What White Rabbit GmbH does

Styleheads GmbH (legally Styleheads Gesellschaft für Entertainment mbH) is a Berlin-based, full-service communications agency founded in 2009 that operates as part of the Havas Play entertainment network within the Havas Group. The firm delivers entertainment-driven marketing across ten interconnected service modules: strategy and consulting, creative services, campaign development, public relations, creator management, social media management, events, media planning, content production (supported by an in-house studio facility), and paid media and data analytics. Core technical capabilities include the in-house production studio and a generative-AI-powered campaign creation offering, which was first deployed in one of the earliest AI-driven advertising campaigns in the German market for Cookie Bros. Churros using AI-generated imagery of historical icons such as Einstein, Mona Lisa, and Frida Kahlo.

The agency serves 40+ consumer and lifestyle brand clients primarily in the DACH region, anchored by long-term enterprise relationships including New Balance (since 2009), ROSSMANN, Beats by Dr. Dre, Amazon Music, Ford, Carlsberg/Somersby, Hero. Cosmetics, Guess Jeans, Red Bull, Snipes, Schweppes, Baileys, Charlotte Tilbury, and HMD/Nokia, alongside smaller startup engagements such as Pizza Wolke, Cookie Bros., and DirTea. Industry recognition includes the Grimme Online Award, Grimme Prize, and Golden Camera for content production. Operations are led by Managing Directors Eike Faecks and Jan Altmeyer, and the agency is privately held with Havas Play as the parent network entity.

Revenue is generated through professional services fees on retainer or project bases, negotiated per engagement; pricing is not publicly disclosed. Distribution is direct-to-client through agency pitches, RFPs, and long-standing relationship-based acquisition, with the firm functioning as lead agency on multi-year mandates for major brand clients. Note: firmographic input labeled this entity as White Rabbit GmbH (founded 2010, 6 employees, white-rabbit-world.com), which is internally inconsistent with the substantive Styleheads GmbH operating data (founded 2009, Berlin HQ, 40+ clients, styleheads.de website).

Name

White Rabbit GmbH

Legal name

Styleheads Gesellschaft für Entertainment mbH

Website

https://white-rabbit-world.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Styleheads GmbH is a Berlin-based, full-service entertainment-driven communications agency operating within the Havas Play network, serving 40-plus consumer and lifestyle brand clients across the DACH region via strategy, creative, creator, PR, content production, and media services.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

Keywords

• Lifestyle communications
• Creator marketing
• Brand communications
• Influencer campaigns
• Entertainment marketing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Services Revenue: Styleheads operates as a full-service communications agency providing retainer-based and project-based services to brand clients. Revenue is generated through ongoing retainer engagements, campaign fees, and production contracts. Services include strategy and consulting, creative campaigns, content production, PR, social media management, paid media, and events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The operating business associated with White Rabbit GmbH is a full-service communications agency specializing in lifestyle and entertainment-driven marketing. It sells end-to-end brand communication services — including strategy, creative, campaign development, PR, creator management, social media, events, media planning, content production, and paid media — to consumer and lifestyle brands primarily in the DACH region. Deliverables are produced in-house through an owned studio and supplemented with AI-generated campaign assets.

Product overview

Styleheads GmbH is a full-service communications agency specializing in entertainment-driven marketing. The agency operates as a unified platform offering ten interconnected service modules: Strategy & Consulting, Creative Services (Kreation), Campaign Development, Public Relations, Creator Management, Social Media, Events, Media Planning, Content Production, and Paid Media & Data. The core differentiator is the integration of cultural relevance, creator-powered content, and storytelling across all touchpoints—from brand identity development through campaign execution to event staging. Content Production stands out as a distinct offering with in-house studio capabilities and award-winning productions. The agency serves a diverse client portfolio spanning FMCG, fashion, automotive, tech, and lifestyle brands, functioning as lead agency for clients seeking comprehensive brand communication solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Consulting Brand strategy, positioning, target audience analysis, community building, launch/relaunch and platform strategy, market and competitive analysis, brand architecture, KPI definition, persona development, and trend analysis for brand clients.
• Creative Services Full creative services including branding, design, product design, campaign assets, packaging, corporate identity, UX/UI design, editorial design, illustration, motion design, visual language, and design systems.
• Campaign Development Campaign development from storyline creation to launch strategy, utilizing media mix across TVC, OOH, DOOH, TikTok, and YouTube, with creator co-creation, community engagement, tracking, and reporting.
• Public Relations Media relations, press work, thought leadership, PR stunts, product placements, seedings, trend scouting, CSR communication, B2B and B2C PR across lifestyle and general interest sectors.
• Creator Management Creator and influencer relations including TikTok stars, micro and macro influencers, brand ambassadors, artists, celebrities, co-creation campaigns, creator casting, paid collaborations, and match-making between brands and creators.
• Social Media Social media management, content creation, community building and management, social ads, engagement optimization, real-time communication, analytics, trend scouting, and content planning.
• Events Event conception and staging including tastings, creator events, talks, shows, festival activations, venue sourcing, staging, production management, guest management, hospitality, and highlight video production.
• Media Planning Media planning and buying across TV, radio, OOH, DOOH, social ads, programmatic advertising, dynamic creative optimization, regional planning, retargeting, and reach optimization.
• Content Production Moving image content production from image films to snippet formats for YouTube, streaming, and entertainment, with in-house studio capabilities, direction, 9:16 clips for TikTok and Instagram Reels, post-production, motion graphics, voiceovers, and behind-the-scenes content.
• Paid Media & Data Paid media management and data analytics including budget allocation, visibility optimization, dashboard creation, A/B testing, performance tracking, ROI measurement, audience segmentation, and real-time optimization.

Quantifiable outcome

• Somersby campaign: 6.5M+ people reached on TikTok, 5.5M on IG & FB, retail uplift since takeover
• +4 more outcomes

Named customers42 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Havas PlaycoreStrategic or Co-development PartnerStyleheads is part of Havas Play, a global entertainment network within the Havas Group. This partnership provides access to global resources, international client relationships, and cross-border campaign capabilities while maintaining local Berlin operations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Grabarz & Partner: Hamburg-based creative agency offering integrated campaigns, creative, and content for major consumer brands. Comparable to Styleheads in creative-led full-service positioning and enterprise client work in the German market.
• Antoni: Berlin-based creative agency known for full-service brand communications and integrated campaigns for major consumer and lifestyle brands. Comparable to Styleheads in geography, service breadth, and enterprise client focus.
• Scholz & Friends: German full-service creative agency network offering strategy, creative, campaigns, content production, and PR. Closely comparable to Styleheads in integrated service offering and enterprise client base across consumer brands.
• Jung von Matt: Hamburg-headquartered creative agency network with deep expertise in brand communications, campaigns, and integrated creative work for enterprise brands. Closely comparable to Styleheads in offering full-service creative, campaign, and content production for premium lifestyle and consumer clients.
• Mother London: Independent creative agency known for culturally relevant campaigns and integrated brand communications for premium consumer brands. Comparable to Styleheads in cultural-marketing positioning, creator-driven storytelling, and full-service campaign execution.
• Anomaly: Independent creative agency offering brand strategy, advertising, and content for consumer and lifestyle brands globally. Comparable to Styleheads in integrated service model and cultural-creative approach to brand communications.
• Kolle Rebbe: Hamburg-based creative agency specializing in brand communications, campaigns, and content for consumer and lifestyle brands. Comparable to Styleheads in service scope, creative positioning, and German enterprise client portfolio.

Broad incumbents

• DDB Germany: German operations of global DDB network providing creative, digital, and brand communications. Comparable to Styleheads as a network-affiliated creative agency serving enterprise clients in the DACH region.
• TBWA Germany: German arm of global TBWA network, offering creative, media, and brand communications for multinational clients. Comparable to Styleheads in integrated campaign work, but operates at larger network scale with broader geographic reach.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, offering integrated communications across creative, media, digital, and content. Comparable to Styleheads as a broad incumbent serving similar enterprise clients with an overlapping service portfolio, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/styleheads
• LinkedInlinkedin.com/company/white-rabbit-gmbh
• Instagraminstagram.com/styleheads_de
• TikToktiktok.com/@styleheads_entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Rabbit GmbH