Wiber Rent a Car

What Wiber Rent a Car does

Wiber Rent a Car is a Spain-based car rental company founded in October 2017 and headquartered in Castellón de la Plana. It operates direct-to-consumer vehicle rental at seven Spanish airports and train stations — Alicante, Málaga, Palma de Mallorca, Ibiza, Valencia, Sevilla Airport, and Sevilla Santa Justa Station — serving international tourists, leisure travelers, families, and van/cargo customers with a digital-first experience. The core technology is a cloud-based booking platform with multilingual (7-language) support, mobile-based document verification, and two proprietary contactless service layers: the Wikey Smart Box automated key-collection machines and the Wikey Smart Car mobile-link vehicle access system, both designed to eliminate counter queues and paperwork. The product portfolio spans economy, mid-size, family, SUV, hybrid, and electric vehicles, plus Ford Transit cargo vans (6m³/10m³) and 5–9 seat passenger vans.

The company monetizes through per-transaction vehicle rentals with two principal rate structures: a classic Full/Full fuel-policy rate and a higher-margin All Inclusive rate that bundles full insurance with no excess, no deposit, and no credit-card blocking, plus bundled Smart Box/Smart Car access. Additional revenue derives from Top Cover insurance upgrades, a tiered Wiber Star loyalty program (Star, Rockstar, Superstar) that drives repeat bookings, and an Awin-managed affiliate channel offering up to 10% commission per completed booking. The go-to-market is exclusively direct-to-consumer — website self-serve booking, phone reservations, and physical airport offices — supplemented by content marketing, email, SEO-optimized destination landing pages, and Trustpilot reputation management. Wiber is privately held as Wiber Rent a Car Spain, S.L., with no disclosed external funding, parent company, M&A activity, or institutional investors; growth has been funded organically over ~8 years of operation.

Name

Wiber Rent a Car

Legal name

Wiber Rent a Car Spain, S.L.

Website

https://wiberrentacar.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Wiber Rent a Car is a Spain-based, privately held car rental company operating at seven Spanish airports and train stations, serving international tourists and leisure travelers with mobile-based contactless pickup, All-Inclusive insurance pricing, and a fleet spanning economy to electric and van categories.

Ownership category

akta.pro rank

Product category

Airport Car Rental Services

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Airport Car Rental (On-Airport Concessions) (THADAAAA)

akta.pro secondary industry

Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE)

Keywords

• Airport car rental
• Van rental services
• Contactless car hire
• Electric vehicle rental
• Travel car rental

Headquarters

HQ city

Castellón de la Plana

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental: Core revenue from renting vehicles to customers at Spanish airports. Customers pay rental fees based on vehicle category, rental duration, and selected rate tier. The All Inclusive rate bundles full insurance coverage while the Full/Full rate offers classic rental terms.
2. Insurance and Coverage Products: Revenue from Top Cover insurance products that provide full protection against damage with no deductible. Offered as part of All Inclusive packages or as add-on coverage.
3. Affiliate Program Commissions: Earn up to 10% commission per completed booking from affiliates who drive traffic and bookings through the Awin platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Wiber Rent a Car is a Spain-based car rental company specializing in airport and train station vehicle rentals across seven Spanish destinations (Alicante, Málaga, Mallorca, Ibiza, Valencia, Sevilla, and Sevilla Santa Justa). The company rents cars and vans across economy, mid-size, family, SUV, hybrid, and electric categories under transparent All Inclusive pricing that bundles full insurance with no excess and no deposits. Differentiated technology features include the Wikey Smart Box (mobile-based key collection at automated machines), Wikey Smart Car (contactless pickup/return at airport parking), and online document verification that eliminates traditional counter queues.

Product overview

Wiber Rent a Car is a Spain-based car rental company offering airport car and van rental services at seven Spanish locations. The core product is car rental with various vehicle categories (economy, midsize, family, SUV, hybrid, electric), supplemented by van rental for cargo and passenger transport. Key differentiated services include the Wikey Smart Box (self-service key collection) and Wikey Smart Car (contactless parking pickup/return), both bundled with the All Inclusive rate. The company also offers a free Wiber Star loyalty program with tiered benefits, an affiliate program for commission-based partnerships, and online/document verification services. The product portfolio centers on transparency, no-excess insurance options, and technology-enabled seamless rental experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Wiber Star: Free loyalty program with three levels (Star, Rockstar, Superstar) offering exclusive member benefits, birthday discounts, flexible cancellation, free upgrades, priority delivery, and free Smart Car access at higher tiers.
• Wikey Smart Box
• Wikey Smart Car

Products and services

• Car Rental Core car rental service at seven Spanish airports and train stations (Alicante, Málaga, Mallorca, Ibiza, Valencia, Sevilla, and Sevilla Santa Justa Station), offering vehicles across economy, mid-size, family, SUV, hybrid, and electric categories for leisure and business travelers.
• Van Rental Cargo van and passenger van rental available at all Spanish airport locations, including Ford Transit models in 6m³ and 10m³ capacities and 5–9 seater passenger vans for moving, deliveries, and group transport.
• Electric Car Rental Zero-emission electric vehicle rental option for environmentally conscious customers, featuring cutting-edge technology with no gasoline required and offering savings of up to 30% on fuel versus conventional vehicles.
• All Inclusive Rate Comprehensive rental package bundling full insurance coverage with no excess/deductible, no deposits required, and free Wikey Smart Box service, providing all-inclusive pricing with no hidden costs or surprise charges.
• Wikey Smart Box Self-service key collection system at automated machines allowing customers to pick up rental car keys using their mobile phone after completing online check-in and document verification. Free with the All Inclusive rate.
• Wikey Smart Car Contactless car rental service allowing customers to pick up and return vehicles directly at airport parking using a smartphone link without downloading an app or visiting the rental desk. Includes all All Inclusive benefits and after-hours drop-off at airport parking.
• Wiber Star Loyalty Program Free tiered loyalty program with three levels (Star, Rockstar, Superstar) based on number of completed reservations, offering exclusive member benefits including birthday discounts, flexible cancellation, free upgrades, close parking, priority delivery, and free Smart Car access at higher tiers.
• Affiliate Program Commission-based referral program allowing partners to earn up to 10% per completed booking by promoting Wiber car rentals through personalized links or discount codes, with real-time tracking via the Awin affiliate platform across six Spanish destinations.

Quantifiable outcome

• Save up to 30% on gasoline with hybrid vehicles
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AwincoreGTM or Marketing PartnerAwin serves as Wiber's affiliate marketing platform, enabling commission-based referrals through thousands of affiliate partners. The program offers up to 10% commission per completed booking with real-time tracking dashboard, 6 destinations in Spain, and no sign-up costs for affiliates.
• FordcoreOthersFord provides fleet vehicles including Ford Transit Custom Van (6m³), Ford Transit Van (10m³), and various passenger vehicles. Both van models available with standard and automatic transmission.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hertz: Global incumbent with on-airport counters at every major Spanish airport Wiber serves, plus broad fleet and corporate accounts. Same airports, different scale and customer mix.
• Enterprise Rent-A-Car: World's largest rental company, present at major Spanish airports with broader network, corporate/neighborhood rentals, and strong fleet financing. Comparable product line at the same airports but with much broader geographic and customer coverage.
• Avis Budget Group: Global rental operator (Avis, Budget) with Spanish airport locations serving leisure and business travelers. Same airport slots and customer types, broader portfolio and scale.
• Sixt: Large global rental brand with full Spanish airport presence, premium positioning, and broader fleet categories. Operates in the same airports and customer base but at a different scale and price tier.

Direct peers

• OK Mobility: Spanish rental and mobility operator with strong airport presence across mainland Spain and the Balearics, pursuing tech-enabled booking and a similar leisure-tourist value proposition. Direct peer in product, geography, and target customer.
• Record Rent a Car: Portugal-headquartered but with overlapping Spanish airport locations serving leisure tourists, offering both airport and city rentals with a comparable mid-market positioning. Comparable offering and overlap at Iberian tourist airports.
• Goldcar ( Europcar Group): Major Spanish airport-focused leisure rental brand now owned by Europcar; competes head-to-head at the same airports (Mallorca, Alicante, Málaga, Ibiza) with off-airport, shuttle-based operations. Most direct competitive overlap with Wiber's core market.
• Centauro Rent a Car: Spanish-headquartered car rental company with airport-adjacent locations across Spain (Mallorca, Alicante, Málaga, Ibiza, Valencia) and a similar direct-to-consumer model focused on leisure tourists. Closest functional and geographic comparable to Wiber.
• Drivalia: Italy-rooted rental and mobility company operating at Spanish airports with airport-based locations and a multi-channel digital booking flow. Directly comparable business model and target traveler.

Emerging players

• Localiza (Rent a Car / Fleet Services): Latin American-rooted rental operator expanding into Europe with tech-driven, multi-channel airport rental offerings. Comparable travel-rental segment and digital booking emphasis, but currently much smaller Europe footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WiberRentCar
• LinkedInlinkedin.com/company/wiber-rent-a-car

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiber Rent a Car