West Island Cancer Wellness Centre / Centre de bien-être pour personnes atteintes de cancer

What West Island Cancer Wellness Centre / Centre de bien-être pour personnes atteintes de cancer does

West Island Cancer Wellness Centre (WICWC) is a registered Canadian charity founded in 2008 and headquartered in Kirkland, Quebec, providing free wellness services to cancer patients and their supporters. The organization operates a structured service model built on its proprietary "7 Pillars of Wellness" framework, delivering counseling, massage therapy, fitness programming, nutritional cooking classes, support groups, reiki, yoga, and meditation. Services are delivered both in-person at the Kirkland Centre and virtually across Canada, materially widening the addressable patient population beyond the immediate West Island of Montreal catchment. Operational tooling includes MINDBODY Online for scheduling, a proprietary WANTÉ wellness assessment instrument, and integration with the OnCourage platform.

Name

West Island Cancer Wellness Centre / Centre de bien-être pour personnes atteintes de cancer

Legal name

West Island Cancer Wellness Centre / Centre de bien-être de l'Ouest-de-l'Île pour les personnes atteintes de cancer

Website

https://wicwc.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

West Island Cancer Wellness Centre is a registered Canadian charity based in Kirkland, Quebec, delivering free wellness services—including counseling, massage, fitness, nutrition, and peer support—to cancer patients and their supporters across Canada, in-person and virtually.

Ownership category

akta.pro rank

Product category

Cancer Wellness Services

NAICS

Other Individual and Family Services (62419), Other Individual and Family Services (624190), Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Cancer wellness services
• Integrative therapy programs
• Nonprofit health support
• Patient support groups
• Wellness counseling services

Headquarters

HQ city

Kirkland (Québec)

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Individual & Corporate Donations: The Centre relies entirely on donations from individuals, corporations, companies, and foundations. It does not receive funding from federal or provincial governments, hospitals, or major cancer societies. Tax receipts are provided quarterly for all donations of $25 or more. Corporate matching programs (e.g., Deakin Realty, Laurentide Controls) multiply individual donations.
2. Fundraising Events: Annual fundraising events including the Golf Tournament, Challenge of the Brave, and Giving Tuesday generate significant donations. The Challenge of the Brave 5th edition raised over $122,000. Giving Tuesday 2024 raised $82,728. The 2016 capital campaign raised $3 million for a new building.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

The West Island Cancer Wellness Centre is a registered Canadian charity that delivers free wellness programs and supportive services to individuals living with cancer (from diagnosis through one year post-treatment) and their supporters. Services are organized around the proprietary 7 Pillars of Wellness framework and include individual counseling, massage therapy, fitness/exercise classes (yoga, tai chi, chair yoga), nutritional cooking classes, peer support groups, and integrative therapies such as reiki, meditation, reflexology, and hypnotherapy. All services are provided at no cost by volunteer professionals, delivered in-person at the Kirkland, Quebec Centre and virtually across Canada.

Product overview

The West Island Cancer Wellness Centre offers a unified suite of free wellness services for individuals living with cancer and their supporters. The core offering is the 7 Pillars of Wellness approach, which integrates Physical, Emotional, Spiritual, Informational, Systemic, Practical, and Social dimensions of care. Services are delivered through in-person programming at the Kirkland (QC) Centre and virtual classes across Canada. The program portfolio includes individual counseling, massage therapy, fitness/exercise classes (yoga, tai chi), nutritional cooking classes, support groups, and integrative therapies (reiki, meditation, reflexology, sound healing). Supporting tools include the WANT© wellness assessment navigation tool and the OnCourage communication tool. All services are provided free of charge through fundraising, serving participants from diagnosis through one year post-treatment.

Differentiator

Problem solved

Functional benefit

Brands

• WANT© (Wellness Assessment Navigation Tool): A wellness assessment navigation tool to help establish cancer wellness needs
• OnCourage

Products and services

• 7 Pillars of Wellness Programs A comprehensive wellness program framework addressing Physical, Emotional, Spiritual, Informational, Systemic, Practical, and Social aspects of well-being for individuals living with cancer and their supporters.
• Individual Counseling One-on-one counseling sessions provided by professional experts who volunteer their expertise to support the emotional and psychological needs of cancer patients and supporters.
• Massage Therapy Therapeutic massage services provided by licensed volunteer massage therapists to help cancer patients manage symptoms and improve quality of life.
• Fitness and Exercise Programs Exercise classes including yoga, tai chi, chair yoga, and fitness instruction tailored for cancer patients at various ability levels, delivered in-person and virtually.
• Nutritional Cooking Classes Nutrition-focused cooking sessions teaching healthy meal preparation for individuals living with cancer.
• Support Groups Peer support groups for cancer patients (including dedicated groups such as metastatic cancer support) and separate groups for caregivers and supporters, providing community and shared experiences.
• Integrative Therapies Complementary therapies including reiki, meditation, reflexology, sound healing, hypnotherapy, and other energy-based healing modalities provided to cancer patients.
• WANT© (Wellness Assessment Navigation Tool) A proprietary wellness assessment navigation tool designed to help individuals quickly establish their cancer wellness needs and create customized wellness plans.
• OnCourage (Communication Tool) A communication tool designed to help individuals and families navigate conversations related to cancer.
• Living Well with Cancer Network A support network and information line providing guidance and resources for individuals and families affected by cancer across Canada.
• Cancer Resources Curated resource lists providing support for people living with cancer and their supporters across all Canadian provinces, including resources for children, teenagers, young adults, educators, and bereaved loved ones.

Quantifiable outcome

• Over 3,000 hours of free wellness programs delivered monthly
• +4 more outcomes

Named customers2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Abbott NutritionminorOthersAbbott Nutrition is listed as a product and service partner, providing nutritional products or services to support the Centre's programs.
• Microsoft (Nonprofit / 365)minorOthersListed as a product and service partner. Microsoft provides technology products (likely Microsoft 365 for Nonprofits) to support the Centre's operations.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cancer Support Community: US-based national network providing free psychosocial support, education, and healthy lifestyle programs to cancer patients. Operates at greater scale and geographic breadth but shares the community-based, free-of-charge wellness support mission for cancer patients and caregivers.
• Canadian Cancer Society: Canada's largest national cancer charity funding research, advocacy, and support services including peer support and information. Larger and more diversified but competes for the same donor and corporate partnership pool in the Canadian cancer support category.
• Livestrong Foundation: US non-profit providing navigation, education, and support services to people affected by cancer. Comparable in providing free cancer-focused wellness resources, though operates at much larger scale and more national scope.

Emerging players

• Look Good Feel Better: Canadian charity dedicated to helping women manage the appearance-related effects of cancer treatment through workshops and resources. Comparable in mission (cancer patient wellness support, free of charge) but narrower scope focused on appearance-related side effects.

Direct peers

• Wellspring Cancer Support: Canadian non-profit network offering free supportive care programs for cancer patients and families across multiple centres in Ontario and Alberta. Closest direct peer: similar non-clinical wellness programming, free-of-charge model, and reliance on donations and volunteers.
• Gilda's Club: Network of community-based clubhouses providing free social, emotional, and informational support to people living with cancer and their families across North America. Closely comparable in free-of-charge, community-led, volunteer-supported cancer wellness programming.
• Hope & Cope: Montreal-based cancer support organization providing peer support, wellness programs, and psychosocial services to cancer patients and families. Same geographic market (Greater Montreal) and overlapping mission of free emotional, practical, and wellness support for cancer patients.
• InspireHealth: Canadian non-profit providing integrative cancer care, including exercise therapy, counselling, nutrition, and mindfulness support at centres in BC and Ontario. Comparable model of free wellness services for cancer patients delivered by professional practitioners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=1VoLrSfC9B0
• Facebookfacebook.com/wicwc
• LinkedInlinkedin.com/company/wicwc
• Instagraminstagram.com/wicwc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Island Cancer Wellness Centre / Centre de bien-être pour personnes atteintes de cancer