What Breikers does

Breikers is a Dutch non-profit foundation (stichting zonder winstoogmerk), founded in 2015 and headquartered in Amsterdam, that provides free, independent mobility advisory services to large employers in the Netherlands. The organization serves a network of approximately 450 large employers (100+ employees) covering roughly 300,000 employees across North Holland, Flevoland, and Zuid-Holland, with a secondary service line targeting business park managers seeking coordinated multi-tenant mobility solutions. Breikers helps employers address commuting congestion, CO2 emissions from work-related travel, variable travel costs, employee vitality, and compliance with Dutch mobility legislation including the WPM reporting obligation and CSRD sustainability frameworks.

The organization's core product offering consists of free assessment tools (Mobiliteitsanalyse, Mobiliteitsindex, Mobiliteitsscan Bedrijventerrein, Fietsscan, Fietstest), practical adoption initiatives (E-bike Probeeractie), advisory services for fiscal bike schemes (Fietsplan, Leasefietsregeling), and the ReisWijs behavioral-incentive app. Underlying technology combines proprietary data analytics (analysis of 2,750 work locations and 2 billion kilometers of annual travel data), a behavioral science methodology for sustained travel behavior change, and a cluster approach for mobilizing multiple companies on business parks simultaneously. Breikers also runs knowledge events, webinars, and the College Tour seminar series (250+ participants annually) for employer education and network expansion.

Breikers' business model is publicly funded rather than commercially monetized. All services to employers are provided free of charge, with operations financed through public-private partnerships between regional authorities (Amsterdam Bereikbaar, Zuid-Holland Bereikbaar) and national government programs. Go-to-market is sales-led via direct outreach by regionally assigned mobility advisors and word-of-mouth within the employer network. A material structural event is scheduled for August 1, 2026, when the Breikers werkgeversaanpak (employer approach) program will be transferred to Samen Bouwen aan Bereikbaarheid (SBaB), the joint program of national and regional government, integrating the advisory approach more tightly with regional infrastructure and accessibility decisions.

Name

Breikers

Legal name

Breikers

Website

https://wijzijnbreikers.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Breikers is a Dutch non-profit foundation providing free, independent mobility advisory to over 450 large employers in North Holland, Flevoland, and Zuid-Holland, using proprietary assessment tools and behavioral science methodologies to reduce commuting emissions, costs, and traffic congestion.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam, Noord-Holland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Funding / Government Grants: As a non-profit foundation (stichting zonder winstoogmerk), Breikers is funded through public-private partnerships between regional governments and national government programs. The organization's services are provided free of charge to participating employers. Funding is anchored in regional accessibility programs, with the werkgeversaanpak transitioning to Samen Bouwen aan Bereikbaarheid (SBaB) as of August 2026, a joint program of national and regional government.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Breikers provides free, independent advisory services to large employers (100+ employees) in the Netherlands on sustainable employee mobility. Its offering includes one-on-one mobility advisory trajectories, free assessment tools (Mobiliteitsanalyse, Mobiliteitsindex, Fietsscan, Fietstest), practical initiatives (E-bike Probeeractie), fiscal advisory on bike and lease-bike schemes, the ReisWijs sustainable travel rewards app, and a structured program of knowledge events including the Breikers College Tour.

Product overview

Breikers is a consultancy organization (stichting zonder winstoogmerk) that provides advisory services, tools, and support for employers to improve sustainable mobility. Their offering consists of free assessment tools (Mobiliteitsanalyse, Mobiliteitsindex, Mobiliteitsscan Bedrijventerrein, Fietsscan, Fietstest), practical initiatives (E-bike Probeeractie), advisory services for fiscal bike schemes (Fietsplan, Leasefietsregeling), whitepapers on mobility topics, and thematic guidance covering fiscality, fleet electrification, traffic management, public transport, shared mobility, CO2 reduction, cycling, and behavioral change. They organize events (College Tour, knowledge sessions) and provide individual advisory trajectories for employers in North Holland and Flevoland.

Differentiator

Problem solved

Functional benefit

Brands

• ReisWijs: A travel rewards app where employees earn points and coins for sustainable travel choices such as cycling, taking the train, or working from home. Coins can be exchanged for gift vouchers in the shop.

Products and services

• Mobiliteitsanalyse (Free Mobility Analysis) Free tool that helps organizations analyze employee travel behavior, identifying mobility patterns, bottlenecks, and improvement opportunities. Can be used as preparation for WPM reporting obligations.
• Mobiliteitsindex Benchmarking tool that allows organizations to compare their mobility performance against other employers in the region, scoring on sustainable mobility criteria including shared transport usage.
• Mobiliteitsscan Bedrijventerrein Scan tool for business parks that provides insight into employee travel patterns and potential for shared mobility solutions across multiple tenant organizations.
• E-bike Probeeractie Low-threshold initiative allowing employees to trial e-bikes for commuting, offering a practical solution to avoid traffic congestion while promoting sustainability and accessibility.
• Fietstest Testing tool enabling employees to test bicycles as a commuting alternative.
• Fietsscan Assessment tool for evaluating cycling infrastructure and opportunities for bicycle commuting.
• ReisWijs Travel rewards app where employees earn points and coins for sustainable travel choices such as cycling, taking the train, or working from home. Coins can be exchanged for gift vouchers in the shop.
• Fietsplan (Bike Plan) Advisory Advisory support for fiscal advantageous bike plans within the WKR (Work Costs Scheme) to help employers stimulate cycling among employees.
• Leasefietsregeling (Lease Bike Scheme) Advisory Advisory support for implementation of lease bike arrangements, where bikes are 25% to 80% cheaper for employees than private purchase.
• Individual Mobility Advisory Trajectories Free one-on-one advisory sessions where Breikers mobility advisors engage employers to develop customized mobility plans covering fiscal optimization, fleet electrification, behavioral change, and WPM compliance. Advisors are regionally assigned (North Holland, Zuid-Holland, logistics).
• Breikers College Tour Interactive seminar series on specialized mobility topics (behavioral change, fleet electrification, mobility taxation, CSRD) delivered by expert guest speakers. Over 250 participants attended in the past year.
• WPM Reporting Advisory Advisory service supporting employers with 100+ employees in meeting the Dutch Werkgebonden Personenmobiliteit (WPM) reporting obligation that took effect July 1, 2024, including data registration and submission to the Netherlands Enterprise Agency (RVO).

Quantifiable outcome

• 24,000 peak-hour trips avoided per day across the Breikers network (accumulated over 10 years)
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Samen Bouwen aan Bereikbaarheid (SBaB)coreStrategic or Co-development Partner · 1 August 2026As of August 1, 2026, the Breikers werkgeversaanpak (employer approach) program is being transferred to Samen Bouwen aan Bereikbaarheid (SBaB), the joint program of national government and regional authorities. SBaB helps organizations make smart choices in sustainable mobility and accessibility that work for employees and the surrounding area. The strategic rationale is that governments wish to bring the approach closer to regional decisions on infrastructure, hindrance, and area development. The approach itself remains focused on what is feasible within each employer organization, building on the existing foundation.
• Zuid-Holland BereikbaarcoreStrategic or Co-development PartnerZuid-Holland Bereikbaar co-organizes employer events, mobility actions, and campaigns with Breikers in the Zuid-Holland region. They collaborate on the Ondernemersbijeenkomst Rijnland (entrepreneur meeting), the A44 infrastructure work communication campaign, the 'En door' shared bike campaign, the ReisWijs app promotion, and NS subscription offers. The partnership extends Breikers' reach into Zuid-Holland beyond its core North Holland/Flevoland territory.
• VNO-NCW RijnlandminorStrategic or Co-development PartnerVNO-NCW Rijnland, the regional employers' association, participates in panel discussions and knowledge events organized by Breikers and Zuid-Holland Bereikbaar. Joke Brouwer of VNO-NCW Rijnland contributes employer perspective on regional accessibility and can support employers in related conversations.
• Amsterdam BereikbaarcoreStrategic or Co-development PartnerBreikers is embedded within the Amsterdam Bereikbaar partnership, a collaboration of infrastructure partners that coordinates planning to minimize disruption from major road and rail works in the Amsterdam region. Breikers provides free mobility advice to employers affected by these works.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Amsterdam Bereikbaar: Partnership coordinating infrastructure planning and employer mobility communications in the Amsterdam region; Breikers is embedded in this network. Same regional non-profit advisor model for employer mobility, hindrance reduction, and accessibility.
• Zuid-Holland Bereikbaar: Public-regional mobility network for employers in Zuid-Holland, co-organizing events, mobility actions, and infrastructure campaigns with Breikers. Operates the same non-profit, government-backed advisory model targeting large employers in a specific Dutch region.
• Utrecht Bereikbaar: Regional employer mobility network in Utrecht province following the same 'Bereikbaar' formula as Breikers: public-private funded non-profit advisory for large employers on accessibility, CO2 reduction, and behavioral change.
• Brainport Bereikbaar: Regional employer mobility network in the Brainport Eindhoven high-tech region. Comparable Dutch non-profit model targeting large employers on smart and sustainable mobility, with a similar event-, tool-, and employer-advisory structure.

Broad incumbents

• ANWB: Largest Dutch mobility organization serving consumers and businesses with travel information, roadside assistance, and mobility services. Overlaps with Breikers on the employer-advisory and sustainable mobility content side, but at vastly broader scale.
• Nederlandse Spoorwegen (NS): National Dutch rail operator with a B2B unit (NS Zakelijk) that sells commuter and travel products to large employers and engages in joint campaigns with Breikers. Comparable employer-mobility and accessibility orientation, but as a commercial incumbent.
• Samen Bouwen aan Bereikbaarheid (SBaB): National-regional government program taking over Breikers' employer approach from August 2026. Operates at a broader national scale as the umbrella for employer mobility advisory across Dutch regions, directly comparable in mission and audience.

Emerging players

• Climate Neutral Group: Dutch sustainability consultancy helping organizations measure, reduce, and certify CO2 emissions. Comparable to Breikers on the corporate mobility-CO2 advisory side, but works commercially across multiple sectors and reporting frameworks.

Others

• Fietsersbond: Dutch cycling advocacy organization promoting bicycle use and infrastructure. Comparable to Breikers' cycling, commuting, and vitality themes, but operates as a consumer membership organization rather than an employer advisory platform.
• Decisio: Dutch independent research and consulting firm specializing in transport, mobility, and accessibility economics. Comparable on the mobility policy and employer-commuting analysis side, but as a paid research/consulting vendor rather than a free employer network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@breikers6422
• LinkedInlinkedin.com/company/breikers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breikers