WAYNE HUMMER INVESTMENTS LLC

What WAYNE HUMMER INVESTMENTS LLC does

Wayne Hummer Investments LLC operates as Wintrust Investments, a financial advisory brand within Wintrust Wealth Management, a subsidiary group of Wintrust Financial Corporation. The firm delivers brokerage, insurance, and financial planning services to individuals, families, business owners, and institutions through a network of licensed Financial Advisors, with documented activity dating back to 1931.

The service portfolio comprises four core modules: Financial Planning (goals-based guidance using statistical modeling), Investment Management (access to a broad securities universe via LPL Financial's platform), Insurance (income replacement, wealth transfer, and long-term care financing), and Business Owner Services (employee retirement plans, 1031 exchanges, real estate trust services, and business succession planning). The firm explicitly disclaims any proprietary technology platform, relying instead on third-party tools and the LPL Financial broker-dealer and registered investment advisor infrastructure for trade execution, custody, and regulatory compliance.

The business model is sales-led, monetizing through transaction fees, advisory fees, and insurance commissions routed through LPL Financial and its licensed affiliates. Distribution is concentrated regionally in the Midwestern United States, leveraging direct advisor engagement, website inquiry forms (877-243-4048), and cross-referrals from Wintrust's community banking partners. With only 14 disclosed employees, the LLC functions as a lean producer unit within the broader Wintrust Wealth Management platform rather than a standalone scaled enterprise.

Name

WAYNE HUMMER INVESTMENTS LLC

Legal name

Wayne Hummer Investments LLC

Website

https://whummer.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Wayne Hummer Investments LLC operates as Wintrust Investments, a financial advisory brand within Wintrust Wealth Management offering brokerage, financial planning, insurance, and business-owner services to individuals, families, business owners, and institutions via Financial Advisors operating on LPL Financial's platform.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

akta.pro secondary industries

Private Client Custody & Brokerage (Execution, Reporting, Safekeeping) (FSAAABAN), Business Owner & Executive Financial Planning (FSAEAAAO), Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK)

Keywords

• Investment brokerage services
• Financial planning services
• Wealth management advisory
• Insurance solutions
• Retirement planning services

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Brokerage Services: Financial Advisors offer brokerage services providing access to a broad range of investment securities. Revenue is generated through transaction-based fees and advisory fees facilitated through the LPL Financial platform.
2. Insurance Products: Insurance products including income replacement, wealth transfer, and long-term healthcare expense financing are offered through LPL or its licensed affiliates.
3. Financial Planning Services: Comprehensive financial planning services utilizing sophisticated financial planning tools and statistical modeling for goals-based guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wayne Hummer Investments LLC, operating as Wintrust Investments, delivers full-service brokerage and insurance solutions through licensed Financial Advisors to individuals, families, business owners, and institutions. Core offerings include goals-based financial planning, investment management with access to a broad range of securities, insurance strategies for income replacement, wealth transfer, and long-term healthcare expenses, and specialty business owner services such as employee retirement plans, 1031 exchange services, real estate trust services, and business succession planning. All securities and advisory services are offered through LPL Financial, a registered investment advisor and broker-dealer (member FINRA/SIPC).

Product overview

Wintrust Investments operates as a unified financial services platform offering brokerage and insurance solutions through Financial Advisors. The core offering is Wintrust Investments itself, supported by complementary service modules including Financial Planning Services, Investment Management, Insurance Services, Business Owner Services (encompassing Employee Retirement Plans and 1031 Exchange Services). The firm has provided financial advice since 1931 and distributes securities and advisory services through LPL Financial, a registered investment advisor and broker-dealer.

Differentiator

Problem solved

Functional benefit

Products and services

• Wintrust Investments (Brokerage and Insurance Solutions) Full-service brokerage and insurance solutions offered through Financial Advisors, providing comprehensive investment services to individuals, families, business owners, and institutions. Securities and advisory services are offered through LPL Financial, a registered investment advisor and broker-dealer (member FINRA/SIPC).
• Employee Retirement Plans Retirement benefit plan establishment and administration services for business owners seeking to attract and retain employees through qualified retirement programs.
• 1031 Exchange Services Tax-deferred property exchange services for real estate investors, offered as part of the business owner services suite.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Stifel Financial: Broker-dealer and wealth management firm serving individuals, families, and institutions through Financial Advisors with comprehensive investment and planning offerings — a closely aligned business model.
• Cetera Financial Group: Independent broker-dealer and RIA platform supporting thousands of Financial Advisors with brokerage, advisory, and insurance solutions — a direct structural parallel given Wintrust Investments' reliance on the LPL platform.
• Raymond James Financial: Diversified financial services firm offering wealth management, investment advisory, and brokerage through a Financial Advisor network — directly comparable products and target segments to Wintrust Investments.
• Edward Jones: Large U.S. wealth management and brokerage firm with a regional branch-based Financial Advisor model serving individuals, families, and small business owners — closely comparable to Wintrust Investments' advisor-led, planning-driven delivery model.
• Robert W. Baird & Co. Employee-owned wealth management and investment firm with a Financial Advisor-led model serving individuals and institutions across the U.S. — comparable delivery and product breadth to Wintrust Investments.
• Cambridge Investment Research: Independent broker-dealer supporting independent Financial Advisors with planning, investment, and insurance solutions — directly comparable to Wintrust Investments' LPL-based advisor model.

Broad incumbents

• Ameriprise Financial: Large diversified financial services firm offering wealth management, brokerage, insurance, and retirement plans through a national Advisor network — broader portfolio but overlapping customer segments and services.
• LPL Financial: Largest independent broker-dealer in the U.S., serving as the regulatory and operational platform for Wintrust Investments' advisors and for thousands of comparable practices — a structural upstream enabler and closest infrastructure peer.

Regional players

• Wintrust Private Trust Company: Sibling wealth management entity within Wintrust Wealth Management serving as a co-brand under the same parent — directly comparable offering footprint and customer base, operating within the same Midwest regional geography.
• Busey Bank Wealth Management: Midwest community bank-affiliated wealth management practice serving individuals and business owners with investment, planning, and trust services — directly comparable regional community-bank wealth model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wayne-hummer-investments-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAYNE HUMMER INVESTMENTS LLC