Who Owns The Zebra

What Who Owns The Zebra does

Who Owns The Zebra is a Belgium-based digital growth agency (headquartered under the .be domain) that has been rebranded and is now operating as Brigada. Founded in 2023 with a current headcount of 27 employees, the company is positioned around helping brands "solve digital riddles," cut through market noise, and drive digital growth. The firm's stated offering combines product expertise with adjacent disciplines — marketing, brand, and people — under a single integrated agency roof, positioning it against single-discipline digital shops rather than against SaaS or platform competitors.

There is no disclosed information on the company's core technology, proprietary tooling, or platform architecture; "core technology" is explicitly listed as not disclosed and no proprietary features are documented. The business and revenue model — pricing structure, contract types, go-to-motion, customer segments — are likewise not disclosed in the available source material. No distribution channels, marketing channels, certifications, patents, or partnerships are publicly identified, and no management team is on record. The company does not maintain disclosed API, SDK, or MCP offerings.

The strategic posture is defined by the rebrand from "Who Owns The Zebra" to "Brigada," with the legacy identity retained as an acquired brand within the new portfolio (accessible at brigada.be/whoownsthezebra). Specific rebrand timing, ownership structure, investor backing, and financial performance are all undisclosed in the available input.

Name

Who Owns The Zebra

Website

https://whoownsthezebra.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Who Owns The Zebra is a Belgium-based digital growth agency, now rebranded as Brigada, that helps brands solve digital challenges through an integrated model combining product, marketing, brand, and people expertise.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAAAC

Brand Campaign & Integrated Communications Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAEAD

Creative Concepting & Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Digital growth services
• Digital marketing agency
• Brand strategy consulting
• Integrated marketing solutions
• Product marketing services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Who Owns The Zebra is a digital agency that drives digital growth by solving digital riddles for brands. The offering combines product expertise with marketing, brand, and people domains, helping brands cut through market noise and set themselves in motion through integrated digital services.

Product overview

Who Owns The Zebra, now rebranded as Braga/Brigada, operates as a digital growth service that solves digital riddles for brands. The offering continues as part of an integrated agency combining product expertise with marketing, brand, and people domains, focused on cutting through noise and setting brands in motion.

Differentiator

Problem solved

Functional benefit

Products and services

• Who Owns The Zebra Digital Growth Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• WPP: Global advertising holding company with creative, media, and digital agency networks. Comparable on integrated agency offerings across marketing, brand, and product domains.
• AKQA: WPP-owned digital creative agency offering brand, experience, and innovation services. Comparable on digital creative and integrated campaign delivery, though operating at meaningfully larger scale.
• Publicis Groupe: Global advertising holding group with integrated creative, media, and digital capabilities. Comparable on the integrated agency model, but competing across all four of the company's domains at much greater scale.
• Dentsu Creative: Global creative network under Dentsu offering integrated brand and digital services. Comparable on integrated marketing, brand, and experience mandates, but operating as a broad incumbent.

Direct peers

• Huge: Digital experience agency delivering strategy, design, marketing, and product. Comparable on integrated digital and brand transformation mandates for ambitious brands.
• R/GA: Independent digital agency combining brand, product, and experience design. Closely comparable on the integration of product expertise with brand and marketing capabilities that the company also promotes.
• Dept Agency: Large integrated digital agency combining technology, marketing, and creative services. Closely comparable to Who Owns The Zebra / Brigada on integrated full-service digital delivery for mid-market and enterprise brands.

Emerging players

• MediaMonks (S4 Capital): Digital-first production and creative agency built as a new-era integrated operator. Comparable on the integrated, end-to-end digital agency positioning the company is also building toward.

Regional players

• Boondoggle: Belgian digital agency offering brand, content, and digital marketing services. Comparable on integrated agency offering within the same Belgian/European market.
• These Days: Belgium-based creative agency delivering brand, campaign, and digital work. Comparable as a fellow Belgian integrated agency competing for similar client budgets.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/who-owns-the-zebra

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Who Owns The Zebra