San Bernardino County Department of Public Health WIC Program

What San Bernardino County Department of Public Health WIC Program does

The San Bernardino County Department of Public Health WIC Program is a federally-funded nutrition assistance program operated under the San Bernardino County Department of Public Health since 1989, serving pregnant women, postpartum mothers, breastfeeding parents, infants (0-12 months), and children under age five who meet income and nutrition-risk eligibility criteria. The program operates 14 physical office locations across San Bernardino County, California, spanning communities from Barstow and Fort Irwin in the north to Yucca Valley and Twentynine Palms in the east, supplemented by a centralized call center (1-800-472-2321) with SMS-based application and rescheduling workflows in English and Spanish.

The program's service portfolio encompasses electronic food benefits delivered via the California WIC Card (an EBT system accepted at WIC-authorized grocery stores statewide), standardized and therapeutic infant formulas (Enfamil milk-based and Similac soy-based as of August 2025), comprehensive breastfeeding support including a breast pump loan program offering manual, personal-use electric, and hospital-grade pumps, individualized and group nutrition education delivered both in-person and via WICHealth.org's 24/7 online platform, and a family resources referral service connecting participants to 50+ community resources. The California WIC App extends mobile access for appointment management, benefit checking, UPC barcode scanning for WIC-approved food verification, and office/store location.

The program is funded by the U.S. Department of Agriculture (USDA) and operates under federal programmatic guidelines administered through the California Department of Public Health. It generates no commercial revenue; food benefits and services are provided to participants at no cost, with services available regardless of immigration status. Go-to-market relies on healthcare provider referrals using standardized forms, community outreach events, an active social media presence across Facebook, Instagram, Twitter, and YouTube (in English and Spanish), and the program website wic.sbcounty.gov. The program's competitive position is anchored by its status as the sole federally-authorized WIC provider in San Bernardino County, supported by 35+ years of continuous operation.

Name

San Bernardino County Department of Public Health WIC Program

Legal name

San Bernardino County Department of Public Health WIC Program

Website

https://wic.sbcounty.gov

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The San Bernardino County Department of Public Health WIC Program is a federally-funded nutrition assistance program operating 14 offices across the county, serving low-income pregnant women, new mothers, infants, and children under five with food benefits, infant formula, breastfeeding support, and nutrition education at no cost.

Ownership category

akta.pro rank

Product category

Public Health Nutrition Assistance

NAICS

Community Food Services (62421), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Food & Nutrition Assistance Programs (BPAIAKAF)

akta.pro secondary industries

Maternal, Infant & Young Child Nutrition (MIYCN) Programs (BPADAJAC), County/District/Local Health Departments (HLAJAAAB), Breastfeeding, Lactation & Infant Feeding Support (EDACAMAB), Maternal, Child & Family Health Departments (HLAJAAAK), Local Public Health & Human Services Administration (BPAIACAK)

Keywords

• Nutrition assistance program
• Women infants children
• Public health services
• Government food benefits
• Breastfeeding support

Headquarters

HQ city

Barstow

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Government Funding: The program is funded by the U.S. Department of Agriculture (USDA). As a government nutrition assistance program, it does not generate revenue but distributes federal food benefits and services to eligible participants at no cost.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The San Bernardino County Department of Public Health WIC Program is a federally-funded nutrition assistance program that provides eligible pregnant women, new mothers, infants, and children under five with nutritious foods, infant formula, breastfeeding support (including breast pump loans), nutrition education, and referrals to community resources. Services are delivered free of charge through 14 office locations across San Bernardino County, supplemented by the California WIC Card, the California WIC App, and online education via WICHealth.org.

Product overview

San Bernardino County Department of Public Health WIC Program is a federally-funded nutrition assistance program operating as a single unified service offering multiple integrated components. The core program provides food benefits via the California WIC Card, infant formula, breastfeeding support with breast pump loans, and nutrition education. These services are delivered through 14 WIC office locations throughout San Bernardino County, supplemented by the California WIC App for mobile access and WICHealth.org for online education. Healthcare providers can refer patients through standardized referral forms, and the program connects families to community resources including utilities, housing, healthcare, and childcare services. The program serves pregnant women, new mothers, infants, and children up to age five, with eligibility based on income guidelines and nutrition risk assessment.

Differentiator

Problem solved

Functional benefit

Brands

• California WIC Card: Electronic benefit transfer card used by WIC participants to receive and redeem food benefits, replacing paper checks.
• California WIC App

Products and services

• WIC Food Benefits Nutrition assistance providing healthy foods including fruits, vegetables, whole grains, and protein to pregnant women, new mothers, infants, and children up to age five. Enhanced food packages are available for fully breastfeeding mothers.
• Infant Formula Standard and specialized infant formulas including Enfamil and Similac brands, with standard formulas available without prescription and therapeutic formulas requiring medical justification.
• Breastfeeding Support Services Comprehensive breastfeeding services including education, personalized support, lactation consultants, and enhanced food packages for breastfeeding mothers.
• Breast Pump Program Pump loan program offering manual pumps, personal use electric pumps (Medela Pump In Style, Freestyle), and hospital-grade pumps (Ameda Elite, Hygeia EnDeare, Medela Symphony, Medela Lactina Select) based on participant needs.
• Nutrition Education Free nutrition and health education offered one-on-one with WIC staff or in interactive group sessions covering topics for pregnancy, infants (0-12 months), and children (1-5 years).
• Family Resources Referral Service Referral service connecting families to 50+ community resources including utilities assistance, food assistance, housing, child care, health care, mental health, and legal services.
• WIC Healthcare Provider Referral System System allowing healthcare providers to refer eligible patients using standardized forms for pregnant women, postpartum/breastfeeding women, and pediatric referrals.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• U.S. Department of Agriculture (USDA)coreOthersThe WIC program is funded by the U.S. Department of Agriculture (USDA). USDA provides the federal funding and programmatic guidelines for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC).

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• California Department of Public Health, WIC Division: The California state WIC Division administers the umbrella program that funds and oversees all 84 local WIC agencies including San Bernardino County. It is the policy, training, and statewide technology (WIC Card, App, WICHealth.org) provider for the local agency and is the most direct comparator in terms of service scope and beneficiary population.
• Los Angeles County WIC Program: The Los Angeles County WIC Program is a directly comparable county-administered WIC program operating the same federal nutrition benefits framework under California's WIC Card and WICHealth.org platforms. It serves a larger urban population but addresses the same maternal, infant, and child nutrition needs with similar office-network and digital-channel architecture.

Regional players

• Riverside County WIC Program: Riverside County WIC is the neighboring Inland Empire WIC program operating the same state-wide California WIC Card, app, and WICHealth.org platforms. It addresses identical eligibility criteria, food packages, and breastfeeding support services for a geographically adjacent population.

Others

• National WIC Association: The National WIC Association is the advocacy and member-association body representing the network of state and local WIC agencies. It is a relevant ecosystem peer for policy positioning, federal funding advocacy, and peer benchmarking rather than direct service delivery.

Broad incumbents

• San Bernardino County Department of Public Health: The parent department that administers the WIC program alongside broader county public health functions including maternal, child, and family health, communicable disease control, and environmental health. It is the administrative umbrella under which WIC operates and is the relevant peer for governance, funding flows, and cross-program referrals.

Emerging players

• Feeding America Riverside | San Bernardino: Feeding America Riverside | San Bernardino operates food bank and pantry services for the same Inland Empire service area, addressing overlapping food insecurity needs. While not a federal nutrition program, it is a relevant peer for participants who also access WIC, and is commonly cross-referred by the WIC program's Family Resources network.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HealthyWIC
• YouTubeyoutube.com/sbcountywic
• Facebookfacebook.com/sbcountywic
• Instagraminstagram.com/healthywic
• LinkedInlinkedin.com/company/sbcountywic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about San Bernardino County Department of Public Health WIC Program