Wilde Möhre GmbH

What Wilde Möhre GmbH does

Wilde Möhre GmbH is a privately held German limited liability company (GmbH) headquartered in Drebkau, Brandenburg, that organizes multi-day electronic music and arts festivals in the Lausitz region of Germany. Its flagship product is the Wilde Möhre Festival, held annually since 2015 at Göritz on the Gräbendorfer See, with the 2026 edition (21–24 August) marking the 13th and final "Original" running before a planned format transformation. The 4-day event combines 12 floors of programming — electronic music (DJs and live acts), workshops, talks, theater, cacao ceremonies, and nature-based experiences — and serves culture enthusiasts, families, and budget-conscious attendees, with free entry for children under 13 and reduced-price "Soli-Tickets" cross-subsidized by full-price buyers. Starting in 2026 the company has also launched Fluidity, a sex-positive experience festival in the same region, broadening its event portfolio.

The company's revenue model is event-driven and diversified across ticket sales (via the infield.live platform and authorized presale points), transportation services (shuttle from Calau station at €10–€16 and Bassliner coach service from Berlin, Hamburg, Leipzig, Nuremberg, and Munich), on-site camping passes (€49 auto / €99 wohnmobil), pre-pitched tent rentals, cashless on-site F&B and merchandise, and a recurring cooperative membership through the mit Freude eG partnership. Public cultural funding from Initiative Musik, the BKM/Kulturstaatsministerin, and Pop Kultur Bayern supplements ticket revenue and signals institutional recognition. The mit Freude eG cooperative model is a structural differentiator: members become co-owners with voting rights and discounted tickets, creating long-term engagement that extends beyond any single festival weekend. Operational headcount is lean at approximately 12 employees, supported by seasonal production contractors, with Alexander Dettke serving as legal representative.

The business is exposed to single-event concentration risk (revenue and reputation depend overwhelmingly on the annual Wilde Möhre edition and its successor format), as well as weather, regulatory, and reputational risks inherent to large outdoor gatherings and to the lifestyle-positioned Fluidity brand. Customer concentration at the attendee level is intentionally broad (no named enterprise accounts, no B2B channel), and the company's reliance on a cooperative ownership model plus public arts funding provides a partially counter-cyclical revenue base.

Name

Wilde Möhre GmbH

Legal name

Wilde Möhre GmbH

Website

https://wildemoehrefestival.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilde Möhre GmbH organizes annual electronic music and arts festivals in Drebkau, Germany, serving culture enthusiasts with multi-day programming across 12 floors of music, workshops, talks, and theater, while operating a community co-ownership model through the mit Freude eG cooperative.

Ownership category

akta.pro rank

Product category

Live Music Festival Organization

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

Keywords

• Music festival organization
• Electronic music events
• Festival ticketing
• Event management services
• Cultural festival programming

Headquarters

HQ city

Drebkau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Festival Ticket Sales: Primary revenue stream from multi-day festival tickets for the Wilde Möhre Festival. Tickets sold through infield.live platform and authorized presale points.
2. Transportation Services: Revenue from shuttle bus tickets (Calau station to festival grounds) and Bassliner coach service from major German cities.
3. Camping Passes: Auto pass (49€) for parking and Wohnmobil pass (99€) for camping with vehicle directly on site.
4. Pre-pitched Tent Rentals: Pre-setup tents available for booking, offering convenience for festival-goers who prefer not to bring their own equipment.
5. Food, Beverage & Merchandise: Cashless on-site sales of vegan/vegetarian food, beverages, and merchandise through card payments.
6. Membership / Co-ownership (mit Freude eG): Community ownership model where members become co-owners of the Wilde Möhre through the mit Freude eG cooperative, receiving benefits like discounted tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Wilde Möhre GmbH organizes and operates multi-day music and arts festivals in Germany, primarily the Wilde Möhre Festival (an annual electronic music and cultural event held since 2015 in Drebkau, Brandenburg, featuring 12 floors of programming) and the newly launched Fluidity Festival (a sex-positive experience festival launched in 2026). The company sells festival tickets, shuttle transportation, camping and vehicle passes, pre-pitched tents, on-site food and merchandise, and cooperative membership stakes through the partner mit Freude eG.

Product overview

Wilde Möhre GmbH operates as a festival organizer offering two distinct festival events: the Wilde Möhre Festival (established 2015, 13th edition in 2026) as its primary product, and the Fluidity Festival (launched 2026) as a sex-positive experience event. The company provides complementary services including ticketing, shuttle transportation, camping passes, pre-set-up tent accommodation, and cooperative membership opportunities. The core product is the multi-day Wilde Möhre Festival featuring 12 floors of music, workshops, talks, theater, and artistic programming. These offerings are event-based services rather than technology products, with no software, API, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Wilde Möhre Festival Multi-day annual electronic music and arts festival held in Drebkau, Brandenburg, Germany, featuring 12 floors of music, workshops, talks, theater, and cultural programming. The 2026 edition runs 21-24 August and marks the 13th and final Wilde Möhre Original before a planned format transformation.
• Fluidity Festival A sex-positive experience festival for all people, located in the Lausitz region, organized by Wilde Möhre GmbH starting in 2026 as a second festival product alongside the Wilde Möhre Festival.
• Festival Tickets Entry tickets for the Wilde Möhre Festival sold through the official ticket shop (infield.live), including regular tickets, Soli-tickets (reduced price for students/apprentices/low-income), free children's tickets (up to age 13), companion tickets for disabled attendees, and special local resident tickets.
• Festival Shuttle Service Round-trip shuttle bus service from Calau railway station to the festival grounds, with tickets sold through the infield.live ticket shop. Pricing: 16 EUR for Friday 12-21h slots and 10 EUR for other time slots (Sat, Sun, Mon).
• Camping & Wohnmobil Passes Parking and camping passes for festival attendees: Autopass (49 EUR) for standard parking on designated areas, and Wohnmobilpass (99 EUR) for larger camping spots allowing vehicle parking plus tent camping and equipment setup next to the vehicle (required for sleeping in cars).
• Pre-Pitched Tent Rentals Pre-pitched tents available for booking on the festival camping site, offering convenience for attendees who prefer not to bring or set up their own accommodation.
• mit Freude eG Cooperative Membership Co-ownership opportunity in the Wilde Möhre through the partner cooperative mit Freude eG, offering members voting rights in festival direction, discounted tickets, and long-term community involvement beyond single-event attendance.

Quantifiable outcome

• 12 floors of programming including DJs, bands, workshops, and performances

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, major, supporting and minor.

• mit Freude eGcoreStrategic or Co-development PartnerCooperative community ownership model where members become co-owners of the Wilde Möhre. Members gain voting rights, long-term involvement in festival direction, and benefits like discounted tickets. This is a core structural partnership representing the festival's community-first philosophy.
• BasslinermajorChannel Partner/ Reseller/ DistributorTransportation partner providing direct coach service from Berlin, Hamburg, Leipzig, Nuremberg, and Munich to the festival grounds. Enables national audience reach and removes transportation barriers for out-of-town attendees.
• Höme (Höme Page Ticketing Support)supportingTechnology or IntegrationCustomer support partner handling ticketing inquiries and order-related support requests. Referred customers use https://hoemepage.com/ticketing/support/ for ticket-related questions.
• External Accommodations (raus und gut, Camp Casel)minorOthersRecommended alternative accommodations near Gräbendorfer See for attendees not wishing to camp on the festival camping grounds. raus.travel and Camp Casel offer nearby lodging options.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nature One: One of Germany's largest electronic music festivals held at a former missile base. Broader incumbent in the same German electronic festival market with overlapping audience but larger scale and commercial positioning.
• Burning Man: Global reference point for community-driven, art-and-music counter-cultural festivals with participatory ethos. Comparable as a philosophical/structural peer — DIY culture, community governance, no-corporate-sponsorship ethos — though at vastly different scale.
• Roskilde Festival: Iconic non-profit European music festival in Denmark. Comparable as a non-profit/community-owned major festival operator with public-funding and sustainability commitments, though at far greater scale.
• Hurricane Festival: Large mainstream German music festival with camping. Comparable only as a major German festival operator with similar ticketing/camping infrastructure, but Wilde Möhre targets a much more alternative niche.

Direct peers

• MS Dockville: Hamburg-based indie-electronic music and arts festival with strong workshop and cultural programming. Closely comparable as a German urban-alternative festival blending electronic music with arts programming.
• Fusion Festival: Alternative counter-cultural music and arts festival held annually in northern Germany. Most direct peer: similar ethos of electronic music + workshops + community-driven programming + non-corporate identity.
• Feel Festival: Electronic music and arts festival in Germany focused on community, mindfulness, and holistic programming — closest head-to-head competitor in the alternative-electronic-with-wellness niche Wilde Möhre occupies.
• SonneMondSterne: Long-running German electronic music festival in Thuringia with multi-stage programming. Comparable as a German electronic festival operator with similar operating model (tickets, camping, shuttle services).
• Sea You Festival: German electronic music festival near Freiburg blending techno with community and wellness programming. Comparable alternative-electronic positioning within the German festival market.

Regional players

• Pop-Kultur Berlin: Berlin-based music and culture festival with strong public funding component (similar to Wilde Möhre's Initiative Musik/BKM support). Comparable model combining emerging music with workshop and discussion programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wildemoehre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilde Möhre GmbH