Who is Hussain?
Who is Hussain? is a UK-registered charity founded in 2012 that coordinates 90+ volunteer teams across 17+ countries to deliver charitable campaigns including blood drives, food distribution, and medical relief, funded entirely through small individual donations.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Who is Hussain? does
Who is Hussain? is a registered charity in England and Wales (charity number 1174175; company number 10585742) founded in 2012 in London as a grassroots social justice movement inspired by the legacy of Hussain ibn Ali. Originally launched via London Underground billboards, the campaign attracted international participation within days and organically evolved into a globally coordinated organization operating 90+ volunteer-led teams across 17+ countries on six continents. The organization coordinates charitable activities including blood donation drives (including the 2022 Guinness World Record of 37,000+ donations in a single day), food distribution programs (702,321+ people fed), homeless outreach, and disaster relief through a portfolio of recurring campaigns: HOPE, 40 Neighbours (COVID-19 response), Hussain Inspires, #GIVE (pediatric heart surgery), and #GIVE GAZA (humanitarian medical relief in partnership with INARA and GASCF).
The organization's operational technology consists of mainstream social media platforms (Facebook, Instagram, X, YouTube, TikTok) and a multilingual website (English, French, German, Spanish) with downloadable campaign resources used to coordinate distributed volunteers rather than proprietary software or platform infrastructure. No mobile app, API, SDK, or AI capabilities are disclosed. Distribution is decentralized through a Global Reps Directory enabling individuals to join existing teams or launch new ones in their cities, with downloadable promotional materials standardizing local activation.
Revenue is generated entirely through individual donations — explicitly described as "hundreds of small donations from ordinary people" — with no institutional donors, corporate sponsors, or commercial revenue streams disclosed. The #GIVE campaign has raised over £100,000 since 2016 facilitating 50+ heart surgeries via Narayana Health City. The paid workforce of 11-50 employees is supplemented by thousands of volunteers globally. Marketing relies on earned media coverage (BBC, CNN, The Guardian, Financial Times, BuzzFeed, Global Citizen, CBS, ITV) and organic social, with no paid acquisition channels disclosed.
Who is Hussain? firmographics
Firmographics- Name
- Who is Hussain?
- Legal name
- Who is Hussain
- Website
- https://whoishussain.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Who is Hussain? is a UK-registered charity founded in 2012 that coordinates 90+ volunteer teams across 17+ countries to deliver charitable campaigns including blood drives, food distribution, and medical relief, funded entirely through small individual donations.
- Ownership category
- akta.pro rank
Who is Hussain? industry classification
Industry- Product category
- Charitable Services
- NAICS
- Emergency and Other Relief Services (624230), Civic and Social Organizations (813410), Voluntary Health Organizations (813212)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- International & Local Implementing NGOs (HLAJAKAD)
- akta.pro secondary industries
- Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)
Keywords
Where Who is Hussain? is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Who is Hussain? business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: Funded entirely through hundreds of small donations from ordinary people who share admiration for Hussain's values. This structure ensures organizational independence from large donors, allowing the charity to remain true to its mission of using Hussain's example to encourage positive change.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Who is Hussain? product offering
Product offeringCore offering
Who is Hussain? is a registered charity (1174175) and company limited by guarantee (10585742) operating a global social justice movement with 90+ volunteer-led teams across 5 continents. The organization coordinates charitable initiatives including blood donation drives (setting a world record of 37,000+ donations in one day), food distribution programs, homeless outreach, and humanitarian relief campaigns such as the HOPE Campaign, 40 Neighbours (COVID-19 response), Hussain Inspires, #GIVE (heart surgeries for children), and #GIVE GAZA. All activities are funded through individual donations.
Product overview
Who is Hussain? is a global social justice movement organized as a single unified charitable platform rather than a multi-module software product. The organization operates through a network of 90+ local volunteer teams across 5 continents, coordinating charitable activities including blood donation drives, community feeding programs, homeless outreach, and disaster relief. Key campaigns include the HOPE Campaign for social inequality, 40 Neighbours for COVID-19 response, Hussain Inspires for annual outreach, #GIVE for medical surgeries, and #GIVE GAZA for humanitarian relief. The organization provides educational resources including annual/campaign/relief reports, a free info pack about Hussain ibn Ali's legacy, and downloadable campaign materials. The offering is a charitable/social movement platform rather than a technology product with modules or integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Who is Hussain? Global Movement A global social justice movement with teams in 90+ cities across 5 continents organizing charitable events including blood donations, feeding programs, and homeless outreach, inspired by the legacy of Hussain ibn Ali.
- HOPE Campaign A campaign building hope through belief and bravery, addressing social inequality and seeking positive change through grassroots mobilization.
- 40 Neighbours Initiative COVID-19 response campaign empowering neighbourhoods to protect the most vulnerable through local initiatives, mental wellbeing support, and homeless assistance.
- Hussain Inspires Campaign Annual campaign sharing the inspirational story of Hussain with people from all walks of life, building compassionate societies worldwide through local events.
- #GIVE Campaign Charitable campaign raising funds for life-saving heart surgeries for impoverished children in Iraq, Yemen and India. Raised over £100,000 and facilitated more than 50 surgeries since 2016.
- #GIVE GAZA Humanitarian relief campaign providing medical care to children in Gaza through partnerships with INARA and The Ghassan Abu Sittah Children's Fund. Has saved over 17,500 lives.
- Campaign Resources Free downloadable promotional materials including social media posters, leaflets, greeting cards, bottle wrappers, online banners, and out-of-office email autoreplies available in multiple languages.
- Free Info Pack Free e-booklet providing information about Hussain, the motivation behind his stand, and how to emulate his legacy through charitable action.
Quantifiable outcome
- World record: 37,000+ blood donations in single day
- +3 more outcomes
Companies that use Who is Hussain?
Customer profileSegments1 record
Ideal customer profiles1 record
Who is Hussain? technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Who is Hussain? partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- INARA (International Network for Aid, Relief, and Assistance)corePartnership with INARA, a U.S.-registered non-profit, to provide critical medical care to children in Gaza. Together they operate two medical tents in Gaza City and Deir el Belah and a mobile clinic reaching displaced families in hard-to-access areas. INARA helps identify children in need and arranges life-saving heart surgeries and transfers.
- The Ghassan Abu Sittah Children's Fund (GASCF)coreCollaboration with the GASCF, led by Dr. Ghassan Abu Sittah, enables urgent medical interventions for children in Gaza. The fund supports life-saving surgeries for children born with serious heart conditions and other medical needs, including post-surgery care and essential supplies.
- Share2CareminorToronto team collaborates with Share2Care and the Hazara Women's Organisation for the Give Back Grant campaign, supporting over 115 families totaling more than 500 individuals through community welcome and support initiatives.
- Hazara Women's OrganisationminorPartnership with Hazara Women's Organisation as part of Toronto team's Give Back Grant initiative supporting refugee and immigrant families.
- Narayana Health City (India)coreSurgical partner for the #GIVE heart surgery campaign. Children suffering from congenital heart defects are identified in collaboration with partners in Iraq and India, with surgeries conducted at Narayana Health City under the supervision of Dr. Devi Shetty. The partnership handles the entire transfer, surgery, return, and aftercare process.
Scale indicators12 records
Recent moves6 records
Expansion highlights4 records
Who is Hussain? competitors and assessment
Company assessmentDirect peers
- Human Concern International: Canada-based Muslim-inspired international NGO providing humanitarian relief, food security, and community development through donor-funded programs. Comparable in faith-rooted positioning, North American operations, and small-to-medium donor fundraising model.
- Penny Appeal: UK-registered Muslim-inspired charity with global operations providing emergency relief, food security, and medical programs through community fundraising. Closely comparable in UK base, faith-rooted but cross-cultural positioning, and campaign-driven small-donor model.
- Khalsa Aid: International Sikh-inspired humanitarian organization providing disaster relief and emergency aid through volunteer-driven teams globally. Closely comparable as a faith-rooted, volunteer-led global humanitarian movement using small donations rather than institutional funding.
- Human Appeal: UK-based faith-inspired international NGO delivering humanitarian relief, orphan sponsorship, and emergency response. Comparable in UK registration, faith-rooted mission, small-donor funding model, and focus on emergency relief and community welfare.
- Muslim Aid: UK-headquartered international Muslim charity delivering humanitarian relief, development, and emergency response worldwide. Comparable in faith-rooted positioning, UK domicile, global volunteer/donor network, and focus on disaster relief and food security.
- Islamic Relief Worldwide: One of the largest faith-inspired (Islamic) international humanitarian NGOs, operating global relief, development, and advocacy programs through volunteer and donor networks. Directly comparable in mission orientation, global geographic reach, and small-to-mass donor fundraising model.
Broad incumbents
- Médecins Sans Frontières (Doctors Without Borders): Global medical humanitarian organization delivering emergency medical care in conflict zones and disasters, including in Gaza. Overlaps with Who is Hussain's medical relief operations (INARA/GASCF collaboration) and serves as a benchmark institutional partner for medical humanitarian work.
- British Red Cross: UK-registered large-scale humanitarian organization delivering emergency relief, blood donation programs, and disaster response. Overlaps directly on blood donation mobilization and emergency relief operations, but operates at far greater institutional scale with government and corporate partnerships.
- Direct Relief: US-based humanitarian aid organization focused on medical relief and emergency health programs worldwide. Overlaps with Who is Hussain's medical relief focus (especially pediatric cardiac surgery and Gaza medical operations) and provides a comparable model for medical humanitarian partnerships.
Emerging players
- Embrace Relief: US-headquartered faith-inspired international humanitarian organization running cataract surgeries, clean water, and food security campaigns. Comparable in faith-rooted mission, US donor base, and high-leverage medical humanitarian programs similar to #GIVE.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Who is Hussain? social profiles
Digital presenceWho is Hussain? financial estimates
Financial estimateRevenue estimate
Valuation estimate
Who is Hussain? leadership team
Management profileNumber of profiles
Who is Hussain? funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Who is Hussain? M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Who is Hussain?
What does Who is Hussain? do?
Who is Hussain? is a registered charity (1174175) and company limited by guarantee (10585742) operating a global social justice movement with 90+ volunteer-led teams across 5 continents. The organization coordinates charitable initiatives including blood donation drives (setting a world record of 37,000+ donations in one day), food distribution programs, homeless outreach, and humanitarian relief campaigns such as the HOPE Campaign, 40 Neighbours (COVID-19 response), Hussain Inspires, #GIVE (heart surgeries for children), and #GIVE GAZA. All activities are funded through individual donations.
Is Who is Hussain? a public or private company?
Who is Hussain? is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Who is Hussain? founded?
Who is Hussain? was founded in 2012. It employs 11 to 50 people.
Where is Who is Hussain? based?
Who is Hussain? is headquartered in London, United Kingdom, in the Europe region.
How does Who is Hussain? make money?
One revenue line is on record: individual Donations.
Who are Who is Hussain?'s main competitors?
Direct peers on record are Human Concern International, Penny Appeal, Khalsa Aid, Human Appeal, Muslim Aid and Islamic Relief Worldwide. Broad incumbents are Médecins Sans Frontières (Doctors Without Borders), British Red Cross and Direct Relief. Embrace Relief is listed as an emerging player.
Does Who is Hussain? have an API?
No public API is recorded for Who is Hussain?.
What industry is Who is Hussain? in?
Who is Hussain?'s product category is Charitable Services. Its primary akta.pro industry code is HLAJAKAD, International & Local Implementing NGOs, with a secondary code of HLAJAKAE, Humanitarian Health & Emergency Medical Relief NGOs. Its NAICS code is 624230 and its SIC code is 8300.