San Bernardino County Department of Public Health WIC Program
The San Bernardino County Department of Public Health WIC Program is a federally-funded nutrition assistance program operating 14 offices across the county, serving low-income pregnant women, new mothers, infants, and children under five with food benefits, infant formula, breastfeeding support, and nutrition education at no cost.
- Company typePrivate
- Founded1989
- HeadquartersBarstow, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What San Bernardino County Department of Public Health WIC Program does
The San Bernardino County Department of Public Health WIC Program is a federally-funded nutrition assistance program operated under the San Bernardino County Department of Public Health since 1989, serving pregnant women, postpartum mothers, breastfeeding parents, infants (0-12 months), and children under age five who meet income and nutrition-risk eligibility criteria. The program operates 14 physical office locations across San Bernardino County, California, spanning communities from Barstow and Fort Irwin in the north to Yucca Valley and Twentynine Palms in the east, supplemented by a centralized call center (1-800-472-2321) with SMS-based application and rescheduling workflows in English and Spanish.
The program's service portfolio encompasses electronic food benefits delivered via the California WIC Card (an EBT system accepted at WIC-authorized grocery stores statewide), standardized and therapeutic infant formulas (Enfamil milk-based and Similac soy-based as of August 2025), comprehensive breastfeeding support including a breast pump loan program offering manual, personal-use electric, and hospital-grade pumps, individualized and group nutrition education delivered both in-person and via WICHealth.org's 24/7 online platform, and a family resources referral service connecting participants to 50+ community resources. The California WIC App extends mobile access for appointment management, benefit checking, UPC barcode scanning for WIC-approved food verification, and office/store location.
The program is funded by the U.S. Department of Agriculture (USDA) and operates under federal programmatic guidelines administered through the California Department of Public Health. It generates no commercial revenue; food benefits and services are provided to participants at no cost, with services available regardless of immigration status. Go-to-market relies on healthcare provider referrals using standardized forms, community outreach events, an active social media presence across Facebook, Instagram, Twitter, and YouTube (in English and Spanish), and the program website wic.sbcounty.gov. The program's competitive position is anchored by its status as the sole federally-authorized WIC provider in San Bernardino County, supported by 35+ years of continuous operation.
San Bernardino County Department of Public Health WIC Program firmographics
Firmographics- Name
- San Bernardino County Department of Public Health WIC Program
- Legal name
- San Bernardino County Department of Public Health WIC Program
- Website
- https://wic.sbcounty.gov
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The San Bernardino County Department of Public Health WIC Program is a federally-funded nutrition assistance program operating 14 offices across the county, serving low-income pregnant women, new mothers, infants, and children under five with food benefits, infant formula, breastfeeding support, and nutrition education at no cost.
- Ownership category
- akta.pro rank
San Bernardino County Department of Public Health WIC Program industry classification
Industry- Product category
- Public Health Nutrition Assistance
- NAICS
- Community Food Services (62421), Individual and Family Services (6241)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Food & Nutrition Assistance Programs (BPAIAKAF)
- akta.pro secondary industries
- Maternal, Infant & Young Child Nutrition (MIYCN) Programs (BPADAJAC), County/District/Local Health Departments (HLAJAAAB), Breastfeeding, Lactation & Infant Feeding Support (EDACAMAB), Maternal, Child & Family Health Departments (HLAJAAAK), Local Public Health & Human Services Administration (BPAIACAK)
Keywords
Where San Bernardino County Department of Public Health WIC Program is headquartered
LocationHeadquarters
- HQ city
- Barstow
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
San Bernardino County Department of Public Health WIC Program business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Government Funding: The program is funded by the U.S. Department of Agriculture (USDA). As a government nutrition assistance program, it does not generate revenue but distributes federal food benefits and services to eligible participants at no cost.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
San Bernardino County Department of Public Health WIC Program product offering
Product offeringCore offering
The San Bernardino County Department of Public Health WIC Program is a federally-funded nutrition assistance program that provides eligible pregnant women, new mothers, infants, and children under five with nutritious foods, infant formula, breastfeeding support (including breast pump loans), nutrition education, and referrals to community resources. Services are delivered free of charge through 14 office locations across San Bernardino County, supplemented by the California WIC Card, the California WIC App, and online education via WICHealth.org.
Product overview
San Bernardino County Department of Public Health WIC Program is a federally-funded nutrition assistance program operating as a single unified service offering multiple integrated components. The core program provides food benefits via the California WIC Card, infant formula, breastfeeding support with breast pump loans, and nutrition education. These services are delivered through 14 WIC office locations throughout San Bernardino County, supplemented by the California WIC App for mobile access and WICHealth.org for online education. Healthcare providers can refer patients through standardized referral forms, and the program connects families to community resources including utilities, housing, healthcare, and childcare services. The program serves pregnant women, new mothers, infants, and children up to age five, with eligibility based on income guidelines and nutrition risk assessment.
Differentiator
Problem solved
Functional benefit
Brands
- California WIC Card: Electronic benefit transfer card used by WIC participants to receive and redeem food benefits, replacing paper checks.
- California WIC App
Products and services
- WIC Food Benefits Nutrition assistance providing healthy foods including fruits, vegetables, whole grains, and protein to pregnant women, new mothers, infants, and children up to age five. Enhanced food packages are available for fully breastfeeding mothers.
- Infant Formula Standard and specialized infant formulas including Enfamil and Similac brands, with standard formulas available without prescription and therapeutic formulas requiring medical justification.
- Breastfeeding Support Services Comprehensive breastfeeding services including education, personalized support, lactation consultants, and enhanced food packages for breastfeeding mothers.
- Breast Pump Program Pump loan program offering manual pumps, personal use electric pumps (Medela Pump In Style, Freestyle), and hospital-grade pumps (Ameda Elite, Hygeia EnDeare, Medela Symphony, Medela Lactina Select) based on participant needs.
- Nutrition Education Free nutrition and health education offered one-on-one with WIC staff or in interactive group sessions covering topics for pregnancy, infants (0-12 months), and children (1-5 years).
- Family Resources Referral Service Referral service connecting families to 50+ community resources including utilities assistance, food assistance, housing, child care, health care, mental health, and legal services.
- WIC Healthcare Provider Referral System System allowing healthcare providers to refer eligible patients using standardized forms for pregnant women, postpartum/breastfeeding women, and pediatric referrals.
Companies that use San Bernardino County Department of Public Health WIC Program
Customer profileSegments6 records
Ideal customer profiles3 records
San Bernardino County Department of Public Health WIC Program technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
San Bernardino County Department of Public Health WIC Program partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- U.S. Department of Agriculture (USDA)coreThe WIC program is funded by the U.S. Department of Agriculture (USDA). USDA provides the federal funding and programmatic guidelines for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC).
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
San Bernardino County Department of Public Health WIC Program competitors and assessment
Company assessmentDirect peers
- California Department of Public Health, WIC Division: The California state WIC Division administers the umbrella program that funds and oversees all 84 local WIC agencies including San Bernardino County. It is the policy, training, and statewide technology (WIC Card, App, WICHealth.org) provider for the local agency and is the most direct comparator in terms of service scope and beneficiary population.
- Los Angeles County WIC Program: The Los Angeles County WIC Program is a directly comparable county-administered WIC program operating the same federal nutrition benefits framework under California's WIC Card and WICHealth.org platforms. It serves a larger urban population but addresses the same maternal, infant, and child nutrition needs with similar office-network and digital-channel architecture.
Regional players
- Riverside County WIC Program: Riverside County WIC is the neighboring Inland Empire WIC program operating the same state-wide California WIC Card, app, and WICHealth.org platforms. It addresses identical eligibility criteria, food packages, and breastfeeding support services for a geographically adjacent population.
Others
- National WIC Association: The National WIC Association is the advocacy and member-association body representing the network of state and local WIC agencies. It is a relevant ecosystem peer for policy positioning, federal funding advocacy, and peer benchmarking rather than direct service delivery.
Broad incumbents
- San Bernardino County Department of Public Health: The parent department that administers the WIC program alongside broader county public health functions including maternal, child, and family health, communicable disease control, and environmental health. It is the administrative umbrella under which WIC operates and is the relevant peer for governance, funding flows, and cross-program referrals.
Emerging players
- Feeding America Riverside | San Bernardino: Feeding America Riverside | San Bernardino operates food bank and pantry services for the same Inland Empire service area, addressing overlapping food insecurity needs. While not a federal nutrition program, it is a relevant peer for participants who also access WIC, and is commonly cross-referred by the WIC program's Family Resources network.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
San Bernardino County Department of Public Health WIC Program social profiles
Digital presenceSan Bernardino County Department of Public Health WIC Program compliance and trust
Trust signalCompliance1 record
San Bernardino County Department of Public Health WIC Program financial estimates
Financial estimateRevenue estimate
Valuation estimate
San Bernardino County Department of Public Health WIC Program leadership team
Management profileNumber of profiles
San Bernardino County Department of Public Health WIC Program funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
San Bernardino County Department of Public Health WIC Program M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about San Bernardino County Department of Public Health WIC Program
What does San Bernardino County Department of Public Health WIC Program do?
The San Bernardino County Department of Public Health WIC Program is a federally-funded nutrition assistance program that provides eligible pregnant women, new mothers, infants, and children under five with nutritious foods, infant formula, breastfeeding support (including breast pump loans), nutrition education, and referrals to community resources. Services are delivered free of charge through 14 office locations across San Bernardino County, supplemented by the California WIC Card, the California WIC App, and online education via WICHealth.org.
Is San Bernardino County Department of Public Health WIC Program a public or private company?
San Bernardino County Department of Public Health WIC Program is a private company. It is classified as state government owned and is currently operating.
When was San Bernardino County Department of Public Health WIC Program founded?
San Bernardino County Department of Public Health WIC Program was founded in 1989. It employs 11 to 50 people.
Where is San Bernardino County Department of Public Health WIC Program based?
San Bernardino County Department of Public Health WIC Program is headquartered in Barstow, United States, in the North America region.
How does San Bernardino County Department of Public Health WIC Program make money?
One revenue line is on record: government Funding.
Who are San Bernardino County Department of Public Health WIC Program's main competitors?
Direct peers on record are California Department of Public Health, WIC Division and Los Angeles County WIC Program. Riverside County WIC Program is listed as a regional player. National WIC Association is listed as an others. San Bernardino County Department of Public Health is listed as a broad incumbent. Feeding America Riverside | San Bernardino is listed as an emerging player.
Does San Bernardino County Department of Public Health WIC Program have an API?
No public API is recorded for San Bernardino County Department of Public Health WIC Program.
What industry is San Bernardino County Department of Public Health WIC Program in?
San Bernardino County Department of Public Health WIC Program's product category is Public Health Nutrition Assistance. Its primary akta.pro industry code is BPAIAKAF, Food & Nutrition Assistance Programs, with a secondary code of BPADAJAC, Maternal, Infant & Young Child Nutrition (MIYCN) Programs. Its NAICS code is 62421 and its SIC code is 8000.