WHO Radio
- Company typePrivate
- Founded1938
- HeadquartersDes Moines, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
WHO Radio firmographics
Firmographics- Name
- WHO Radio
- Legal name
- iHeartMedia + Entertainment, Inc.
- Website
- https://whoradio.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where WHO Radio is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WHO Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Radio Advertising: Traditional radio advertising model selling commercial airtime spots to local and national advertisers during programming blocks. Revenue generated from 30-second and 60-second spot advertisements, as well as longer sponsored segments and program underwriting.
- Digital Advertising: Digital advertising on the station's website including display ads, sponsored content sections, and promotional partnerships with advertisers seeking integrated marketing solutions across broadcast and digital platforms.
- Contest and Promotion Sponsorships: Sponsorships of on-air contests and promotional events where advertisers fund prizes and receive brand exposure to the station's listener base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Radio advertising spots available in various dayparts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
WHO Radio product offering
Product offeringCore offering
WHO Radio (NEWSRADIO 1040 WHO) is a Des Moines-based AM radio station broadcasting at 1040 kHz, delivering local and national news, weather, traffic, agricultural content, and talk programming to Iowa audiences. The station's core offering is live news/talk radio content complemented by on-demand podcasts distributed through the iHeartRadio digital platform, with revenue generated from advertising airtime sales to local and national advertisers.
Product overview
WHO Radio operates as a traditional radio broadcasting station (NEWSRADIO 1040 WHO) with an integrated digital presence through the iHeartRadio platform. The core product is the live radio station delivering news, talk shows, and weather/traffic information to Des Moines, Iowa. The product portfolio includes scheduled programming blocks (The WHO Morning News with Jeff Angelo, The Big Show focused on Iowa agriculture, Clay Travis and Buck Sexton, The Simon Conway Show, and Bill Cunningham), on-demand podcasts, and the annual WHO Radio Great Iowa Tractor Ride feature event. Weather and traffic information services are provided as complementary features. All digital content is distributed through the iHeartRadio platform infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- NEWSRADIO 1040 WHO Des Moines' primary news radio station providing news, traffic, and severe weather updates to the Des Moines metropolitan area and broader State of Iowa. The station features a schedule of talk shows including The WHO Morning Show with Jeff Angelo, The Big Show, Clay Travis and Buck Sexton, The Simon Conway Show, and Bill Cunningham, along with syndicated programs like Coast to Coast AM and The Ramsey Show.
- WHO Radio Podcasts
Companies that use WHO Radio
Customer profileSegments2 records
Ideal customer profiles3 records
WHO Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WHO Radio partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- New CooperativeminorFuel provider sponsor for Day 1 of the 2026 WHO Great Iowa Tractor Ride, with a stop at Roelyn, IA location.
- South Central Calhoun FFAminorLunch stop sponsor during the 2026 WHO Great Iowa Tractor Ride, supporting FFA student involvement.
- Webster City FFAminorLunch stop sponsor for Day 2 of the 2026 Tractor Ride at Hamilton County Fairgrounds, supporting their Career Ag Academy building.
- iHeartRadiocoreDigital distribution platform partner owned by iHeartMedia. WHO Radio content is streamed through iHeartRadio and distributed via the iHeartPodcast network.
- Heartland TireminorSponsor of the WHO Great Iowa Tractor Ride evening BBQ event.
- Titan TireminorSponsor of the WHO Great Iowa Tractor Ride event.
Scale indicators1 record
Recent moves5 records
Expansion highlights2 records
WHO Radio competitors and assessment
Company assessmentBroad incumbents
- Townsquare Media: Radio broadcasting company with a strong Iowa footprint (including WMT). Comparable as a broad incumbent operating news/talk and other formats in the same regional markets WHO Radio serves.
- Cumulus Media: Major U.S. radio broadcast group owning news/talk AM stations (including WBAP) and competing with iHeartMedia for advertiser share. Relevant as broad incumbent competitor in the same radio advertising market.
Regional players
- WMT 600 AM: Cedar Rapids, Iowa news/talk AM station owned by Townsquare Media. Comparable as Iowa-based news/talk AM competing for the same regional listener and ad market, though operating in a different geography.
Direct peers
- KFI AM 640: iHeartMedia news/talk AM station in Los Angeles. Direct peer as a sister station running the same syndicated conservative talk lineup (Bill Cunningham, Clay Travis & Buck Sexton, Coast to Coast AM) alongside local news.
- WBAP Newsradio 820: Fort Worth/Dallas news/talk AM owned by Cumulus Media. Direct peer as a major-market heritage news/talk AM with syndicated talk programming and local news/weather focus.
- KOA NewsRadio 850 AM: Denver-based news/talk AM radio station also owned by iHeartMedia. Directly comparable as a sister iHeartMedia news/talk AM in a mid-sized market with similar programming mix (news, weather, traffic, syndicated talk).
- KXNO 1460 AM: Des Moines sports radio AM also owned by iHeartMedia. Direct local competitor for Des Moines ad dollars and iHeartMedia market share, giving advertisers a format alternative within the same building.
- WSB 750 AM: Atlanta heritage news/talk AM operated by Cox Media Group. Comparable as a legacy 50kW AM station with strong local news, weather, and traffic franchise serving a regional audience.
- WGN 720 AM: Chicago-based news/talk AM station with strong local news, weather, traffic, and sports focus. Comparable as a heritage independently-minded news/talk AM that national stations cannot fully replicate.
- 700 WLW: Cincinnati news/talk AM flagship owned by iHeartMedia. Directly comparable on format, ownership, and Clear-Channel heritage AM positioning; carries the Bill Cunningham Show syndication alongside WHO Radio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
WHO Radio social profiles
Digital presenceWHO Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
WHO Radio leadership team
Management profileNumber of profiles
WHO Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WHO Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WHO Radio
What does WHO Radio do?
WHO Radio (NEWSRADIO 1040 WHO) is a Des Moines-based AM radio station broadcasting at 1040 kHz, delivering local and national news, weather, traffic, agricultural content, and talk programming to Iowa audiences. The station's core offering is live news/talk radio content complemented by on-demand podcasts distributed through the iHeartRadio digital platform, with revenue generated from advertising airtime sales to local and national advertisers.
Is WHO Radio a public or private company?
WHO Radio is a private company. It is classified as public and is currently operating.
When was WHO Radio founded?
WHO Radio was founded in 1938. It employs 1 to 10 people.
Where is WHO Radio based?
WHO Radio is headquartered in Des Moines, United States, in the North America region.
How does WHO Radio make money?
Three revenue lines are on record. Radio Advertising is the primary driver. The others are digital Advertising and contest and Promotion Sponsorships.
Who are WHO Radio's main competitors?
Broad incumbents on record are Townsquare Media and Cumulus Media. WMT 600 AM is listed as a regional player. Direct peers are KFI AM 640, WBAP Newsradio 820, KOA NewsRadio 850 AM, KXNO 1460 AM, WSB 750 AM, WGN 720 AM and 700 WLW.
Does WHO Radio have an API?
No public API is recorded for WHO Radio.