Whitford House Hotel

Name

Whitford House Hotel

Legal name

Forthside Lodge Ltd

Website

https://whitfordhotelwexford.ie

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hotel and Leisure Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAF

Family-Oriented Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Hotel accommodation services
• Fine dining restaurant
• Leisure club facilities
• Swimming lessons instruction
• Event celebration dining

Headquarters

HQ city

Wexford

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Accommodation: Room bookings for hotel guests including various room types from Standard Queen to Superior Deluxe Family rooms, plus self-catering options at Brambles and Lodge Accommodation.
2. Food and Beverage: Revenue from Seasons Restaurant (fine dining), Forthside Bar & Bistro (casual dining with carvery), afternoon tea service, and bar drinks menu. Includes communion/confirmation event dining packages.
3. Leisure Club Membership: Membership fees for pool, gym, and fitness facilities access. Includes free parking, discounts on children's swimming lessons, complimentary classes, and personalized fitness assessments.
4. Padel Courts: Pay-as-you-go padel court bookings through Playtomic app, equipment rental (racket hire, balls), and on-site coffee dock sales.
5. Beauty Spa Services: Bloomfield Beauty offers pampering treatments including massages and facials. Operated as a separate business on-site.
6. Gift Vouchers: Gift vouchers sold for hotel stays, dining experiences, and spa treatments. Marketed as perfect gifts for any occasion.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Whitford House Hotel operates a 36-room 4-star boutique hotel offering accommodation, two dining venues (Seasons Restaurant and Forthside Bar & Bistro), self-catering cottages, an on-site leisure club with pool, gym and padel courts, a swim school, and beauty spa services. The hotel primarily serves leisure travelers, families, and local leisure-club members in the Wexford region of Ireland's Ancient East.

Differentiator

Problem solved

Functional benefit

Brands

• Seasons Restaurant: The elegant and multi-award winning Seasons Restaurant offering fine dining with seasonal menus reflecting fresh local artisan producers.
• Forthside Bar & Bistro
• Club Whitford
• Bloomfield Beauty

Products and services

• Hotel Accommodation 36 ensuite guestrooms ranging from Standard Queen to Superior Deluxe Family rooms, plus interconnecting rooms, offered to leisure travelers and families visiting Wexford.
• Brambles Self-Catering Accommodation Self-catering accommodation located adjacent to the hotel for guests preferring independent stays with kitchen facilities.
• Lodge Accommodation Additional lodge accommodation offered by the hotel for guests seeking flexible independent stays.
• Seasons Restaurant Multi-award winning fine dining restaurant offering seasonal menus reflecting fresh local artisan producers, serving hotel guests and external diners.
• Forthside Bar & Bistro Casual dining bar and bistro offering carvery, cocktails, and live entertainment during summer months for hotel guests and walk-in diners.
• Afternoon Tea Service Afternoon tea served Monday to Friday 2pm to 4:45pm, with optional prosecco pairing.
• Communion and Confirmation Celebration Dining Four-course choice menu celebration dining packages for First Communions and Confirmations at €37.95 per adult and €16.95 per child, with non-refundable €150 per group deposit.
• Club Whitford Leisure Membership Recurring membership providing access to the 20m pool, hydrotherapy, sauna, steam room, jacuzzi, gym, complimentary classes, free parking, and personalized fitness assessments, with discounts on children's swimming lessons.
• Club Whitford Swim School Children's and adult swimming lessons delivered under Swim Ireland affiliation, following national swimming standards.
• Padel Courts Public pay-as-you-go padel court bookings bookable via the Playtomic app, with racket hire and ball packs available, open 7am to 10pm daily.
• Aqua Aerobics and Fitness Classes Group fitness and aqua aerobics classes offered at the leisure club, complimentary for members and €10 per class for non-members.
• Bloomfield Beauty Spa Beauty and spa treatments including massages and facials offered on-site as a separate tenant-operated business, with bookings managed through the Phorest scheduling system.
• Gift Vouchers Purchasable vouchers redeemable across hotel stays, dining experiences, and spa treatments, marketed as flexible gifts for any occasion.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• AvviocoreTechnology or IntegrationAvvio provides the hotel's booking management system, website personalization, and CRM platform. The partnership includes online booking engine, best rate guarantee functionality, loyalty program management, and promotional code systems.
• SitemindercoreTechnology or IntegrationSiteminder serves as the channel manager for distributing hotel inventory across online travel agencies and booking platforms.
• PlaytomiccoreTechnology or IntegrationPlaytomic platform used for padel court bookings, allowing public access to court reservations through their app.
• Bloomfield BeautyminorOthersSeparate beauty spa business operating on-site at the hotel, offering massages and facials. Bookings managed through Phorest scheduling system.
• Swim IrelandminorStrategic or Co-development PartnerClub Whitford Swim School is affiliated with Swim Ireland, the governing body for swimming in Ireland, following national swimming standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Dunbrody Country House Hotel: Dunbrody Country House is a family-owned 4-star boutique hotel in Arthurstown, Co. Wexford, offering fine dining and leisure experiences. Comparable as a family-run boutique Wexford property with strong F&B reputation, though operating at a different scale and price point.
• Amber Springs Hotel: Amber Springs Hotel in Gorey, Co. Wexford, is a family-run 4-star resort with extensive leisure facilities, F&B outlets, and family attractions. Comparable in family-friendly positioning and multi-stream revenue model but located in the same county rather than overlapping Wexford town directly.
• Ashdown Park Hotel: Ashdown Park Hotel in Gorey, Co. Wexford, is a 4-star hotel with leisure club, dining, and event facilities. It competes for regional tourism and leisure-club members within the broader Wexford catchment.
• Hotel Kilkenny: Hotel Kilkenny is a 4-star family-friendly hotel in the Ireland's Ancient East region offering accommodation, dining, leisure club, and event facilities. Comparable as a regional Irish 4-star property with a similar multi-stream operating model in an adjacent tourism catchment.

Direct peers

• Talbot Hotel Wexford: Talbot Hotel Wexford is a 4-star full-service hotel in Wexford town operating accommodation, F&B, and leisure facilities. It is the closest direct competitor to Whitford in the same geographic market and similar mid-market 4-star positioning.
• Heritage Park Hotel Wexford: Heritage Park Hotel in Wexford town is an independently operated 3-4 star hotel offering rooms, dining, and leisure amenities. Competes with Whitford in the same town for cost-conscious leisure and corporate guests.
• Ferrycarrig Hotel: Ferrycarrig Hotel is a 4-star hotel on the outskirts of Wexford town offering accommodation, dining, leisure club, and spa. It directly competes with Whitford for leisure travelers, families, and corporate guests in the same regional catchment.
• Maldron Hotel Wexford: Maldron Wexford is a chain 4-star hotel in Wexford town operated by Dalata Hotel Group, offering rooms, dining, and leisure facilities. Comparable to Whitford in product offering but with chain scale, distribution, and loyalty advantages.
• Clayton Whites Hotel Wexford: Clayton Whites is a branded 4-star hotel in Wexford town offering rooms, F&B, leisure facilities, and meetings/events. It competes with Whitford for the same tourist, family, and corporate segments in Wexford at a similar price tier.
• Riverside Park Hotel Wexford: Riverside Park Hotel is an independently operated 4-star hotel in Wexford town offering accommodation, restaurant, bar, and leisure amenities. It is a direct competitor to Whitford within the Wexford 4-star independent-hotel segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/shorts/vME5ME3nvgA?si=c9mdQcKsPchM2SlN
• Facebookfacebook.com/WhitfordHouseHotelWexford
• Instagraminstagram.com/whitfordhousehotel
• LinkedInlinkedin.com/company/whitford-house-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitford House Hotel