Whole Family Health

What Whole Family Health does

Whole Family Health is a family-owned allied health practice headquartered at Level 1, 159 Queen Street, St Marys, New South Wales, operating since 2016 with approximately 16 employees. The practice delivers an integrated multidisciplinary service offering across five human therapy disciplines - physiotherapy, occupational therapy, speech pathology, counselling, and music therapy - alongside a specialist animal physiotherapy service covering dogs, cats, birds, reptiles, exotics, and wildlife. Its primary customer base is NDIS plan-managed and self-managed participants (children and adults with autism, cerebral palsy, developmental delays, and similar conditions) across New South Wales, supplemented by private health insurance and Medicare EPC clients, and a global online animal physiotherapy clientele.

The underlying technology stack is conventional for a small allied health practice: Splose for intake forms and booking, Google reCAPTCHA and Google Analytics on the website, telehealth infrastructure for remote sessions, and clinical equipment including Class 4 laser therapy, TENS units, and Interactive Metronome. A distinctive operational feature is the delivery of custom home exercise programs through an app with step-by-step video instructions, plus structured programs including a six-week Parent Program and a New Graduate Program for incoming clinicians. The animal physiotherapy service also operates a small retail line selling Walkin' Wheels dog wheelchairs and Ark Therapeutics products with fitting fees of A$210-A$250.

Revenue is generated entirely on a fee-for-service professional services model, with payment due at the time of appointment for private clients and NDIS Price Guide rates invoiced to plan managers for funded participants. Animal physiotherapy sessions are priced at A$150-A$225, with pre-pay packs offering 10-15% discounts. Distribution is direct via the St Marys clinic, community visits, and telehealth, with marketing driven by an extensive website content library and organic social channels (Facebook, Instagram, LinkedIn, TikTok, YouTube) supplemented by NDIS provider directory referrals. The business has no external investors, parent company, or institutional ownership, and is operated by Managing Director Dr Helen Nicholson with active family involvement.

Name

Whole Family Health

Legal name

Whole Family Health

Website

https://wholefamilyhealth.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Whole Family Health is a family-owned multidisciplinary allied health practice in St Marys, NSW, delivering physiotherapy, occupational therapy, speech pathology, counselling, music therapy, and specialist animal physiotherapy to NDIS participants, private clients, and pet owners across New South Wales and globally via telehealth.

Ownership category

akta.pro rank

Product category

Allied Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Pet Care (except Veterinary) Services (81291)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro industry

PRIMARYHLAFAEAM

Home Health Therapy Services (PT/OT/SLP) Providers

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHLADAFAE

Skilled Home Health Therapy Services (PT/OT/SLP)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Home Health Care Services (Skilled)

Keywords

• Allied health services
• Paediatric occupational therapy
• Animal physiotherapy services
• NDIS therapy provider
• Speech pathology counselling

Headquarters

HQ city

St Marys

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Allied Health Therapy Services: Fee-for-service model for human allied health services including physiotherapy, occupational therapy, speech pathology, counselling, and music therapy. Appointments are typically 60 minutes (45 minutes face-to-face with therapist plus 15 minutes for note writing). Payment due at time of appointment.
2. Animal Physiotherapy Services: Fee-for-service for animal physiotherapy including initial consultations ($225), follow-up sessions ($150-$225), wheelchair fittings ($210-$250), and custom splints (price on application). Pre-pay treatment packs available at 10% discount.
3. NDIS Plan-Managed and Self-Managed Funding: NDIS plan-managed and self-managed participants are accepted. Plan-managed clients are billed according to the NDIS Price Guide with invoices sent to the Plan Manager. Agency-managed participants are helped to transition to plan or self-management.
4. Private Health Insurance and Medicare: Private health insurance clients can claim rebates. Medicare (Chronic Disease Management/Enhanced Primary Care) is available for existing clients only with gap fees. New Medicare clients are not accepted due to the nature of conditions treated.
5. Assistive Technology Sales: Sale of assistive technology products including dog wheelchairs and Ark Therapeutics products through the on-site shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Whole Family Health is a family-run allied health practice providing integrated therapy services for people and pets. It offers six core allied health disciplines — Physiotherapy, Occupational Therapy, Speech Pathology, Counselling, and Music Therapy for humans, plus Animal Physiotherapy for dogs, cats, birds, reptiles, exotics and wildlife — delivered in-clinic in St Marys NSW, via telehealth, and in community settings. Services are funded through NDIS plan-managed/self-managed funding, Medicare (existing clients), private health insurance, and direct fee-for-service payments, with an on-site shop selling assistive technology such as Walkin' Wheels dog wheelchairs and Ark Therapeutics products.

Product overview

Whole Family Health is a family-run allied health practice offering integrated therapy services under one roof. The core offering consists of six allied health services: Physiotherapy, Occupational Therapy (paediatric), Speech Pathology, Counselling, Music Therapy, and Animal Physiotherapy. These services are provided from a single clinic location in St Marys, NSW, and are complemented by a retail shop selling pet rehabilitation products including dog wheelchairs. The practice serves both human clients (primarily children and adults with disabilities, NDIS participants) and animal patients (pets and wildlife). Additional programs include a structured New Graduate Program for incoming therapists and a Parent Program for families of children with disability.

Differentiator

Problem solved

Functional benefit

Brands

• Animal Physiotherapy Services: Animal physiotherapy services for pets including dogs, cats, birds, reptiles, exotics and wildlife. Former separate brand now incorporated under Whole Family Health.
• K9 Physio

Products and services

• Physiotherapy

Quantifiable outcome

• Children with cerebral palsy achieving independence in writing and drawing at mainstream school
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Northcott: NSW-based disability and NDIS services provider delivering multidisciplinary allied health and therapy programs for children and adults with disabilities. Closely comparable on paediatric-focused multidisciplinary model, NDIS registration, and Western Sydney/NSW geographic overlap.
• Better Rehab: Australian NDIS allied health provider with multi-site presence across NSW and other states, offering OT, physio, speech pathology and behaviour support. Closely comparable on multidisciplinary NDIS services and growth-stage private practice profile.
• Cerebral Palsy Alliance: Established NSW disability services provider offering NDIS-funded allied health including physio, OT and speech therapy for children and adults with cerebral palsy and similar conditions. Comparable on paediatric disability focus, NDIS funding reliance, and multidisciplinary service model.
• Therapy Pro: NDIS-registered allied health organisation delivering OT, speech, physio and psychology across multiple Australian locations. Comparable on NDIS funding model, multidisciplinary paediatric and adult disability services, and clinic-based delivery.
• Therapy Focus: NDIS-registered allied health provider in Western Australia delivering OT, physio, speech pathology and psychology to children and adults with disability. Comparable on NDIS allied health delivery, multidisciplinary offering, and family/child focus, though regionally separated.
• Ability Action Australia: NDIS-registered allied health provider offering OT, physio, speech pathology and behaviour support across Australia. Comparable on multidisciplinary allied health delivered under NDIS with a national footprint.
• Kids Plus Foundation: Victorian paediatric allied health provider offering multidisciplinary therapy services to children with disabilities and developmental delays. Comparable on paediatric multidisciplinary allied health model, NDIS funding, and outcomes-driven positioning for complex needs.
• Everyday Independence: Large Australian NDIS-registered allied health provider offering OT, speech pathology and physio across multiple sites. Direct comparable on funding model, service mix, and NDIS participant base, with materially larger scale and geographic footprint than Whole Family Health.
• Animal Rehabilitation & Vet Physiotherapy Australia: Australian veterinary physiotherapy clinic providing animal rehabilitation, manual therapy and assistive devices for dogs and other species. Direct comparable on the animal physio service line, force-free methodology, and wheelchair/splint retail.

Broad incumbents

• Ramsay Health Care: Large Australian private hospital and allied health operator with extensive service lines including outpatient rehabilitation. Broad incumbent providing context for how a multi-disciplinary allied health model could scale, though not a niche paediatric NDIS comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/wholefamilyhealth4800
• Facebookfacebook.com/1660555680924337
• LinkedInlinkedin.com/company/whole-family-health-sydney
• Instagraminstagram.com/whole.family.health
• TikToktiktok.com/@wholefamilyhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whole Family Health