styled bedroom accommodation, The Pepperpot Brasserie restaurant (AA Rosette awarded since 1998), a traditional bar and lounge, conference/meeting facilities for up to 25 guests, and an outdoor courtyard. The hotel also offers inclusive packages combining accommodation with dining, and hosts the monthly 'Ladies that Lunch' event. Dining options span à la carte restaurant meals, bar meals, blackboard menus, Sunday lunches, and seasonal special menus.

Differentiator

Problem solved

Functional benefit

Brands

• Pepperpot Brasserie Restaurant: The hotel's oak-beamed restaurant offering a la carte dining, local produce, and AA Rosette awarded cuisine since 1998.

Products and services

• Bedroom Accommodation Individually decorated hotel bedrooms featuring original timbers, flat screen TV, tea and coffee making facilities, WiFi, direct-dial telephone, and en suite facilities. Room types include single rooms, double rooms, family rooms, and disabled-accessible rooms. Bed and Breakfast is available from £40/night single and £60/night double.
• The Pepperpot Brasserie Restaurant Oak-beamed on-site restaurant offering à la carte dining, daily specials, Sunday lunch, and private dining for events. Uses locally sourced ingredients and has received AA Rosette Awards for Culinary Excellence from 1998 onwards. Suitable for lunches, dinners, wedding receptions, conferences, functions, and private parties.
• Bar and Lounge Traditional bar serving real ales from local and national breweries, wines, liqueurs, brandies, and coffee, with a comfortable lounge offering all-day coffee, snacks, and freshly prepared bar meals. Hosts Beer Festivals several times a year. Open to non-residents.
• Conference and Meeting Facilities Conference room accommodating up to 25 people theatre style or 14 in boardroom configuration. Offers full or buffet meals and drinks service for business meetings, training sessions, and planning sessions.
• Courtyard Accommodation Outdoor courtyard area with cottage-style rooms available, including family rooms and rooms designed for disabled visitors.
• Dinner, Bed and Breakfast Package Combined accommodation and dining package offering dinner, bed and breakfast from £145 per night, pairing the room stay with restaurant dining at the Pepperpot Brasserie.
• Ladies that Lunch Recurring monthly special event held on the 1st Tuesday of each month, offering a popular lunch event for women with a dedicated menu.

Quantifiable outcome

• AA Rosette Awards maintained for culinary excellence since 1998

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Brockencote Hall: Worcestershire country house hotel set in parkland near Kidderminster. Comparable Worcestershire heritage hospitality positioning with restaurant, events, and accommodation, serving the same regional leisure and corporate market.
• The Cottage in the Wood: Small independent heritage hotel in the Malvern Hills, very close geographically to the White Lion and serving the same leisure tourist segment exploring the Malvern Hills, Worcester, and Three Counties Showground. Directly comparable small-scale owner-operated property with restaurant focus.
• The Elms Hotel: Independently owned country house hotel in Worcestershire with restaurant, spa, and event facilities. Directly comparable rural Worcestershire full-service heritage property targeting leisure and corporate guests in the same geographic market.
• The Lygon Arms: Iconic 14th-century coaching inn in Broadway, Cotswolds. Closely comparable historic coaching inn positioning with AA Rosette restaurant, bar, conference facilities, and spa — operates at a more upscale price point but targets the same heritage-tourism customer.
• The Feathers Hotel: Historic timber-framed coaching inn in Ludlow, Shropshire, dating to the 17th century. Comparable heritage positioning, similar full-service model combining accommodation with award-standard restaurant, weddings, and events in a heritage market-town setting.
• The Greenway Hotel & Spa: Heritage country house hotel near Cheltenham in the same regional catchment as the White Lion. Offers comparable accommodation, restaurant, events, and spa services; competes for the same leisure and corporate traveller segment in the Gloucestershire/Worcestershire corridor.
• The Malvern Hills Hotel: Hotel located within the Malvern Hills area, the same leisure tourism catchment as the White Lion. Comparable full-service model offering accommodation, restaurant, and event hosting for visitors to the Malvern Hills and Three Counties Showground.

Broad incumbents

• Hotel du Vin: UK-wide chain of heritage boutique hotels operating in converted historic buildings. Comparable heritage-driven positioning, full-service restaurant and bar model, and meeting/event facilities — operates across multiple UK cities rather than a single rural location.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/white-lion-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Lion Hotel