Wildlife Angel

What Wildlife Angel does

Wildlife Angel is a French non-profit association (association de loi 1908) founded in 2015 and headquartered in Strasbourg, France, with a staff of 13 dedicated to protecting endangered African wildlife from poaching. The organization's operations are field-based and centered on three pillars: protecting wildlife, protecting rangers, and fighting the criminal networks that drive poaching. Core activities include anti-poaching training for rangers, deployment of field teams to support operations in African national parks, advocacy for stronger wildlife crime legislation, and engagement with local communities living near protected areas. Active operational theaters include Namibia, Niger, Burkina Faso, Benin, and Côte d'Ivoire, with the W National Park transborder area and Namibian private reserves (HornNam, Next Generation) as anchor sites. The 2015 formation of the C.O.V.E.R. umbrella organization consolidated Wildlife Angel's role as the European representative of three Namibian NGOs (HornNam, Next Generation, and Closing the Gap).

The organization has no proprietary technology platform and no commercial products. Its service offering consists of operational deployments, ranger training programs (Spotter rotations, Ambassador roles, Trainer positions), and the TWFA (The Wildlife First Approach) methodology. Its revenue model is entirely donation-based, drawing on individual donations routed through the HelloAsso platform (eligible for the French 66% tax deduction), direct corporate sponsorship inquiries, and the Lilo search-engine drip-donation program. The only quantified funding event is a €25,000 grant from 1% for the Planet France in October 2018. Marketing is executed through content (over 100 blog articles since 2015), earned media (France Télévisions, Thomson Reuters), and organic social channels (Facebook, LinkedIn, YouTube, Instagram). The customer base is split between distributed individual donors (primary) and a small number of corporate sponsors, with African protected area authorities acting as operational beneficiaries rather than paying customers.

Name

Wildlife Angel

Legal name

Wildlife Angel

Website

https://wilang.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildlife Angel is a Strasbourg-based French non-profit NGO founded in 2015 that runs field-based anti-poaching operations, ranger training, and conservation advocacy across African countries including Namibia, Niger, Burkina Faso, Benin, and Côte d'Ivoire, funding its work through individual donations, corporate sponsorships, and grants.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

Keywords

• Anti-poaching operations
• Wildlife conservation services
• Ranger training programs
• Biodiversity protection
• Conservation nonprofit

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Donations: Individual donors contribute through a secure HelloAsso platform. Donations are eligible for a 66% French tax deduction up to 20% of taxable income.
2. Corporate Sponsorship / Philanthropy: Corporate partners can directly contact the organization for sponsorship or philanthropy arrangements.
3. Lilo Search Engine: Supporters use the Lilo search engine, which generates free donations for the NGO when users collect a minimum of 50 drops.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Wildlife Angel is a French non-profit NGO that conducts anti-poaching operations and provides ranger training in African national parks and reserves. It deploys field teams to support park authorities in countries including Namibia, Niger, Burkina Faso, Benin, and Côte d'Ivoire, using its proprietary TWFA (The Wildlife First Approach) methodology. The organization also supports local communities near protected areas, raises public awareness on wildlife crime, and operates volunteer engagement programs (Ambassador, Spotter, Trainer) and donation channels.

Product overview

Wildlife Angel is a French nonprofit organization (association de loi 1908) headquartered in Strasbourg, France, focused on protecting endangered African wildlife from poaching. The organization does not offer commercial products or services. Its mission is carried out through operational field interventions, ranger training programs, support for local communities, and awareness campaigns. Key activities include anti-poaching operations in African national parks (particularly in Niger, Burkina Faso, Namibia, and Côte d'Ivoire), deploying the TWFA (The Wildlife First Approach) methodology, and promoting the ranger profession. The organization operates through volunteer programs including Spotter rotations, Ambassador roles, and Trainer positions.

Differentiator

Problem solved

Functional benefit

Products and services

• Anti-poaching field operations Field-based anti-poaching deployments supporting African national park authorities and protected area managers in Namibia, Niger, Burkina Faso, Benin, and Côte d'Ivoire. Delivered to park curators and ranger forces.
• Ranger training programs Structured anti-poaching training programs delivered to rangers in African protected areas, covering operational tactics, threat response, and ranger safety. Provided to national park authorities and reserve managers.
• TWFA (The Wildlife First Approach) methodology Wildlife Angel's proprietary field methodology (The Wildlife First Approach) deployed in anti-poaching operations, integrating wildlife protection, ranger safety, and threat neutralization into a structured approach.
• Volunteer engagement programs (Ambassador, Spotter, Trainer) Structured volunteer engagement programs that allow individuals to support Wildlife Angel's mission: Ambassadors (advocacy and outreach), Spotters (field volunteers on rotation, with 2024 rotation registrations advertised), and Trainers (delivery of ranger training content).

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• VetPaw (USA)minorStrategic or Co-development Partner · 1 August 2015An American NGO led by former military veterans that provides anti-poaching training and operations support. Founder Kinessa Johnson visited Wildlife Angel's Namibia mission in August 2015 during the France + USA vs Braconniers operation, providing cross-training between the organizations.
• HornNam (Namibia)coreStrategic or Co-development PartnerA Namibian NGO working on rhino conservation and anti-poaching. Wildlife Angel signed a partnership agreement in April-May 2015 to provide consulting for anti-poaching operations. HornNam is one of three Namibian NGOs that jointly formed the C.O.V.E.R. umbrella organization alongside Wildlife Angel's representation.
• Next Generation (Namibia)coreStrategic or Co-development PartnerA Namibian NGO operating in wildlife conservation. Partnered with Wildlife Angel through the C.O.V.E.R. umbrella organization created on 20 May 2015 to coordinate anti-poaching operations and training in Namibia.
• Closing the Gap (Namibia)minorStrategic or Co-development PartnerA Namibian NGO participating in the C.O.V.E.R. umbrella organization formed on 20 May 2015 alongside HornNam, Next Generation, and Wildlife Angel as their official European representative.
• C.O.V.E.R. (Umbrella Organization)coreStrategic or Co-development PartnerC.O.V.E.R. (acronym for Conservation through Operations, Vision, Education, and Research) was created on 20 May 2015 as an umbrella organization bringing together Namibian NGOs HornNam, Next Generation, and Closing the Gap, with Wildlife Angel as their official European representative. The entity coordinates anti-poaching training, operational support, and field deployments.
• 1% for the PlanetcoreGTM or Marketing PartnerA global philanthropy organization connecting businesses with environmental NGOs. Wildlife Angel participated in the Rencontres Associations & Philanthropes event in France in October 2018, receiving the Biodiversity & Ecosystem award and a 25,000€ donation. The organization is listed as a member/partner on the 1% for the Planet platform.
• Parc National du W (Niger / Benin)coreStrategic or Co-development PartnerWildlife Angel has an ongoing partnership with the W National Park authorities in Niger (and by extension Benin) following an audit and recommendations made to the park curator. The organization deployed the Lion Squad / Brigade Félins anti-poaching unit and provides regular field support operations, training, and equipment.
• Chambre de Commerce de Côte d'Ivoire (Bondoukou)minorStrategic or Co-development PartnerThe President of the Chamber of Commerce Issoufou Ouattara invited Wildlife Angel to participate in the Semaine du Kroubi in June 2019 to present the eco-guard profession to local youth in the Bondoukou region.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wildlife Conservation Society: WCS is a large global conservation NGO running field programs to protect wildlife and wild places, including extensive anti-poaching operations in Africa. It is comparable to Wildlife Angel through its African field operations and ranger-support mandate, though at significantly larger scale.
• Conservation International: Conservation International is a global environmental NGO with significant Africa biodiversity programs, including protected-area partnerships and anti-trafficking initiatives. It overlaps with Wildlife Angel's conservation mission and protected-area partnerships but with much broader geographic and programmatic scope.
• World Wildlife Fund (WWF): WWF is the world's largest conservation organization with major African anti-poaching and species-protection programs (rhinos, elephants, lions). It is comparable to Wildlife Angel in its species-conservation mission and African field presence but operates at vastly greater scale.
• International Fund for Animal Welfare (IFAW): IFAW is a global animal welfare and wildlife conservation organization with programs addressing poaching, wildlife trade, and ranger capacity in Africa. It is comparable to Wildlife Angel's anti-poaching and species-protection mandate but operates with broader geographic and species scope.

Direct peers

• African Parks: African Parks is a non-profit conservation organization that manages and restores national parks across Africa under public-private partnerships. It is highly comparable to Wildlife Angel as it conducts direct field anti-poaching operations and ranger capacity-building in multiple African countries (including Benin's Pendjari, which overlaps Wildlife Angel's territory).
• Panthera: Panthera is a wild-cat conservation NGO with African field programs focused on lions and other big cats threatened by poaching and habitat loss. It is comparable to Wildlife Angel through its targeted anti-poaching field operations in West and Southern Africa and its government-protected-area partnerships.
• Save the Elephants: Save the Elephants is a Kenya-based NGO dedicated to securing a future for elephants through anti-poaching, ranger support, and field research. It is comparable to Wildlife Angel as a field-operational African NGO focused on protecting endangered species from poaching, with similar donor-supported funding models.
• Peace Parks Foundation: Peace Parks Foundation develops and manages transfrontier conservation areas across southern Africa. It is comparable to Wildlife Angel because both operate ranger-training and anti-poaching programs within African protected-area networks and engage national park authorities on operational support.

Emerging players

• Anti-Poaching Fund / Poacher's Moon Foundation: Smaller anti-poaching focused NGO funding ranger units and wildlife-protection operations in Africa. Comparable to Wildlife Angel's narrow focus on ranger training and direct anti-poaching support, though typically with even leaner operational scope.

Others

• Four Paws International: Four Paws is an international animal welfare organization with African wildlife protection programs. It is thematically adjacent to Wildlife Angel through shared concern for African wildlife conservation, though its operational model emphasizes animal rescue and sanctuary work rather than ranger-led anti-poaching.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCb3Ib2qfDHYa9b1kgHphhow
• Facebookfacebook.com/wildlifeangel
• LinkedInlinkedin.com/company/wildlife-angel
• Instagraminstagram.com/wildlifeangel_officiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildlife Angel