Who is Hussain?

What Who is Hussain? does

Who is Hussain? is a registered charity in England and Wales (charity number 1174175; company number 10585742) founded in 2012 in London as a grassroots social justice movement inspired by the legacy of Hussain ibn Ali. Originally launched via London Underground billboards, the campaign attracted international participation within days and organically evolved into a globally coordinated organization operating 90+ volunteer-led teams across 17+ countries on six continents. The organization coordinates charitable activities including blood donation drives (including the 2022 Guinness World Record of 37,000+ donations in a single day), food distribution programs (702,321+ people fed), homeless outreach, and disaster relief through a portfolio of recurring campaigns: HOPE, 40 Neighbours (COVID-19 response), Hussain Inspires, #GIVE (pediatric heart surgery), and #GIVE GAZA (humanitarian medical relief in partnership with INARA and GASCF).

The organization's operational technology consists of mainstream social media platforms (Facebook, Instagram, X, YouTube, TikTok) and a multilingual website (English, French, German, Spanish) with downloadable campaign resources used to coordinate distributed volunteers rather than proprietary software or platform infrastructure. No mobile app, API, SDK, or AI capabilities are disclosed. Distribution is decentralized through a Global Reps Directory enabling individuals to join existing teams or launch new ones in their cities, with downloadable promotional materials standardizing local activation.

Revenue is generated entirely through individual donations — explicitly described as "hundreds of small donations from ordinary people" — with no institutional donors, corporate sponsors, or commercial revenue streams disclosed. The #GIVE campaign has raised over £100,000 since 2016 facilitating 50+ heart surgeries via Narayana Health City. The paid workforce of 11-50 employees is supplemented by thousands of volunteers globally. Marketing relies on earned media coverage (BBC, CNN, The Guardian, Financial Times, BuzzFeed, Global Citizen, CBS, ITV) and organic social, with no paid acquisition channels disclosed.

Name

Who is Hussain?

Legal name

Who is Hussain

Website

https://whoishussain.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Who is Hussain? is a UK-registered charity founded in 2012 that coordinates 90+ volunteer teams across 17+ countries to deliver charitable campaigns including blood drives, food distribution, and medical relief, funded entirely through small individual donations.

Ownership category

akta.pro rank

Product category

Charitable Services

NAICS

Emergency and Other Relief Services (624230), Civic and Social Organizations (813410), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

International & Local Implementing NGOs (HLAJAKAD)

akta.pro secondary industries

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)

Keywords

• Humanitarian aid services
• Charitable campaigns
• Blood donation drives
• Community volunteer programs
• Disaster relief operations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Funded entirely through hundreds of small donations from ordinary people who share admiration for Hussain's values. This structure ensures organizational independence from large donors, allowing the charity to remain true to its mission of using Hussain's example to encourage positive change.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Who is Hussain? is a registered charity (1174175) and company limited by guarantee (10585742) operating a global social justice movement with 90+ volunteer-led teams across 5 continents. The organization coordinates charitable initiatives including blood donation drives (setting a world record of 37,000+ donations in one day), food distribution programs, homeless outreach, and humanitarian relief campaigns such as the HOPE Campaign, 40 Neighbours (COVID-19 response), Hussain Inspires, #GIVE (heart surgeries for children), and #GIVE GAZA. All activities are funded through individual donations.

Product overview

Who is Hussain? is a global social justice movement organized as a single unified charitable platform rather than a multi-module software product. The organization operates through a network of 90+ local volunteer teams across 5 continents, coordinating charitable activities including blood donation drives, community feeding programs, homeless outreach, and disaster relief. Key campaigns include the HOPE Campaign for social inequality, 40 Neighbours for COVID-19 response, Hussain Inspires for annual outreach, #GIVE for medical surgeries, and #GIVE GAZA for humanitarian relief. The organization provides educational resources including annual/campaign/relief reports, a free info pack about Hussain ibn Ali's legacy, and downloadable campaign materials. The offering is a charitable/social movement platform rather than a technology product with modules or integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Who is Hussain? Global Movement A global social justice movement with teams in 90+ cities across 5 continents organizing charitable events including blood donations, feeding programs, and homeless outreach, inspired by the legacy of Hussain ibn Ali.
• HOPE Campaign A campaign building hope through belief and bravery, addressing social inequality and seeking positive change through grassroots mobilization.
• 40 Neighbours Initiative COVID-19 response campaign empowering neighbourhoods to protect the most vulnerable through local initiatives, mental wellbeing support, and homeless assistance.
• Hussain Inspires Campaign Annual campaign sharing the inspirational story of Hussain with people from all walks of life, building compassionate societies worldwide through local events.
• #GIVE Campaign Charitable campaign raising funds for life-saving heart surgeries for impoverished children in Iraq, Yemen and India. Raised over £100,000 and facilitated more than 50 surgeries since 2016.
• #GIVE GAZA Humanitarian relief campaign providing medical care to children in Gaza through partnerships with INARA and The Ghassan Abu Sittah Children's Fund. Has saved over 17,500 lives.
• Campaign Resources Free downloadable promotional materials including social media posters, leaflets, greeting cards, bottle wrappers, online banners, and out-of-office email autoreplies available in multiple languages.
• Free Info Pack Free e-booklet providing information about Hussain, the motivation behind his stand, and how to emulate his legacy through charitable action.

Quantifiable outcome

• World record: 37,000+ blood donations in single day
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• INARA (International Network for Aid, Relief, and Assistance)coreStrategic or Co-development Partner · 1 March 2024Partnership with INARA, a U.S.-registered non-profit, to provide critical medical care to children in Gaza. Together they operate two medical tents in Gaza City and Deir el Belah and a mobile clinic reaching displaced families in hard-to-access areas. INARA helps identify children in need and arranges life-saving heart surgeries and transfers.
• The Ghassan Abu Sittah Children's Fund (GASCF)coreStrategic or Co-development Partner · 1 January 2024Collaboration with the GASCF, led by Dr. Ghassan Abu Sittah, enables urgent medical interventions for children in Gaza. The fund supports life-saving surgeries for children born with serious heart conditions and other medical needs, including post-surgery care and essential supplies.
• Share2CareminorStrategic or Co-development PartnerToronto team collaborates with Share2Care and the Hazara Women's Organisation for the Give Back Grant campaign, supporting over 115 families totaling more than 500 individuals through community welcome and support initiatives.
• Hazara Women's OrganisationminorStrategic or Co-development PartnerPartnership with Hazara Women's Organisation as part of Toronto team's Give Back Grant initiative supporting refugee and immigrant families.
• Narayana Health City (India)coreImplementation/ SI/ Consulting PartnerSurgical partner for the #GIVE heart surgery campaign. Children suffering from congenital heart defects are identified in collaboration with partners in Iraq and India, with surgeries conducted at Narayana Health City under the supervision of Dr. Devi Shetty. The partnership handles the entire transfer, surgery, return, and aftercare process.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Human Concern International: Canada-based Muslim-inspired international NGO providing humanitarian relief, food security, and community development through donor-funded programs. Comparable in faith-rooted positioning, North American operations, and small-to-medium donor fundraising model.
• Penny Appeal: UK-registered Muslim-inspired charity with global operations providing emergency relief, food security, and medical programs through community fundraising. Closely comparable in UK base, faith-rooted but cross-cultural positioning, and campaign-driven small-donor model.
• Khalsa Aid: International Sikh-inspired humanitarian organization providing disaster relief and emergency aid through volunteer-driven teams globally. Closely comparable as a faith-rooted, volunteer-led global humanitarian movement using small donations rather than institutional funding.
• Human Appeal: UK-based faith-inspired international NGO delivering humanitarian relief, orphan sponsorship, and emergency response. Comparable in UK registration, faith-rooted mission, small-donor funding model, and focus on emergency relief and community welfare.
• Muslim Aid: UK-headquartered international Muslim charity delivering humanitarian relief, development, and emergency response worldwide. Comparable in faith-rooted positioning, UK domicile, global volunteer/donor network, and focus on disaster relief and food security.
• Islamic Relief Worldwide: One of the largest faith-inspired (Islamic) international humanitarian NGOs, operating global relief, development, and advocacy programs through volunteer and donor networks. Directly comparable in mission orientation, global geographic reach, and small-to-mass donor fundraising model.

Broad incumbents

• Médecins Sans Frontières (Doctors Without Borders): Global medical humanitarian organization delivering emergency medical care in conflict zones and disasters, including in Gaza. Overlaps with Who is Hussain's medical relief operations (INARA/GASCF collaboration) and serves as a benchmark institutional partner for medical humanitarian work.
• British Red Cross: UK-registered large-scale humanitarian organization delivering emergency relief, blood donation programs, and disaster response. Overlaps directly on blood donation mobilization and emergency relief operations, but operates at far greater institutional scale with government and corporate partnerships.
• Direct Relief: US-based humanitarian aid organization focused on medical relief and emergency health programs worldwide. Overlaps with Who is Hussain's medical relief focus (especially pediatric cardiac surgery and Gaza medical operations) and provides a comparable model for medical humanitarian partnerships.

Emerging players

• Embrace Relief: US-headquartered faith-inspired international humanitarian organization running cataract surgeries, clean water, and food security campaigns. Comparable in faith-rooted mission, US donor base, and high-leverage medical humanitarian programs similar to #GIVE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/whoishussain
• YouTubeyoutube.com/channel/UCZSPV9xWd-8yIrG3LGqJ0vg
• Facebookfacebook.com/WhoIsHussain
• LinkedInlinkedin.com/company/who-is-hussain
• Instagraminstagram.com/whoishussain
• TikToktiktok.com/@whoishussain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Who is Hussain?