Julie's Bicycle
Julie's Bicycle is an international UK-registered non-profit that helps 2,000+ cultural organisations globally measure, reduce and communicate their environmental impact through free carbon-tracking tools, training programmes, policy advocacy and campaigns.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Julie's Bicycle does
Julie's Bicycle is an international non-profit organisation, registered as a charity in England and Wales (charity number 1153441) and structured as a company limited by guarantee, that operates at the intersection of the cultural and creative sectors and climate action. It supports more than 2,000 cultural organisations globally — including theatres, music venues, museums, galleries and other creative spaces — through a portfolio of programmes, tools, training and policy advocacy aimed at enabling the creative community to measure, reduce and communicate its environmental impact.
The organisation's core product is the Creative Climate Tools platform, a free, accessible set of digital tools that helps cultural organisations track and reduce their environmental footprint across energy, travel and materials, and through which 1.3 million CO2e reductions have been tracked. This sits within a broader service portfolio that includes the Creative Climate Programmes (e.g., Adaptive Futures, Creative Climate Accelerator), Creative Climate People initiatives for individual creatives, Creative Climate Policy work, a Resource Hub of reports, guides and podcasts, an e-learning platform, the Creative Climate Partnerships programme, and campaign work such as Cool Off in Culture. Underlying technology is centred on the carbon-tracking platform and accompanying content/training infrastructure, with no disclosed APIs, AI/ML capabilities or proprietary models.
JB operates as a grant-funded non-profit rather than a commercial business. Its core tools, resources and training are offered free of charge to cultural organisations and individuals. The primary revenue stream is grant funding and donations from institutional supporters — most prominently Arts Council England, for whom JB publishes the annual NPO Environmental Report and delivers in-person and online workshops — alongside content partnerships (e.g., the World Cities Culture Report 2025 with the World Cities Culture Forum). Go-to-market is community-led and event-driven, relying on partnerships, training programmes, events such as London Climate Action Week, and self-serve digital channels rather than direct sales. Customer segments span cultural organisations (primary), individual creatives and 'Creative Climate People' (primary), and policy makers and cultural funding agencies (secondary).
Julie's Bicycle firmographics
Firmographics- Name
- Julie's Bicycle
- Legal name
- Julie's Bicycle
- Website
- https://juliesbicycle.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Julie's Bicycle is an international UK-registered non-profit that helps 2,000+ cultural organisations globally measure, reduce and communicate their environmental impact through free carbon-tracking tools, training programmes, policy advocacy and campaigns.
- Ownership category
- akta.pro rank
Julie's Bicycle industry classification
Industry- Product category
- Sustainability Consulting Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Environmental Consulting Services (541620)
- akta.pro primary industry
- Climate Change Mitigation & Adaptation (BPAGAGAF)
- akta.pro secondary industry
- Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)
Keywords
Where Julie's Bicycle is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Julie's Bicycle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Grant Funding and Donations: As a registered charity (number 1153441) and non-profit organisation, JB operates primarily through grant funding, institutional support, and charitable donations rather than commercial revenue generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier - Creative Climate Tools |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Julie's Bicycle product offering
Product offeringCore offering
Julie's Bicycle is an international non-profit that supports cultural and creative organisations and individuals to act on climate change. It delivers the Creative Climate Tools platform for carbon impact tracking, alongside sustainability programmes, training, e-learning, accelerator and adaptive futures cohorts, and policy and campaigning work that connects the cultural sector with climate action.
Product overview
Julie's Bicycle offers a unified suite of tools, programmes, and services designed to help the creative sector understand, track, and reduce its environmental impact. At the core is the Creative Climate Tools platform, which provides free carbon tracking capabilities for cultural organisations. This is supported by Creative Climate Programmes, People, and Policy initiatives that drive systemic change from practice to policy. Additional services include Training & Events, E-learning, and a Resource Hub featuring reports, guides, and podcasts. The organisation also delivers specialised programmes like Adaptive Futures and Creative Climate Accelerator, alongside partnership and campaign offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Climate Tools
Quantifiable outcome
- 1.3 million CO2e reductions tracked using JB's Creative Climate Tools
- +1 more outcomes
Companies that use Julie's Bicycle
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Julie's Bicycle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Julie's Bicycle partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Arts Council EnglandcoreArts Council England (ACE) is a key partner for JB's Adaptive Futures and Creative Climate Accelerator programmes. JB delivers in-person and online workshops across England (Bradford and other locations) on behalf of ACE, exploring how creativity can support place-based climate adaptation. JB also publishes the ACE Environmental Annual Report tracking NPO environmental data.
- World Cities Culture ForumcoreJB served as content partner for the World Cities Culture Report 2025, the most comprehensive global dataset on culture in cities. This collaboration positions JB as a thought leader at the intersection of culture and urban policy globally.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Julie's Bicycle competitors and assessment
Company assessmentRegional players
- Julie Bailey / Bow Arts (cultural-environmental sustainability initiatives): Bow Arts is a London-based cultural organisation running environmental sustainability programmes for artists and creative tenants; an adjacent UK cultural-sector player operating in overlapping territory with JB. (Included as an identifiable adjacent cultural-sector sustainability operator.)
Direct peers
- A Greener Festival / A Greener Future: Certification and consultancy for festivals, venues, and live events on environmental sustainability. Highly comparable niche within the cultural sector, sharing JB's mission of reducing creative-industry emissions through standards, training, and reporting.
- Culture Declares Emergency: UK-based movement enabling cultural organisations to declare a climate and ecological emergency. Closest direct peer — same vertical (UK cultural sector), same mission (mobilising arts/culture on climate), overlapping tools, declarations, and convening of the same audience that JB serves.
- Green Arts Network: Community of practice for environmental sustainability across the UK arts and culture sector. Directly comparable mission (supporting cultural organisations to act on climate), regional (UK/Scotland) focus, and community/peer-learning delivery model that mirrors JB's role.
- The Carbon Literacy Project: UK charity delivering carbon literacy training and certification to organisations, schools, and communities. Directly comparable in model — non-profit, training-led, free/low-cost tools, grant-funded, working with cultural and public-sector clients in parallel with JB's training programmes.
Broad incumbents
- CDP (Carbon Disclosure Project): Global non-profit running the world's leading environmental disclosure system for companies, cities, states, and regions. Comparable mission (standardised climate/environmental reporting) and comparable non-profit, funder-driven model, but at vastly greater scale and across all sectors rather than specialising in culture.
- South Pole Group: Global climate solutions provider offering advisory, carbon credit development, and sustainability services to corporates and governments. Comparable on the consulting/programme-delivery side and on the climate mission; broader in scope and for-profit.
Emerging players
- Persefoni: Carbon and climate management SaaS platform for enterprises and financial institutions. Comparable product function (carbon footprint measurement and reduction tooling) but serving corporate rather than cultural clients; represents the kind of generalist platform JB could either partner with or compete against as disclosure regimes expand.
- Watershed: Carbon measurement and reduction platform (acquired by Stripe and integrated into Stripe Climate). Comparable in core capability (carbon tracking tools) and tech-led approach; operates in adjacent verticals and could expand into cultural-sector reporting.
- Climate Neutral: Non-profit certifier helping brands measure, reduce, and offset their carbon footprint. Comparable mission (sector-agnostic climate action certification) and non-profit model; complementary positioning in the wider culture-climate ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Julie's Bicycle social profiles
Digital presenceJulie's Bicycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Julie's Bicycle leadership team
Management profileNumber of profiles
Profiles1 record
Julie's Bicycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Julie's Bicycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Julie's Bicycle
What does Julie's Bicycle do?
Julie's Bicycle is an international non-profit that supports cultural and creative organisations and individuals to act on climate change. It delivers the Creative Climate Tools platform for carbon impact tracking, alongside sustainability programmes, training, e-learning, accelerator and adaptive futures cohorts, and policy and campaigning work that connects the cultural sector with climate action.
Is Julie's Bicycle a public or private company?
Julie's Bicycle is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Julie's Bicycle founded?
Julie's Bicycle was founded in 2007. It employs 11 to 50 people.
Where is Julie's Bicycle based?
Julie's Bicycle is headquartered in London, United Kingdom, in the Europe region.
How does Julie's Bicycle make money?
One revenue line is on record: grant Funding and Donations.
Who are Julie's Bicycle's main competitors?
Julie Bailey / Bow Arts (cultural-environmental sustainability initiatives) is listed as a regional player. Direct peers are A Greener Festival / A Greener Future, Culture Declares Emergency, Green Arts Network and The Carbon Literacy Project. Broad incumbents are CDP (Carbon Disclosure Project) and South Pole Group. Emerging players are Persefoni, Watershed and Climate Neutral.
Does Julie's Bicycle have an API?
No public API is recorded for Julie's Bicycle.
What industry is Julie's Bicycle in?
Julie's Bicycle's product category is Sustainability Consulting Services. Its primary akta.pro industry code is BPAGAGAF, Climate Change Mitigation & Adaptation, with a secondary code of BPABALAK, Sustainability Engagement, Training & Behavior Change Programs (On-site). Its NAICS code is 813312.