WHYFARM

What WHYFARM does

WHYFARM (We Help You-th FARM) is a non-governmental organization founded in 2015 by Alpha Sennon in Siparia, Trinidad and Tobago, with operational presence in four countries: Trinidad & Tobago, Haiti, Rwanda, and Zambia. The organization targets youth aged 5-30, with a primary mission of engaging children and young people in agriculture to address global food and nutrition security by 2050. Its core differentiator is an "AgriEduTainment" methodology built around AGRIman, the world's first Food & Nutrition Security Superhero, and an expanding "Agri-Verse" of branded characters used as educational tools in schools and community settings.

The product portfolio spans four categories: educational content (AGRIman comics, coloring books, alphabet charts), branded merchandise (Agribot toy, adult and kids' t-shirts), agricultural services (farm tours at $30/person for groups of 5-10, and training programs at $500 covering Growboxes, Soil Preparation, and AGRIbusiness 101), and food products (Callaloo Pack, produce packages ranging $15-300, Season It Bundle, Soil Mix, and Daisy Dahlin artisan chocolate bars made from locally sourced cocoa). Distribution is primarily through the whyfarmit.org e-commerce storefront and direct engagement via school partnerships, including the Trinidad and Tobago STEM Programme and Helen's Daughters.

The business model is a hybrid of small-scale direct-to-consumer product sales and grant/partnership-funded programming. Pricing is unit-based across all SKUs, with no disclosed subscription, licensing, or enterprise contracts. The organization has no public funding rounds, no disclosed parent company, and revenue is not publicly reported. Strategic positioning rests on international recognition (Thought for Food Summit 2017 keynote, YLAI Fellowship, NGC Above and Beyond 2023 Honouree) and a founder-led community activation model rather than scaled commercial revenue.

Name

WHYFARM

Legal name

WHYFARM

Website

https://whyfarmit.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

WHYFARM is a Trinidad and Tobago-based non-profit founded in 2015 that uses AgriEduTainment and its AGRIman superhero character to engage youth in agriculture, selling educational content, merchandise, farm tours, and local food products across four countries.

Ownership category

akta.pro rank

Product category

Agricultural Education and Youth Engagement Services

NAICS

Sugar and Confectionery Product Manufacturing (3113), Specialty Food Retailers (4452), Food and Beverage Retailers (445), All Other Specialty Food Retailers (445298)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945), Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Agribusiness, Farm Management & Compliance (EDAOAOAN)

akta.pro secondary industries

Educational & Learning Toys Retail (CRALAFAB), Research & Science Fair Competitions (Science Fairs, Research Symposiums) (EDAMAGAL)

Keywords

• Youth agriculture education
• AgriEduTainment programs
• Agricultural training services
• Food security awareness
• Farm tours workshops

Headquarters

HQ city

Siparia Village

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Product Sales: Sale of agricultural products including produce packages, fresh food items, and branded merchandise through online shop.
2. Farm Tours: Inspirational and fun farm tours for groups of 5-10 persons, lasting up to 1.5 hours, with discussions on health benefits of crops and harvesting tips.
3. Training Services: Training programs including Introduction to Growboxes, Soil Preparation, Knowing Your WHY!, and AGRIbusiness 101.
4. Merchandise: Sale of branded merchandise including AGRIman comics, colouring books, alphabet charts, and apparel.
5. Specialty Food Products: Artisan chocolate bars (Daisy Dahlin) made from locally sourced cocoa in Siparia region.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WHYFARM is a non-profit that educates and engages youth in agriculture through the AGRIman AgriEduTainment approach, offering school visits, farm tours, training programs, and a branded product line (educational comics, coloring books, merchandise, fresh produce packages, and artisan chocolate) sold via its online shop and direct channels.

Product overview

WHYFARM (We Help You-th FARM) is a youth agriculture organization offering a portfolio of AgriEduTainment products centered around AGRIman, the world's first food and nutrition security superhero. The product portfolio includes educational content products (AGRIman comics, colouring books, and alphabet charts) that teach children about agriculture and nutrition through storytelling; merchandise (AGRIman-branded toys and apparel); agricultural services (training programs and farm tours); and food/produce products (callaloo packs, produce packages, seasonal bundles, and locally-made chocolate). The organization operates across Trinidad & Tobago, Haiti, Rwanda, and Zambia, with the mission to achieve global food and nutrition security by 2050.

Differentiator

Problem solved

Functional benefit

Brands

• AGRIMAN: World's first Food & Nutrition Security Superhero - an AgriEduTainment mascot character created by WHYFARM to engage children and youth in agriculture through entertainment and education

Quantifiable outcome

• Multiple school tours and farm visits conducted across Caribbean schools
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The National Gas Company of Trinidad and Tobago Limited (NGC)coreStrategic or Co-development Partner · 1 January 2023NGC named Alpha Sennon, founder of WHYFARM, as the 2023 Honouree of its Above and Beyond Programme. NGC President Mark Loquan noted Alpha's work aligns with NGC's focus on sustainability and food security, appreciating HOWFARM's progress in rebranding agriculture to appeal to the next generation.
• Thought for Food FoundationcoreStrategic or Co-development PartnerWHYFARM founder Alpha Sennon served as TFF Ambassador for the Caribbean and later delivered the closing keynote at the TFF Global Summit 2017 in Amsterdam. WHYFARM's AGRIman character was featured at the summit.
• Kirchner Impact FoundationminorStrategic or Co-development PartnerPartner organization supporting WHYFARM's global operations.
• Trinidad and Tobago STEM ProgrammecoreStrategic or Co-development PartnerOngoing partnership equipping young people to become stronger leaders through agricultural education and farm visits.
• Helen's DaughtersminorStrategic or Co-development PartnerPartner organization with whom AGRIman visited schools in St. Lucia.
• DelstonesminorStrategic or Co-development PartnerPartner organization listed among WHYFARM's growing network.
• Young Leaders of the Americas Initiative (YLAI)minorStrategic or Co-development PartnerAlpha Sennon is a fellow of the Young Leaders of the Americas Initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TechnoServe: International non-profit working with enterprising people in the developing world to build competitive farms, businesses, and industries. Comparable in target geographies (including Caribbean and Africa) and agricultural entrepreneurship focus, but at substantially greater scale.
• Self Help Africa: International development NGO focused on agriculture and rural livelihoods across sub-Saharan Africa. Comparable in addressing youth unemployment and aging farmer populations through agricultural engagement in overlapping geographies (Rwanda, etc.).
• Send a Cow: International development charity delivering farming training and support in Africa. Comparable in providing hands-on agricultural training and farm-based education, though its core model is livestock provision rather than AgriEduTainment.
• Heifer International: Global non-profit working to end hunger and poverty through sustainable agriculture, including youth-focused programming. Comparable in mission (agriculture-driven youth empowerment in developing countries) but far larger and operating a livestock-distribution model.

Direct peers

• 4-H: The largest US youth development organization with deep roots in agricultural education, leadership, and entrepreneurship. Closely aligned with WHYFARM's mission of engaging young people in agriculture through experiential learning.
• National FFA Organization: US-based youth agricultural education organization preparing students for careers in agriculture. Comparable to WHYFARM in its focus on rebranding agriculture as a viable profession for young people, though operating at much larger scale in the US.

Emerging players

• Farmerline: Ghanaian agritech company delivering agricultural education, market access, and digital advisory services to smallholder farmers across Africa. Comparable in using technology and content to educate farmers in West/East Africa, but targeting working farmers rather than youth.
• iCow: Kenyan agritech platform providing farmers with educational content via SMS and mobile. Comparable in agricultural education for African smallholders and youth, though delivered via mobile technology rather than mascot-driven content.
• Agriculture in the Classroom: US-based non-profit network providing K-12 teachers with resources to integrate agricultural literacy into classrooms. Comparable in delivering agriculture-themed educational content to school-age children, though operating as a teacher-resource network rather than a youth-facing brand.
• AgScape: Canadian charitable organization delivering agriculture and food education programs to schools and classrooms. Highly comparable to WHYFARM's AgriEduTainment approach to school-based ag education, though Canada-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/whyfarmit
• Facebookfacebook.com/whyfarm
• Instagraminstagram.com/whyfarmit
• LinkedInlinkedin.com/company/wehelpyou-thfarmwhyfarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHYFARM