Schulterblick die Radfahrschule

What Schulterblick die Radfahrschule does

Schulterblick – Die Radfahrschule is a Vienna-based nonprofit cycling school (Gemeinnütziger Verein, ZVR-Zahl 220091160) delivering practical road-cycling education to children, youth, families, and adults. Founded in 2011 with legal roots tracing to a 1987 Sicherheitsdirektion Wien decree, the organization operates across Vienna and Lower Austria. Its core offering spans individual learning-to-ride courses, parent-child courses, city-traffic cycling courses (including e-bike), bike repair workshops, and week-long holiday bike camps, alongside a substantial school-class portfolio delivered through Wiener Bildungschancen, klimaaktiv mobil, Radeln und Rollern, and Radland NÖ programs, plus customized municipal courses. The underlying methodology emphasizes training in real city traffic (Verkehrsraum) rather than closed practice areas, with a maximum 5-participant-to-2-instructor coaching ratio and state-certified cycling instructors (staatlich zertifizierte Radfahrlehrer:innen), supported by a documented Kinderschutzkonzept (child protection framework).

The business model blends direct-to-consumer course fees (€60 repair workshops, €98 individual city-traffic courses, €136 parent-child sessions, €349 weekly Bikecamps) with publicly funded program delivery. A meaningful share of revenue flows through grants and subsidies from Wiener Gesundheitsförderung (WiG), Fonds Gesundes Österreich, klimaaktiv mobil (BMK), Arbeiterkammer Wien, Bezirksvorsteher (district governments), and Lower Austrian municipalities, where end-user courses are free or subsidized. Distribution combines schulterblick.at direct booking with third-party platforms (Ferien4kids for holiday camps, Mobilitätsagentur Wien's fahrradwien.at, USI Wien's musi.usi.at) and channel partnerships with schools, districts, and universities. Since 2011 the organization has trained 24,000+ course participants across 1,500+ courses with a 12+ person certified-instructor team.

The organization has accumulated 6 industry awards (VCÖ-Mobilitätspreis Wien 1st place 2016, Verkehrssicherheitspreis Aquila 2016, EU Do the Right Mix 2013) and is deeply embedded in Austria's active-mobility public-sector ecosystem through partnerships with the Mobilitätsagentur Wien, Universität Wien Institut für Sportwissenschaften, AK Wien, multiple Bezirksvorsteher, and Lower Austrian municipalities. Founder Robert Fuchs serves as Vereinsobmann; Gaëtan joined the board as Kassier in 2021. Operations remain active with course schedules, events, and blog content running through 2026.

Name

Schulterblick die Radfahrschule

Legal name

Schulterblick – Die Radfahrschule

Website

https://schulterblick.at

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Schulterblick – Die Radfahrschule is a Vienna-based nonprofit cycling school that delivers practical road-traffic cycling courses, repair workshops, and holiday bike camps to children, families, adults, and school classes across Vienna and Lower Austria, funded through course fees and public-sector grants.

Ownership category

akta.pro rank

Product category

Cycling Education and Mobility Training

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

akta.pro secondary industries

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Cycling education
• Bicycle training courses
• Mobility workshops
• Road safety instruction
• Active mobility programs

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Course fees (individual and group): Revenue from fee-based cycling courses, repair workshops, and holiday camps for individuals and families. Pricing varies by course format: individual city traffic courses (€98/person), parent-child courses (€136 for 2 adults + 1 child), group courses (price on request), repair workshops (€60), and holiday camps (€349/week).
2. School class programs (fee-for-service and publicly funded): Radfahrkurse für Schulklassen delivered to Vienna and Lower Austria schools. Programs are funded through initiatives like klimaaktiv mobil, Wiener Bildungschancen, Radeln&Rollern (WiG), and Radland NÖ. Course delivery is commissioned by schools, districts, or municipalities.
3. Publicly funded programs (grants and subsidies): Several programs offered free to participants as costs are covered by external funders: Bezirksvorsteher and municipality-sponsored parent-child courses; 'Radeln und Rollern' project funded by Wiener Gesundheitsförderung (WiG) and Fonds Gesundes Österreich; EU funding (€7,000 in 2013 from Do the Right Mix campaign).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Schulterblick – Die Radfahrschule is a Viennese cycling school that delivers in-person cycling education courses and mobility workshops for children, youth, families, and adults. The portfolio covers learning to ride a bike, parent-child courses, city traffic and E-Bike courses, school-route training, bike repair workshops, holiday bike camps, scooter workshops, and school class programs aligned with public mobility initiatives. Courses are delivered in small groups (max 5 participants with 2 certified cycling instructors) and use real city traffic environments for practical training.

Product overview

Schulterblick - Die Radfahrschule is a Viennese cycling school offering a comprehensive portfolio of in-person cycling education courses and programs. The core offering consists of individual and group cycling courses for children, teenagers, and adults covering learning to ride, city traffic cycling, school route training, and bike repair workshops. The company delivers courses through multiple channels: public courses for individuals and families, school programs aligned with Viennese and Lower Austrian educational initiatives (Wiener Bildungschancen, klimaaktiv mobil, Radeln&Rollern, Radland NÖ), university sports (USI Wien), holiday bike camps (Ferien4kids), and customized programs for districts, municipalities, and companies. Additional offerings include roller (scooter) workshops and mobility workshops for school classes. The company operates as a non-profit association (Gemeinnütziger Verein) founded in 1987.

Differentiator

Problem solved

Functional benefit

Products and services

• Radfahren lernen (Learn to Ride) Individual cycling course for children, teenagers, and adults who want to learn to ride a bike, building skills step-by-step to become independent cyclists.
• Eltern-Kind Radfahrkurs (Parent-Child Cycling Course) Parent-child cycling course where families learn together to ride safely in city traffic, with up to two families per session; regularly subsidized by districts or municipalities.
• Radfahren im Stadtverkehr (City Traffic Cycling) 60-minute individual course for teenagers and adults who can already ride but want to feel more confident navigating dense city traffic, including E-Bike options; €98 per person.
• Mit dem Rad in die Schule (School Route Accompaniment) Customized course where parents and children practice the actual school route together with an instructor to enable independent cycling to school.
• Radfahrkurse für Gruppen (Group Cycling Courses) Group cycling courses for children, teenagers, young adults, and beginners focusing on traffic behavior, communication, and cooperative skills in small groups of 5+ participants; price on request.
• Radreparatur-Workshop (Bike Repair Workshop) Two-hour self-service bike repair workshop teaching basic maintenance skills like tire changing, puncture repair, brake adjustment, and ergonomic bike setup without needing a workshop; €60 per participant.
• Bikecamps in Wien (Holiday Bike Camps) Holiday bike camps for children aged 7-13 offering a varied week-long program combining riding techniques, city traffic practice, and outdoor excursions; €349 per child per week, listed via Ferien4kids platform.
• Roller-Workshop (Scooter Workshop) Scooter workshops for school classes (grades 2-4) teaching children to safely navigate city streets on kick scooters, with practice in traffic environments near schools.
• Mobilitäts-Workshop (Mobility Workshop) Mobility workshop for school classes (4th-6th grade) focusing on understanding and practicing active mobility behaviors and traffic awareness.
• Radfahrkurse für Schulklassen Wien (School Cycling Courses - Vienna) Cycling courses for school classes aligned with Viennese programs including Wiener Bildungschancen, klimaaktiv mobil, and Radeln&Rollern, preparing students for cycling exams.
• Radfahrkurse für Schulklassen Niederösterreich (School Cycling Courses - Lower Austria) Cycling courses for school classes in Lower Austria (5th-6th grade) under the Radland NÖ program, with courses available in Mödling, Wolkersdorf, Purkersdorf, St. Pölten, Tulln, and Wiener Neustadt.
• USI Radfahrkurse (University Cycling Courses) Cycling courses offered through the University Sports Institute (USI) Wien for students and academics, focusing on relaxed everyday cycling in Vienna's city traffic.
• Maßgeschneiderte Kurse für Bezirke, Gemeinden, Vereine & Unternehmen Customized cycling courses, workshops, and programs tailored for specific districts, municipalities, associations, and companies, including Bezirksworkshops and family workshops.

Quantifiable outcome

• 24,000+ Kursteilnehmer:innen trained since 2011
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, minor and moderate.

• Wiener Gesundheitsförderung – WiGcoreStrategic or Co-development PartnerCooperation partner for 'Radeln und Rollern' project since 2020 (pilot). WiG funds and promotes cycling and scooting courses for school children in 5 Vienna districts (5/10/12/15/22). Schulterblick delivers roller courses (2 hours) and cycling courses (4 hours) for grades 3-6. External evaluation by Institut für Sportwissenschaften der Universität Wien. Funded by Fonds Gesundes Österreich.
• RadlandminorGTM or Marketing PartnerAustrian national cycling promotion initiative. Listed as partner on Schulterblick website.
• Fahrrad Wien / Mobilitätsagentur WiencoreChannel Partner/ Reseller/ DistributorCity of Vienna Mobility Agency runs fahrradwien.at platform listing and booking public cycling courses. Schulterblick delivers courses at Naschmarkt (400 m² practice area) and Verkehrsgarten Elisenstraße.
• Arbeiterkammer Wien (AK Wien)moderateGTM or Marketing PartnerAK Wien promotes and subsidizes cycling courses and repair workshops through 'Summer in the City' program. Gutscheine for Schulterblick courses distributed to AK members. Repair workshops offered at 10 locations across Vienna as free community events.
• klimaaktiv mobil (BMK – Bundesministerium für Klimaschutz)moderateGTM or Marketing Partnerklimaaktiv mobil is the Austrian Climate Protection Ministry's active mobility program. Schulterblick delivers Radfahrkurse für Schulklassen funded through klimaaktiv mobil for schools in Vienna and Lower Austria.
• VSF – Verkehrssicherheitsfonds ÖsterreichminorGTM or Marketing PartnerAustrian Road Safety Fund under BMK. Listed as partner on Schulterblick website.
• Wiener Bezirksvorsteher (district governments)moderateGTM or Marketing PartnerMultiple Vienna district governments (Hernals, Währing, Alsergrund, and others) co-finance and promote parent-child cycling courses for their residents. Bezirksvorsteher participate in course sessions. Creates subsidized access for families in specific districts.
• Universität Wien – Institut für SportwissenschaftencoreStrategic or Co-development PartnerInstitute for Sports Science at University of Vienna conducts external evaluation of the 'Radeln und Rollern' project, providing evidence-based assessment of outcomes.
• Wiener StadtwerkeminorGTM or Marketing PartnerListed as partner on Schulterblick website.
• BMBWF – Bundesministerium für Bildung, Wissenschaft und ForschungminorGTM or Marketing PartnerFederal Ministry for Education, Science and Research. Listed as partner on Schulterblick website.
• Melon HelmetsminorGTM or Marketing PartnerListed as partner on Schulterblick website – helmet provider.
• Lower Austria municipalities (Gemeinden in NÖ)moderateGTM or Marketing PartnerMunicipalities in Lower Austria (Perchtoldsdorf, Mödling, Wolkersdorf, St. Pölten, Tulln, Wr. Neustadt, Purkersdorf) co-finance parent-child cycling courses and/or host school cycling courses and Bikecamps. Courses for residents often free or subsidized.
• Ferien4kidsmoderateChannel Partner/ Reseller/ DistributorPlatform listing Bikecamps (Feriencamps Wien) across Vienna and Lower Austria locations. Parents book and pay through ferien4kids.at for week-long cycling camps at €349.
• USI Wien – UniversitätssportinstitutmoderateChannel Partner/ Reseller/ DistributorUniversity Sports Institute of Vienna offers 'Entspanntes Alltagsradfahren' cycling course for students and academics since 2025. Schulterblick delivers the course. Bookings via USI platform (musi.usi.at).

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Bike2Work: Corporate commuter-cycling program with a cycling-skills component for employees. Comparable on the adult commuter training segment Schulterblick is expanding into via USI Wien, though focused on corporate channel rather than schools/families.

Broad incumbents

• Cycling UK (formerly CTC): UK cycling membership organization providing cycle training, instructor certification, and commuter skills courses. Comparable on adult commuter training and instructor-credentialing dimensions, though broader in mission than Schulterblick.
• ADFC (Allgemeiner Deutscher Fahrrad-Club): Germany's largest cycling advocacy and education association offering cycling courses for children and adults. Comparable in methodology and target audience, but with national scope and a much broader cycling-policy mission than Schulterblick's focused school operations.
• Kuratorium für Verkehrssicherheit (KfV): Austria's main road-safety research and education organization that runs youth cycling courses and licenses programs. Direct overlap on cycling education outcomes, though KfV operates at national scale and across broader traffic-safety topics rather than as a single-school operator.
• Verkehrswacht Österreich: Austrian road-safety umbrella organization offering youth cycling and traffic education programs nationwide. Comparable as a provider of cycling/traffic instruction to schools and families, but operates as a broad traffic-safety body rather than a dedicated cycling school.

Others

• Mobilitätsagentur Wien: City of Vienna agency that runs fahrradwien.at and lists/operates public cycling courses. Acts both as a channel partner and a competitor — it subsidizes courses for Schulterblick and also runs adjacent public-course offerings in the same market.

Direct peers

• Bikeability Trust: UK charity delivering the national standards-based Bikeability cycle training program to school children. Closest comparable in model — instructor-led, curriculum-based cycling instruction for school cohorts funded through government partnerships — though operating at national scale in the UK.
• Easy Pedal (UK): UK-based small cycling school offering 1:1 and small-group lessons for adults learning to ride or build city-traffic confidence. Directly comparable small-operator format and learner segment, though UK-only and adult-focused.
• Radfahrschule Berlin: Small Berlin-based cycling school offering individual and group courses for children and adults navigating city traffic. Closely comparable operating model and customer base, though serves the German capital rather than Vienna.

Regional players

• Fahrradkurse für Schulen – Verkehrswacht Berlin: Berlin road-safety organization's school cycling-course program. Comparable in delivering in-school practical cycling instruction, but regionally limited to Berlin and embedded in a larger safety organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schulterblick-die-radfahrschule

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schulterblick die Radfahrschule