White Peak Dental Practice

What White Peak Dental Practice does

White Peak Dental Practice is a privately held, family-run dental clinic operating from a single location at 19 Compton Street, Ashbourne, Derbyshire, United Kingdom. The practice serves local families and individuals from Ashbourne and surrounding Derbyshire villages across NHS and private dental care, with explicit positioning toward nervous patients, cosmetic dentistry patients, and patients with missing teeth in addition to general preventative care. The principal dentist and owner is Dr. Usman Akbar (BDS 2004, MClinDent Prosthodontics KCL, PgCert Implants), supported by a team of four dentists, three dental therapists, qualified and trainee dental nurses, a practice manager, a support manager, a Practice Plan Coordinator, and reception staff.

The practice offers a comprehensive five-category service portfolio: general dentistry (check-ups, hygiene, fillings, extractions, crowns, bridges, dentures, root canal, sedation, mouth cancer screening, nervous-patient protocols), cosmetic dentistry (veneers, teeth whitening via Enlighten Evolution and Philips Zoom, smile makeovers, composite bonding, white fillings, cosmetic dentures), advanced dentistry (endodontics, periodontics, advanced restorative, laser dentistry, digital dentistry, crown lengthening, gum plastic surgery, tooth wear treatment), teeth straightening (Invisalign clear aligners, Damon Braces, SureSmile, ceramic and fixed braces, 6 Month Smiles), and dental implants (single implants, All-On-Four/All-On-Six same-day teeth, implant-retained dentures/bridges, guided surgery, same-day implants). The technology base includes a Dentsply Sirona Primescan intraoral scanner, a BIOLASE Epic dental laser, 3D CBCT imaging for guided implant planning, an operating microscope for endodontics, and Airflow polishing. Technology partnerships with Invisalign, BIOLASE, Enlighten, Philips Zoom, Damon, and SureSmile support these service lines.

The business model combines fee-for-service treatment revenue across NHS and private dentistry, premium cosmetic and implant procedures (Invisalign packages from £3,500, interest-free finance from £11.66 per day), and a recurring Practice Plan membership administered by coordinator Debbie Willdigg that prepays examinations and hygiene visits and grants 20% off other treatments plus worldwide emergency cover. Marketing is direct-to-consumer, leaning on the practice's family-run heritage, Google reviews (79 reviews rated 'Excellent'), word-of-mouth referrals, the practice website, and periodic Invisalign Open Day events. After-hours emergency coverage is delivered through a referral arrangement with The 247 Dentist in Stoke-on-Trent, and the practice holds Care Quality Commission accreditation (CQC location 1-840013392).

Name

White Peak Dental Practice

Legal name

White Peak Dental Practice

Website

https://whitepeakdentalpractice.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

White Peak Dental Practice is a privately held, family-run dental clinic in Ashbourne, Derbyshire offering NHS and private general, cosmetic, advanced, orthodontic, and implant dentistry to local families, nervous patients, and cosmetic patients using modern digital technology and a recurring membership plan.

Ownership category

akta.pro rank

Product category

General Dentistry Practice

NAICS

Offices of Dentists (621210), Offices of Dentists (62121), Offices of Dentists (6212)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Periodontic & Implant Group Practices (HLABAKAF), Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Oral & Maxillofacial Surgery Group Practices (HLABAKAE)

Keywords

• General dentistry services
• Cosmetic dentistry treatments
• Dental implant placement
• Teeth straightening orthodontics
• Family dental practice

Headquarters

HQ city

Ashbourne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Dental Treatment Services: One-time and recurring dental procedures including examinations, cleanings, fillings, extractions, crowns, bridges, implants, and cosmetic treatments. Revenue is generated per procedure with pricing varying based on treatment complexity.
2. Practice Membership Plans: Monthly or annual subscription plans that prepay for dental examinations and routine hygienist visits. Members receive 20% discount on most other dental treatments and worldwide emergency dental cover. Contact person is Practice Plan Coordinator Debbie Willdigg.
3. Cosmetic Dentistry Procedures: Premium cosmetic treatments including Invisalign (starting from £3500), veneers, teeth whitening (with Enlighten and Philips Zoom), smile makeovers, composite bonding, and orthodontic treatments. Often financed through interest-free payment plans.
4. Emergency Dental Services: Same-day emergency appointments available for plan members and urgent care patients, with referrals to 24/7 emergency services when needed.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

White Peak Dental Practice is a family-run dental clinic in Ashbourne, Derbyshire, offering comprehensive dental services spanning general dentistry (check-ups, hygiene, fillings, extractions), cosmetic dentistry (veneers, teeth whitening, smile makeovers, composite bonding), advanced dentistry (endodontics, periodontics, laser dentistry, digital impressions), teeth straightening (Invisalign, ceramic and Damon braces), and dental implants (single implants, All-On-Four/All-On-Six same-day teeth, guided implant surgery). The practice also offers a Practice Plan membership providing prepaid examinations, hygienist visits, 20% discount on treatments, and worldwide emergency cover.

Product overview

White Peak Dental Practice offers a comprehensive portfolio of dental services organized into five main categories: General Dentistry (routine check-ups, hygiene, fillings, extractions, crowns, bridges, dentures, root canal, sedation, mouth cancer screenings, and nervous patient care), Cosmetic Dentistry (smile makeovers, veneers, teeth whitening using Enlighten Evolution and Philips Zoom, composite bonding, white fillings, and cosmetic dentures), Advanced Dentistry (endodontics, periodontics, advanced restorative, laser dentistry using BIOLASE Epic, digital dentistry using Primescan, crown lengthening, gum plastic surgery, and tooth wear treatment), Teeth Straightening (orthodontics, Invisalign clear aligners, ceramic braces, Damon braces, 6 Month Smiles, fixed braces, and SureSmile), and Dental Implants (single implants, All-On-Four/All-On-Six same day teeth, implant-retained dentures/bridges, minimally invasive guided surgery, and same day implants). The practice also offers a Practice Plan membership providing prepaid examinations, hygienist visits, 20% discount, and emergency cover.

Differentiator

Problem solved

Functional benefit

Products and services

• Endodontics (Root Canal Therapy) Endodontic treatment that removes infection at the root of the tooth, eliminating pain and preventing abscess formation. Performed using an operating microscope for thorough treatment and predictable outcomes.
• Periodontics (Gum Disease Treatment) Treatment of gums and supporting structures of the teeth, including prevention and treatment of gum disease, using techniques such as BIOLASE Epic laser therapy.
• Advanced Restorative Dentistry Prosthodontic treatments including crowns, bridges, dentures, and implants to replace and restore damaged or missing teeth.
• Laser Dentistry BIOLASE Epic laser treatment for precise dental surgery with less pain and faster recovery, used for implant surgery, gum disease treatment, pocket surgery, and desensitising tooth roots.
• Digital Dentistry Digital impressions and 3D scanning using Primescan intraoral scanner for accurate treatment planning and improved patient comfort, capturing detailed 3D scans in less than three minutes.
• Dental Implants Titanium-based dental implants acting as artificial tooth roots to support prosthetic teeth, providing a stable long-lasting replacement for single or multiple missing teeth.
• All-On-Four / All-On-Six Same Day Teeth Full arch tooth replacement using four or six implants placed in a single appointment for immediate smile restoration.
• Same Day Implants Immediate implant placement during tooth extraction using 3D planning, suitable for incisors, canines, and premolars with adequate bone support.
• Invisalign Clear aligner system using patented SmartTrack materials and 3D ClinCheck treatment planning for nearly invisible teeth straightening, typically worn 9-18 months. Lead Invisalign provider is Dr Zahra Din.
• Ceramic Braces Tooth-coloured ceramic brackets and wires providing a less noticeable alternative to traditional metal braces for teeth straightening.
• Damon Braces Self-ligating braces using a patented slide mechanism to reduce friction, broaden the smile arch, and improve aesthetics compared to traditional braces.
• 6 Month Smiles Clear brackets and tooth-coloured wires for subtle smile straightening in approximately six months.
• SureSmile Digital imaging-based clear aligner system for personalized treatment planning and straighter smiles, typically worn for about six months.
• Veneers Porcelain restorations bonded to teeth to cover cracks, chips, and discolouration while mimicking natural tooth surface for cosmetic enhancement.
• Teeth Whitening Professional whitening treatments using Enlighten Evolution and Philips Zoom systems to brighten and transform discoloured smiles.
• Smile Makeovers Bespoke treatment plans combining multiple cosmetic procedures for significant smile transformation, typically including teeth straightening, whitening, and bonding.
• Composite Bonding Minimally invasive treatment using tooth-coloured resin to cover cracks, chips, and gaps, often combined with teeth straightening and whitening.
• Dental Emergencies Same-day emergency dental appointments for urgent dental problems during surgery hours, with referrals to The 247 Dentist for after-hours emergencies.
• Airflow Tooth Polishing Non-invasive deep cleaning using warm water, sodium bicarbonate, and controlled air jet to remove plaque, tartar, and surface staining.
• Bridges Fixed prosthetic devices used to replace one or more missing teeth by anchoring to adjacent natural teeth.
• Crowns Custom-fitted caps placed over damaged or decayed teeth to restore function and appearance.
• Dental Hygiene Professional cleaning and preventive care appointments with dental hygienists to maintain oral health and prevent gum disease.
• Dentures Traditional removable prosthetic teeth on chrome or acrylic base for replacing single or multiple missing teeth.
• Fillings Restorative treatments using amalgam or white composite material to repair teeth damaged by decay or injury.
• Mouth Cancer Screenings Screening examinations for early detection of oral cancer.
• Nervous Patients Care Compassionate approach with sedation options (IV, oral, and inhalation) for patients experiencing anxiety about dental treatment.
• Preventative Dentistry Preventive care emphasizing regular check-ups, hygiene appointments, and personalized at-home oral care routines.
• Tooth Extraction Surgical removal of teeth when extraction is the only option, including wisdom teeth, overcrowded teeth, or severely damaged teeth. Sedation offered for nervous patients.
• Practice Plan Membership Dental care membership plan providing prepaid examinations, hygienist visits, 20% discount on most other dental treatments, and worldwide emergency dental cover. Coordinated by Practice Plan Coordinator Debbie Willdigg.

Quantifiable outcome

• 79 Google reviews with Excellent rating

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• The 247 DentistminorChannel Partner/ Reseller/ DistributorEmergency dental referral partner providing 24/7 emergency dental services. White Peak Dental Practice refers patients to The 247 Dentist location in Stoke-on-Trent for after-hours emergencies when the practice is closed.
• InvisaligncoreTechnology or IntegrationInvisalign is a clear aligner teeth straightening system and key technology partner. White Peak Dental offers Invisalign treatment with Dr Zahra Din as the practice's Invisalign expert. The practice runs periodic Invisalign Open Days as promotional events.
• BIOLASEcoreTechnology or IntegrationBIOLASE Epic laser system used at White Peak Dental for advanced dental procedures. The laser reduces need for scalpels and stitches, decreases blood and pain, and accelerates patient recovery.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dental Beauty: UK dental group offering general, cosmetic, and implant dentistry with a focus on premium patient experience. Comparable positioning around cosmetic and advanced treatments in regional UK markets.
• Genix Healthcare: UK dental group operating NHS and private practices across multiple regions. Directly comparable in offering mixed general/cosmetic dentistry with similar small-to-medium practice footprint.
• Together Dental: UK dental group operating mixed NHS/private practices with a similar portfolio of general, cosmetic, and advanced dentistry including Invisalign and implants. Closer scale and operational similarity than national incumbents.

Broad incumbents

• Bupa Dental Care: One of the UK's largest dental chains, offering NHS and private dentistry across hundreds of locations. Comparable service mix including cosmetic and general dentistry, with much broader geographic reach and corporate backing.
• Rodericks Dental Partners: UK dental group with mixed NHS/private practices emphasizing clinical quality and patient care. Comparable service portfolio and geographic focus on regional UK markets.
• Portman Healthcare: UK-focused dental group with a network of private and mixed practices offering general, cosmetic, and implant dentistry. Directly comparable business model (multi-site UK dental group) but at significantly larger scale than White Peak.
• mydentist: The UK's largest dental chain with over 500 practices offering NHS and private treatments. Directly comparable offering (general, cosmetic, orthodontics, implants) at significant scale, though typically less premium-positioned than White Peak.

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners - a key technology partner rather than direct competitor. Relevant as the supplier enabling White Peak's Invisalign service line and Primescan-like scanning.

Regional players

• Dam Health: UK-based health and dental service provider expanding into regional dental markets. Comparable service delivery model and target patient demographic in UK regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/white-peak-dental-practice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Peak Dental Practice