Wilderness Press
- Company typePrivate
- Founded1967
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Wilderness Press firmographics
Firmographics- Name
- Wilderness Press
- Legal name
- Wilderness Press
- Website
- https://wildernesspress.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wilderness Press industry classification
Industry- Product category
- Outdoor Guidebooks and Maps
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)
Keywords
Wilderness Press business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Book Sales: Revenue generated from sale of printed guidebooks, maps, and outdoor recreation publications. Products are sold as one-time purchases with individual book transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual guidebook titles |
Distribution channels1 record
Marketing channels6 records
Wilderness Press product offering
Product offeringCore offering
Wilderness Press publishes and sells printed outdoor guidebooks and maps, including hiking, backpacking, rail-trail, urban walking, and Pacific Crest Trail guides covering regions across the United States, as well as a meditation series. Products are sold as individual printed books through the AdventureKEEN online storefront at unit prices ranging from $12.95 to $29.95.
Product overview
Wilderness Press is a publisher of outdoor guidebooks and maps established in 1967, distributing highly respected outdoors books through its AdventureKEEN Shop. The company publishes detailed guidebooks written by authors who have hiked every mile of trail, organized into distinct series: the Afoot & Afield regional hiking guides covering counties across the western United States and Atlanta; the Backpacking series providing state-specific backpacking guides for Oregon, California, Washington, Idaho, Arizona, and Nevada; the Meditations series featuring contemplative texts from nature writers such as Thoreau, Muir, Emerson, and Whitman; the One Best Hike series focused on iconic single hikes like the Grand Canyon, Mount Rainier's Wonderland Trail, Mount Whitney, and Yosemite's Half Dome; the Pacific Crest Trail series providing section-by-section guides and data books for thru-hikers; the Rail-Trails series covering converted railroad routes for biking and hiking across regions including the Great American Rail-Trail, Pacific Northwest, Southeast, California, and Mid-Atlantic; the Top Trails national park series covering Glacier, Great Smoky Mountains, Lake Tahoe, Maui, Redwood Coast, and Olympic National Park; and the Walking city guide series covering urban trails in Austin, Chicago, Cincinnati, Denver, Los Angeles, and Manhattan.
Differentiator
Problem solved
Functional benefit
Brands
- Afoot & Afield: Series of detailed hiking guidebooks covering various counties and regions including Orange County, Los Angeles County, Inland Empire, San Diego County, Tahoe-Reno, and Atlanta.
- Backpacking
- Meditations
- One Best Hike
- Pacific Crest Trail
- Rail-Trails
- Top Trails
- Walking
Products and services
- Afoot & Afield: Orange County
Companies that use Wilderness Press
Customer profileSegments2 records
Ideal customer profiles2 records
Wilderness Press technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wilderness Press partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nonprofit OrganizationscoreWilderness Press has partnered with numerous nonprofit organizations to produce high-quality guidebooks and maps for outdoor recreation. These partnerships involve co-development of trail guides and outdoor recreation materials.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Wilderness Press competitors and assessment
Company assessmentBroad incumbents
- Frommer's: Frommer's is a long-established travel guidebook publisher covering US and international destinations. It competes with Wilderness Press in the printed guidebook format but spans a broader general travel scope rather than outdoor specialization.
- Fodor's Travel: Fodor's Travel publishes destination guidebooks including walking and outdoor content. It is comparable to Wilderness Press in print travel guide format but covers a broader general travel audience.
- Lonely Planet: Lonely Planet is a global travel guidebook publisher with hiking and outdoor titles. It is a broader incumbent in travel publishing with deeper geographic and content coverage than Wilderness Press but a less specialized outdoor focus.
- National Geographic Maps (Trails Illustrated): National Geographic Maps publishes Trails Illustrated topographic and recreation maps for national parks and outdoor areas. It is a broader incumbent in outdoor mapping and overlaps Wilderness Press on trail map products for outdoor enthusiasts.
Direct peers
- Menasha Ridge Press: Menasha Ridge Press is a sibling imprint under AdventureKEEN that publishes outdoor guidebooks and outdoor recreation titles. As a co-owned imprint, it shares the parent distribution platform and competes for share of voice in the same outdoor guidebook category.
- Falcon Guides (Globe Pequot / Rowman & Littlefield): Falcon Guides publishes hiking and outdoor recreation guidebooks across regional and national formats. It is the most direct competitor to Wilderness Press in field-validated trail guides and regional hiking series.
- Moon Travel Guides: Moon Travel Guides publishes regional and activity-focused travel guidebooks, including outdoor and hiking content. It is comparable to Wilderness Press in book format, distribution model, and writer-led editorial approach to travel content.
- Mountaineers Books: Mountaineers Books is a nonprofit outdoor book publisher specializing in hiking, climbing, and backpacking guides for the Pacific Northwest and beyond. It overlaps Wilderness Press on regional hiking and backpacking series with a similar editorial philosophy.
Emerging players
- Cicerone Press: Cicerone Press is a UK-based publisher of walking, trekking, and climbing guidebooks. It is comparable to Wilderness Press on hiking and walking guides but is a regional player serving primarily UK and European trails.
- AllTrails: AllTrails is a digital trail discovery and navigation platform with a large community-reviewed trail catalog. It addresses the same end user as Wilderness Press but in a digital, app-based format and increasingly competes for outdoor recreation information spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wilderness Press social profiles
Digital presenceWilderness Press financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilderness Press leadership team
Management profileNumber of profiles
Wilderness Press funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilderness Press M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilderness Press
What does Wilderness Press do?
Wilderness Press publishes and sells printed outdoor guidebooks and maps, including hiking, backpacking, rail-trail, urban walking, and Pacific Crest Trail guides covering regions across the United States, as well as a meditation series. Products are sold as individual printed books through the AdventureKEEN online storefront at unit prices ranging from $12.95 to $29.95.
Is Wilderness Press a public or private company?
Wilderness Press is a private company. It is classified as corporate owned and is currently operating.
When was Wilderness Press founded?
Wilderness Press was founded in 1967. It employs 1 to 10 people.
How does Wilderness Press make money?
One revenue line is on record: book Sales.
Who are Wilderness Press's main competitors?
Broad incumbents on record are Frommer's, Fodor's Travel, Lonely Planet and National Geographic Maps (Trails Illustrated). Direct peers are Menasha Ridge Press, Falcon Guides (Globe Pequot / Rowman & Littlefield), Moon Travel Guides and Mountaineers Books. Emerging players are Cicerone Press and AllTrails.
Does Wilderness Press have an API?
No public API is recorded for Wilderness Press.
What industry is Wilderness Press in?
Wilderness Press's product category is Outdoor Guidebooks and Maps. Its primary akta.pro industry code is MPAJAAAH, Lifestyle, Travel & Leisure Books Publishing. Its NAICS code is 513130 and its SIC code is 2731.