WISCONSIN FAMILY ACTION INC

What WISCONSIN FAMILY ACTION INC does

Wisconsin Family Action Inc is a Wisconsin-based nonprofit advocacy organization founded in 2006 and headquartered in Madison, WI. The organization operates with a small staff of 8 employees and focuses on promoting conservative family values, including traditional marriage between one man and one woman, pro-life positions, parental rights in education, and religious liberty. Its core service offerings include annual legislative scorecards that rate Wisconsin state legislators on family-values votes, voter guides for elections, an Action Center with grassroots petitions enabling supporters to contact legislators directly, and a Political Action Committee (PAC) for candidate endorsements.

The organization distributes its advocacy content through a multi-channel grassroots marketing stack: a WordPress-based website, email newsletters, affiliated Wisconsin Family Council radio programming, Twitter/X and LinkedIn presence, and direct petition/action alerts targeting Wisconsin residents. Underlying technology is minimal and non-proprietary — standard content management, email, and social media tools rather than a technology platform. The organization is privately operated with no parent company, subsidiaries, or institutional investors identified.

The business model is donation-driven rather than commercial. Revenue is derived from individual contributions, member support, and grassroots fundraising, with no commercial pricing model, paid products, or enterprise contracts. The customer base is a long-tail of Wisconsin conservative voters, religious liberty advocates, and pro-life supporters — individuals who engage via voluntary donations, newsletter sign-ups, petition actions, and electoral participation. Geographic scope is restricted to Wisconsin, with no international or national expansion signals present in the source data.

Name

WISCONSIN FAMILY ACTION INC

Legal name

Wisconsin Family Action

Website

https://wifamilyaction.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wisconsin Family Action Inc is a Madison, WI-based nonprofit advocacy organization that mobilizes conservative voters through legislative scorecards, voter guides, a Political Action Committee, and grassroots petitions defending marriage, life, and religious liberty in Wisconsin.

Ownership category

akta.pro rank

Product category

Policy Advocacy Services

NAICS

Other Social Advocacy Organizations (813319), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industry

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

Keywords

• Policy advocacy services
• Legislative scorecards
• Voter guide distribution
• Grassroots mobilization
• Nonprofit advocacy

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Distribution channels2 records

Marketing channels5 records

Core offering

Wisconsin Family Action is a Wisconsin-based conservative advocacy organization that engages in policy advocacy on issues including marriage, life, religious liberty, and parental rights. The organization produces a published state legislative scorecard rating Wisconsin state legislators, distributes voter guides for state and federal elections, and operates an Action Center with petitions and grassroots mobilization tools that allow supporters to contact legislators directly on bills of interest.

Product overview

Wisconsin Family Action Inc is a nonprofit advocacy organization focused on conservative family values, not a technology product company. It provides advocacy services, legislative scorecards, election resources, and action center/petitions for its members and supporters.

Differentiator

Problem solved

Functional benefit

Products and services

• Wisconsin Legislative Scorecard Annual published legislative scorecard rating Wisconsin state legislators on their votes on family-values issues; used by Wisconsin voters to evaluate their representatives. The 2025-2026 edition is publicly distributed as a PDF.
• Voter Guides Published election resources distributed to Wisconsin voters covering candidate positions and endorsements to help supporters make informed voting decisions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Family Policy Alliance: National network that supports state-level family-policy councils (including affiliates like Wisconsin Family Council), making it a direct infrastructure peer in the same advocacy category.
• Eagle Forum: Conservative family-values advocacy organization with state chapters focused on traditional marriage, life, and parental rights — directly comparable in mission and grassroots operating style.
• Wisconsin Right to Life: Wisconsin-based pro-life advocacy organization operating in the same state and on overlapping life/family issues; competes for similar donors and legislative attention.
• Wisconsin Family Council: Closely affiliated sibling organization in Wisconsin that shares staff infrastructure and operates the Wisconsin Family Council Radio referenced on Wisconsin Family Action's site; both focus on family-values policy advocacy in Wisconsin.

Broad incumbents

• National Right to Life Committee: National umbrella for state pro-life affiliates; shares the pro-life policy posture and voter-education tools that Wisconsin Family Action uses in its scorecard.
• Alliance Defending Freedom: National legal advocacy organization litigating on religious freedom and family-related constitutional issues, frequently aligned with Wisconsin Family Action's religious-liberty priorities.
• American Family Association: National conservative Christian advocacy and media organization promoting traditional family values; comparable in issue positioning and grassroots engagement model.
• Focus on the Family: Large national family-advocacy organization with policy, media, and grassroots arms addressing marriage, parenting, and religious liberty; competes for the same conservative donor base.
• Family Research Council: National conservative Christian advocacy organization promoting family, marriage, and religious liberty — overlaps directly with Wisconsin Family Action's mission at a larger scale.

Regional players

• Americans for Prosperity – Wisconsin: State chapter of a national conservative advocacy network operating in Wisconsin on policy, voter education, and grassroots campaigns — comparable in size and grassroots approach even though issue mix differs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/WIFamilyAction
• LinkedInlinkedin.com/company/wisconsin-family-action-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WISCONSIN FAMILY ACTION INC