Wide Therapy
Wide Therapy is an Israeli digital therapeutics company that uses a patented Video Self-Modeling platform to help neurodiverse children and adults rehearse life skills via personalized self-simulations built from their own photos and environments, serving families, schools, hospitals, and ABA providers.
- Company typePrivate
- Founded-
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Wide Therapy does
Wide Therapy Ltd. is a privately held Israeli digital therapeutics company founded in 2021 and headquartered in Tel Aviv, Israel, that has built a patented platform for neurodiverse children and adults to rehearse life skills through personalized self-simulations. The platform's core technology combines behavioral principles (CBT and ABA) with Video Self-Modeling (VSM): photographs of the individual in their actual environments (homes, classrooms, hospitals, therapy rooms) are composited into practice scenarios, and the user sees themselves successfully completing the desired behavior. Successful completions trigger personalized reward videos the child has selected, creating a gamified, self-directed rehearsal loop designed to transfer skills from the screen into real-life performance. Use cases span toileting, classroom and medical transitions, self-care, community access, vocational tasks, and medical procedure compliance, addressing toddlers through adults across ability levels.
The company operates a dual go-to-market: a product-led self-serve channel where families register directly via the web application (wide-therapy.web.app/register), and an enterprise field sales motion offering personalized demos to ABA providers, therapy centers, schools, hospitals, and residential programs. Revenue is generated through a subscription model, though specific pricing tiers are not publicly disclosed. Documented institutional customers include Shrub Oak International School (a residential autism school), ALYN Children's Hospital for Rehabilitation, and Children's National Hospital (via research collaboration). Wide has research partnerships with the National Institute of Mental Health (NIMH) and Children's National Hospital, and is pursuing HIPAA, ISO 27001, and GDPR compliance to enable institutional sales in regulated markets. The company is privately held, has no disclosed funding rounds, operates with approximately 6 employees, and serves users across Israel, the United States, and the United Kingdom.
Wide Therapy firmographics
Firmographics- Name
- Wide Therapy
- Legal name
- Wide Therapy Ltd.
- Website
- https://widetherapy.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wide Therapy is an Israeli digital therapeutics company that uses a patented Video Self-Modeling platform to help neurodiverse children and adults rehearse life skills via personalized self-simulations built from their own photos and environments, serving families, schools, hospitals, and ABA providers.
- Ownership category
- akta.pro rank
Wide Therapy industry classification
Industry- Product category
- Digital Therapeutics
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industries
- Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills) (EDAFAKAJ), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)
Keywords
Where Wide Therapy is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Wide Therapy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Digital therapeutic platform available via subscription model for families and institutions. Platform accessible on any device with touchscreen and internet connection. Supports independent child practice with parental/specialist oversight.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Wide Therapy product offering
Product offeringCore offering
Wide Therapy is a patented digital platform that helps neurodiverse children and adults master life skills through personalized self-simulations. The platform uses photographs of the individual in their real environments (home, school, hospital, clinical settings) to create practice scenarios, combining Video Self-Modeling (VSM) with behavioral principles (CBT and ABA). It enables independent, self-directed practice of life skills including toileting, classroom transitions, medical procedures, self-care, community access, and vocational tasks on any touchscreen device, with gamified personalized video rewards for successful behavior completion.
Product overview
Wide Therapy is a single, unified patented digital platform for neurodiverse children and adults. The platform creates personalized self-simulations using photographs of the individual in their actual environments (real therapy rooms, classrooms, hospital settings, homes), allowing users to rehearse and practice targeted life skills (toileting, transitions, medical compliance, self-care, community access, vocational tasks) digitally until the skills transfer to real life. The platform is designed for self-directed independent practice across any touchscreen device and setting (home, school, clinical, residential, hospital), with gamified rewards (personalized favorite videos) reinforcing successful behavior completion. It is grounded in Video Self-Modeling (VSM) combined with behavioral principles (CBT, ABA), and complements ABA, OT, PT, speech, and behavioral programming rather than replacing them.
Differentiator
Problem solved
Functional benefit
Products and services
- Wide Therapy Platform A patented digital self-simulation platform that creates personalized practice scenarios for neurodiverse children and adults using photographs of the individual in their real environments. Users rehearse life skills (toileting, transitions, medical compliance, self-care, community access, vocational tasks) digitally until transfer to real life occurs, with gamified personalized video rewards for successful behavior completion. Designed for self-directed independent practice on any touchscreen device across home, school, clinical, residential, and hospital settings.
Quantifiable outcome
- Most learners show meaningful progress within 4 weeks
- +4 more outcomes
Companies that use Wide Therapy
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Wide Therapy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Wide Therapy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- National Institute of Mental Health (NIMH)coreResearch collaboration with NIMH for clinical validation of Wide's evidence-based approach. The partnership supports Wide's positioning as an evidence-informed digital therapeutic platform grounded in learning science, behavioral science, and neuroscience.
- Children's National HospitalcoreResearch collaboration supporting medical procedure readiness and compliance for neurodiverse children. Partnership has demonstrated reduced appointment delays, higher procedure completion rates, and calmer clinical environments.
- Shrub Oak International SchoolflagshipOngoing implementation partnership at residential facility serving students on the autism spectrum with significant co-occurring conditions. Published case study shows 75% reduction in challenging behaviors and breakthrough results with students who failed traditional interventions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Wide Therapy competitors and assessment
Company assessmentDirect peers
- SuperpowerED: SuperpowerED provides social-emotional learning apps for children with autism and learning differences. Both companies deliver digital tools that help neurodiverse children build life and social skills through engaging, personalized experiences.
- Cognoa: Cognoa develops AI-driven digital diagnostics and therapeutics for autism and neurodevelopmental conditions. Both companies target neurodiverse children with FDA-aligned digital therapeutic platforms, making them direct competitors in the autism digital therapeutics category.
- EnvisionIT / Model Me Kids: Model Me Kids produces video modeling materials for teaching social and life skills to children with autism. Both Wide and Model Me Kids leverage video-based modeling principles for neurodiverse skill-building, making them directly comparable.
Emerging players
- BehaVR: BehaVR creates immersive VR-based digital therapeutics for behavioral and mental health conditions. Wide and BehaVR both deliver software-based behavioral interventions, though BehaVR uses VR while Wide uses photo-based self-simulation.
- Prenda (acquired by Onederful): Prenda (now part of Onederful) offers microschool and personalized learning platforms for neurodiverse and traditionally underserved learners. Both companies blend technology with personalized learning approaches for special needs populations.
Broad incumbents
- RethinkFirst: RethinkFirst provides digital training, professional development, and behavioral tools for educators serving students with autism and developmental disabilities. Both companies serve schools and clinical teams with digital tools for neurodiverse learners.
- CentralReach: CentralReach is a leading practice management and clinical software platform for ABA providers. While broader than Wide, CentralReach could expand into digital self-simulation features, making it a potential incumbent competitor.
- Roo (by Vivante Health): Vivante Health offers digital digestive health platforms that include elements of behavioral coaching. Both companies deliver digital health interventions with behavioral science foundations, though Vivante focuses on GI conditions rather than neurodevelopment.
Others
- Goodwill (digital learning initiatives): Goodwill operates vocational rehabilitation and life-skills programs for individuals with disabilities. As an ecosystem participant, Goodwill represents the type of community-based organization that could either adopt or compete with Wide's platform.
- HopSkipDrive (ABA logistics): While not a direct competitor, HopSkipDrive serves the autism and special needs community with ride services for ABA therapy. Listed here as an ecosystem participant in the broader autism services market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wide Therapy social profiles
Digital presenceWide Therapy compliance and trust
Trust signalCompliance3 records
Wide Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wide Therapy leadership team
Management profileNumber of profiles
Wide Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wide Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wide Therapy
What does Wide Therapy do?
Wide Therapy is a patented digital platform that helps neurodiverse children and adults master life skills through personalized self-simulations. The platform uses photographs of the individual in their real environments (home, school, hospital, clinical settings) to create practice scenarios, combining Video Self-Modeling (VSM) with behavioral principles (CBT and ABA). It enables independent, self-directed practice of life skills including toileting, classroom transitions, medical procedures, self-care, community access, and vocational tasks on any touchscreen device, with gamified personalized video rewards for successful behavior completion.
Is Wide Therapy a public or private company?
Wide Therapy is a private company. It is classified as unknown and is currently operating.
When was Wide Therapy founded?
Wide Therapy was founded in -1. It employs 1 to 10 people.
Where is Wide Therapy based?
Wide Therapy is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Wide Therapy make money?
One revenue line is on record: platform Subscription.
Who are Wide Therapy's main competitors?
Direct peers on record are SuperpowerED, Cognoa and EnvisionIT / Model Me Kids. Emerging players are BehaVR and Prenda (acquired by Onederful). Broad incumbents are RethinkFirst, CentralReach and Roo (by Vivante Health). Others are Goodwill (digital learning initiatives) and HopSkipDrive (ABA logistics).
Does Wide Therapy have an API?
No public API is recorded for Wide Therapy.
What industry is Wide Therapy in?
Wide Therapy's product category is Digital Therapeutics. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of EDAFAKAJ, Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills). Its NAICS code is 621420 and its SIC code is 8000.