White Sands Hotel Portmarnock

What White Sands Hotel Portmarnock does

White Sands Hotel Portmarnock is a family-run, 3-star independent hotel located directly opposite Portmarnock Beach on Strand Road in North County Dublin, Ireland. The property offers 58 en-suite rooms across Triple, Twin, Double, and a premium Deluxe Suite with private Jacuzzi configurations, alongside the on-site Oasis Bar & Grill (a traditional Irish bar and restaurant) and two dedicated conference venues — the Lambay Suite (up to 20 boardroom-style with sea views) and the Martello Room (up to 200 with a private bar). The hotel operates a direct-to-consumer business model, generating revenue from nightly accommodation, food and beverage, conference and event hire, and ancillary golf concierge services, with bookings taken through its own GuestLine-powered website booking engine, telephone reservations, and 24-hour front desk.

The underlying technology infrastructure is built on GuestDiary.com's Cloud Diary platform, which provides the Property Management System (PMS), website, booking engine, and channel manager as a unified SaaS stack. The hotel's multilingual website supports 20+ languages with Google Translate as a fallback, and integrates dynamic next-30-day pricing, a 'Book Direct for Best Rates Guaranteed' incentive, a newsletter subscription flow, and standard cookie consent tooling. There are no proprietary technology builds, APIs, mobile apps, or third-party integrations beyond the GuestDiary ecosystem documented.

The hotel serves a mixed customer base of leisure travelers, families, golf tourists, and corporate event clients, and is positioned around three anchors: a beachfront location rare among Dublin hotels, 15-minute proximity to Dublin Airport via the M1, and adjacency to multiple prestigious North Dublin golf courses (Portmarnock Links, The Island, Royal Dublin, St Annes, Malahide, Donabate, Old Portmarnock). Ownership is private and family-held, with no parent company, institutional investors, funding rounds, M&A activity, or management team disclosures in the public record. Pricing is dynamic and undisclosed publicly; cancellation terms include a 48-hour full-charge policy and non-refundable advance-purchase rates, with a 10% card pre-authorisation at booking.

Name

White Sands Hotel Portmarnock

Legal name

White Sands Hotel Portmarnock

Website

https://whitesandshotel.ie

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

White Sands Hotel Portmarnock is a family-run, 3-star independent hotel in North County Dublin with 58 en-suite rooms, the Oasis Bar & Grill, conference facilities, and golf concierge services, serving leisure travelers, families, golfers, and corporate event clients directly via its own GuestLine-powered website and phone bookings.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

Keywords

• Hotel accommodation
• Conference facilities
• Bar and restaurant
• Golfing services
• Event venue

Headquarters

HQ city

Portmarnock

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Room Accommodation: The hotel earns revenue primarily from room nightly stays across its 58 en-suite rooms, including Double, Twin, and Triple configurations. Rooms are booked directly via the hotel's online booking engine or by phone.
2. Food & Beverage (The Oasis Bar & Grill): The on-site restaurant and traditional Irish bar generates revenue from dine-in meals, bar food, function catering, and event catering including finger food platters, buffet menus, and function finger food options.
3. Conference & Event Hire: Revenue from hiring out conference facilities — the Lambay Suite (boardroom style, up to 20 people) and the Martello Room (seating up to 200 people with a private bar) — for business meetings, events, and functions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

White Sands Hotel Portmarnock is a family-run 3-star hotel offering 58 en-suite rooms (Triple, Twin, Double configurations plus a Deluxe Suite with private Jacuzzi) with sea views over Portmarnock Beach. The hotel also operates the Oasis Bar & Grill restaurant, conference and event facilities (Lambay Suite for up to 20, Martello Room for up to 200), and golf arrangement services for guests visiting North County Dublin's premier links courses.

Product overview

White Sands Hotel Portmarnock is a family-run 3-star hotel offering 58 ensuite rooms with accommodation options including Triple Rooms, Twin Rooms, Double Rooms, and a Deluxe Suite with private Jacuzzi. The hotel provides dining at the Oasis Bar & Grill, business conferencing facilities (Lambay Suite and Martello Room), and golf arrangement services. Additional amenities include the Atrium Business Centre with 24-hour internet access, free parking, and complimentary WiFi in public areas. The hotel operates an online booking engine powered by GuestDiary for direct reservations.

Differentiator

Problem solved

Functional benefit

Brands

• Oasis Bar & Grill: Traditional Irish bar serving great food in a warm and welcoming environment, located within The White Sands Hotel with sea views.

Products and services

• Accommodation Rooms 58 en-suite rooms including Triple, Twin, and Double configurations, some with sea views over Portmarnock Beach. All rooms include tea/coffee making facilities, remote control TV, hairdryer, complimentary toiletries, room safe, iron and ironing board, and work table. Designed for individual travelers, couples, families, and corporate guests seeking Dublin-region accommodation.
• Deluxe Suite with Private Jacuzzi A deluxe suite featuring its own private Jacuzzi, offering enhanced luxury accommodation with premium amenities for guests seeking upgraded lodging. Part of the 58-room inventory at White Sands Hotel Portmarnock.
• Oasis Bar & Grill Traditional Irish bar and restaurant within White Sands Hotel offering food in a warm, welcoming environment. Features sea views, outdoor dining on sunny days, and live entertainment. Serves a bar food menu, buffet menu, and function finger food options for hotel guests, walk-ins, and private functions.
• Conference and Event Facilities Two dedicated event spaces: the Lambay Suite (boardroom-style seating for up to 20 with sea views) and the Martello Room (seating up to 200 with a private bar). Located 15 minutes from Dublin Airport with ample free parking. The hotel hosts just one function per day to guarantee undivided attention. Includes catering and dedicated event coordination for corporate clients.
• Golfing Arrangement Services Assistance arranging tee times at nearby prestigious Dublin golf courses (Portmarnock Links, The Island, Royal Dublin, St Annes, Malahide, Donabate, Old Portmarnock) and organized transport to and from the chosen golf club. Targeted at golf-tourism guests staying at the hotel.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GuestDiary.comcoreTechnology or IntegrationGuestDiary.com provides the Cloud Diary PMS (Property Management System), the hotel's website, booking engine, and channel manager. This is the core technology infrastructure powering the hotel's operations and online distribution. The hotel's website URL, booking links, and multilingual content all route through GuestDiary.com infrastructure.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Premier Inn Dublin Airport: Budget chain hotel close to Dublin Airport, competing on price for transient airport-adjacent demand rather than service breadth. Sets the lower bound of competitive pricing in the airport catchment.
• Hilton Dublin Airport: Large international chain hotel at Dublin Airport. Overlaps with White Sands on airport-proximity transient and corporate demand, but operates at larger scale with chain loyalty programs and broader marketing reach.
• Radisson Blu Hotel, Dublin Airport: International upscale chain hotel at Dublin Airport with significant conference capacity. Competes for the same corporate and event buyers given the shared 15-minute proximity to Dublin Airport.
• Clayton Hotel Dublin Airport: Full-service airport hotel near Dublin Airport with extensive meeting and event facilities. Direct competitor for the corporate and conference segment that White Sands targets with its Lambay and Martello rooms.
• Crowne Plaza Dublin Blanchardstown: International chain hotel in the Dublin 15 corridor with extensive conference and event facilities. Competes for North Dublin corporate event and meeting demand that White Sands targets via the Martello and Lambay suites.

Direct peers

• Roganstown Hotel & Country Club: Country club hotel in North County Dublin offering conference facilities, F&B, and on-site golf. Competes for corporate events and golf-oriented leisure stays within the same North Dublin corridor.
• Portmarnock Hotel & Golf Links: Upscale 4-star resort in the same Portmarnock village as White Sands, directly on the beach and adjacent to Portmarnock Golf Club. Most direct competitor for golf tourism, beachfront leisure, and North County Dublin corporate events.
• Fitzpatrick Castle Hotel: Independent 4-star coastal hotel in Dalkey, South Dublin, with conference facilities and strong leisure positioning. Comparable independent family-run heritage hotel competing for Dublin coastal leisure and corporate demand.
• Marine Hotel Sutton: Independent 3-star coastal hotel in Sutton, a short distance north along the North County Dublin coast. Comparable in scale, family-run independent positioning, and beach-adjacent trade.
• The Grand Hotel Malahide: 4-star seaside hotel in the neighbouring town of Malahide, with comparable conference and event facilities, F&B outlets, and appeal to North Dublin leisure and corporate guests. Directly competes for the same catchment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/white-sands-hotel-portmarnock

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Sands Hotel Portmarnock