National WIC Association

Name

National WIC Association

Legal name

National WIC Association

Website

https://nwica.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: NWA operates as a membership association with WIC agencies comprising most of its membership. Members receive benefits including weekly Monday Morning Report, Association updates, reduced conference registration fees, and access to online community forums.
2. Conference and Event Registration: Revenue generated from registration fees for annual conferences, on-demand content, and clinical skills workshops. Fees vary by membership status and registration timing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

National WIC Association is a nonprofit membership association that serves as the education arm and advocacy voice for the federal WIC program. It sells membership subscriptions to WIC state and local agencies, registers attendees for annual conferences and clinical skills workshops, and provides advocacy tools, position papers, and web-based resources such as SignUpWIC.com and the WIC Hub.

Product overview

National WIC Association offers a portfolio of member services, advocacy resources, and programs supporting the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). The core offerings include membership with benefits (weekly Monday Morning Report, ePublications, reduced conference fees), conferences and professional development events, publications (position papers, fact sheets, toolkits), and participant-facing tools like SignUpWIC.com and The WIC Hub. NWA also runs specialized initiatives through its Center for Innovative Practices in WIC (CIP-WIC), including workforce development programs (AHEAD 2.0) and participant experience enhancement (AHEAD 3.0). The organization is primarily an advocacy and education association, not a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• Center for Innovative Practices in WIC (CIP-WIC): NWA's center focused on advancing equity, improving service delivery, and elevating participant experience in WIC.
• The WIC Hub

Products and services

• NWA Membership Recurring membership subscription for WIC state and local agencies that unlocks benefits including the weekly Monday Morning Report, association updates, reduced conference and workshop registration fees, and access to online community forums and discussion groups.
• NWA Annual Conferences (Annual Education & Training, Nutrition Education & Breastfeeding, National Policy, Technology Innovation & Vendor Management)

Quantifiable outcome

• Reduce premature births
• +8 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lāna'i Community Health Center WICcoreStrategic or Co-development PartnerSubgrantee in the WIC Referral and Data Sharing Pilot Program. Integrated WIC referrals into electronic health records, giving WIC staff read-only access to clinical data and enabling streamlined coordination between WIC agencies and healthcare providers.
• California WIC AssociationcoreStrategic or Co-development PartnerSubgrantee in the WIC Referral and Data Sharing Pilot Program in Los Angeles. Connected to a regional health information exchange, providing WIC staff read-only access to clinical data for improved care coordination.
• United States Lactation Consultant Association (USLCA)coreStrategic or Co-development PartnerCo-host of the annual Clinical Skills Workshop. Partnered with NWA to deliver immersive, hands-on clinical training for lactation care professionals, with interactive sessions and peer collaboration.
• Black Mamas Matter AllianceminorStrategic or Co-development PartnerCollaboration during Black Maternal Health Week (April 11-17) to support maternal health outcomes. NWA participates in BMHW activities and shares resources supporting Black moms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Center for Science in the Public Interest (CSPI): Consumer advocacy and nutrition policy nonprofit focused on federal food and nutrition policy. Thematically comparable advocacy positioning and donor-supported operating model, though operating more as a watchdog than membership association.

Direct peers

• American Public Health Association (APHA): National nonprofit professional association advocating for public health priorities through membership, conferences, publications, and policy advocacy. Closely mirrors NWA's structure of agency/state membership, federal advocacy, and annual conferences serving a practitioner base.
• National Association of County and City Health Officials (NACCHO): Membership association representing local health departments that often administer WIC programs. Directly comparable advocacy, training, and member-services model for government-affiliated public health professionals.
• Food Research & Action Center (FRAC): National nonprofit advocating to eliminate hunger and poverty through federal nutrition programs including WIC. Directly comparable mission, federal advocacy orientation, and donor-supported nonprofit structure.
• Academy of Nutrition and Dietetics: Nation's largest nutrition professional association with membership, annual conference (FNCE), publications, and advocacy on nutrition policy. Highly comparable as a membership-based nutrition association with similar revenue model and member benefits.
• National Association of WIC Directors (NAWD): Direct counterpart organization representing WIC program directors at the state and local levels. Operates as a membership association for WIC leadership with overlapping advocacy, training, and member-resource missions.
• Association of State Public Health Nutritionists (ASPHN): Membership association for public health nutritionists working in state and local government agencies — overlapping directly with NWA's WIC agency membership and nutrition policy advocacy focus.

Broad incumbents

• March of Dimes: Established nonprofit focused on maternal and infant health outcomes — overlapping with NWA's prenatal care, birth outcomes, and maternal nutrition priorities. Larger scale and broader advocacy portfolio, but comparable donor and federal grant funding model.
• American Academy of Pediatrics (AAP): Large professional association for pediatricians with strong advocacy voice on child nutrition, immunizations, and federal child health programs. Comparable membership/advocacy model with overlapping priorities in child health policy.
• Feeding America: Large national hunger-relief organization with advocacy on federal nutrition programs including WIC and SNAP. Comparable donor-funded nonprofit structure and federal nutrition policy advocacy focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NatWICAssoc
• Facebookfacebook.com/NatWICAssoc
• LinkedInlinkedin.com/company/national-wic-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National WIC Association