GROENN Groene Evenementen Noord-Nederland

Name

GROENN Groene Evenementen Noord-Nederland

Legal name

GROENN

Website

https://wijzijngroenn.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Sustainability Services

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industry

Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification) (THAAANAA)

Keywords

• Event sustainability services
• Festival sustainability consulting
• Green events platform
• Sustainability knowledge base
• Event greening programs

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Municipal funding: GROENN is supported by Gemeente Groningen and Ondernemersfonds Groningen. The organization provides free services to festival organizers including workshops, mentor programs, and innovation budgets. No revenue is generated from participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

GROENN is a non-profit platform organization that provides free sustainability support to festival and event organizers in Northern Netherlands. Its core offerings include an online knowledge database (Kennisbank) covering eight sustainability themes, free workshops, a structured mentor program (De GROENNE Route), innovation subsidies of €1,500 per festival, and event activations such as sustainability tours and the GROENN LATE NNIGHT talk show. All services are offered free of charge to festival organizers, funded by the municipality of Groningen and Ondernemersfonds Groningen.

Product overview

GROENN is a sustainability platform for events in Northern Netherlands, offering a knowledge database (Kennisbank) with eight thematic areas (Energy, Food & Beverage, Materials & Resources, Environment & Society, Sanitation & Water, Strategy & Policy, Accessibility & Inclusion, Transport & Logistics), complemented by free workshops, the GROENNE Route mentor program, innovation subsidies (Innovatiebudget), and event activations like GROENN LATE NNIGHT talkshows and sustainability tours. The platform connects festival organizers with sustainable suppliers, expertise, and funding opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• GROENN Kennisbank (Knowledge Bank) A comprehensive online database providing information, tools, tips, and supplier listings organized across eight sustainability themes for festival and event organizers in Northern Netherlands.
• Workshops Programma Free workshops organized regularly covering various sustainability themes including energy, food & beverage, materials & waste, transport & logistics, accessibility & inclusion, and sanitation & water for festival organizers.
• De GROENNE Route (Mentor Program) A structured mentorship program supporting festivals in achieving their sustainability and inclusivity goals through expert guidance, practical knowledge, and personal advisory sessions.
• Innovatiebudget (Innovation Budget) One-time innovation subsidies provided in collaboration with Gemeente Groningen to help festivals make sustainable choices by offsetting the higher costs of eco-friendly solutions.
• GROENN LATE NNIGHT A climate-positive talk show format recorded during Noorderzon Festival, featuring discussions on sustainability topics including water & sanitation, energy, materials & waste, transport, food & drink, environment & society, and strategy & policy.
• Duurzaamheidsrondleidingen (Sustainability Tours) Guided tours behind the scenes of partner festivals (ESNS, Paradigm) showcasing sustainability initiatives and practices.
• Inspiratiebijeenkomsten (Inspiration Sessions) Interactive sessions organized during ESNS focusing on decision-making and citizen participation in sustainability transitions, in collaboration with Rudolf Agricola School.

Quantifiable outcome

• 25 festival organizers attended first GROENN meeting in September 2023
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Oerol FestivalminorGTM or Marketing Partner · 1 November 2025Oerol Festival participates in GROENN workshops and shares expertise on accessibility and inclusiveness. Miska Aksular from Oerol spoke at GROENN's workshop on making events accessible.
• Rudolf Agricola School (RAS)minorStrategic or Co-development Partner · 1 December 2024GROENN collaborated with RAS for an interactive session at ESNS 2025 on decision-making and citizen participation, part of the Energy, Tech & Tunes program.
• BE FUTUREminorGTM or Marketing Partner · 1 October 2024BE FUTURE collaborated with GROENN on the Transport & Logistics workshop held October 15, 2024 in Leeuwarden, in partnership with Merk Fryslân.
• Merk FryslânminorGTM or Marketing Partner · 1 October 2024Merk Fryslân partnered with GROENN and BE FUTURE for the Transport & Logistics workshop, bridging the festival and business events industries.
• Circulair GroningenminorStrategic or Co-development Partner · 1 March 2024GROENN officially joined Circulair Groningen in March 2024, a network of organizations working on circular economy initiatives in the Groningen region.
• NoorderzoncoreStrategic or Co-development Partner · 1 January 2023Noorderzon is one of four founding organizations of GROENN. Major arts festival in Groningen. Contributes to GROENN by sharing sustainability knowledge, hosting workshops and events (e.g., GROENN LATE NNIGHT talk show at Noorderzon Festival 2024), and providing access to their sustainability practices.
• ParadigmcoreStrategic or Co-development Partner · 1 January 2023Paradigm is one of four founding organizations of GROENN. Sustainability-forward festival organization. Hosts sustainability tours of their festival, shares best practices on vegetarian crew catering, hard cup systems, and other green initiatives.
• Bevrijdingsfestival GroningencoreStrategic or Co-development Partner · 1 January 2023Bevrijdingsfestival Groningen is one of four founding organizations of GROENN. Annual liberation day festival in Groningen. Contributes to sustainability initiatives and hosts GROENN activities.
• ESNS (Eurosonic Noorderslag)coreStrategic or Co-development Partner · 1 January 2023ESNS is one of four founding organizations of GROENN. Major music showcase festival and industry event. Hosts GROENN sustainability tours, provides office space for workshops, and shares expertise on sustainability and accessibility from their 20+ years of experience.
• Gemeente GroningencoreOthers · 1 January 2023Municipality of Groningen provides financial and institutional support to GROENN. Provides funding through Ondernemersfonds Groningen and administers subsidy programs for sustainable events (innovatiebudget). GROENN's office is located in Groningen.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Oerol Festival: Major Dutch site-specific performing arts festival on Terschelling that participates in GROENN workshops and shares accessibility/inclusivity expertise. Comparable as a Dutch festival actively investing in sustainability practices that GROENN helps codify and disseminate.
• Gemeente Groningen: Municipality of Groningen and primary public funder of GROENN. Comparable as a regional sustainability-facilitating institution, though operating as a government body rather than an event-specific platform; provides institutional context for GROENN's grant-dependent model.

Direct peers

• Green Events Nederland: Dutch national organization that developed the Duurzaamheidsladder Evenementen (sustainability ladder for events), directly comparable to GROENN's mission of greening Dutch events. GROENN is an active partner that promotes the Duurzaamheidsladder in its Kennisbank.
• A Greener Future: North American event sustainability certification and consultancy that runs sustainability assessments for festivals and live events. Comparable to GROENN in offering standards-aligned support, training, and on-the-ground sustainability guidance to event organizers.
• Circulair Groningen: Regional network of organizations working on circular economy in the Groningen region; GROENN joined this network in March 2024. Comparable regional convener with overlapping stakeholder base, sharing the goal of driving circular/sustainable practice among Northern Netherlands organizations.
• Powerful Thinking: UK music-industry sustainability initiative focused on reducing environmental impacts of live events and festivals. Highly comparable to GROENN's focus on greening Northern Netherlands festivals, including knowledge sharing, supplier directories, and practical toolkits.
• BE FUTURE: Dutch platform focused on sustainable business events, partnered with GROENN for the Transport & Logistics workshop in October 2024. Comparable mission of supporting event organizers with sustainability know-how, though oriented toward corporate/business events rather than festivals.
• Julie's Bicycle: UK-based charity supporting sustainability across arts and culture, with research, tools, training and convening for festivals and venues. Closely comparable in mission, operating model (nonprofit, knowledge platform, training programs) and stakeholder community to GROENN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/groenn-groene-evenementen-noord-nederland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GROENN Groene Evenementen Noord-Nederland